Campaign Media
WEBSITE UTAMA DESA SEJAHTERA
User Research
GROUP ONE
GROUP TWO
DEMOGRAPHICS: AGE 18-25 MALE/FEMALE. SINGLE/MARRIED. Middle-high socio-eco. Medium-high income. Occupation: mahasiswa, SMA, karyawan, enterpreneur, business man/woman.
DEMOGRAPHICS: AGE 26-40 MALE/FEMALE. Married/Single Middle-high socio-eco. Medium-high income. Occupation: entrepreneur, businessman/woman, karyawan,etc
PSYCHOGRAPHICS: Menyukai buah-buahan dan sayuran, peduli terhadap kesehatan, peduli terhadap bangsa sendiri, mencintai Indonesia, tertarik mencoba hal baru dan menyukai produk yang natural. Sangat sering membuka internet untuk urusan pekerjaan atau membuka social media, sangat suka terlibat dalam forum-forum, menggunakan Internet sebagai media untuk membeli online atau join club.
PSYCHOGRAPHICS: Menyukai buah-buahan dan sayuran, peduli terhadap kesehatan, suka barang-barang dalam negeri, sangat mementingkan kesehatan, tertarik untuk bergabung dengan social campaign. Mencintai produk-produk yang natural, membuka internet untuk urusan bisnis atau blog, suka membeli barang online/donasi online atau mengikuti forum tertentu
USER GROUP ONE
USER GROUP TWO
NEEDS
NEEDS
To discover information about the social campaign, information about the social campaign, how to join the campaign
DESIRES
to live young and healthy, have a healthy lifestyle
ABILITIES
Able to interact sites with simple navigation. Uses PC at home several times a week or with laptop in office
METHODS
Have confidence in intreacting online. Regularly uses web for purchases, discussion, blogging and downloads of music and video, seacrhing for the tourism destination via internet.
To discover information about the social campaign, information about the social campaign, about the social campaign and how to join and if necessary join online or order Respect Family item online
DESIRES
To live young and healthy, have a healthy lifestyle, eat healthy products.
ABILITIES
At ease with the Internet. Active user from work and home.
METHODS
really love to interact via online and have a confidence in using online transaction and join online clubs/forum.
Content Research
Make a New Website for Respect Family campaign. Content Research from Respect Magz one of Respect Family campaign media
FUNCTIONAL CHALLENGES: Make a simple site design, Membangun visual identity dengan menggunakan dan memodifikasi Visual Identity yang sudah ada. Belum ada website sehingga tidak ada bayangan Kampanye masih kurang terdengar karena hanya menggunakan media majalah saja Website Desa Sejahtera yang adalah website utama tidak memuat tentang Respect family dan jarang diupdate sehingga sulit mencari informasi Membuat elemen-elemen baru untuk menguatkan visual identity namun masih harus tetap sejalan dengan kampanye yang ada. Bagaimana membuat fungsi website yang berbeda dari website utama (website desasejahtera.org)
VISUAL DESIGN IDEAS
VISUAL DESIGN IDEAS
VISUAL DESIGN IDEAS MOOD BOARD
KEY DESIGN CHALLENGES: Membuat Visual baru yang belum ada sebelumnya Walaupun bebas dalam membentuk visual identity namun harus memperhatikan media yang sudah ada Streamline site Hierarchy Mencari foto-foto yang sesuai untuk Respect family campaign Menyusun layout yang simple dan mudah dimengerti user. Membuat visual menarik yang mampu menjadi stopping power untuk user
Design
Development
KEY WORDS: Natural Healthy lifestyle Healthy food Vegetable Fruits Umbi Kacang-kacangan Organik Beras Konsumsi Menanam Harvest Petani Kesejahtera Manfaat Kesehatan Kebutuhan sehari-hari Pemenuhan Membantu
HOME Where do I want to go from here? What do I want to find out from here? What do I EXPECT to find here? What am I happy to scroll for? What categorisation do I understand? • A-Z • why have to join Which is most important to me? • date • cost
ABOUT What I want to know about the social campaign program at the first time? • what is the social campaign for? • how to join • cost What I want to know more about the social campaign? • who held this program, how’s the system in this social campaign • what is the advantge if I join this social campaign?
THE CAMPAIGN How’s the social campaign? who held this social campaign? how’s the prodcedure If I want to join?
OUR PARTNER What organization that support this campaign?
JOIN CAMPAIGN how’s the prodcedure If I want to join? what are the items that I can order? How to join Respect Family?
SHOP What are merchendise that Respect Family sell? How much the merchendise How if I want subscribe Respec magazine? How to pay the merchendise?v
HOME
About
The campaign
Our Partners
Join Campaign
About Desa Sejahtera
Respect Family explanation
Indonesia berseru, KIARA, KRKP. Sawit Watch.
form for join respect family.
Join Now
follow us on
featured at the base of each page
COPYRIGHT & PRIVACY
Shop
Respect merchendise & info about how to Langganan mjlh respect
Download magazine
Recent News
v
About
Home Our Program
Join Campaign
Shop
Our Partners
Download magazine MAP & LOCATION
EVENT SCHEDULE
Home Slidding Banner
Slidding Banner
menu bar
menu bar
sidebar
Photo slide
sidebar content
sidebar
sidebar
content
About, the campaign, our partner, join campaign, shop layouts
FUTURE DESIGN CHALLENGES: Penentuan warna berdasarkan target Audience Target audience harus lebih spesifik lagi Form berlangganan atau menjadi angota respect family terhubung langsung dengan web tiki,sehingga konsumen langsung mendapat jumlah yang harus dibayar. Dapat membeli merchendise secara online. Menguatkan ciri-ciri visual.