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Theory of change Our vision of the future is: The systemic challenge is:
A global fashion industry that conserves and restores the environment and values people over growth and profit.
The global fashion industry relies upon the exploitation of natural resources and people working across its supply chain. The prevailing business model thrives on producing exponentially more clothes than people need and manipulates them into over-consuming clothing at increasingly faster rates. Injustices are endemic because supply chains are complex, fragmented, opaque, and because some people have immense power while others have very little. Ultimately, it rewards economic growth and profit above all else. However, with systemic and structural change, the global fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can conserve and restore the living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities.
Theory of change
The positive impact we want to contribute to: •
How we will make change: •
An end to human and environmental exploitation in the global fashion industry Safe, dignified working conditions and living wages for all people in the supply chain
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Redistributed and more equal balance of power across the global fashion industry
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A bigger and stronger labour movement in the global fashion industry
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A global fashion industry that works to conserve precious resources and regenerate ecosystems
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A culture of transparency and accountability across the value chain An end to throwaway culture and shift to a system where materials are used for much longer and nothing goes to waste Heritage, craftsmanship and local wisdoms are recognised and valued
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Raise public awareness and educate people about the systemic challenges facing the global fashion industry Build a diverse movement, mobilise communities and bring people together around the world to take collective action Help people understand the impacts of their clothes and how they can influence the global fashion industry Collaborate with artists and activists to reframe powerful narratives embedded in the culture of fashion Create tools for people to use their voice and make changes in their personal lives and work Inspire people to consume less, value quality and take better care of their clothes
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Provide a platform that enables more visibility and fewer barriers between consumers and producers
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Conduct research that shines a light on the industry’s practices and impacts
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Incentivise and promote transparency and accountability across the supply chain
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Advocate for policy changes and influence governments to take action
Fashion Revolution
To make change, we will work with or for:
Our outcomes by 2025:
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Citizens
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Makers and designers
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Producers and workers
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Suppliers and manufacturers
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Trade Unions
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Governments and policymakers
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NGOs and community groups
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Media
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Fashion brands and retailers
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Fashion councils and industry bodies
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Academics, educators, schools and universities
Increased public understanding of the social and environmental impacts of clothing
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Reduced clothing production and consumption by volume and increased alternatives to consumption
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Increased transparency among major brands and retailers, enabling more people to hold companies to account for working conditions, wages and environmental impacts
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A new dominant cultural narrative based on transparency, respecting human rights and dignity and conserving the environment becomes a driving force for the public and the fashion industry
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Better policy and regulation improves working conditions, wages and ecosystems
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This delivers benefits to: •
Citizens
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Producers and workers
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Fashion Industry
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The Living Planet
New business models that measure success on more than just growth are thriving