The 2-Minute Tweak™
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linked to in this eBook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.
The 2-MINUTE TWEAK™ - Series 1 The 2-Minute Tweak™ is a unique program of crafted business messages designed to be sent on a regular basis as a motivator or reminder … it is a program that can serve a number of functions for a variety of businesspeople. Managers • •
Help build a healthy attitude for your team/individual team members Address specific challenges for the team/individual team members
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Positions the manager as leader
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Builds respect by presenting the manager as an organized and intelligent thinker
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Educates and motivates the team (and the manager)
Entrepreneurs and Salespeople • •
Provide continuing contact with customers and prospects Positively position entrepreneur/company
Individual Businesspeople • •
Reminds you of key business and life principles Provides continuing stream of motivation
The FastForwardIncome.com 2-Minute Tweak™ is a program for educating and motivating businesspeople. All the work has been done for you, so in minutes you can implement an effective program that represents hours of careful research and preparation. What exactly is The 2-Minute Tweak™? The 2-Minute Tweak™ consists of quotations from interesting people (from Indian billionaire Anil Abani to American psychologist Abraham Maslow to American baseball player Lou Brock to Spanish artist Pablo Picasso to American author Clive Cussler). Along with the quote is a brief statement putting the quote into the context of today’s business environment and a brief bio of the person whose wise words are being quoted. Here’s how to make The 2-Minute Tweak™ work for you:
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All 52 units are designed and formatted to be pasted into an e-mail or printed page to be sent by managers to their team or by salespeople (or entrepreneurs) to their customer base. For the manager, it is an effective way to “tweak” the motivation and education of their team. For the salesperson/entrepreneur, it is an effective way to keep in front of clients/prospects in an interesting and way beyond: “I just want to sell you something.” 1. Open up this file on your computer -- mark and copy a “Tweak”. 2. Open your e-mail program -- paste the “Tweak” into an e-mail. 3. Mark and copy the first few words of the quotation -- paste those first few words into the subject line (RE:) of the e-mail followed by three periods (...). This creates curiosity in the recipients to encourage them to open the e-mail. •
example: from “Tweak” #30, your subject line would read: The winners in life...
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example: from “Tweak” #8, your subject line would read: It's not that I'm so smart...
4. Enter the name of the person or group to whom you want this sent (TO:) and hit “send” 5. Repeat once a week. In just a couple of minutes every week, you can establish an effective contact campaign that positions you and/or your company for positive results. And that can translate into success on a number of different levels from increased sales from your clients to improved access to your prospects to an increased performance/motivation level from your team, etc. Why not just send a good quote? Why the additional comments? •
By putting the quote into context, you make the offering more valuable to the recipient. You also engage the recipient in a “conversation” which is key to relationship building. Also, you present yourself as offering insight, which makes you appear more interesting than merely quoting a famous person.
Why add the bio? 3
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When exposed to a quote worth repeating, people often want to know some background on the person being referenced; often it makes the quote more interesting. Also, many people do not know anything about the person cited as the originator of the well-chosen words. Sure most folks know about Abraham Lincoln and Albert Einstein, but are all the people you deal with familiar with Ingvar Feodor Kamprad, H. S. M. “Max” Burns and Anil Ambani? So, you will give some background on the people your target market doesn’t know and, for that they will be appreciative. Interestingly enough, people also enjoy the brief bio info on the people with whom they are familiar because often they learn something about that person that they didn’t previously know (or are reminded of something they have forgotten). Like the comments on the quote, putting in the bio makes the communication more valuable and positions you better.
I can do this myself, why should I pay for you to do it for me? •
I can change the oil in my car, but I pay somebody else to do it for me. It’s all about saving time, so you can focus on activities that will make a bigger impact on your success. Using this program can give you a different kind of positive contact with your team, customers, prospects and/or contacts in just minutes (as opposed to hours of research and formatting).You get the same impact in two-minutes that, by doing it yourself, would easily take 20-minutes or more! It’s a smart way to maximize your productivity.
What are the best ways to put the 2-Minute Tweak™ to work for me? Customer Retention -- As a business coach, I have seen far too many of my clients lose contact with their customers because they assumed the customer would get in touch with them whenever the customer needed something. By not proactively maintaining their existing contacts and following up on leads, you run the risk of missing out on a lot of opportunities – and losing a lot of business. Nurturing the relationships you already have is crucial to growing a successful business. The 2-Minute Tweak is an easy "done for you" way to keep in touch with those contacts on a regular basis - essential for keeping you and your business on their minds. Consider this: If you retain 70% of your current customers and begin a program to improve that to 80%, you will add an additional 10% to your growth rate. Prospecting -- You can use this product to set up a weekly communication with prospects. It’s a non-threatening way to keep you and your company top-of-mind. Don’t 4
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include any company literature or sales “pitch”, just send the 2-Minute Tweak as is … businesspeople appreciate the information and you will be well positioned when it is time to make a more directed contact. After all, every customer contact is a potential sale, a potential customer relationship and a potential success story. Branding Yourself -- Managers, Send the 2-Minute Tweak to the members of your team. Not only will this build respect for you as the manager (by presenting you as an organized and intelligent thinker), but also it will educate, motivate and build a healthy attitudes for team members. Your team will appreciate the extra time and commitment you make to their motivation and education (little do they know the minimal effort it requires to activate this program). You will be positioned as a smart leader, knowledgeable communicator and supportive professional … and only good things come from that. NOTE: sending “tweaks” to clients and prospects is also a way of furthering your personal brand. Extra motivation for a sales team -- A sales manager sends one of these ‘Tweaks” each week to every member of the team (the majority choose e-mail). It takes about 2-minutes for the salesperson to read it and get a “boost” from the quotation and explanation. This message could give the salesperson the bump needed to turnaround a tough day or take a winning attitude into the next sales call … just one "Tweak" making the difference for one salesperson only one time, pays for the entire purchase price many times over. The applications are endless -- A "Tweak" can be a quick and painless way to keep a fresh presence on social media sites; for example, use one to update your Facebook page ... After a tough meeting or bad day, read a couple to help you refocus your energies in a positive direction ... Use it to update your blog (use a “Tweak” as is or expand upon it) ... Put a “Tweak” in your kid’s school lunch box every week ... Print one out and post it above the coffee pot in your office ... etc. No matter how you decide to put The 2-Minute Tweak to work for you, not only will you find it incredibly effective, but also you will enjoy how wonderfully quick, easy and convenient it is.
As the purchaser of The 2-Minute Tweak™ - Series 1 you are granted the rights to print or e-mail up to 50 copies of each of the “Tweaks” on individual basis (You are not permitted to copy or distribute 5 The 2-Minute Tweak™ © more than one “Tweak” at a time; you are never permitted to distribute the program information www.FastForwardIncome.com beyond the “Tweaks”). For permission to distribute more than 50 copies, please contact us: CustomerService@FastForwardIncome.com. For complete details, please refer to the Copyright Information and Disclaimer at the end of this publication.
2-Minute Tweak #1
If you don't like something change it; if you can't change it, change the way you think about it. -Mary Engelbreit We have the ability to address and to change things. At points we also realize that there are some things that we either can’t change or that aren’t worth the time and effort to change. At those times, we can make a conscious decision to get peace of mind by adjusting our attitude to that thing that we initially felt the need to address. It’s a good prescription to a happier life. Mary Engelbreit (1952-) – an American graphic artist, children's book author and illustrator, magazine editor and entrepreneur.
2-Minute Tweak #2
“You don't have to be great to start, but you have to start to be great.” -Zig Ziglar Nobody got anywhere without taking the first step. What do you need to take that first step? Money? Education? It’s up to you to take the first step to realizing your dreams. Consider the loosely translated Chinese saying: “You will have to sit with your mouth open a long time before a Peking Duck flies into it.” Zig Ziglar - an American motivational speaker and author of several books including See You at the Top and Selling 101: What Every Successful Sales Professional Needs to Know. 6
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Now that you have a feel for the 2-Minute Tweak, get the full version at http://www.fastforwardincome.com/2-Minute-Tweak.html
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