Skin Care Party Guide by Fatima Cajina

GLOW

WITH CONFIDENCE.

Your Skin Care Party: This guide offers suggested dialogues and tips that many successful independent sales force members have used to conduct their Mary Kay ® skin care parties. You likely will only show the TimeWise® Miracle Set® at any given party. Dialogue: Hello, I’d like to welcome everyone and to thank (hostess’s name) for hosting this party. To show my appreciation, I’m going to let her choose a special gift from the great Mary Kay® products she loves. I offer a gift to all of my hostesses, and I’d be happy to tell you how you can get your own at the end of the party. Tip: • The opening of the party gives you an opportunity to thank your guests and make your hostess feel special. It’s your chance to let guests know what the rest of the party will look like. This also is your first opportunity to mention the follow-up appointment. You may want to mention the follow-up appointment several times during the party. You should consider an opening that will give your guests a chance to introduce themselves before you get started.

GLOW

WITH CONFIDENCE.

GLOW

WITH CONFIDENCE.

Mary Kay Ash

Dream It. Do It.

Dialogue: It’s great to meet everyone, and I’m so glad you’re here! Now I’d like to tell you a little about Mary Kay Ash. Mary Kay was a single mom struggling to make ends meet in a maledominated business world for more than 25 years. She retired in protest after yet another man that she had trained was promoted above her. She thought about her career frustrations and wished there was a company where women could be fully rewarded for their skills and abilities. She realized she didn’t have to just sit and wish; she could start that kind of company herself. And she knew she wanted that company to sell a product that would create confidence and make women feel beautiful inside and out. The rest is history or, as we like to call it, HER story. Every day that I have the privilege of being with amazing women like you, I am proud of my decision to start my Mary Kay business. And I am proud that this Company follows the Golden Rule and emphasizes the importance of giving back. Because of Mary Kay Ash’s philosophies, vision and courage, it’s MY story too. Because I’m a small business owner, when you buy from me, you’re supporting MY DREAMS and your local community. Tip: • This is your chance to introduce Mary Kay the woman and Mary Kay the Company.

No dream is impossible when you have the

courage to believe.

“

The annals of American business are filled with ‘impossible dreams’ that have come true. I believed in those dreams — and most importantly, I believed in my dream. — Mary Kay Ash

”

Dream It. Do It. No dream is impossible when you have the

courage to believe.

“

The annals of American business are filled with ‘impossible dreams’ that have come true. I believed in those dreams — and most importantly, I believed in my dream. — Mary Kay Ash

”

Pink Changing Lives®

A Company With Heart Mary Kay Ash’s dream

Dialogue: How many of you appreciate doing business with companies that are socially or environmentally responsible? Then you’ll be glad to know that when you use Mary Kay® products, you’re supporting a company that does good! When you wash your face with Mary Kay® products, there are women and children who finally have a safe haven because of the 50 million dollars that Mary Kay and The Mary Kay FoundationSM have donated to domestic violence shelters across the country. When you moisturize with Mary Kay® products, you’re supporting a company dedicated to fighting the many cancers that affect women. Along with The Mary Kay FoundationSM, Mary Kay has donated more than 20 million dollars to doctors and research to find a cure. When you use Mary Kay® products, you’re supporting a company that has a progressive corporate recycling program that has committed to planting over 1 million trees around the world and is always looking for ways to be more sustainable and green. It’s easy to get behind a company with that kind of heart and soul, don’t you agree? Mary Kay also touches hearts by giving back to the global community — all thanks to one amazing woman.

Tip: • Sharing how the Company and the independent sales force does good throughout the world can give your guests insight into Mary Kay’s social responsibility efforts. • You can use this time to explain some of the ways the Company has worked to help women around the world feel beautiful, confident and connected.

of inspiring others didn’t stop there. Her dedication to providing hope through charitable efforts lives on today. The Mary Kay FoundationSM Beauty That Counts® Pink Changing Lives®

A Company With Heart Mary Kay Ash’s dream of inspiring others didn’t stop there. Her dedication to providing hope through charitable efforts lives on today. The Mary Kay FoundationSM Beauty That Counts® Pink Changing Lives®

The Mary Kay Opportunity Dialogue: Mary Kay Ash realized women needed an opportunity to achieve financial success while balancing their lives with their values and priorities. Mary Kay always said that her priorities were God first, family second and career third. She found that when she put her life in this order, everything seemed to work out. And there are so many women who agree with those priorities. In fact, millions of women in nearly 40 countries worldwide have embraced the opportunity, making Mary Kay one of the largest direct sellers of skin care and color cosmetics in the world. The Mary Kay opportunity thrives today because it’s a great way to earn extra income. And because it’s about real women helping other women look and feel their best. What would be your favorite thing about owning your own business? Tip: • If you feel your guests would be more comfortable with your saying “faith first” instead of “God first,” please feel free to revise as you see fit.

The Mary Kay Opportunity

Your I-Story Dialogue: I’ve been building my Mary Kay business for ____ months/years. My mission is to _________________________________________________________ My vision is to __________________________________________________________ And one of my goals is to _________________________________________________ By all of you being here today, you are helping me fulfill my mission, vision and goals, so thank you from the bottom of a grateful heart. Before I started my Mary Kay business (Insert your I-story here.) ________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ One of the things I love about the Mary Kay opportunity is that it allows women to have a business that fits their life instead of having to live a life that fits around their career. In fact, this could be an opportunity that could help you create the life you want. Mary Kay Ash always said there’s a future Independent Beauty Consultant at every party. So I wonder, who do YOU think it might be? (They’ll either all look at you or point to one person. Just laugh and say. …) Well, you never know! Just watch me today and see if you think you’d ever want to learn to do what I do.

A Little Bit About Me

What You Offer Your Customers Dialogue: Did you know that Mary Kay spends millions of dollars and conducts more than 300,000 tests each year to ensure that Mary Kay® products meet the highest standards of quality, safety and performance? There are millions of loyal Mary Kay® product consumers around the world because Mary Kay® products consistently deliver the benefits women want at great prices. And because they have Independent Beauty Consultants like me who work to find the right products to help them look and feel great. How many of you have a drawer full of makeup or skin care mistakes that you paid good money for? (Suggestion: “I did too before beginning my Mary Kay business.”) But the Company has the Mary Kay® Satisfaction Guarantee. And that means that with every dollar you spend, you end up with products you absolutely LOVE! So if there is any Mary Kay® product you later decide you’d like to swap or return because it isn’t the right formula or you need a different color, just let me know. Tip: • Did you know that all ingredients in Mary Kay® products sold in the U.S. meet both U.S. FDA and European Union safety standards?

Women Want Fabulous Skin.

The Miracle Set®

Get a Miracle Glow. TIMEWISE® MIRACLE SET ® 11 Age-Defying Benefits Cleanse, exfoliate, freshen, energize, hydrate, smooth, visibly firm, soften, protect, renew and reduce the appearance of fine lines and wrinkles.

Dialogue: This innovative collection of age-fighting products delivers 11 benefits you need for younger-looking skin. Step 1 is the 3-In-1 Cleanser. It comes in normal-to-dry and combination-to-oily formulas. With this one product, you are cleansing, exfoliating and freshening. Steps 2 and 3 are the Day Solution Sunscreen Broad Spectrum SPF 35* and Night Solution.

The Day Solution Sunscreen Broad Spectrum SPF 35* is applied in the morning after cleansing and helps protect your skin from the sun’s rays. The Night Solution is applied at night after cleansing. The small beads you see are called Nutribeads®. These vitamin-rich Nutribeads® burst as you dispense the serum to deliver antioxidants essential for skin’s renewal process. Step 4 is the Age-Fighting Moisturizer, which comes in two formulas. It also gives you up to 10 hours of hydration. This moisturizer contains a patented complex that helps accelerate skin’s renewal process. Doesn’t your skin feel amazing? Tip: • To get started, it is recommended that you demonstrate the TimeWise® Miracle Set® products which come in your Starter Kit. • Allow guests to try the products as you walk them through the benefits of using the Miracle Set®. • When you get to the Day Solution Sunscreen Broad Spectrum SPF 35* and Night Solution steps, consider having guests apply one on the right side of the face and the other on the left. *Over-the-counter drug product

Get a Miracle Glow. TIMEWISEÂŽ MIRACLE SET ÂŽ 11 Age-Defying Benefits Cleanse, exfoliate, freshen, energize, hydrate, smooth, visibly firm, soften, protect, renew and reduce the appearance of fine lines and wrinkles.

Table Close

The Ultimate in Skin Care TimeWise® Miracle Set®

TimeWise® Firming Eye Cream

TimeWise® Microdermabrasion Plus Set

Add the Mary Kay® foundation of your choice.

Dialogue: First, let’s talk about the Ultimate Miracle Set . ®

The TimeWise Ultimate Miracle Set

It includes the Miracle Set® we tried today. This set delivers 11 age-defying benefits for younger-looking skin. It also includes the TimeWise® Microdermabrasion Plus Set and TimeWise® Firming Eye Cream. This set as pictured in your Beauty Book is $204. Then we have the Miracle Set®. It gives you all those benefits we talked about. It begins at $95 plus the cost of foundation. And remember how great your hands felt after trying the Satin Hands® Pampering Set? You can take that special treat home for just $36. Tip: • This is the time to wrap up your presentation and quickly review the sets that are available. • You most likely demonstrated the TimeWise® Ultimate Miracle Set®. • You can quickly remind guests of the benefits and price of the TimeWise® Ultimate Miracle Set®, the TimeWise® Miracle Set®, the Satin Hands® Pampering Set and the SkinvigorateTM Cleansing Brush if you demonstrated it at the beginning of class. • If you demonstrated a Mary Kay® product line other than TimeWise®, your dialogue will be a little different here. All prices are suggested retail.

The Ultimate in Skin Care TimeWise® Miracle Set®

TimeWise® Firming Eye Cream

TimeWise® Microdermabrasion Plus Set

Add the Mary Kay® foundation of your choice.

+ The TimeWise Ultimate Miracle Set

Transition Into Individual Close Dialogue:

LOVE

what you see?

Get it for FREE!

When I get with you one-on-one, I’ll tell you how you can earn FREE* products! Tip: • As you move into closing with each individual guest, you can open up the conversation at the table by encouraging the women to talk about their favorite product from the TimeWise® Miracle Set® and mention the hostess rewards they could benefit from.

*Available through participating Independent Beauty Consultants only and with $200 in retail sales (excluding tax)

LOVE

what you see?

Get it for FREE!

*Available through participating Independent Beauty Consultants only and with $200 in retail sales (excluding tax)

LOVE

what you see?

Get it for FREE!

*Available through participating Independent Beauty Consultants only and with $200 in retail sales (excluding tax)