Motherhood Society Media Kit

Page 1

2017 MEDIA KIT


WELCOME

Beauty & Lifestyle Mommy is a parenting magazine for the modern mother; the premier maternity, baby, child, family, and motherhood inspirational source for women all over the world. Beauty & Lifestyle Mommy readers are stylish young mothers who are at the stage in life of building lifelong brand loyalties. Our advertising offers readers trusted businesses to experience, while our exclusive quality vs. quantity motto gives businesses a spotlight to showcase their product in exclusive limited availability. Not just enjoying an elite advertising platform, our advertisers are handpicked industry experts, with products we endorse. In an industry saturated with pages of anybody and everybody, our advertising businesses are amongst the most thoughtfully edited trusted resources available for the modern mom of today.

*** A SPECIAL THANKS TO ASHLY COLLINS PHOTOGRAPHY FOR CONTRIBUTING IMAGES ***


MEET THE EDITORS

EDITOR IN CHIEF

Faythe Eloise faythe@blmommy.com

CREATIVE EDITOR Ashly Collins ashly@blmommy.com

ADDITIONAL OFFICE TEAM C.F.O.

D.R. Pierce| DR@blmommy.com GENERAL EMAIL Hello@blmommy.com

MANAGING EDITOR Charity Hall charity@blmommy.com



MISSION We believe you should never be too busy for a cuddle or a kiss

We believe babies pick their own birthday

JOIN OUR MOMMIES OUR SOCIAL MEDIA AND BLOG ARE UPDATED DAILY WITH BEAUTIFUL

We believe in finding joy in simplicity

THE BLOG

We believe that motherhood is special because moms make a

BLMOMMY.COM

prettier world WE BELIEVE IN THE POWER OF WOMEN TO CREATE LIFE

PINTEREST PINTEREST.COM/BLMOMMYMAGAZINE

We believe that time matters, and making others feel important will always count

We believe in parenting with purpose not perfection We believe in traditions, new and old, and including them in creating meaningful memories with your children We believe in capturing your memories and documenting your children’s lives through pictures

Most of all, we believe that motherhood is being inspired by those who havetraveled the journey before you and then creating your own meaningful memories with your children. Every mother is different and that makes her beautiful. Motherhood is a lifelong journey, and there is truly nothing more important on earth than family and your role as a mother!

FACEBOOK FB.COM/BEAUTYANDLIFESTYLEMOMMY

TWITTER

@BLMOMMYMAG

INSTAGRAM

@BLMOMMYMAGAZINE


The Marketing Evolution study —a continuing meta-study— found that magazine ads are the No. 1 cost-effective way to build brand familiarity and influence purchase intent, beating out online advertising and even TV ads. Magazine advertising continues to offer the best ROI for your advertising dollar.

WHY ADVERTISE IN PRINT? Magazine ads are the #1 cost-effective way to build brand familiarity and influence purchase intent, beating out online advertisingand even TV ads. Magazine advertising continues to offer the best ROI for your advertising dollar.


audience GENDER & AGE

80% Female 20% Male

Education

18-24 25-34 35-44

23% 30% 18%

College Grad School

56% 18%

GEOGRAPHY • Unites States • Canada • UK

AUDIENCE INTERESTS • Births • Photo + Video Tutorials • Baby Showers + Parties • Fashion, Styling + Modeling • Beauty • Health • Apparel • Fitness • Women’s Lifestyle • Baby Gear • Movies + TV • Online Shopping • Jewelry / Luxury Goods • Furniture

DETAILS • Personalization • Social Media Active • Technically Proficient • Users of Mobile Devices

Source: National Center of Health Statistics- Vital Statistic Report 2014-2015 and Google Analystics & Quantcast


February 2017 The American Pregnancy Association endorsed Beauty & Lifestyle Mommy Magazine and it’s entities.. It is with great honor that we have partnered with the APA to offer our readers additional womens wellness resources during their pregnancies.


OUR SOCIETY MEMBERS AS SEEN PUBLISHED IN: 11.2+ MILLION COMBINED REACH OF THE MOTHERHOOD SOCIETY



EVERY YEAR

1.6 Million Babies

ARE BORN TO FIRST-TIME MOMS

IN PREPERATION

BILLIONS

ARE

SPENT

ON

BEAUTY, HEALTH, BABY GEAR, DOULAS, EDUCATION, AND PHOTOGRAPHY



1ST YEAR MEMBER BADGE

2ND YEAR MEMBER BADGE

3RD YEAR MEMBER BADGE

4TH YEAR MEMBER BADGE

THE SOCIETY IS MORE THAN JUST A PREMIER ADVERTISING PLATFORM, IT’S A COMMUNITY OF ELITE PROFESSIONALS WITH A COMMON GOAL TO CELEBRATE MOTHERHOOD.

WE ARE HONORED TO HOLD A

92% RETURN RATE OF MEMBERS

WHO FULLFILL THEIR FIRST YEAR OF SOCIETY MEMBERSHIP AND RETURN AS ALUMNI.

WE ARE EXCITED TO BE CELEBRATING OUR FIRST CLASS OF 3RD YEAR MEMBERS IN 2017. EACH LEVEL OF MEMBERSHIP OFFERS UNIQUE OPPORTUNITIES AND BENEFITS.


distribution

Audience 1,204,000 Rate Base 85,000 Frequency 4x (Quarterly) Meidum Print & Digital

IN THE HOME Currently Pregnant First Time Moms Any Kids 3+ Kids 1-2 Years

1233 187 143 243 322

TARGETED DISTRIBUTION 33% Doctors office, midwives, doulas, and OB/GYN 57% Individual Subscriptions 10% Newsstand

RANKS #1 MOMMY MAGAZINE MATERNITY PHOTOS FIRST TIME MOMS


member packages Our Bump Society is a thoughtfully edited listing of only top-quality businesses, hand selected by our editors. Because our fashionable, modern mommies deserve an elite resource they can trust, our list is created with them in mind. The Bump Society offers readers a trusted browsing source experience, while our exclusive quality vs. quantity motto gives businesses a spotlight to showcase their product.

BRONZE

SILVER

GOLD

ONLINE MEMBER

PRINT & ONLINE MEMBER

Online portfolio

Local Direct Email Blast – one time quarterly – to all subscribers in your local area

PRINT & ONLINE MEMBER PLUS

Motherhood Society Directory Spotlight Beauty & Lifestyle Mommy web feature submssions Bumps & Babies weekly spotlight feature

Includes everything in online & print membership PLUS+

Motherhood Society Ad Space in the print magazine (5 editions)

1/2 page ad in all 8 digital magazines per year

Inclusion in the digital copy of the print magazine ( 8 editions)

Monthly ad in direct email blast

NEW embed video option to digital publication

ALL MEMBERSHIPS INCLUDE

COVETED SOCIETY BADGES ENDORSEMENT CERTIFICATE EXCLUSIVE MEMBERS ONLY FACEBOOK GROUP

Business spotlight feature semi-annual online


online portfolio

ONLINE PORTFOLIO MEMBERS RECEIVE A LOGIN AND PASSWORD TO CREATE THEIR OWN PORTFOLIO IN OUR ONLINE DIRECTORY. THE PORTFOLIO INCLUDES: BUSINESS NAME LOCATION AND OFFICE HOURS SOCIAL MEDIA LINKS UP TO 100 IMAGES ENABLE VIDEO WRITE TEXT CONTENT SLIDER GALLERY REVIEWS

5 star rating vetted reviews


magazine ad space

SPECS IMAGE WIDTH: 2.33 INCHES IMAGE HEIGHT: 1.65 INCHES BIO CHARACTERS: 360 ADDITIONAL INFORMATION BUSINESS NAME WEBSITE CONTACT EMAIL


click here APPLY TODAY


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