You’re a
Natural! Derived from nature*. Certified for confidence. Mary Kay Naturally™ skin care combines naturally derived* ingredients, unique to each product, with exciting, versatile forms that can help your customers start a new beauty routine or elevate their existing one.
CLAIMS YOU CAN COUNT ON. Every product in the Mary Kay Naturally™ line is third-party certified as natural according to comprehensive standards. The COSMOS standard** requires evaluation of everything from the sourcing and processing of ingredients to the manufacturing of products and packaging.
PURIFYING CLEANSER, $26 Infused with skin-soothing cornflower floral water and sweet almond oil, helps remove dirt and leaves skin feeling nourished and soothed. Rinses clean without leaving a tight, parched feeling. Use morning and night with a cotton pad on damp skin.
Customer Connection INDEPENDENT
no to Mary Kay® skin care before because
I was surprised that my skin loves it too.
KASS CLICK
of their desire for ‘natural’ products.
And the Exfoliating Powder makes
• Sell the certification. I talk to my
your skin so soft. • Offer options. I often sell Mary Kay
WOLFFORTH,
customers about COSMOS. The
TEXAS
third-party certification holds a lot
Naturally™ products as a set, but I also
I absolutely
of weight and validity in the eyes
show my customers how they can
of the consumer.
incorporate the products into their
LOVE Mary Kay Naturally™. Here’s how I promote it:
applause
the ends of your hair! I have oily skin, so
SALES DIRECTOR RINEHART,
2
• Follow up. I reach out to those who said
April 2020
• Share your faves. Products are easier
current skin care routines. For
to sell when you’ve tried them and
example, you can mix the Nourishing Oil
love them. I love that you can use the
with your cleanser, Exfoliating Powder
Nourishing Oil on your nails and even
or moisturizer.
