Trend Report Fall/Winter 2016
RUNWAY BOLD
RUNWAY BOLD The stylist. The fashion editor. The blogger. The off-duty model. Backstage, in the front row and outside the venue — preparations are in full swing for the NEW limited-edition† Mary Kay® Runway Bold Collection. While each woman gets ready for the runway in her own way, they all share one thing in common — the incredible colors and eye-catching style of Runway Bold.
Intense shadows, smooth metallic liners and high-gloss lacquers: They’re the products making headlines this fall. Stashed in a chic gold collection bag, these essentials are all a stylish woman needs to create her own unique look. Because this season, everyone who’s anyone will be wearing Mary Kay.
Limited-Edition† Mary Kay® Runway Bold Collection Bag It’s yours for $5* when you purchase $50 (excluding tax) in suggested retail products from the limited-edition† Mary Kay® Runway Bold Collection. *Available through participating Independent Beauty Consultants only and while supplies last
†Available while supplies last
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meet
THE STYLIST
Uniquely put together yet ready for action, the stylist is known for edgy, tailored separates. A master of the mix, she pairs high-end splurges with affordable basics and isn’t afraid to double down on denim or merge her metallics.
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Denim on denim is a combination that’s effortlessly casual and undeniably cool. Topped with a textural overcoat, this casual shirt anchors the stylist’s look.
The stylist always chooses shoes she can move in. Gold sneakers have an unexpected impact when paired with a contrasting bag.
A luxe crossbody is hands-free and on-trend. Small enough for just the essentials, it’s a seasonal must for the modern woman on the go.
“The stylist is all about classics with a twist. I love the idea of opposites being put together — high and low fashion, gold and silver, dark and light denim.” — Michela Buratti, Fashion Stylist
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the stylist
YEAR OF THE CAT EYE Eternally stylish, the bright, bold cat eye gets a reboot for fall in metallic gel liner. The stylist uses the limitededition† Mary Kay® Gel Liner Duo in Dramatic Gold to add an electric edge to this iconic shape. Gliding on smoothly, this lightweight formula delivers the precision of a pencil with the intensity of a liquid.
NEW! Limited-Edition† Mary Kay® Gel Liner Duo, $18 Available in Dramatic Gold
Get the Look With Mary Kay Global Makeup Artist Keiko Takagi. the inner corners 1 Highlight of eyes with the Silver eye
KEIKO TAKAGI
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color from the limited-edition† eye color palette in Rock the Runway before tracing the lashlines with Jet Black gel eyeliner. Create a metallic “wing” with Dramatic Gold gel liner duo before adding two coats of Black Mary Kay® Ultimate Mascara™.
the forehead and Trace the mouth with 2 Dust 3 cheeks with bronzing powder, Light Nude lip liner to sweeping it along the jawline all the way to the chin. Blend into the neck.
define its shape, and finish with Always Apricot gel semi-matte lipstick.
View the How-To Video Price is suggested retail.
†Available while supplies last
“Gold is so versatile — you can use it as a really thin liner for daytime, or make a bold statement with a wing for evening.” — Keiko Takagi, Mary Kay Global Makeup Artist 7
meet
THE OFF-DUTY MODEL The off-duty model wears the season’s top trousers paired with a slouchy sweater and stylish sneakers. Comfort is key, but so is luxury — fashion-forward accents are what set her head and shoulders above the crowd.
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“The off-duty model always finds the balance between wearing something recognizable and being very comfortable.” — Michela Buratti, Fashion Stylist
A bright pop of color is what elevates her look beyond the realm of black and navy. A classic bag is fresh in an unexpected shade. Constantly rushing from show to show, the off-duty model makes great strides in easy trousers filled with dramatic details.
At first glance, the model’s slouchy top could be stolen from her boyfriend’s closet. But a closer look reveals a witty knit that’s straight off the runway.
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the off-duty model
TRUE BLUE GLAMOUR This season’s trend is its most impactful on the post-show model. On her way to her next booking, her moody blue and gold look from the limited-edition† Mary Kay® Eye Color Palette is never less than eye-catching. Delivering intense color in one sweep, these stay-true shadows are a smudgeproof solution for this busy beauty.
NEW! Limited-Edition† Mary Kay® Eye Color Palette, $25 Available in Rock the Runway
Get the Look With Mary Kay Global Makeup Artist Keiko Takagi. the Gold shade from the Rock the Sculpt the cheekbones with Sunny Spice 1 Sweep Runway eye color palette up to the creases, 2 mineral cheek color. Define the mouth
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including the corners of the eyes. Using the same palette, apply the Blue color to the creases and along the lower lashlines, and blend the Navy shade along the top lashlines, outer corners and lower lashes to create depth. Finish with two coats of Black Mary Kay® Ultimate MascaraTM.
with a Light Nude lip liner, then swipe on Subtly You True Dimensions® Sheer Lipstick.
View the How-To Video Price is suggested retail.
†Available while supplies last
“Blue shadow is versatile when you use it for an accent color. To give this look an everyday twist, add it just to the lashlines.”
— Keiko Takagi, Mary Kay Global Makeup Artist
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meet
THE FASHION EDITOR Dressed to the nines, the fashion editor can be seen in next season’s most covetable collections. Perfectly coiffed with a tailored yet feminine take on the trend, she studies — and masters — the classics.
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The surprise of a shiny tee softens the fashion editor's structured style. An elegant coat tossed about the shoulders is all she needs to complete the look.
Smart suiting shows the fashion editor means business. Tailored but still feminine with a wide stripe accent, it’s a softer take on menswear for a woman who is definitely in charge.
“The editor fast-forwards on every trend. She has the accessories that will be on everyone’s shopping list next year.”
The architectural heels everyone will want next season make their premiere at this season’s front row.
— Michela Buratti, Fashion Stylist
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the fashion editor
CLASSIC GETS CHIC. The fashion editor feels sophistication is more than just a state of mind. Her pared-down look starts with the metallics of the limited-edition† Mary Kay® Eye Color Palette, emboldened with a swipe of berry lipstick. Luxurious and luminous, these fade-resistant shadows ensure she’s both chic and camera-ready.
NEW! Mary Kay® Gel Semi-Matte Lipstick, $18 Shown in Crushed Berry
NEW! Limited-Edition† Mary Kay® Eye Color Palette, $25 Available in Rock the Runway
Get the Look With Mary Kay Global Makeup Artist Keiko Takagi. the Rock the Runway eye color palette, 1 Using highlight the inner corners of the eyes with the
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Gold shade. Apply the Bronze color from the palette from lashlines to creases, and blend with the Gold shade for a subtle shimmer. Add the Bronze color from the Dramatic Gold gel liner duo along top and bottom lashlines and MK Black eyeliner to the top lashlines. Follow up with two coats of Black Lash Intensity ® Mascara.
Shy Blush mineral cheek color along the 2 Dust cheekbones. Line lips in Berry, then carefully apply Crushed Berry gel semi-matte lipstick.
View the How-To Video All prices are suggested retail.
†Available while supplies last
“Gold is a neutral in a lot of ways. It’s really beautiful and sophisticated, and it looks great on everyone.” — Keiko Takagi, Mary Kay Global Makeup Artist
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meet
THE BLOGGER
The blogger loves vintage finds and InstagramÂŽ-worthy new designers. Sometimes avant-garde (but always affordable), her wardrobe features plenty of playful patterns, clashing colors and make-you-smile style.
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InstagramÂŽ is a registered trademark of Instagram, LLC.
To land those all-important street-style shots, the blogger knows even the tiniest accessory needs to stand out. Her brighter-than-bright phone case and whimsical ring ensure she’ll always be snapped.
It’s not just how you wear it, it’s also how you pair it. Prints are even more impactful when you pile them on. A graphic sweater is just the thing to throw over a geometric shift.
“To me, the blogger’s look is so much fun. It’s a mix-andmatch of inexpensive items that help define this fun character they create for themselves.” — Michela Buratti, Fashion Stylist
This year’s “It” bag goes for bold. The item she’s sure to splurge on, it adds just the right touch of chic to her festive closet. 17
the blogger
FACE OF THE FUTURE The blogger isn’t afraid to experiment with intense color, highlighting her best features. She’s on-trend right up to her eyebrows, which are full, fresh and very of-the-moment. The intense, stay-true shades of Mary Kay® Gel Semi-Matte Lipstick are one more reason for this street-style star to smile.
NEW! Mary Kay® Gel Semi-Matte Lipstick, $18 Shown in Poppy Please
NEW FORMULA! Mary Kay® Lip Liner, $12 Shown in Red
Get the Look With Mary Kay Global Makeup Artist Keiko Takagi. Crystalline mineral eye color to 1 Apply the base of the lashes, and blend all the
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way up to the brows. Add a dusting of Amber Blaze on the eyelids. Brush French Roast in the creases, blending up and out toward the corners of the eyes. Trace the lashlines with Jet Black gel eyeliner, then add two coats of Lash Intensity® Mascara in Black.
lips in Red, and apply a coat of gel 2 Line semi-matte lipstick in Poppy Please.
View the How-To Video All prices are suggested retail.
“If you do a strong lip, balance it with a neutral eye and a bold brow. It’s a little bit more stylish and modern.” — Keiko Takagi, Mary Kay Global Makeup Artist
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Runway Bold
NAILED IT!
Fashionistas embrace the Runway Bold trend right down to their fingertips. Lacquer is luxe in new limited-edition† Blue Debut, Rosy Encore and Gold Is Bold hues. Choose your favorite, or mix up the shades for a cool take on fall’s trends. Providing an instant satin finish, these luminous polishes protect and strengthen nails with style.
NEW! Limited-Edition† Mary Kay® Nail Lacquer, $9.50 each Available in Blue Debut, Rosy Encore and Gold Is Bold
Intense colors worn on and off the runway are the off-duty model’s manicure of choice. Steal her look and indulge in Blue Debut with painterly gold lines on your ring fingers.
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Price is suggested retail. †Available while supplies last
The stylist’s scratchresistant lacquer in Rosy Encore has a durable finish.
Top Right: Simple and chic, the fashion editor’s favorite polish has a classic finish. Shimmering Rosy Encore is more unexpected than a traditional nude nail. Left: Copy the blogger’s fashion-forward manicure with Gold Is Bold.
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See you next season! Make the runway, your way, through your Mary Kay Independent Beauty Consultant. Find yours at marykay.com