“You'll Perform Better and More Efficiently and Reap the Rewards that Follow!” Changing Times Call for New Measures in Sales Training and the 15-Minute Sales Workout™ Delivers • Improved Confidence and Competence • Increased Client Acquisition and Customer Retention • More Consistent Sales Results December 15, 2011 From the Desk of Scott Frothingham As a business coach, every day I see sales teams struggling to hit goal and sales managers so overloaded that they don't have time or resources to train their team to maximize results. Sales managers in all size businesses have told me again and again that there is a great need for customized sales training ... but ... there's a problem ... The "UGLY TRUTH" is that the typical options for sales training just aren't cutting it with today's lean and mean sales organizations.
Ugly Truth #1 From expensive sales training companies to business books and trade publications, there are a variety of structured programs available that teach skills. However, they are often generic and so structured that they are difficult to customize to the specific needs of a particular sales force or to the style of a particular sales manager.
Ugly Truth #2 Taking a salesperson off the street for a 1 or 2 day seminar not only cuts down the actual selling time that salesperson has, but intensive "event" training like this tends to quickly "wear off". Yes, they enjoy the course and leave energized with great intentions and a list of things to do differently when they get back at work. But they come back to two days’ worth of unanswered e-mails and voice-mail messages,
paperwork and proposal deadlines to meet. Before they even get a chance to stop and think about the training, a couple of weeks have passed by ... and the opportunity for change and improvement has been lost.
Ugly Truth #3 Training involving outside speakers, online products, DVD's and audio are not only large, complicated, unwieldy and expensive, but also they position someone outside the company as the “expert” … and conducting individualized follow-up, if available, generally incurs large additional fees.
Ugly Truth #4 Formal training is often led by someone who is out-of-touch with today's selling environment ... they've been behind the podium, not on the street. Even if the information is good, salespeople tune out the training.
A simple solution is to have the sales manager develop training for his or her team, but who has the time? Directing and managing salespeople is immensely time-intensive. Recruiting, hiring and firing sales personnel requires more time than ever before. Even with greater portability and flexibility of communications and immediate access to databases and contact management programs, the job of juggling customers, customer lists and leads demands increasingly more attention and time. Add to that customer service issues and client contact and it’s a wonder a sales manager can be proactive toward any long-term project such as customized staff training. The majority of sales managers indicate that skills training is imperative to their success and that they would initiate more education with their salespeople if they had a quicker, simpler and less expensive means of effective training.
"Changing Times Call for New Measures in Sales Training and the 15-Minute Sales Workout™ Delivers!" The 15-Minute Sales Workout is a collection of 52 simple, effective, and easy-to-customize seminars that have been developed to eliminate these frustrations. Now a busy sales manager can position him or herself as the training expert with a customized, skill-sharpening training program that takes minimal time to prepare and execute. And the 15-Minute Workout is incredibly effective. •
The workbook is designed to engage the participant in both passive and active roles with essential skills training
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The materials are designed to lock in key points by involving the participant on a multi-sensory level (sight and sound)
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By training in small batches, more is retained ... just like in fitness training, you're better off training 1/2 hour a day 3 days a week for a month than having a monthly 6 hour session.
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The workbook includes subtle clues and guidance for interaction and deeper thought for a higher level of acceptance, understanding and adoption of the skills
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Each workout demands a commitment to use the skills Yes, it can be entertaining, but this is a real "workout" designed to train and to improve execution in the field.
"As an educator, I have found these 15-Minute Sales Workout mini-seminars unique in how they engage salespeople in an interactive process of skills training that ties concepts to performance in the field." Pete Reader, Chair Department of Communication Seton Hall University
Never has it been so easy to • Improve Confidence and Competence • Increase Client Acquisition and Customer Retention • Produce More Consistent Sales Results Sales training is a process - not an event, and now you have the ability to prepare and execute on-going weekly sales training in a fraction of the time it's taken in the past. Just about everything has been done for you! "It’s a real time saver. It would easily take an hour or more to prep a session that The 15-Minute Sales Workout provides in minutes." Eric Henry CM Partners
"Great turn-key training system, perfect for rookies and a great refresher for pros, guaranteed to pay for itself with one new sale." Joel Weiss WOGX FOX TV
Which of These Frustrating Sales Training Problems Do You Most Want to Solve? Too Busy?There's only one of you, and you've got a lot of other demands on your time. With the 15-Minute Sales Workout, you can streamline this incredibly important (frustrating and time-consuming) responsibility. Tight Budget? No Budget? Overcome budget restraints with a low-cost, highvalue resource: The 15-Minute Sales Workout. Need to Look Good? There's always a lot at stake when you're responsible for your company’s sales. Your people (and your boss) look to you for professionalism and leadership. Here's your chance to shine -- with The 15Minute Sales Workout. No Staff? Wouldn't it be nice to have someone on staff you could turn this over to and know it would be done correctly? If not, The 15-Minute Sales Workout is your best solution.
Feeling Pressured by a Deadline? No doubt you've got a lot of other responsibilities, too. Eliminate the time pressures, frustrations and headaches now with The15-Minute Sales Workout. Lack of Creativity? You've got a lot of talents and strengths but everyone sometimes needs a reliable resource to jumpstart their creativity. The 15Minute Sales Workout will be your inspiration. Inexperienced? Never had to train and educate a sales team before? The 15Minute Sales Workout lets you tap into the experience of the developer of hundreds of successful training programs, seminars and retreats. Your Boss Has High Expectations? Your level of success reflects on your boss, too, and that can create a lot of pressure on you to come through. Make it easy on yourself and get The 15-Minute Sales Workout. You Absolutely Must Succeed? Simply put, there's a lot riding on this and you've got several reasons why you must succeed at a high level. You can't go wrong by ordering the The 15-Minute Sales Workout.
“Out of all the sales motivational tapes and sessions I have experienced, the 15 Minute Sales Workout is without question the best investment I have ever made. For the price of one good training session you get a full year’s worth of quality education and motivation.” Randy Cogar Cogar Printing, Inc.
"Instantly Download the Complete Set of 52 highly Effective, Totally Scripted Sales Training Seminars, Now!"
Equip and Empower Your Sales Team with the Essential Back-to-Basics Selling Skills of the Weekly 15-Minute Sales Workout To yield consistent sales results you need ongoing sales training, not just a quick fix; real improvement requires a process. And, that’s what you get with the 15-Minute Sales Workout: a system designed to equip you and your team with practical selling skills and proven tactics to close more sales. Invest today. The 15-Minute Sales Workout is designed to: • •
sharpen the sales skills of people who sell for a living save a sales manager time in customizing sales training
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position the sales manager as a training “expert”
Your 15-Minute Workout Contains 52 Fully Scripted Mini-Seminars. This system is designed to introduce or polish basic skills and is divided into four fundamental skill sets: Sales Skills, Communication Skills, Time Management and Personal Growth. Each of these categories has a number of specific topics, each broken into a seven step, 15-minute mini-seminar “workout” featuring a seminar leader script and a seminar participant worksheet. These mini-seminars are designed with flexibility in mind and are easily customized to a specific sales team, management style, product, service, competitive situation and marketplace.
15-Minute Workout Titles Include: 7 Time Traps 7 Big Sales Mistakes 7 Ways to Ask Questions Effectively 7 Steps to Qualify a Prospect 7 Biggest Buying Fears of People with Whom Salespeople Deal 7 Basic Negotiation Tactics 7 Steps to Selling Value 7 Ways We Communicate Nonverbally 7 Ways to Use the Telephone More Effectively 7 Ways to Protect Yourself from Interruptions 7 Traits of Successful Salespeople 7 Ways to Handle Criticism 7 Ways to Resolve Disagreements 7 Pieces of Information to Gather While Cold Calling 7 Prospecting Sources 7 Ways to Get Around a Screener 7 Strategies for Getting People to Listen to You 7 Techniques to Become a Better Listener 7 Ways to Make Your Letters More Persuasive 7 Ways to Increase Efficiency 7 Ways to Prevent Procrastination 7 Characteristics of Effective Goals 7 Steps for Stress Reduction 7 Networking Strategies 7 Biggest Service Worries of People Who Deal with Salespeople 7 Ways to Build Credibility with a Client ... and that’s just ½ of the 52 mini-seminar workouts covering 365 strategies and tactics essential to be successful in sales.
"So, What's All This Gonna Cost Me?" Typically, those 1-day seminars -- in which you join a whole bunch of other companies for group training -- can set you back upwards $249 per person. You're going to pay near that for The 15-Minute Sales Workout. You're not going to pay $200 or even $150.
Given this economy and the fact that I want to give you such a great value that you buy more of our products and recommend FastForwardIncome.com to your friends, family and business colleages, you not even going to pay $100. For today, 12/15/111 , you'll invest only $97 for all fifty-two 15-Minute Workout miniseminars. Over a Year’s Worth of Weekly Sales Training for Less than 2-bucks a week! You won’t find any similar product that will give you a better return on investment than the 15-Minute Sales Workout!
But Wait! That's Not All! When you purchase the 15-Minute Sales Workout today, you recieve a BONUS of 8 additional highly effective, totally scripted mini-seminars. That's 15% more content for no additional investment for a total of 60 weeks of training to • Improve Confidence and Competence • Increase Client Acquisition and Customer Retention • Produce More Consistent Sales Results
Get 60 Weeks of Effective Sales Training for $97! What are you waiting for?
"A
very powerful program with very little 'fluff'; The 15-Minute Sales Workout can be immediately added to your sales arsenal.
Andre Hollis Tiger International Advisors
"The material contained in this program is valuable for both novice and seasoned selling professionals. The proven tactics are easy to understand and should provide a boost to your efforts to generate sales revenue ." Neville R. Waters III The Waters Group
“Your Investment Is Secured With My 100% Iron-Clad Money Back Guarantee!�
MY PERSONAL 60 DAY UNCONDITIONAL 100% MONEY BACK GUARANTEE! I understand it's hard to decide to make a purchase, expecially for a product you can't physically touch and see, so I want to make you an offer you can't refuse: Try the 15-Minute Sales Workout for 60 days. If you aren't 100% happy, just let me know and I'll refund every penny you paid! I'm taking all the risk,so you don't have to! Why such a flexible and laid back guarantee? First of all, because we have such a high satisfaction rate, that we get virtually no refund requests. But more importantly, because I want to keep you happy. You, as a long-term customer, are far more important to me than your money is. I've got money; I can replace any money I lose. But, I can't replace YOU!
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Nothing could be easier than getting started with the The 15-Minute Sales Workout right now. Just click on the orange "Buy It Now" button below to purchase this incredible
product, and after you enter your payment details you will receive it immediately! To Your Success,
PS. Think about it ... for less than $2 each week you'll have all the benefits of over a year's worth of highly effective, fully scripted sales training seminars that will sharpen sales skills, save time and position you as the expert. You spend more than that for a large coffee at the corner cafe ... is it too much to invest in your business success? PPS. I forgot to mention, but I intend to take The 15-Minute Sales Workout offer off the market after we sell 1,000 copies. Why? In order to ensure exclusivity. You’ve made an investment – and it’s up to me to protect it. So ACT NOW – and gain the advantage over your competition.