Faye Louise Hughes
Faye Louise Hughes
Helvetica is one of the most famous and popular typefaces in the world: Developed in 1957 by Swiss typeface designer Max Miedinger, the story of Helvetica was instigated in 1956 when Eduard Hoffman, the director of the Haas Type Family Foundry, commissioned Miedinger to draw up a new typeface. Hoffmann wanted the new font to make such an impact that it would overthrow any other leading competitor fonts. Meidinger designed the typeface based on Hoffmann’s instructions and gave the new sans serif type the name ‘The Neue Haas Grotesk’. The Stempel type foundry, the parent company of Haas, decided to offer the design to its customers in Germany, where Stempel was based. The company, however, felt it would be too difficult to market a new face under another foundry’s name and looked for one that would embody the spirit and heritage of the face. The two companies settled on ‘Helvetica’, a close approximation of “Helvetia,” the Latin name for Switzerland. “Helvetia” was not chosen because a Swiss sewing machine company and an insurance firm had already taken the name. Over the years, the Helvetica family was expanded to encompass an extensive selection of weights and proportions and has adapted for every typesetting technology, meaning there are various versions of the font Helvetica, for example bold, regular and light.
misspell a word, it will still look lovely
helveteca
even if you try and distort me i’m only going to look better
nobody breaks the rules like Helvetica and gets away with it
Helvetica
switch my kerning from positive to negative, don’t you think i look visually arresting
i can even make the word bad look good
bad
these are only a few of my siblings, my family is huge
i’m even a statement when using numbers
3 3 3 3 3
display me upright or upside down. i’m readable however...
display me upright or upside down. i’m readable however...
love me or hate me, i’m everywhere, so deal with it
helvetica
helvetica helvetica helvetica helvetica helvetica helvetica
try to ruin my legibility, i’ll only look more aesthetically pleasing
invert me, cut me, layer me, play with me, i will always surprise you
helvetica helvetica helvetica helvetica helvetica helvetica helvetica
as i stand alone i’m still a winner
crop me and you will still get the gist of what i’m telling you
sehguH esiuoL eyaF