NAME
Faustina Dwi Puspita BIRT H
6 August 1 990 ADDRES S
Apartemen Central Park Residence Tower Alaina C48- 07, Jakarta Ba rat MOBILE
Personal Details
08157157959 EMAI L
faustinadpuspita@gmail.com WEBSITE
ww w.faustinadpuspita.com PORT OFOLIO
ww w.kreavi.com/FDP90
Education background
2009/ 2013
Visual Communication Design
2006/ 2009
Senior High School
2003/ 2006
Junior High School
2003/ 2006
Elementary School
Bina Nusantara University Santa Angela Santa Angela Santa Angela
courses Agustus 2012
The Looop Akademie
Discovery Class
2006/2009
The British Institute Pre Intermediate English Global English level 2-6
July 2008
Dale Carnegie Generation Next Training
LANGUAGE
skills COMPUTER
DESIGN
Adobe Photoshop Adobe Illustrator Adobe Indesign iMovie Garage Band Microsoft Word, Power Point
Good in c oloring with A crylic, soft pastel, watercolor, and pencil color, good i n digital imaging a nd photography.
Dec 2011-Nov 2012
ORGANIZATION EXPERIENCES
2010-2011 //
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Bina Nusantara English Club (BNEC)
Art and photography in e-max (BNEC magazine)
Nov 2010-June 2011
Result: Produce 4 edition
working EXPERIENCE
Sept-Dec 2012
freelance projects 2013
2012
2011
Pempek Bela Rasa Visual Identity
Athena cosmetics Design envelope, invitation, paper bag, label
OTTO Pharmaceutical Calendar 2012 & Christmas Greeting card photo
Engagement Brenda & Yohan Photo documentation Annual Report Nissan Androgynous Keke in Black and White Pop n Go traditional cookies hampers catalogue for Chinese New Year ed Michelle & Revan wedding party photo documentation
FORTHBOXX band design album and photo Prewedding Photo Stanley & Maria Super dry Men Fashion Week in Plaza Indonesia 2012 (Fashion Show documentation) PT Oratoria Tahana Paramasastra Logo
Johny and Hellie Wedding Video Documentation TVC Mutiara Cosmetics Super dry Men Fashion Week in Plaza Indonesia 2011 (Fashion Show documentation)
event ORGANIZing EXPERIENCES 2012 March-July Sponsorship at Plaza Desain Osmosis held in Galery 678 Kemang
2011
2010
May Coordinator of Documentation at Mata Kami Exhibition by 04PCU June Coordinator of Creative Division in 19th BNEC Birthday Party
2010-2011 October-March Branding Director at The 2011 Southeast Asian English Olympics (The 2011 SEO)
ACHIEVEMENT Jan 2011 2nd Winner in Indonesian Culture Week (ICW) Photo Contest in Binus Square
Seminars & workshops
2011
9 Mar Entrepreneur Success Story Seminar “The Hippie Guide to Climbing The Corporate Ladder” by Skip Yowell (Jansport owner) 5 May From Basic to Experimental Shot in Video by Probo Kushartoyo (Cameramen Trans TV/si bolang) Jan Workshop Hollywood Movie Making by Ari Budiharto Soetjitro
2010 25thJuly Bragakeun Bragaku Photo Story Workshop by Julius tomasowa dan galih sedayu 30 Nov A Whole New Mind by Andreas Chang 30 Oct Time Management Workshop by Roro A.R. Puteri, S.Psi.
18&25 April Workshop, exhibition and Competition Photography by R. Priadi Soefjanto & Anny Valentina
photography fashion
commercial Portrait wedding
branding
visual identity
PHOTOGRAPHY FASHION COMMERCIAL POTRAIT WEDDING
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CHRYS
BY MICHELLE CHRYSENTIA 1
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CHRYS is a ready to wear fashion clothing line, made by Michelle Chrysentia who is an alumnae of fashion business in Lassale College Jakarta. CHRYS is a new clothing line made for young woman from 20 years old. This photoshoot are for their first collection for Spring/ Summer Collection. The feeling that want to be convey from this collection are Young, sweet, cheerful, soft, elegant, feminine. This collection symbolize young and beautiful, shy girl but friendly and easy going. 2
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androgyneous Keke in B/w
Keke wants to promote or expand her career in Entertainment industries. Now she is an MC and she wants to offer agency to take her as one of their talents. So I am as a photographer have to build their personal branding through her photos. Why I make androgyneous concept because Keke as a woman have a strong and masculine character but also sexy character so I decide to conclude some keywords to be built in her Profile photoshoot. The Keywords are: Strong, Bold, Tough, Be Different, Break the rules/trend, sexy. In this photoshoot I also colaborate with Gisela Wina as make up artist.
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summer splash
MUA: Gisela Wina Stylist: Asri Puspitasari Model: Anastasi Yakubovska (POSH)
A Project Collaboration for Final Project Kelas Pagi Jakarta Fashion Photography Class with Julius Bramanto. What is Kelas Pagi Jakarta? Kelas Pagi Jakarta is a free photography course made by Anton Ismael for everyone who loves photography and want to learn more about photography. My concept for this photoshoot is a fashion photo story for spring/summer swimsuit collection. From these photos I want to convey a story like this “In the summer holiday, A woman who have already busy with her career everyday, want to have a refreshment in her summer holiday, she decide to spend her me time in her cozy swimming pool. On the sunny day morning in her summer holiday, she run with excitement to her cozy swimming pool in her apartment, before jump to the swimming pool she washes her body under the shower beside the pool. After that she sit and lay down on the edge of the pool and lie down on the pool with face facing the sky. After refresh her mind she jump to the pool, stand in the edge of the pool, enjoying the beauty of serenity and peacefullness. After she boring because too many enjoy the environment, she begins her plan to do some workout which is swimming. Tired after swimming she wants to relax herself and go to the whirpool and enjoy the relaxation in the whirpool. After she feels her muscle not really stiff, she lie down on the beach chair, and get sunbathing.�
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chocolate & colorful BY AMANDA ELFIANA
A collaboration project with make up artist Amanda Efliana who is the The best Graduate student from Lassale College of Arts Jakarta. She wants to submit her make up for Shu Uemura competition. Theme for that competition are chocolate and colorful. The Result for this competition is Amanda Elfiana got 2nd Winner.
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DID: DISSOCIATIVE IDENTITY Model: Yos Steven
I made this photo just for fun and making a portofolio for me and also for the model, Yos Steven. Concept for this photo inspired by a person who have 2 personality or someone who feel that he has another personality that he hates. I want to deliver a message that “you can’t avoid your another personality(shadow) and you have to receive whatever is it because it is a part of you.” I differentiate 2 characters by different clothes, black and white suits. A man with black suits have an evil, wild, egoistic and temperament character and a man with blue shirt is a soft, shy, silent, nerd character.
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“you can’t avoid your personality that you hate because it is a part of you.”
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FASHION TYPOGRAPHY
MUA: Amanda Elfiana Fashion Designer: Eveline Suwandi Model: Wendy Margaretha
A collaboration project with make up artist Amanda Efliana and Eveline Suwandi as Fashion desainer ready to wear brand named Husky and Tree. This Project is for my final project in The Looop Akademie Discovery class. My Concept for this photoshoot is I want to make a Print advertising for Make Up For Ever (MUFE) for ther artistical products and also make it as Huky and Tree campaign. I use 4 kinds of Typography: Carousel, Clarendon, Caslon Italic and Helvetica and M, U, F, E alphabet to represent Make Up For Ever. I use different decoration for every single shot base on font type on the make up. 9
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Revan & Michelle WEDDING DAY
I know Michelle from my college’s friend Kevin. One day she asked me to capture her wedding day. It’s really a happy day for her, and also for me. I really amazed with her wedding day, she’s still 20 years old but she has planned and organized all of her wedding day, even make up, she was doing by herself. Michelle is an owner of a fashion clothing line and her husband is a pilot. I really thankful can capture their special moments, from them I can learn a meaning of wedding itself “how we can share our love story and intimacy with our family. The most important thing how we ready to face new stage of our life with our soulmate. “ 11
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STANLEY & MARIA PREWEDDING
Joining Hellie Portaiture capture Stanley & Maria pre-wedding photoshoot at Taman Bunga Nusantara. Make up by Adel.
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yohan & Brenda ENGAGEMENT
Brenda is like a sister for me. I’ve known her since I joined a church community around 2011. In 6 October 2013 I have an opportunity to capture her special moments which is Sangjit or engagement day with her soulmate Yohan in Culture Royal. It’s a really happy moments to capture your sister’s special day.
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Design design branding
VISUAL IDENTITY
POP n go
Visual Identity | Final Project DKV Binus
Pop n Go is my final project in DKV Binus University, it has been exhibited in Fresh n Brite at Fashion Atrium Kota Kasablanka on 29 Nov - 1 Dec 2013. What is Pop n Go? Pop n Go is a cake pops online store in Jakarta. What is cake pops? is a form of cake styled as a lollipop. Cake crumbs are mixed with icing or chocolate, and formed into small spheres or cubes in the same way as cake balls, before being given a coating of icing, chocolate or other decorations and attached to lollipop sticks. Cake pops can be a way of using up leftover cake or cake crumbs. History of Cake Pops Pastry chef in the pastry shops in America, they often confuse when processing the remaining pieces of cake decorating is complete. Too dear to be discarded piece of cake but it is not used anymore. Finally there was an idea utilizing the trimming cake with chocolate filling by mixing together frosting and butter or cheese. Trimming cake crushed together with all ingredients until smooth. Then roundly shaped and dipped in melted white chocolate.
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Why I choose Pop n Go to be rebranding? and what else items that I’ve made? Because they want to expand their online store to store in mall and Koran Jakarta said that cake pops will be the next trend after cupcake in this year (2013). I redesign Pop n Go Logo also made Graphic Standard Manual, Stationary, Environmental Graphic Gesign, Flyer, Posters, Car, Store, Motorcyle and anything else that will be use for their store) Who is target Pop n Go? Their target is - Woman and man - Age: 22- 40 tahun - Education: D3, S1, S2 - Status: Single-Married - Income: more than Rp 5.000.000,00 - Economic Status: B-A Big Idea of Pop n Go is “When Cake meets lollipop and Pop Culture” means that Cake meets lollipop become cake pops and cake meets pop culture what is Pop Culture/Popular Culture? Pop Culture: commercial culture based on popular taste Recently Brand in Indonesia sell lifestyle is that what Pop n Go want to sell, I wish cake pops can be a trend like Starbuck, bubble tea and yogurt. Unique Selling Point (USP): good and great in detail and the shape can be customized based on customer’s request
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pempek bela rasa Visual Identity | Freelance Projects
Pempek Bela Rasa is the first pempek that served by cup. I make logo, Branding guideline, name card, spanduk, gerobak and flyer/brochure. The Concept for the logogram inspired with bible story 5 breads and 2 fishes, why I use this to represented pempek, because pempek made by fish and also flour (similar ingridients with bread). Although the amount of bread and fish not 5 and 2 but if we count the amount of the cup element is 5 and the pempek illustration (on the cup) is 2 elements. I wish by using this philosophy Pempek Bela Rasa can satisy costumer’s hunger, desire and appetite, and also can be a blessing for many people especially the customers. The meaning of the logogram and logotype is the dynamic line represent that Pempek Bela Rasa will always change follow the times. Logogram’s line that not broken represent that pempek Bela Rasa business will never stop. Curve logotype form represents pempek shape that’s not stiff, soft and chewy because made from corn starch.(tepung sagu). The Color that I use is green, orange red and yellow white. Green symbolize a cucumber, also associated that Pempek Bela Rasa will always use fresh ingridients. Orange red symbolize a taste of pempek vinegar that usually spicy and also symbolize pempek Bela Rasa service that warm and friendly. Yellow white symbolize egg as one of pempek ingridients and also a bright business of Pempek Bela Rasa.
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MOODBOARD COLOR PALETTE
INGRIDIENT S
PEMPEK
spanduk
branding guideline book
Menyediakan:
Pempek Kapal Selam Pempek Adaan Pempek Kulit Pempek lenggang Tekwan
Menerima pesanan: Hub: 0821 2292 6768 021 - 5453245
Gerobak
Flyer 20
100% buah lokal Social Campaign | DKV Binus Project
Gerobak
STTICKERS
These are my final project for DKV V (one of the important project in Visual Communication Design Binus University) The Final project was make visual campaign for some social organization it’s around 6/7 social organization, the social organization decided by lecturer and I got Desa Sejahtera. Desa Sejahtera have insight or vision/mission 100% Pangan Lokal, that’s why I decided to make social campaign which still connected with pangan lokal. I choose 100% Buah Lokal as the name of the campaign. I choose the campaign as a program in supermarket Because Desa Sejahtera has often held festivals about Local Food but never held a program so I believe program will be more effective. The Campaign will be run as a program in Supermarket for 6 months. The target of the supermarkets are Carefour, Food Hall, Hypermart, Giant, Rezeki, Total Buah, Kem Chicks. The goal of the campaign is when people want to buy local fruits. The campaign try to influence the customers by show the freshness, healthiness, varieties and benefit of the local fruits. The main media that I use are Serial Posters that will change every month follow the fruit that famous in that month The supporting media are Shelftalker, Flagchain (will be place around the fruits area), sticker on the fruits, leaflet. The Target for this campaign is Woman/Men, Above 26 years old, married, housewife, live in city, shopping in supermarket. The Design concept that I use is photography to show fresh, natural, clean and also to increase audience appetite. I also use fruits color for all of the media.
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POSTERS
FLAGCHAIN
FRUITS TAG
T-SHIRT SHELFTALKER
LEAFLET 22
athena skin care
Paper bag, invitation & envelope for grand opening | Freelance Project
Athena’s is a skin care brand from Italy. They open the first store in Indonesia in SOGO Alam Sutra Mall. They sell beauty and skin products for woman. Their competitor in Indonesia is L’occitane. In This Project I make their Invitation, Envelope and Goodie Bag for their Grand Opening at Alam Sutra Mall. I also made label how to use and explanation of every products to put in the back of their products.
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On that point / PT OTP Visual Identity | Freelance Project
On That Point is an insitute of Artistical Speaking base in Center of Jakarta. Inspired by one of the famous communication term that represents the core of communication: speaking & listening, On That Point Institute specialized in the cultivation of Artistic Speaking. They have developed various speakers with different styles, contexts and commendable achievements across the nation. On That Point was established in July 25, 2009. They objective is to proliferate artistic speaking skills so that people can exercise their freedom of expression and communication skills into appropriate practices. Throughout the years, They has trained 23 High Schools and Universities with various achievements. They truly believe that speaking is more than just communicating, but further it liberates people to enhance better communication throughout the world. PT Oratoria Tahana Paramasastra (OTP) Brand vision is “To inspire and motivate individual and institutions to exercise democratic freedom of expression throught various public speaking methods.” and Thier Brand Essence is “Artistic Speaking” “Great i deas are great only when they are s hared,but intriguing only when they are shared greatly. PT OTP Logo is different with the Brand Logo. The meaning of the logo form is a conversation between 2 person or more in comics is that to symbolize a never ending connection between PT.OTP and their clients through artistic speaking. A Rounded Square symbolize That PT. OTP w ill b e stable company because has a solid team who always do every job passionately so the result will be perfect. Also PT OTP always forward integrity to their client so every client will rely PT OTP to handle their important projects. The color Symbolize Sky, world and sun, to symbolize a greatness and honor that reflection of their name “Tahana”. reliable, and democratic.
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JAva musikindo Visual Identity | DKV Binus Project
JAVA Musikindo was established in 1994, JAVA Musikindo vision is showing “live entertainment” to support the increasing of entertainment needs, in line with advances in the entertainment industry not only in Jakarta but tidak hanya di Jakarta, but also covers others city in Indonesia. JAVA Musikindo have vision to achieve success in held every concert, supporting talented Indonesian artist, by showing them as opening band in every concert. JAVA Musikindo has Brand Vision to be an influential promotor and become an inspiration for many people. JAVA Musikindo has Brand Essence friendly, professional and general. JAVA Musikindo new logogram has a meaning a circle form represents a perfection and professionality in every JAVA Musikindo performance and symbolize a continuous spinning Compact Disc (CD) and music as JAVA Musikindo business which is a music promotor, a continuous spinning Compact Disc (CD) also symbolize dynamic, represent a spinning of JAVA Musikindo business will become bigger and follow the trends. The Meaning of the Logotype JAVA is friendly and up to date, by using font type modified san serif Calibri. Logotype musikindo has a meaning a never ending JAVA Musikindo business and will always become the best in Indonesia’s promotor world, by using modified font type script Callie Hand. Adrie Subono Ad President Director Pres
Plaza Mutiara lantai 2, Suite 201, Kawasan Mega Kuningan, Jakarta 12950 www.javamusikindo.com adriesubono@javamusikindo.com Telp: (021) 57988623/4/5
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info@javamusikindo.com
Mobile: 081708886543
JAVA Musikindo new logo applied 4 colors in logoram. This color symbolize warm and friendly that become a symbol in how JAVA Musikindo find artis to be came up to Indonesia. Also symbolize JAVA Musikindo’s creativity in presents every concert. I make a Branding Guidelines Book and also Stationary, Environmental Graphic Desain, some promotion item such as tickets, billboard, banner, flyer, poster and also merchendise such as hat, sticker, t-shirt, lightstick and rubber band.
FAUSTINA DWI PUSPITA
PORTOFOLIO
For another portofolio: www.faustinadpuspita.com contact: 08157157959 faustinadpuspita@gmail.com