New Botanical Effects

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BOTANICAL EFFECTS® SKIN CARE

TREAT YOUR SKIN TO A REFRESHING BURST OF

SIMPLICITY.


HEALTHY-

LOOKING

SKIN, MADE SIMPLE. LIFE IS PACKED WITH GOOD STUFF. YOUR SKIN CARE SHOULD BE TOO. Your schedule is packed, and sometimes your healthy habits have trouble fitting in. Botanical Effects ® Skin Care to the rescue with a refreshing burst of simplicity!

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While Botanical Effects® Skin Care is considered suitable for sensitive skin, it was not formulated specifically for those with sensitive skin.


WHAT’S INSIDE: 04

POWERPACKED AND PRETTY IN PINK It’s what’s on the inside that counts.

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KEEP IT CLEAN. Cleansing Gel and Invigorating Scrub

TONE UP. Refreshing Toner

ALL-DAY HYDRATION Moisturizing Gel

BE WELL. 12

Tips to keep you (and your skin) smiling

COLOR ME QUICKLY. 14

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Dash-out-the-door makeup and more

MEET MARY KAY. It’s about so much more than makeup. 3


POWERPACKED AND PRETTY IN

PINK 4


NEW!

Botanical Effects ® Skin Care

What’s new? Only everything. We’ve simplified, dressed up and antioxidant-infused this skin care lineup to make your life easier. It’s how beautiful skin that feels nourished and refreshed gets its start.

DRAGON FRUIT:

the ultimate super fruit

> Also called pitaya, DRAGON FRUIT

CONTAINS FATTY ACIDS AND SEVERAL B-COMPLEX VITAMINS, including the often-called “anti-stress vitamin” B1 (thiamin), plus B2 (riboflavin) and B3 (niacin). > Dragon fruit also is FULL OF MINERALS LIKE IRON, CALCIUM AND PHOSPHORUS. > The dragon fruit extract included in Botanical Effects® Skin Care is RICH IN ANTIOXIDANTS to help fight skin-damaging free radicals.

ALOE:

dependable + legendary

> ONE OF THE MOST NUTRITIOUS PLANTS IN THE WORLD, aloe gel contains more than 75 nutrients, including 20 minerals and 12 vitamins. > Aloe vera is shown to HELP MAINTAIN THE SKIN’S MOISTURE BARRIER and has a high vitamin E content, a popular antioxidant in skin care. > Aloe also is shown to PROMOTE HEALTHY SKIN AND CELL TURNOVER. > The aloe extract in Botanical Effects® Skin Care gives your skin an ADDED BOOST OF ANTIOXIDANTS.

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KEEP IT

CLEAN. 6


BOTANICAL EFFECTS REDESIGN

FINAL ICON

STOCK IMAGE

Botanical Effects®

CLEANSING GEL

MODIFICATIONS

STEP 1: Wash daily, morning and night,

for a deep clean.

MODIFIED SECOND LEAF: WIDER, TALLER AND MORE DEFINED

THINNED OUT LEAF AND ELONGATED TO BE TALLER MADE OPENING WIDER

ADDED CIRCLE AROUND

> CLEANS DEEPLY and effectively, and even dissolves all traces of oil.

> Contains ingredients naturally derived from coconuts to CLEANSE SKIN.

> DOESN’T STRIP SKIN or leave it feeling tight. >

BOTANICAL EFFECTS REDESIGN

SKIN FEELS SMOOTH, nourished and clean.

FINAL ICON

STOCK IMAGE

Botanical Effects®

INVIGORATING SCRUB

MODIFICATIONS

STEP 2: Add for a pampering clean 2 or 3 times

per week.

MODIFIED SECOND LEAF: WIDER, TALLER AND MORE DEFINED ADDED CIRCLE AROUND

THINNED OUT LEAF AND ELONGATED TO BE TALLER MADE OPENING WIDER

> EXFOLIATES to remove dead and dull skin, leaving pores feeling deeply cleaned.

> Formulated with natural exfoliating fruit seeds to help UNCLOG PORES.

> Contains ingredients naturally derived from COCONUTS AND APPLES.

> Not only will your skin look smoother, but the scrub AWAKENS TIRED-LOOKING SKIN for a well-rested

radiance and healthy glow. 7


TONE UP.

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BOTANICAL EFFECTS REDESIGN

FINAL ICON

STOCK IMAGE

Botanical Effects®

REFRESHING TONER

MODIFICATIONS

STEP 3: Apply daily, morning and night,

for a complete clean.

MODIFIED SECOND LEAF: WIDER, TALLER AND MORE DEFINED

THINNED OUT LEAF AND ELONGATED TO BE TALLER MADE OPENING WIDER

> TIGHTENS the appearance of pores

ADDED CIRCLE AROUND

while removing excess oil.

> Traces of dirt are wiped away – as are complexion-dulling dead skin cells – for a COMPLETE CLEAN.

> Contains an extract of witch hazel, which has been used traditionally as an astringent, yet SKIN WON’T FEEL TIGHT OR DRY.

> Helps control shine, leaving skin lookinghealthy and FEELING REFRESHED.

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ALL-DAY

HYDRATION

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BOTANICAL EFFECTS REDESIGN

FINAL ICON

STOCK IMAGE

Botanical Effects®

MOISTURIZING GEL

MODIFICATIONS

STEP 4: Use daily, morning and night, for skin

that feels soft and smooth.

MODIFIED SECOND LEAF: WIDER, TALLER AND MORE DEFINED ADDED CIRCLE AROUND

THINNED OUT LEAF AND ELONGATED TO BE TALLER MADE OPENING WIDER

> Lightweight formula does not feel greasy nor does it leave a residue, yet it MOISTURIZES FOR 12 HOURS.

> QUICK-ABSORBING GEL provides optimal moisturization to any skin type, leaving it looking healthy.

> SKIN FEELS SOFT, SMOOTH AND FRESH without any dry feeling.

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BE

WELL

There’s a lot of skin care advice out there, but we asked our experts to give you some of the most important and basic steps you can take to keep your skin happy and healthy. Here’s what they said:

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TOP

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#HEALTHYSKIN HABITS 1

DRINK

“Drinking plenty of water helps plump skin from within for a healthy-looking glow.”

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SLEEP

“Getting 7 to 8 hours of sleep a night can help your skin ‘recharge’ from the day.”

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CLEAN

“Removing makeup and impurities will help keep your skin looking healthy and radiant. And don’t forget to wash your face before you go to bed!”

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COLOR

ME QUICKLY.

DASH􀒀OUT􀒀THE􀒀DOOR MAKEUP FOR THE BUSY BEAUTY Whether you’re in a rush to make the morning commute or need to apply a no-fuss look after your post-workout cleanse and tone, these three simple beauties will get you looking good, feeling great and out the door in no time.

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ONE SIMPLE STEP

Mary Kay® CC Cream Sunscreen Broad Spectrum SPF 15* A multitasking marvel with eight beautiful benefits in one simple step.

*Over-the-counter drug product

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TIME-SAVING

LOVE.

2 SHOW YOUR LASHES SOME

Mary Kay ® Lash Love® Mascara It seems that nothing accentuates eyes quite like a quick coat of mascara. If you don’t have time for a full look, show your lashes some love, and head out with confidence.

TIPS

SKIN: BLEND IT RIGHT

For the perfect foundation application, start at the center of your face and spread the product outward to blend. When you start at the center of your face, your foundation will fade toward the edges of your face for a more natural look, rather than the foundation “mask” look that comes from applying around the hairline and jawline first.

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GRAB AND

GO.

Mary Kay ® NouriShine Plus® Lip Gloss With so many shades and shimmer levels, this lip-loving gloss is the perfect grab-and-go addition to your dash-out-the-door look. Shown here in Fancy Nancy.

LIPS: X MARKS THE SPOT

Define the Cupid’s-bow portion of your pout with this quick lip liner trick. Use a lip liner in the same shade as your lipstick or gloss, create an “X” at your Cupid’s bow, then apply your lipstick as you normally would!

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MEET

MARY KAY. It’s about so much more than makeup.

SHOP YOUR WAY.

Just think of your Independent Beauty Consultant as your own personal beauty guru. She’s there when you need her, and she’ll always help make sure you have the perfect products for your needs.

EMAIL

PHONE

Send your Beauty Consultant an email with questions or orders.

IN PERSON

Get some in-person attention when it works for you. Or host a party with your friends at your place.

READY TO START SHOPPING WITH YOUR OWN INDEPENDENT BEAUTY CONSULTANT?

Give her a call, or send a text when you need some beauty advice.

ONLINE

You can shop online with your Beauty Consultant, anytime.

marykay.com

FIND YOURS NOW ©2018 MARY KAY INC.

8/18 WN818609


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