fave Magazine Vol. 4 (Fall 2012)

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CONTENTS

16 Fashion

See our cover girl winner Mahlet in Midday in the garden of Glitz & Glam

IN EVERY ISSUE Product reviews LE$$ TRENDY Model Citizen FASHIONW@RKS

GOTHIC GLAM

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Features

Fashion

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FASHIONW@RKS

The latest trends, faves and musthaves by fashion journalist Erica Wark. A must read!

60 BIRDS OF PARADISE

Feathers, Jewels and more. By our guest contributor: Marissa Baumeister

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TINA PICARD

96 GOTHAM NIGHTS

Through the Lens. Get to know Fashion photographer Tina Picard.

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Vamp Glam in the capital city was the inspiration for this shoot, with Michelle - Our cover girl returns.



CONTENTS

fave editor’s

Features

Beauty

12 KANIA COUTURE

76 OIL WAR

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80 PHYSICAL BEAUTY

Get to know the woman behind brand. By Sienna Vittoria.

MODEL CITIZEN

Our cover girl from the last issue travels to work in Japan, walks for Marc Jacobs and more!

48 MUST-HAVES

Geneviève Peeke shares her fave must-haves of the season.

Find the right oil to help battle your unruly and brittle hair.

Reality or Construct? Read this great article by our guest contributor Jazba Singh.

72 FAVE PRODUCTS

Fall makeup colours, BB creams and much more.

FAVE COVER STORY

Model and cover contest winner Mahlet Seifu Models International Management Hair: Tran Le Makeup: Julie Katona Styling: Michael Berger, photograph by: Alcides Muñoz Jr. Necklace: Osolee. To get this look we used: E.I. Solutions Complexion Primer, Foundation: MAC MAC Cosmetics Studio Fix Fluid SPF 15. NW50,Compact Powder: Visiora PC 004 Cheek Contour/Blush: JK Pro Cosmetics #17 Eyeshadow: Marcelle Monochromatic Eye Shadow Quad. “Black Magic”Eye Highlighter: Complections Sheer Creme Shadow.”Crystalline” Mineral Eye Pigment: Da Vinci Cosmetics. “Florence” Gel Eyeliner: MAC Cosmetics Fluidline. “Blacktrack” Mascara: L’Oreal Voluminous False Fiber Lashes. “Blackest Black” False Lashes: MAC Cosmetics.“44 Lash”Eyebrow Pencil: JK Pro Cosmetics. “Earth Brown” Lipliner: JK Pro Cosmetics. “Auburn” Lipstick: JK Pro Cosmetics. #352 Lipgloss: JK Pro Cosmetics. “Crystal Clear”

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from the editor This time of year is certainly my favourite for the climate is perfect for fashion lovers. ‘Tis the season for knits, coats, scarves, hats, and all sorts of accessories. It’s a joyous game of mix & match with plenty of layering, offering endless options as the weather changes throughout the day. Like most of us several weeks ago, I spent a weekend putting away my summer clothes and brought out my fall/winter wardrobe. In doing so, I rediscovered items I had forgotten about from the previous year, and have already decided on some new favourite pieces for this year. More importantly, I took the opportunity to do a light edit to make room for some new additions. With this issue, we are celebrating our anniversary. Although we have technically passed the official anniversary date, we wanted to wait for this release and celebrate with a new look and feel to fave Magazine. Like editing one’s wardrobe, we kept and polished up our favourite features, made room for new ones, and introduced new contributors to the team. As this season unfolds into the New Year, we have great things planned for our readers. We want to keep you informed and updated on everything fashion & beauty in between our issues. Keep an eye out for a new website, new contributors and plenty of content on the fave blog and social media. There are two fashion stories I’d like to bring to your attention: Midday in the Garden of Glitz & Glam and Gotham Nights. The first editorial features our cover contest winner Mahlet Seifu, shot on the beautiful grounds of Casa Loma (Ottawa), residence of the Austrian Ambassador. I’d like to take this opportunity to thank the Ambassador for this great opportunity. The latter features Michelle Treacy, our first cover model, who returns after a year to celebrate our anniversary issue. I feel like I’ve divulged too much with my excitement for this issue. I hope you enjoy it as much as we did putting it together for you.

FAVE Geneviève Peeke, Fashion Blogger Keeping us up-todate on all things fashion and beauty, Gen is one of the most energetic and passionate people you will meet. Ashley Sleeth, Contributor Wearing many hats for fave, she brings a an essential and different point of view to her product and fashion reviews.

Sofia Pereira, Hairstylist, “Permanently borrowed” from Paris, Sophia brings a new and fresh approach to hair and shares her fave products.

Alcides Munoz Jr. Creative Director & Editor Special thanks to guest contributors Marissa Baumeister and Daria Ponomareva. A very special thank you to Ann Maloney, Carleton Heights Public School, the Embassy of Austria and Victoire (westboro).

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David Le, Stylist/Contributor

He is the newest addition to our team. With an incredible eye for anything fashion, David will be contributing to many of fave’s features.


ETEAM Jennifer Lecompte, Copy Editor/Writer A lover of language and style, she’s a perfect match for fave. She’s a graduate of Media and Communications, and,translates beauty and fashion into words.

Scott Clark, Hairstylist/Photographer, He has been in the beauty industry for three decades as a hairstylist. His new found love for photography is more than just a hobby.

Erica Wark, Fashion Journalist/Stylist Erica brings our readers the latest in fashion in our must-read feature FASHIONW@RKS. on every issue of fave Magzine.

Emily McDonell, Makeup Artist A true makeup enthusiast, with a focus on Eco friendly beauty products. Emily shares her talent with us in our beauty spread on page 00

Lee Mousseau, Photographer Lee is one our faves around here. Kind, personable and has mad skills behind the camera. Keep an eye out for Lee at fashion events.

Rossa Juneras, Hairstylist There isn’t enough space to list all of her awards, but let’s just say that when it comes to hairstyling, she’s won them all many times over.

Julie Katona, Makeup Artist, Fairly new to the city, Julie has shown us a new level of dedication and commitment. Her work is consistent and amazing.

Charlotte Healey, Style Contributor A true artist with a worldly and unique fashion sense. Her talent and garment alterations techniques make her ideal for our new DYI feature.

Sienna Vittoria Contributor, The youngest team member, her drive and passion for the fashion industry is beyond words. Sienna is one to keep an eye out for.

Kevin Schnobb, Style Contributor, A lover of the fashion industry with a keen eye for style. He brings the perfect mix to the Le$$ Trendy feature and more.

Michael Berger,

Stylist, Michael’s artistic touch and fantastic fashion sense is a perfect fit for fave. Check out his work in the Midday in garden of Glitz & Glam.

Tran Le, Hairstylist Obsessed with hair and fashion makes her a perfect fit for fave. We believe her when she says that hair is the best accessory. See her work on the cover and fashion stories.


FEATURE

Sienna Vittoria Spends an Afternoon with the Talented Designer of

KANIA COUTURE Nestled in the greenery of Ottawa’s Byward Market is a charming boutique on fashionable York Street. Kania’s glowing lights, large glass windows, and vibrant golden-mango inner walls offer the store a welcoming appeal in contrast to downtown’s concrete hustle and bustle. The Kania brand was founded nine years ago by professionally trained Broadway dancer Stacey Bafi-Yeboa, as an attempt to combine the comfort and stretch required in clothing for movement with the style and beauty women desire in their apparel. A truly warm and amiable woman, Bafi-Yeboa was lovely to speak with. We sat across each other comfortably on the sofa in her studioshowroom, and I attained a glimpse inside the mind of the talented designer. Founder, creative director and business manager, Bafi-Yeboa is a fashion triumvirate all in herself. While the creativity and design process usually occurs elsewhere, her studio is witness to the circulation of multitudes of emails, many meetings, marketing strategizing and business planning. 12 f ave

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Radiant Stacey Bafi-Yeb “I really like it in here. I love that it’s unconventional and [it doesn’t] feel like a regular work space,” Bafi-Yeboa said of her beloved headquarters. Unlike what you would expect of an artist, her day is spent predominantly on the computer. “The day is better for answering emails,” she explained to me. “It is at night, when I’m calmer, that I get my inspiration to work.” The route that clothing takes from a designer’s idea to becoming a tangible garment on the runway often differs from artist to artist. onto her body, she pins it into place.


boa She then steps out of the fabric, sews it all together and drafts a pattern from the model. “I guess I kind of work backwards.” she admits. Working with a patternmaker and seamstress, ideas are then bounced around until the garment feels just right to her. While this is taking place, the fabric is custom-made, custom-dyed, and custom-washed. The fabric is then sent with her perfected samples to the manufacturer. “It is a very long process,” she says in retrospect. Self-trained and self-promoted, Bafi-Yeboa has come a long way. Rather than studying fashion

design or business, she spent her time pursuing the craft of dance. “I had a sewing machine when I was growing up, so I always knew how to sew and had dreamt of being a designer, but my dancing took off before I had a chance.” Dancing for twelve years, Bafi-Yeboa quietly designed and constructed clothing between rehearsals and auditions. It wasn’t until later, with the encouragement of a good friend, that she participated in her first trade show and discovered that not only could she take pleasure from making clothes, but she could also make a profit from doing so.


FEATURE

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While a firm believer in the importance of education, she does not consider design school a mandatory endeavor. “Design school is good for telling you how to properly draft patterns, but you need [the creativity] in you in the first place, which you can’t learn. At the end of the day, a dress is just a cylinder. It’s what you add on top that makes it different”. In order to make it in the business, you must have tough skin, as well as a knack for numbers. “In fashion, making clothes is only one part. It’s the business [aspect] that some people really fail on.” Being in the industry for nine years now, Bafi-Yeboa knows it is no easy feat. “It’s a lot of work, but I really love it”.

“Things might go faster if you just go at it instead of letting things be, but that’s not always good.” Bafi-Yeboa truly has a beautiful attitude. “If you look at where I started and where I am now, and I know that if I had been more technical nine years ago I wouldn’t be as successful as I am today, because you learn [as you go along], and you develop your own system.” Staying true to her Ottawa roots by participating in events such as Ottawa Fashion Week, and by hosting well-attended events such as the seasonal “Flaunt” gala, Bafi-Yeboa has supported the growth of Ottawa’s fashion scene.

“The Ottawa fashion community has a lot of The Kania brand focuses on the career wom- potential to grow,” she said of her hometown. en in their late twenties and early thirties, who It is thanks to Ottawa natives such as are “ready to go out and conquer the world”. Bafi-Yeboa that Ottawa has seen this evolution Bafi-Yeboa targets women who have progressed in such a short time. Receiving her first standbeyond their teenage years of succumbing to ing ovation of the season, Kania’s feather clad, the discomfort of “stylish” clothing, and who dancing models were a clear favourite of Ottawa are looking for a comfortable and sophisticated Fashion Week. alternative. The Kania woman is one who seamlessly transitions from morning, to work, A warm-hearted & supportive boss, Bafi-Yeboa to yoga, then out for dinner – comfortably and always encourages her models to do their stylishly, without having to change. Women will best. “A lot of other designers get angry at their find comfort in her signature garments such as models. As a dancer, I understand that if your the Snuggalicious and Snuggie wrap sweaters, director is angry with you, your performance as well as the formfitting Yoga-Jeans. “These won’t come out as good because you’re not are my bread and butter, and are essentially encouraged. I always encourage my models [the pieces] that sell the most.” [because] I want them to do amazing, and to feel amazing.” Kania Couture is sold across the country - from Vancouver to P.E.I. “Right now I’m sold in twen- As a mentor to aspiring designers, Bafi-Yeboa ty five stores in cities like Calgary, Vancouver, believes that you need to believe in yourself to Toronto, and Edmonton,” Bafi-Yeboa proudly succeed. “You need to keep going, never stop, states. and be true to yourself. You need to know where you’re going, make a choice, and focus on it. Bafi-Yeboa makes a strong effort to remain You can’t let yourself sway until you get it going. relaxed, and true to herself despite a hectic Once it builds momentum, then you can branch schedule. “Whatever will be, will be… When it out to other things.” comes to designing, you should always stick with what you love, rather that trying to make Already Ottawa’s reigning queen of the comsomething that’s ‘right’, or that you think you fortably-stylish, we look forward to seeing what should make.” Unlike the mind-swirling-obses- Bafi-Yeboa brings to us next. sive-compulsive-planning tendencies I often find in fashion industry workers (myself includ- To see more work from Sienna, please visit: ed), Bafi-Yeboa takes life one step at a time. http://siennavittoria.tumblr.com


FASHION

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FASHION

Featuring Mahlet Seifu

cover contest winner Styling: Michael Berger, Makeup: Julie Katona, Model: Mahlet - Models International Management Photos: Alcides Mu単oz Jr.

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Covet Dress: Victoire $110 www.victoireboutique.com Pins and Needles Fur Vest: Urban Outfitters $99 www.urbanoutfitters.com/ca Gold Panel Necklace: Urban Outfitters $32 Purple Pyramid Ring: Wunderkammer $24

www.facebook.com/wunderkammerboutique

Spike Explosion Ring: Wunderkammer $18 Socks and Stud Boots: Urban Outfitters $79 Socks: Urban Outfitters $10


FASHION Sparkle and Fade Floral Blouse: Urban Outfitters $69 www.urbanoutfitters.com/ca Pins and Needles Furry Jacket: Urban Outfitters $122 BDG 2-Tone Coated Denim: Urban Outfitters $89 Pointer Boots: Slaysh $345.99 www.slaysh.com Necklace: Osolee www.osolee.ca Eagle Ring – Wunderkammer $24 www.facebook.com/wunderkammer-

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Sparkle and Fade Stud Collar Blouse: Urban Outfitters $69 www.urbanoutfitters.com/ca Darling Sweater: Victoire $105 www.victoireboutique.com Rhythm Floral Pant: Slaysh $69.99 www.slaysh.com Ring: Urban Outfitters $32 Bracelets: Urban Outfitters $16


FASHION

YAYA Stripe Blouse: Urban Outfitters $79 www.urbanoutfitters.com/ca Rhythm Sweater: Slaysh $84.99 www.slaysh.com Insight Brocade Pant: Urban Outfitters $110 Ball and Chain Rum Necklace: Victoire $55 www.victoireboutique.com Claw Bracelet: Wunderkammer $24 www.facebook.com/wunderkammerboutique

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MINKPINK Dress: Urban Outfitters $95 www.urbanoutfitters.com/ca Eve Gravel Sweater: Victoire $146 www.victoireboutique.com Clutch: Me.Tu www.MeTuStyle.ca Spike Necklace: Urban Outfitters $32 Owl Hinge Bracelet: Wunderkammer $20

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FASHION

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FASHION

Eve Gravel Dress: Victoire $188 www.victoireboutique.com Scarf: Urban Outfitters $39 www.urbanoutfitters.com/ca Silver Pyramid Bracelets: Osolee Skull and Spike Bracelets: Osolee www.osolee.ca Copper Pyramid Bracelets: Urban Outfitters $16 Floral Socks: Urban Outfitters $16 26 f ave

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MINKPINK Velvet Top: Urban Outfitters $55 www.urbanoutfitters.com/ca Fur Jacket – Vintage Levis Jeans: Urban Outfitters $84 Bib Necklace: Osolee www.osolee.ca Brixton Hat: Slaysh $104.99 www.slaysh.com Ring: Urban Outifittters $32 Bracelets: Osolee www.osolee.ca


FASHION

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Darling Dress – Victoire $110 www.victoireboutique.com Watch Cap:Urban Outfitters $18 www.urbanoutfitters.com/ca Saraswati Victory Necklace: Wunderkammer $70 Claw Knuckle Ring: Wunderkammer $24 www.facebook.com/wunderkammerboutique

Ecote Stud Boots: Urban Outfitters $89 Ombre Tights: Urban Outfitters $16 30 f ave

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FASHION

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FASHIONW@RKS By: Erica Wark, fashion journalist and stylist


FEATURE

FASHIONW@RKS By: Erica Wark, fashion journalist and stylist

Hot Off the Press: Baroque

Déjà Vu: The Peplum

Add Some Wine: The IT Colour

Baroque is old school. Literally. It was crafted, curated and cultivated in 17th and 18th century Europe back when the more money you had, the more baroque you donned. I’m thrilled to say it’s back and this time for women of all economic backgrounds! Embroidered florals, intricate paisley knits plated with gold stitching, this style works beautifully with gold accents. If you’re looking for inspiration, Dolce and Gabbana nailed it on the runway this season.

This 50s style ain’t goin’ anywhere. It’s even made its way to the spring 2013 catwalks at NYFW! You know what that means? It’s time to invest in this long-standing trend! Several designers used this staple item in their collections including Jason Wu, Tory Burch and Peter Som. My favorite way to wear this trend has to be in leather (or faux); it’s chic and can be worn to work with a pencil skirt or with skinny jeans for a night out.

Bordeaux... Merlot...Ox Blood... Burgundy, whatever name you’re comfortable saying, this colour will be your best friend this fall. This rich color goes with everything; blacks, whites, brown, navy’s, greys, taupe’s, mustards, blues... you get the point. Tibi, Helmut Lang and Alexander Wang have all jumped on the IT colour bandwagon. I think it’s about time YOU did too!

Peter Som

Helmut Lang

Dolce and Gabana

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Wine it up

TOPSHOP

Peplum

H&M

Baroque

URBAN OUTFITTERS


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An Interview with Tina Picard by Jennifer Lecompte

Growing up in Edmunston, New Brunswick, Tina Picard changed the course of her life with the click of a button. An artistic spirit, her journey to Ottawa began by crossing provincial borders, gaining inspiration and experience in Quebec’s fashion scene and working with prominent photographers in the industry. She’s now making a name for herself in the national capital region. I sat down with the talented photographer and we discussed why fashion photography is her focus. fM: Who gave you your first camera? Tina Picard: My aunt gave me a great 35mm camera that she purchased in the 80s. With 24 photos in a roll, so much money was spent developing film! fM: Why photography? Tina Picard: I always loved photography since I was little. It was always a hobby for me. I just loved art in general; always drawing, painting and writing, but when I picked up a camera, I stopped everything else. I took so many photos. I just really enjoyed photographing and capturing people. I much prefer shooting portraits than landscapes or stuff like that. This is a true passion of mine. I started doing it professionally when I got the chance to assist a professional fashion photographer. fM: Which photographer did you assist? Tina Picard: It was a fashion photographer in Montreal. His name is Brian Ypperciel. His work has been featured in major magazines in Quebec. I assisted him for three weeks. We did shoots for modeling agencies, Elle Quebec, Clin D’Oeil and a lot of other editorial work. I learned a lot. I met a lot of stylists and magazine editors and made a lot of good contacts in Montreal’s fashion scene. I do go there often for different types of shoots.


FEATURE fM: What brought you to Ottawa? Tina Picard: I was doing a lot of fashion and portrait photography that was initially selftaught and I also learned by assisting other photographers, but I did want to finish a program to learn even more. I wanted to tap into branches of photography that I was not familiar with (i.e. sports, etc...) and really discover where my interests were. I moved to Ottawa and started studying at La Cite Collegiale in 2009. fM: What’s the most exciting part of fashion photography? Tina Picard: I think it’s the fact that you can be totally creative. It’s so open. You can do anything; there’s no limit. (With the exception of having a client that has a pre-conceived vision.) I’ve always liked being creative, I find it so fulfilling. With other types of photography you can be creative, but not as much. If you have a client with a pre-conceived vision, formal portrait or wedding photography it’s a little more constrictive. fM: What has it been like for you as a young woman in the industry? Tina Picard: I’ve been working a lot and trying to network. It can be hard because it’s a hard industry to break into to begin with (same goes with stylists and models), but when you’re really passionate, it just doesn’t feel like work. I’m doing what I love. fM: Do you feel that you have a responsibility to promote work with models that are healthy? Tina Picard: Yes. Definitely. In my work, the models are represented consistently in my images. I always try to make it respectful and try to represent natural beauty. fM: You’ve worked with Erica Wark (Fashion Journalist, Stylist and fellow fave Contributor). What is it like to work with her? Tina Picard: I love working with Erica. She’s amazing and is as passionate as me, so we’re the perfect team when we work together. We’ve collaborated on projects for agencies and designers, and have done a lot of editorials together. One big campaign we did was for St-Laurent Shopping Centre. 38 f ave

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fM: What are your thoughts on the Ottawa fashion scene? Tina Picard: I think it’s growing slowly, but surely. There are a lot of opportunities. A lot of passionate people. There are always new magazines coming out and new designers that come from here and they are really enthusiastic to promote their work. fM: Do you have a favourite fashion trend or style? Tina Picard: I love retro looks. Something from the 60s, with a lot of feathers, flowers and beads. Very bohemian and natural. fM: Any favourite beauty products? Tina Picard: I love Davines hair products. fM: Going back to photography, what is your most memorable job so far? Tina Picard: Well, I loved working with St-Laurent. That was pretty amazing for me. The photos are in the mall and printed in various magazines in the city. The first time I was published was also very exciting. I took some photos for Press the Fashion. It was their first issue. fM: Do you have a favourite model that you would like to work with? Tina Picard: I would love to work with Herieth Paul. She’s from Ottawa and she’s now on the international fashion scene. It would be great to work with her. fM: Where would you like to be in 5 years? Tina Picard: I would love to work in Montreal or New York full time. I would love to start traveling more with photography. I recently traveled to Europe. In three weeks, I took over 10,000 photos. I’ve also had the chance to work with designers in Miami and in California, so I would love to do more of it. fM: What are you/will be working on next? Tina Picard: I am currently working with St-Laurent for their holiday campaign. I am also working on a promo shoot for Micalla Jewelry and am teaming up with local videographer Mylene Paquin, of Rivermist Productions, on great projects to combine fashion photography and video to help promote Montreal agencies, independent models and designers.


Photographer: Tina Picard - www.tinapicard.com - Twitter - http://www.twitter.com/tinapicardphoto - Facebook - http://www.facebook.com/tinapicardphoto


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DeMOYO

www.demoyocollection.com info@paidemoyochideya.com


FASHION

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Gothic Glam

ALDO www.aldoshoes.com

TOPSHOP www.topshop.com

Osolee www.osolee.ca ZARA www.zara.com


FASHION

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EMERALD CITY H&M www.hm.com/ca TWIK www.simons.ca

H&M www.hm.com/ca

HÉLÈNE ZUBELDIA www.simons.ca


FASHION

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Pattern Print

MATERIAL GIRL www.thebay.com

H&M www.hm.com/ca

TOPSHOP www.topshop.com

JOE FRESH www.joefresh.com


MUST HAVES By Geneviève Peeke

Fall has got to be one of my favourite seasons when it comes to fashion. I love all the possibilities that come with the season. I’m a big fan of layering various pieces to create a complete look; and fall is the perfect time to do so, since it is getting chillier by the minute! Fall is the season for accessories: cute boots, fun scarves, statement-making jewelry, you name it! Accessories can really add that extra something to your outfit and fall is the season to experiment with them. Two huge trends to keep in mind when shopping for your fall accessories: Burgundy and Leather!

1. The Portfolio Clutch Bags are anything but small this season! Big portfolio-type clutches are the must-have bag right now and they are great for both day and night. There are so many crazy textures and colors to choose from - the possibilities are endless with this trend.

2. Riding Boots

4. Big & Bold Sunglasses

This equestrian-inspired trend is still going strong and I love it! Riding boots can really dress up outfits and make them look more put together. I love that they look good with pretty much any fall fashion piece!

Huge “sunnies” are still in! Retro-looking, big and bold sunglasses are a must-have for fall. I especially love the cat-eye styles right now.

3. Baroque-inspired Jewlery

5. Hair Bling

Decadent, baroque-like jewelry is the latest trend and it is definitely one that will make a statement when you add it to any outfit. Think brooches, large statement necklaces, detailed headbands and beautiful earrings.

Get out your hair accessories! Extravagant and luxurious hair accessories are all the rage and will add a little sparkle to your warm and cozy fall wardrobe.

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By Daria Ponomareva Modeling became my dream at the age of 12. It took a lot of convincing for my parents, but I ended up going to an open casting call at Angie’s Models and Talent. (AMTI has represented me for the last 5 years.) My first international trip was at the age of 15 when I went to California with Hollywood Models Management and stayed there for two and a half months. During that trip, I was signed with Women Direct in New York City and flew to NYC for the SS12 fashion shows. After Fashion Week, I came back home to continue my studies until the next season. I stayed in New York from February until May, while doing Toronto Fashion Week during that time. In May, I flew to Osaka, Japan with the plan of going to Tokyo two months later for further development. Japan is absolutely different from any market I have come across. In New York, you need to promote yourself to the clients without a manager at your side. In Japan, they drive you to each casting and speak for you to the clients, because the clients know very little to no English. Osaka and Tokyo are also two different markets. Osaka is mostly on the commercial side, with castings ranging from catalogue to T.V commercials. Popular jobs in Osaka include bridal and underwear. Tokyo definitely has a lot of catalogue jobs, but we also have several shows and magazine castings. The fashion in Japan is something to watch out for. Every person here dresses to impress. The thing I love most about Japanese people and 50 f ave

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fashion is that everyone is free to express themselves. There are crazy styles that you never see back home. Japanese girls wear heels no matter where they are going or what they are doing. If it’s pouring rain, they’re still wearing heels. You can wear whatever you want! The food in Japan is also amazing. I especially like the sushi here. There are lots of sushi bars in the area I live in; my roommate and I go all the time. Of course, they also have North American restaurants like the Hard Rock Cafe, T.G.I.F and the Outback Steakhouse. They have all the fast food places too (KFC, McDonald’s...) so you have a variety of things to choose from. The culture is also very interesting. Every city has several temples - especially in Kyoto. We usually drove to Kyoto for bridal castings, so we got to see a lot of the temples along the way. Japanese people are very polite and kind. You usually bow when you meet anyone. Most of them are shy (probably because of the language barrier), but when you start using hand gestures, it makes the situation more relaxing and understandable. Japanese girls also find just about everything and everyone to be ‘cute’. My make-up artist once asked me if I liked onions, and I said no. She laughed and kept saying it was ‘cute’ for the next several hours until the job was finished. Instead of staying in Japan for four months as originally planned, I have been here for half a year and I love every second of it. Japan really is a beautiful country, with amazing people.



FEATURE

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FEATURE My elementary school was surrounded by walls with one main gate serving as the only entry point leading to a small courtyard, offices and classrooms. It was at this gate that teachers took turns as the “uniform police”. When the school bell went off, all the children lined up in rows (by grade) on the playground. Before being let back into the school, the teacher on gate duty would quickly scan and determine if your appearance was appropriate. On any given day, he or she could ask the student at the gate for their respective “personal items”. For me, this meant a handkerchief, a small comb and a tiny tin of shoe polish that fit snuggly in my back pocket. I always passed this test, for my mother would ensure these items were always there. I felt confident crossing that gate every day, even when they would ask to see my nails. There was only one occasion where I felt the same level of panic of some of my careless schoolmates. I had a won a game of “who could run the fastest” around the playground, which left my spotless, shiny shoes covered in dust. While standing third in line at the gate, I noticed the state of my shoes and worried instantly. I remember it so clearly; how I quickly thought of a solution by taking turns rubbing my shoes on the back of my pants, making my shoes so shinny that entry was granted without hesitation keeping my record impeccable, like my uniform, everyday of the school year for years. This world of uniforms and everything that went with it took a turn when my family moved to Canada. During the drive to our new home in Ottawa that night, my father informed us that he had already made arrangements for me and my siblings to attend our new school in the morning. Thoughts swirled in my mind: “Would the academics be harder? What would the uniforms look like? Would the teachers be as strict?” When I woke up, my mother was laying out our clothes for school. To my surprise, there was no uniform. I asked if this was temporary and she replied that this school didn’t require uniforms. I immediately thought that we were not attending a good school (which was not the case) but this is what I instinctively correlated with not wearing a uniform. Once I realized I could wear my regular clothes, I was excited at the possibilities. Although my clothes were already set for me, I asked my mother if could wear my favourite sweater made of cream coloured wool with dark brown leather elbow patches. (It’s still a favourite to this day.) I also wore my favourite Sherlock Holmes-style hat and beige dessert boots. (Speaking of favourite outfits, a few weeks ago, I had a conversation with my sister about how my niece is obsessed with a couple of pieces of clothing. I find it adorable that she loves these pieces so much that she wants to wear them to school every day, like when I wanted to wear my favourite sweater with the leather elbow patches. She’s 4 years old, and without any true concept of fashion or trends has her very own sense of style. To hear the excitement in her voice and see it in her happy dance warms my heart.) This certainly doesn’t sound exciting for the average 10 year old, but for me, wearing my regular clothes to school was a novelty. When I think back on this, it was really a form of freedom of expression. Both of my other siblings felt the same way and we paid more attention to picking outfits for school in the morning. It was more of a game than a task. Six months later, we found out that the school we were to attend next required grey and white uniforms. The Catholic high school housed grades 7 to 13 and was previously an all-girl school run by nuns. Now co-ed, the school still had a few nuns and priests on staff as teachers.

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High school covers a large period of one’s formative years and is filled with challenges, obstacles and rewards. Sadly for me, I experienced some obstacles because of my uniform. My previous experience with wearing one made me aware of a high standard in appearance and presentation. On my first day of high school, my ensemble was pristine and complete. Not a thing out of place. To my parents I was picture perfect, but to my classmates I was the perfect target. Walking into homeroom, I could feel the stares immediately. Yes, everyone had a uniform, but it looked nothing like mine. Different types of white shirts were sloppily paired with the standard grey pants; cardigans were few and far between, with some solely wearing navy blue v-neck sweaters. No one had a tie on but me. It didn’t take long for me to realize that I was being picked on for something that was regarded as respectful, obedient and well-mannered back in my homeland, and I couldn’t figure out what had changed. “Are they that different in North America?”, I asked myself. “Is the school more lenient about the way a uniform is worn, or are the students rebelling against the idea of conforming?” Despite loving wearing my own outfits to school, I still enjoyed wearing the uniform. I liked the way it looked. Perhaps it was years of South American influence; or maybe it was the fact that I felt dressed up, like my father in a business suit. I soon discovered that everyone (with the exception of few) despised the uniform. While trying to figure out exactly why there was such protest, I noticed three trends within the uniformed female population: The “Roll Up”: Female students would roll up their skirts at the waist; so much so, that it would make a visible roll under their blouses. The roll up phenomenon transcended all grades and groups. Regardless of the length, there was one thing about the skirts that fascinated me. In case of fire, you were protected if you stood close enough to a girl. The skirts were made with fire-retardant coating! Whoever thought of these uniforms had safety first and fashion second, that’s for sure. The “David Copperfield”: This trick was more of an optical illusion. Girls would wear blouses that were rather thin or see-through. To take it to the next level, one would see how “low could they go” with the buttons – undone, that is. Low-cut, white tanks were worn under cardigans or v-neck sweaters accessorized with a tie, hanging loosely around the neckline. The “Freedom to Shoes”: Penny Loafers, Doc Martens, 20 holes, Converse, Puma and a wide variety of high heels paraded down the hallways. Each type of shoe represented a different type of girl, if you will. It was a way of adding individuality to the uniform. The hair and the makeup was in a category all its own. Let’s just say that there was so much hairspray (used by girls that also smoked cigarettes) that I was happy to know the skirts could come in handy if need be. This actually makes me think of a more recent situation that occurred a few days before writing this article. While driving home from work, my father and I stopped at a red light. Two little girls between the ages 6 and 9 crossed the street wearing uniforms. Although they had adorable dark green cardigans and little backpacks, I was shocked at the length of their skirts and the lack of coverage. I wasn’t entirely sure if I was more shocked because they were out in public like this without their parents, or the fact that this was their standard uniform. Could it be that times have changed and that parents and schools are ok with this?


FEATURE

Boys at my school, on the other hand, were not as experimental with their uniform transformations. They were notorious for wearing untucked dress shirts, white golf shirts and turtlenecks. Some tried tapering the pants to obtain narrow style at the calves. Some simply used safety pins to achieve this effect. Doc Martens and running shoes were our footwear. That said, both male and female students still didn’t feel like this was quite enough to express themselves. In the mornings, a large number of students got off the public buses wearing their regular clothes and would change once they arrived at school. The same process took place after school ended. Another factor that influenced the pre and post school change was that neighbouring schools also weighed in on how we looked. Teasing and humiliation at the hands of public school students wearing regular clothes became a frequent occurrence. Physical altercations also took place. The more I was exposed to this behaviour, the less I wanted to be seen in my uniform. I too started to change before and after school to avoid any unwanted attention. As I transitioned to my graduating year, I noticed the same cycle repeating itself. I can’t say I know or understand all the views and reasons behind the implementation of uniforms. I can appreciate the initial socio-economic perspective of it all - everybody dressed the same equals less opportunity for discrimination. On the flip side, I can’t help but think that uniforms, at times, create more of a divide. Please join us on Facebook on November 16th when we will post a link to this article. We would love to hear your thoughts on this subject. We’d love to hear from all different sides: Students and parents of students who attend a school with and/or without uniforms.

A very special thank you to Carleton Heights Public School and Victoire for allowing us to shoot at their locations.

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FASHION

Models: Ralitza, Hailey and Bella Models International Management Make-up artist: Mandi Hutchinson Stylists: Jessica D’Angelo and Sly Vallati Photography: Marissa Baumeister www.marissabphoto.com 60 f ave

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Birds of Paradise


FASHION

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FASHION

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BEAUTY

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• • • •

Sulphate Free Paraben & DEA Free All Natural Formula Cruelty Free & Vegan

WHY HEMP SEED OIL? It’s natural, the most nutritious oil on earth and good for your whole body. Easily absorbed into the skin and hair with no build-up or greasy residue. Naturally rich in Omega fatty acids and anti-oxidant vitamins, to lock in moisture. 68 f ave

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www.NorthAmericanHempCo.com


Stronger, healthier looking hair with incredible shine after one use.

WHY BAMBOO EXTRACT? Rich in mineral and organic proteins, bamboo extract helps strengthen the hair follicle and retain moisture to promote shine. Boo Bamboo products improve the strength and condition of your hair, helps eliminate frizz and creates incredible shine. Your hair will never feel smoother! • • • •

Sulphate Free Paraben & DEA Free All Natural Formula Cruelty Free & Vegan

www.BooBamboo.com

PERFORMANCE NATURALS

Our products are guaranteed to perform better than existing s y n t h e t i c ( beauty) hair products or your money back.


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www.ottawamakeupmuse.com www.facebook.com/makeupmuseottawa


BEAUTY

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MAGIC SKIN BEAUTIFIER B.B. CREAM Meet our 1st Self Adjusting BB Cream cream in Canada, Magic Skin Beautifier, with Beautifying Beads that instantly selfadjust to your perfect shade for a flawless nude look. It delivers multiple beautifying actions: hydrates, corrects, evens and perfects. It’s perfectly you.

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www.lorealparis.ca/cosmetics/face

Daywear Multi-Perfecting Beauty Benefit Creme SPF 35

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MIRACLE SKIN PERFECTOR All-in-one skin care that gives 5 benefits: Hydrates, corrects wrinkles and imperfections, protects, evens and brightens skin tone. www.garnier.ca

All at once. Moisture, protection and flawless perfection. This lightweight creme delivers an instant, even-toned, healthy look, powerful protection with SPF 35, oil-free hydration. Helps to control excess surface oil. www.esteelauder.com

fave editor’s

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MARCELLE BB CREAM-TO-POWDER A perfect addition to our best skin enhancing line, the BB Cream-to-Powder has a creamy texture at first touch, but transforms to a silky, powdery finish upon contact with the skin. Its practical compact with mirror and sponge built-in is ideal for all-day touch-ups to maintain a perfect and even skin. Can be used alone or over the BB Cream for more coverage. Hypo-allergenic and perfume-free. Paraben free, oil free, and non-comedogenic

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www.marcelle.com



BEAUTY

smoky shadow blast in Purple Plume www.covergirl.ca

fave editor’s

Gel Eye Liner in Rasin www.joefresh.com

CRUSHED AMETHYST Eye Color Quad www.tomford.com

LIMITELESS LIP STAIN & COLOR SEAL BALM in Merlot www.smashbox.com 74 f ave

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Twistup Lipstick Crayon in flirtini www.anabelle.ca


NIGHT GOLDS 5-Colour Eyeshadow www.dior.com

SHIMMER WAVES in Bronze www.thebodyshop.ca

fave editor’s

Baked Bronzer in Gilded www.urbandecay.com Multiple Bronzer in Malaysia www.narscosmetics.ca


BEAUTY

O War il

Almond, Argan, Avocado, Coconut, Macadamia.

} SPRAY CONDITION Palmer’s Olive Oil Formula Conditioning Spray Oil, a luxurious natural spray oil, helps condition hair and scalp with its special formulation of Extra Virgin Olive Oil and Vitamin E. This easy to use spray oil is ideal for braids and weaves. www.palmers.com

fave editor’s

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SMOOTH LOCK HEAT GLIDE RESTORATIVE MASK Redken Smooth Lock Heat Glide provides hair with heat styling tool protection and works to smooth hair. Thermo Active Polymer - forms a humidity-resistant and heat activated barrier to retain internal moisture whilst locking out frizz Almond Oil - conditions and coat’s your hair surface to leave you with a silky, smooth finish with an added shine. www.redken.ca

NOURISHING DRY OIL BODY AND HAIR This dry oil is a unique sensory experience that makes skin and hair feel satin-smooth. It consists of a nourishing cocktail of ethically harvested authentic avocado oil which promotes skin regeneration. www.fruits-passion.ca

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Stronger, healthier looking hair with incredible shine after one use.

WHY BAMBOO EXTRACT? Rich in mineral and organic proteins, bamboo extract helps strengthen the hair follicle and retain moisture to promote shine. Boo Bamboo products improve the strength and condition of your hair, helps eliminate frizz and creates incredible shine. Your hair will never feel smoother! • • • •

Sulphate Free Paraben & DEA Free All Natural Formula Cruelty Free & Vegan

www.BooBamboo.com

PERFORMANCE NATURALS

Our products are guaranteed to perform better than existing s y n t h e t i c ( beauty) hair products or your money back.


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DEEP CONDITIONING PROTEIN PACK Palmer’s Coconut Oil Formula Deep Conditioning Protein Pack is a once a week intensive conditioning treatment formulated with Pure Coconut Milk, Coconut Oil and Vitamin E to restore and replenish hair that is in need of more than just your daily conditioner. www.palmers.com

INTENSIVE MASK This totally indulgent deep conditioner drenches even the driest, most brittle hair with moisture, leaving it soft, supple, and touchable with a fusion of gentle conditioning macadamia oil and moisturizing bamboo extract, while sugar cane extract gives hair silky new life. www.organixhair.com

fave editor’s

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RESTORATIVE MASK Restorative Hair Mask is a 5-7 minute revitalizing treatment that quickly repairs hair that’s weak, damaged or color-treated. Its high-performance formula is rich in argan oil and protein to fortify and restructure hair that’s been damaged by chemical treatments or heat styling. It actually infuses protein back into the weakened hair shaft, so hair becomes stronger and more beautiful.

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www.moroccanoil.com


• • • •

Sulphate Free Paraben & DEA Free All Natural Formula Cruelty Free & Vegan

WHY HEMP SEED OIL? It’s natural, the most nutritious oil on earth and good for your whole body. Easily absorbed into the skin and hair with no build-up or greasy residue. Naturally rich in Omega fatty acids and anti-oxidant vitamins, to lock in moisture.

www.NorthAmericanHempCo.com


FEATURE

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Physical Beauty R e a l i t y or C o n s t r u c t ? By Jazba Singh Physical beauty is and always has been a hotly debated topic. Throughout the ages and around the world, the idea of what beauty is, what it means, its relation to power, gender and race has constantly changed. It is taken up differently in cultural contexts and it is understood differently via discursive lenses; whether those lenses are fixed in the fashion industry, art and history, or even more academic disciplines such as sociology or anthropology. But a more primary question that underpins each of these interpretations of beauty is: Does it even exist? Is physical beauty some kind of innate human characteristic, or is it purely a social construct? Some scientists have argued that from an evolutionary standpoint, human beings are attracted to other human beings who exhibit certain physical qualities and associate them with health and vitality. This carries on the cycle of life- essentially, reproduction. Qualities such as clear skin, straight teeth, symmetrical features and a healthy body - regardless of sex and race - signal a strong immune and reproductive system which attracts the opposite sex. (i.e. qualifies the person as innately physically beautiful) In essence this argument would support the notion that physical beauty fundamentally and universally exists. (This is not to suggest that humans are not attracted to qualities beyond physical beauty - that’s a different argument!) Continued on the next page.


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The question and definition of physical beauty is much more complicated than that explanation affords if we look at its manifestations today. What is understood to be beautiful by different cultures, genders, races and by industries is all quite varied. It should be noted that all the above themselves are social constructs, ergo their interpretation of physical beauty would also be a construct. While these different constructs may build their interpretations of beauty from a base claim that it is an innate characteristic, each discipline as it were, has molded, exaggerated and shaped the concept to suit its own purposes. For example, beauty as it relates a healthy body and body weight has fluctuated greatly throughout time and in different cultures. In some cultures, a more voluptuous female frame is understood to be more beautiful because it signifies economic wealth or the ability to bear healthy children. In some cultures, small feet are considered beautiful because it signifies daintiness and fragility - qualities (rightly or wrongly) associated with femininity. In the case of different genders, one could argue that what men find beautiful is different then what women find beautiful. This of course varies within and outside their own genders. There are variations according to sexual and individual preference. Gender and culture overlap; meaning that men and women in different cultures will understand beauty differently. Race is a particularly contentious issue as it is so obviously manipulated within yet another construct: Industry. The fashion and beauty industry run within a capitalist (and some would argue neo imperialist) system. It is an industry that is built on the concept of beauty and begs to be examined within the context of this question. Firstly, it must be clarified that fashion and beauty are, in fact, two separate industries - the former relating to the manufacturing and sale of clothes and accessories; and the latter, relating to the sale of skin, makeup and hair products that are used to beautify men and women. Nonetheless, the two have major overlaps and appear to approach race in a similar manner.

These industries appear to operate with the premise that a certain type of beauty (a Eurocentric beauty) is a universal standard that is a measure for all. This is evident in the over representation of Caucasian models in everything from runway shows to TV advertisements and beauty campaigns in magazines. While critics within these industries argue that it is a simple question of a “trend” and a “look” that just happens to be in Vogue, historically, there has never been a time in which models who represent more diverse interpretations of beauty vis-à-vis their race have outnumbered Caucasian models. Moreover, it is argued by some that the impact of the appearance of more racially diverse faces in these spaces is mitigated by the fact these faces still adhere to some degree to Eurocentric notions of beauty that have been falsely universalized. The domino effect of this false universalization is that races across the world begin to adopt and embody these standards and glorify Western standards of beauty within their own cultures. A few examples of this would be that lighter skin is considered more beautiful in larger parts of Asia and Africa, thinner body types are understood to be more attractive, etc. These arguments will have critics on either side of the fence and the debate will likely never be settled. Returning to the question of whether beauty is something innate or a complete social fabrication, the expression “beauty is in the eye of beholder” comes to mind. At the end of the day, perhaps beauty is a bit of both; ultimately to be decided by individual perception and preference. It could be that humans really are programmed to be attracted to certain qualities in the opposite sex to fulfill a “survival of the fittest” prophecy, but those qualities seem to have been hijacked by media, fashion and different cultures. They have been grossly distorted and have become exaggerated versions of beauty; and yet, people are not passive receivers of these messages. We engage, interpret and come to our own conclusions about beauty, which luckily, is the beauty of the whole situation. We are free to believe or not believe in physical beauty in whatever shape, form and context we choose.


FEATURE

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Aristocrat of Scent ‘s choice: Gucci Première The Gucci Première fragrance was inspired by The Gucci Couture Collection, shown at the Cannes Film Festival in 2010. Every woman who wears this can feel like a star. Some of the notes are orange blossom, bergamot, white flowers and balsamic wood. This is an SSS fragrance. (Stylish, Sophisticated, and of course, Sexy) With these qualities, there’s no wonder that the Première campaign spokesperson is the drop-dead gorgeous Blake Lively. Get ready to enter the world of luxury with Gucci. Yours in Fragrance, Sid (Aristocrat of Scent)


BEAUTY

Makeup for this season is all about glam. On the runways of every major fashion week, there was a wide use of wine tones, gem hues, golds, orange and coppers. Let’s not forget about the deep blues and black for the gothic and vampire glam inspired looks. Makekup and nails by Emily McDonell or www.ottawamakeupmuse.com Models: KC. Christine R. and Madisson from www.angiesmodels.com Photos: Alcides Muùoz Jr.

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BEAUTY

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Tinted Moisturizer- The Balm Balm Shelter in Light, Powder by pure Anada Glow Minerals blush/shadow by the Balm in Frat Boy, Mascara- The Balm Cheater, Liner - Black pencil the Pure Anada, gel liner Butterfly Lash Solutions, Lashes by Quo, lashes glue by Duo, ShadowsPure Anada - Copper and Gold Dust. Zuii - Rose Mist, Nails- Zoya in Breezi.


Foundation - Sappho in Lisa Powder - Sappho Silky Setting Powder, Blush - Zuii in grapefruit Mascara- The Balm’s Cheater Black liquid liner - The Balm’s Schwing, Pencil liner - Pure Anada’s black, shadows- red brick by MAC, green by Pure Anada in deep forest , Lips - The Balm Balm Shelter gloss in Dream Girl, Nails- The Balm in coral.


BEAUTY

Foundation - Sappho in Lisa Powder - Sappho Silky Setting Powder, eye shadows- pink is sappho in sweet tarte, greenanada lime sorbet, Black liner liquid - The balm schwing, pencil by pure anada in black, Mascara- The Balm - The Body Builder in Black, Lips - Zuii lipstick in Wine, Nails by Zoya in Envy. 90 f ave

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Eyes: MAC eye shadow in passionate, blue shadow by Balm Rique Renee and blue liner by Anabelle. Mascara - The Balm tall dark and handsome Foundations- Sappho in Jennifer Powder - Zuii in Hazelnut Blush - The Balm - Down Boy Glitter Liners - Anabelle Lips- Zuii in Cashmere and Gloss by the Balm - Cocoa my coconuts, Nails - Zoya in Hope(purple) and Tart (blue).


BEAUTY

Foundation- Sappho in Mia, Powder- Pure Anada Northern Lights, Blush - the balm Down Boy, Liner - Black Gel liner by Butterfly Lash Solutions, Lashes by Ardelle and glue by Duo, Red lips and eyes are done with Lipstick by the Balm in Mia Moore. 92 f ave

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Foundation - the Balm’s Balm Shelter tinted moisturizer in Medium, Powder - Sappho Silky Setting Powder, Blush- The Balm’s Frat Boy, Shadows- Dream by Sappho, Black liquid liner - The Balm’s Schwing, Blue liner by Anabelle, Mascara - The Balm’s Cheater, Lips - The Balm - Mai Billsbepaid, Nails - Zoya in Hope(purple) and Tart (blue).


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DeMOYO

www.demoyocollection.com info@paidemoyochideya.com


Styling - Kevin Schnobb, Makeup - Julie Katona, Hair- Tran Le www.citihair.ca Model: Michelle Treacy- www.angiesmodels.com photos - Alcides Mu単oz Jr.

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FASHION

Bustier top: Urban Outfitters www.urbanoutfitters.com/ca High-waisted skirt: Guertina Cruz www.guertinacruz.ca Earrings, Necklace and Bracelet courtesy of Osolee www.osolee.ca 98 f ave

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FASHION

Dress: Guertina Cruz www.guertinacruz.ca Belt: Urban Outfitters www.urbanoutfitters.com/ca Earrings and Bracelet: Osolee www.osolee.ca Necklace: Renne Levesque www.reneelevesque.ca 100 f ave

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FASHION

LBD: Urban Outfitters Sleeveless blouse with embellishment: Urban Outffiters www.urbanoutfitters.com/ca Earrings and Necklace: Osolee www.osolee.ca

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FASHION

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Vintage coat: Stylist’s own Blouse with embellishment and tights: Renee Levesque www.reneelevesque.ca Purse: Urban Outffiters www.urbanoutfitters.com/ca Necklace: Osolee www.osolee.ca


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Come back and s when the followin unlocked:

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see us on Nov 20th ng features will be

RENDY ON DIY


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