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Natural! You’re a

Derived from nature*. Certified for confidence.

Mary Kay Naturally™ skin care combines naturally derived* ingredients, unique to each product, with exciting, versatile forms that can help your customers start a new beauty routine or elevate their existing one.

INDEPENDENT SALES DIRECTOR KASS CLICK RINEHART, WOLFFORTH, TEXAS I absolutely LOVE Mary Kay Naturally™. Here’s how I promote it:

CLAIMS YOU CAN COUNT ON. Every product in the Mary Kay Naturally™ line is third-party certified as natural according to comprehensive standards. The COSMOS standard** requires evaluation of everything from the sourcing and processing of ingredients to the manufacturing of products and packaging.

PURIFYING CLEANSER, $26 Infused with skin-soothing cornflower floral water and sweet almond oil, helps remove dirt and leaves skin feeling nourished and soothed. Rinses clean without leaving a tight, parched feeling.

Use morning and night with a cotton pad on damp skin.

Customer Connection

•Follow up. I reach out to those who said no to Mary Kay® skin care before because of their desire for ‘natural’ products. •Sell the certification. I talk to my customers about COSMOS. The third-party certification holds a lot of weight and validity in the eyes of the consumer. •Share your faves. Products are easier to sell when you’ve tried them and love them. I love that you can use the Nourishing Oil on your nails and even the ends of your hair! I have oily skin, so I was surprised that my skin loves it too. And the Exfoliating Powder makes your skin so soft. •Offer options. I often sell Mary Kay Naturally™ products as a set, but I also show my customers how they can incorporate the products into their current skin care routines. For example, you can mix the Nourishing Oil with your cleanser, Exfoliating Powder or moisturizer.