Vol. 41 No. 1 Fall 2014
this issue: Conferences 1 Membership 3 Highlights 5 Adviser Resources 6 Fundraising 7 Sponsors & Par tners 8 Board Meeting Synopsis 11
National Fall Leadership Conferences This year, all divisions of FBLA-PBL will have the opportunity to Step Up to the Challenge at a National Fall Leadership Conference (NFLC). NFLCs are a great way to get your members motivated for the membership year ahead. Attendees can take advantage of professional development and career planning workshops, listen to inspirational keynote speakers, and visit the exhibits for information about universities and colleges, new technologies, and fundraising opportunities. Attending an NFLC will give you and your members the chance to network with members, local advisers, state advisers, state chairs, national staff, and national officers. Plus, it’s a convenient and affordable way to experience much of the education and excitement of a National Leadership Conference (NLC), only closer to home. The 2014 National Fall Leadership Conferences will be held at Washington, D.C. from November 7-8; Minneapolis, MN from November 14-15; and New Orleans, LA from November 21-22. These cities are full of history and excitement, so make sure you plan a little time to go exploring as well. • Things To Do in Washington, D.C. • Things To Do in Minneapolis, MN • Things To Do in New Orleans, LA Register now! Click here to preview the NFLC Promo Video
NATIONAL FBLA-PBL BOARD OF DIRECTORS Ted L. Harshbarger, Chair
NOVEMBER Chris Pendleton
Nebraska PBL State Adviser Peru State College tharshbarger@peru.edu Mountain Plains Region
FBLA Adviser Hidden Valley High School chris.pendleton@threerivers.k12.or.us Western Region
Karen Heslep, Chair-elect
Lisa Weeks
PBL Adviser Arkansas State University Mountain Home kheslep@asumh.edu Southern Region
State Chair/State Adviser Alabama State Department of Education lweeks@alsde.edu Southern Region
Zulema Garcia
Kelly Wilkerson
KPMG LLP zgarcia@kpmg.com Business/Industry Representative
Lisa Hofstetter
FBLA Adviser Linn County Area Career and Technical Center lhofstetter@brookfield.k12.mo.us North Central Region
Lee C. Marcoux
FBLA Adviser Warren Township High School kwilkerson@wths.net North Central Region FBLA-PBL Division Presidents
Sam Kessler
FBLA National President fblapres@fbla.org Pennsylvania
FBLA State Director Connecticut State Department of Education lee.marcoux@ct.gov Eastern Region
Beau Cobb
Shea Padilla
David Jones
FBLA-PBL State Chair Arizona Department of Education shea.padilla@azed.gov Western Region
Deb Parman
PBL Adviser Colorado Mesa University dparman@coloradomesa.edu Mountain Plains Region
DATES & DEADLINES
PBL National President pblpres@fbla.org Rhode Island
1–30
Prematurity Awareness Month
1
Non-stop November begins
7–8
NFLC—Washington, D.C.
12
Webinar: BAA and CMAP
14
Tomorrow’s Business Leader—winter issue copy deadline
14–15
NFLC—Minneapolis, MN
15
American Enterprise Day
17
MOD World Prematurity Day
19–22
ACTE Convention—Nashville, TN
21–22
DECEMBER 3
Webinar: Connecting with the Professional Division
10
Non-stop November ends
11
Google Hangout: FBLA National President Address to the Nation
Georgia FBLA Executive Director monty@georgiafbla.org Southern Region
12
FBLA Advisers’ Hotline—winter issue copy deadline
Jean M. Buckley
15
Dues deadline to receive winter publications
Professional Division National President pdpres@fbla.org Maryland Ex-Officio Members
Monty C. Rhodes, Past Chair
FBLA-PBL, Inc. President and CEO ceo@fbla.org
JANUARY
NATIONAL STAFF ADMINISTRATION Jean M. Buckley President and CEO ceo@fbla.org
MEMBERSHIP Troy D. White Director, Marketing & Membership marketing@fbla.org
Elena R. Daly Executive Assistant eassistant@fbla.org
Lisa Smothers Membership Director membershipdir@fbla.org
Becky Grant, CMP Programs Coordinator programscoordinator@fbla.org
Tom Payne, CPA Director, PBL College/University Relations phibetalambda@fbla.org
Mary Ait Staff Accountant finance@fbla.org
Ashley Witherspoon Customer Service/Database Associate custserv@fbla.org
OPEN Customer Service/Reception Associate general@fbla.org
EDUCATION Carla Boulton Education Director education@fbla.org
Jim Spence Customer Service/Mail Associate custsvc@fbla.org CONFERENCE Richard Bowen Conference Director conferencedir@fbla.org Robert Smothers Conference Manager conferencemgr@fbla.org
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NFLC—New Orleans, LA
Stephen Lock Education Associate education2@fbla.org COMMUNICATIONS Laura Morgan Communications Manager communications@fbla.org
1
Action Awareness begins
5
Spring Stock Market Game begins
7
Webinar: Second Semester Recruitment and Retention
15
March of Dimes Grant: Application postmark deadline
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FBLA Advisers’ Hotline is published three times a year in the fall, winter, and spring by Future Business Leaders of AmericaPhi Beta Lambda. Editorial and advertising sales offices at: FBLA-PBL, Inc. • 1912 Association Drive, Reston, VA 201911591 Phone: 703.860.3334 Materials may be reprinted with prior permission of the editor. Editorial submissions are encouraged and should be addressed to the editor. All FBLA-PBL, Inc. publications use the Chicago Manual of Style. Publisher: Jean M. Buckley Editor: Laura Morgan
MEMBERSHIP Step Up to the Recruitment Challenge It’s back-to-school season, and that means it’s time to start building your FBLA Chapter membership. One of the best ways for you, as an adviser, to prepare for the new membership year is to review the Chapter Management 101 presentation and the Adviser Resource Guide which can be found in the Advisers Area of fbla-pbl.org. Recruitment and retention are critical to building your chapter. Below are six steps that will help your chapter “Step Up to the Challenge” this year.
1. SET RECRUITMENT GOALS
5. HOLD AN ORIENTATION FOR NEW MEMBERS
Will you allow prospective members to join at any time or only during a pre-designated recruitment period? Will you hold a mass meeting or is membership invitation-only?
Developing and conducting an FBLA recruitment campaign is important. Yet, as you well know, retaining these new members is another matter entirely.
Keep your membership profile in mind. When designing your recruitment strategy, list the places where you’ll find your prospective members and then send your existing members to those places. Do they have special interests? What kind of publicity would attract their attention?
Introduce your new members to FBLA with a special orientation. All too often, chapters skip this step and instead immediately place new members directly on committees or projects.
Inevitably you’ll hear “Why should I join FBLA?” Ask your members why they joined. What attracted them to FBLA? How were they recruited? Have your chapter officers lead a recruitment workshop for your chapter where they cover the key benefits and recruitment techniques that will give your chapter a membership boost. 2. GET EVERYONE INVOLVED Have your current members identify the students they would like to see join FBLA. Set up a committee to personally invite those key prospects to a chapter meeting. Word-of-mouth is the best and least expensive type of publicity you can use. Sell FBLA and the benefits of membership. Show your prospects how FBLA can make an impact in their personal and professional lives. Personalize the message to each potential member, and let them know how their talents, skills, and interests would help your chapter. 3. DESIGN A RECRUITMENT CAMPAIGN Recruitment campaigns need to have a visual element. Have your artistically talented members design your posters, flyers, banners, and bulletin boards. Be creative. Get the word out early so your chapter gets noticed. Don’t forget to use the national membership poster. 4. PLAN A SPECIAL WELCOME MEETING Hold an exclusive, non-scheduled meeting or ceremony to welcome your new members. Recognize your new members in front of your entire membership. They will feel a special bond to the organization and want to get more involved.
Instead, teach them about FBLA and its goals, objectives and structure. Show them how your FBLA chapter makes an impact in your school and your community. Introduce your national award winners and have them show off their trophies. 6. RECRUITMENT QUICK TIPS Remember personal contact is always better than flyers, social media announcements, and emails. People join FBLA chapters because they like the people. Nothing can replace the simple act of getting to know someone and asking them to join FBLA. • Have your officers watch a recorded version of the “Welcome Back” Webinar. • Have your officers make a brief introduction of FBLA at each meeting. Use the membership video at your first meeting to generate excitement. • Do not expect a person to come to a meeting in a room full of people they do not know. Tell your officers to offer to meet prospective members somewhere and personally escort them to the meeting. • Feed potential members. High school students love free food! • Recruit people by interests. If there are people interested in community service, promote your chapter’s community service activities and recruit them to serve on your committee. • Go out of your way to make new members feel like players right away. Icebreakers help! • Always take photos at meetings and events, then put together an online scrapbook that is displayed at each meeting for prospective members to see. • When recruiting members, always think in terms of “What’s in it for me?” FALL 2014 | 3
MEMBERSHIP Bring Excitement to Chapter Meetings
4. Act It Out After information is delivered, break the meeting into groups of 5 to 8 people and challenge each small group to design a skit, song, rap, dance, or other way to recap the highlights of the meeting. 5. Give It A Chance! • Have soft kids’ toys in the room (foam balls, squish toys, etc.) • Any time someone crushes another person’s idea (e.g., “that won’t work ... we tried that before ... it’ll cost too much ...” etc.), group members are invited to pick up a toy and bombard the offender, shouting “Give it a chance!”
Looking for ways to add energy to your meetings? Try some of the following ideas: 1. Keep It Moving Change some aspect of your meeting about every ten minutes: small group breakouts, videos, mini-breaks, team presentations, exercises, games, feedback, etc.
6. Standup Meeting Remove all the chairs in the meeting room, and hold the meeting standing up. It will make the meeting shorter.
2. Social Time • Start ten minutes earlier than usual (e.g. 8:50 instead of 9:00 a.m.). • Design the first ten minutes as a social mixer.
7. Hourglass • Get a two or three minute egg timer (miniature hourglass) or electronic alarm clock and use it to time discussions. Designate a timekeeper to monitor. • When the agreed-upon time is up, the timekeeper shouts out “Time!” which is the signal to move on. Imposed time constraints often boost creative output.
3. Ideas To Go • Line the walls of the room with different problems for group members to solve, posed as “How can we...” statements (e.g. “How can we raise money for the March of Dimes?” or “How can we recruit members?”). • Give group members a “stickies” notepad, and invite them to roam the room, write ideas on their pads, and stick them on the problem to which they apply.
8. Give Me a Break! • Set a ground rule that any group member can call a break during the meeting for any reason (food, stretch, etc.). • Set an alarm clock for five minutes and resume the meeting immediately when the alarm sounds. Re-start the meeting with a summary of where you left off.
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With this degree, you can follow any of nine different tracks into the field. What’s more, the program is fully online and competitively priced—and will give you an advanced credential that can translate to a higher salary.
10. Outside the Box • During nice weather, hold all or part of the meeting outside. Take advantage of the environment by changing the dress code, refreshments, activities, etc. • There’s nothing quite like a poolside location for grinding through a program of work for the next school year, or a meeting under the shade tree for coming up with new ideas.
www.bsu.edu/online/businesseducation
Be creative and come up with your own ideas to add some fun to your meetings! ©
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9. Balloon Toss • Supplies: toy balloons, small note pads, and pens or pencils. • Have group members write ideas to a given challenge on a piece of paper (one per sheet), fold the paper and put it inside a balloon. Blow up balloons and tie them. • When all are done, everyone tosses the balloons for 15-30 seconds, and captures a balloon. Each person takes the new idea they have received, builds on it, and reports to the group.
HIGHLIGHTS Virginia FBLA Chapter Wins $25,000 in Grant Money Castlewood High School FBLA in Virginia won $25,000 in grant money for its high school through Celebrate My Drive®, a program created by State Farm® to share the belief that safe driving is a lifelong commitment. During the community service event, FBLA members from Castlewood High School promoted and reinforced habits like remembering to think 2N2™—keeping 2 eyes on the road and 2 hands on the wheel—whenever teens drive. CHS placed in the top 50 for the category for schools with 750 or fewer students, ultimately earning a $25,000 grant for the school. Castlewood also received 2nd Place in Community Service Project at the 2014 National Leadership Conference in Nashville, TN.
FBLA National President Sam Kessler recently spoke to the Castlewood FBLA committee leaders: Q: What inspired you to take on this project? A: We lost a couple of close friends to distracted driving and we had a lot of community members like our mail carrier who were impacted by destructive driving. Q: What do you think made you so successful? A: We started promoting the project as soon as we could, and from the very beginning we included as much of the community as possible. Q: What would you suggest to other students thinking about taking on a project like this? A: Be passionate about the cause. If you are not passionate or directly affected by it, you may be less likely to reach your goals. Q: Considering the size of your school (less than 400 students), what would you say to students who are afraid their school community is too small to make an impact? A: The size of the school doesn’t matter as long as everybody is involved and everyone is passionate.
Stock Market Game (SMG) Winners Please help us congratulate the following 2014 spring session winners of the SMG: FBLA WINNERS 1st Place Huntington High School, MD (Adviser: Teresa Grauer) 2nd Place Calhoun High School, GA (Adviser: Cherri Rains) 3rd Place Cheyenne South High School, WY (Adviser: Kate Tietjen) The 2014 fall game dates are September 2–December 12. This year, advisers can compete too. Advisers should register as a separate class and name it “Adviser.” The cost for both students and advisers is $10.95 for an individual or a team of up to 5 members. All registrations must be completed by the adviser through the Advisers Area of our website at fbla-pbl.org.
Start spreading the news! Submit your chapter’s activities and success stories to keep the FBLA-PBL National Center up‑to‑date with what your chapter is doing. Remember, photos are always a great addition to any news item. Story ideas include: • Community service projects (with numbers and milestones reached) • Chapter news (number of new members, new recruitment activities, etc.) • Individual member stories (honors and awards your members have received) Submit today at bit.ly/fbla-pbl_news. This is the official way to communicate your successes to the national center! FALL 2014 | 5
ADVISER RESOURCES As an FBLA adviser, you have access to materials, events, and activities to supplement and integrate into your coursework. Check out these quick resources:
MEMBERSHIP VIDEO Introduce students to all of FBLA’s opportunities by showing them the following membership video. (Click image to view.)
ADVISER E-BLAST Sent by email the 20th of every month to communicate important reminders about upcoming events and deadlines.
ADVISERS’ RESOURCE GUIDE Available in the Adviser Area at fbla-pbl.org, this book helps you get started with your role as chapter adviser.
ADVISERS’ HOTLINE Published three times a year, this digital publication includes the latest news, updates, and tips within the FBLA adviser community.
CHAPTER MANAGEMENT HANDBOOK From programs, to fundraising, to competitive events, the Chapter Management Handbook is your comprehensive guide to each aspect of chapter management.
FBLA-PBL SOCIAL MEDIA Like us on Facebook, or follow us on Twitter, Pinterest, or YouTube for additional news and updates.
FBLA-PBL WEBSITE Fbla-pbl.org is the most readily available resource for all things FBLA, including an exclusive section for advisers.
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GOOGLE+ HANGOUTS & WEBINARS Participate in our scheduled, live Google+ Hangouts, or view recordings of past webinars.
PRESS PLAY. STEP UP TO THE CHALLENGE. Want to stay up on the latest news, learn about new programs, sharpen your competitive edge, and even meet your national officers?
Visit the National Center YouTube page, to watch webinar and Google+ Hangouts recordings. Press play to Step Up to the Challenge!
2014–2015 FUNDRAISERS FBLA-PBL partners with a number of national sponsors to provide fun and hassle-free fundraising options. Choose from one of the following, then visit go.fbla.org/FBLAfundraising. Association Motor Club Marketing (AMCM) AMCM provides your FBLA chapter the opportunity to build a recurring revenue business. Your students will build their own business plan, incentives, and sales campaigns. The technology at AMCM is cutting edge and gives your students the experience of building a business using technology. Email fbla@amcm-online.com, call 605-254-8876, or visit www.amcmfbla.com.
Pride Distributors Produces “Your Town-Opoly,” a fundraising board game made in the USA. Chapters can raise $10,000–$50,000 and have fun doing it, while receiving100% profit. Your chapter sells advertising to local merchants, the merchants become properties on the game. Absolutely no risk and no obligation! Call Harriet at 800.451.5442, email pride@prodigy.net, or visit townopoly.net.
Country Meats A healthy fundraiser that features fresh-smoked snack sticks that everyone loves! 45% profit! Sells for $1.00! For FREE SAMPLES call 800.277.8989 or visit countrymeats.com/samplepack.
Schermer Pecans Offers a delicious and healthy fundraising product. Call 800.841.3403, email schermerpecans@yahoo.com or visit pecantreats.com.
DormCo.com
School Spirit Coffee School Spirit Coffee provides a unique fundraiser that is personalized to each chapter or school. From the size and color of the coffee packaging, to the design of the label, the finished product is created to boost school spirit and ultimately boost your profit potential. Chapters receive a 50% profit from their sales. Call 1.800.570.1443, email Debbie@ schoolspiritcoffee.com, or visit schoolspiritcoffee.com for information on scheduling a fundraiser.
Receive FREE $5 gift cards to DormCo.com for each senior in your high school and earn 15% of all referred sales. This cost-free program earns funds for your chapter and requires no direct selling. Call 888.925.2899, email FBLA@DormCo.com, or visit DormCo.com/FBLA. Krispy Kreme Fundraising Doughnuts, BOGO cards, certificates, and coffee—Krispy Kreme Fundraising is profitable, simple and fast! Whether your chapter is large or small and whether your Krispy Kreme retail shop is near or far—it works! Plus, you can repeat this fundraiser several times during the school year! Visit krispykreme.com/fundraising, email fundraising@krispykreme.com, or call 800.4KRISPY. Ozark Delight Ozark Delight Lollipops are only available for fundraising. They do not sell to stores or other retail markets. Call 800.334.8991 or visit ozarkdelight.com. Popcorn Palace Earn 50% profit selling gourmet popcorn! To get your free information kit, call 800.873.2686 or visit popcornpalace.com/Home/Fundraising.
PROMOTE YOUR FUNDRAISER
TRACK PARTICIPANTS
HOLD FUNDRAISER
Tom-Wat Fundraising Offers a wide variety of easy and profitable programs, including gift catalogs, lollipops, chocolate bars, cookie dough, jewelry, magazines, flower bulbs, and much more. Call 800.243.9250, email sales@tomwat.com, or visit tomwat.com. Zencaus
Rise and shine with Zencaus—it’s a brand new day in fundraising. Revolutionary, innovative, and easy‑to‑use, Zencaus provides FBLA gift cards redeemable for a wide selection of products. Call 888.960.6148, email customerservice@zencaus.com, or visit fblagiftcards.com. Zinch.com
Zinch.com connects you with scholarships and best-fit colleges. Zinch will donate $1 to your chapter for every member who signs up! Visit Zinch.com/FBLA or email Rob@zinch.com.
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SPONSORS & PARTNERS As the 2014-2015 school year approaches, Association Motor Club Marketing (AMCM) is kicking off a new innovative fundraising opportunity designed specifically for FBLA. AMCM has created the premier fundraising program that is fun for students and reduces the workload of advisers. Our unique approach to fundraising utilizes technology and does not require inventory, product delivery, or cash exchange. The AMCM fundraising program is rewarding and creates long-term recurring revenue for your chapter. We understand your fundraising challenges and we are here to help! Together we can make your fundraising opportunity fun, stress-free, and worthwhile. For information visit our website at www.amcm-online.com/FBLA, email us at fbla@amcm-online.com, or call 605.254.8876.
8 | FBLA Advisers’ Hotline
CareerSafe® Online Trying to make sense of what OSHA safety training means to your students, but don’t know where to start? Failing to meet regulations and safety standards set by OSHA can increase the chances of an employee or multiple employees becoming seriously injured at work. Young workers need an understanding of OSHA standards and regulations that can lead to a safer workplace, and can also result in greater potential profitability for a business. Work-related accidents can result in significant medical and legal costs that can damage a company’s reputation. Including workplace safety training, such as CareerSafe®, in the classroom can give young workers the knowledge to protect themselves now and in the future. Read more.
SPONSORS & PARTNERS National Youth Leadership Forum (NYLF): Business Innovation–8 Days to Startup NYLF Business Innovation takes place in San Francisco and New York City, two of the largest business hubs in the U.S. The forum gives students direct access to professionals and corporations driving today’s economy. Students enjoy engaging curriculum, challenging corporate simulations and case studies, the insight of university admissions representatives, and can receive up to two college credits. NYLF Business Innovation allows students to test drive their future career in a way not offered anywhere else, while providing practice with the applied skills that top colleges and employers seek. NYLF Business Innovation is powered by Envision, the premier college and career readiness program provider for high school students. For more information and to nominate your students to attend, visit www.envisionexperience.com/explore-our-programs/ nylf-business-innovation.
National Technical Honor Society For 30 years, the mission of the National Technical Honor Society has been to honor top students in career and technical education. NTHS and FBLA/PBL are natural partners because of our united goal to promote CTE students. Innovative leadership combined with educational excellence cultivates future leaders and strengthens communities. Scholarships totaling $200,000 are being awarded to NTHS members in 2015, a powerful incentive for FBLA/ PBL students to become a NTHS member. With over 3,400 chapters nationwide, NTHS brings business and education together by opening career opportunities in 108 career and technical fields. As FBLA/PBL prepares students for careers in business, why not start a NTHS chapter in your school? Join us in celebrating your student’s achievements. Get started today by visiting us at www.nths.org, or call 800.801.7090.
Popcorn Palace Earn 50% in profits by selling a fun, unique product! Our gourmet popcorn fundraising program offers 13 handcrafted flavors in various price ranges. There are no up-front costs or an order minimum. Best of all you keep your profits upfront and your order will come pre-sorted. To get your free information kit, call us at 800.873.2686 or visit popcornpalace.com/Home/Fundraising. Microsoft DreamSpark DreamSpark is simple; it’s all about giving educators and their students Microsoft professional‑level development and designer tools at no charge so that students can chase their dreams and create the next big breakthrough in technology—or just get a head start on their career. DreamSpark gives your students the chance to develop world class software, web applications, cool and creative designs, as well as amazing games. Students can get the full professional version of Visual Studio 2013 (not just the trial version) at no cost to them here. Visual Studio Professional 2013 is Microsoft’s most integrated development software. Microsoft believes that students can do amazing things if they only have the right tools. Educators, download DreamSpark today through your school’s subscription, or find out how to enroll! Stock-Trak’s HowTheMarketWorks.com FREE Stock Challenge HowTheMarketWorks.com is a FREE Stock Game website used by over 10,000 teachers and 300,000 students each year. It allows users to create a custom stock market trading challenge for their class or club. You choose the trading dates and rules for your class or club, and then your students compete against each other buying and selling stocks, bonds, and mutual funds to see who can create the highest portfolio value. This free stock market game and financial literacy tool was created to teach students basic personal finance and economic skills, AND give them some real world experience to current events, financial news, and the stock market. HowTheMarketWorks is FREE and challenge dates will be announced soon. Teach your students How the Market Works!
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SPONSORS & PARTNERS Lead2Feed Student Leadership Program Empowered to Lead. Inspired to Serve. Lead2Feed is a student leadership program for middle and high school students teaching them a proven process to become passionate, service-minded leaders for life. Lead2Feed provides teachers with free project-based lessons aligned to Common Core State Standards and 21st Century Skills. Lessons are leadership driven activities centered on the challenge of solving a hunger issue locally or globally. Student teams enter the Lead2Feed World Hunger Leadership Challenge with an opportunity to earn up to $500,000 in awards they may donate to non-profit hunger organizations. This year, we will offer Quarterly Leadership Awards donations for schools! For more information and school/classroom registrations go to www.lead2feed.org. Registered teachers receive a free leadership book: Taking People With You by David Novak and USA TODAY electronic editions for classroom use. For more information on the Lead2Feed Program please contact Debby Dodge, Lead2Feed Grant Manager, Lift a Life Foundation at Dodge.debby@gmail.com.
Krispy Kreme Fundraising Krispy Kreme knows that our simple Fundraising program is making a difference for chapters and students. Here’s a recent example: “The fundraiser for Krispy Kreme was one of the easiest and most profitable fundraisers we had to help get us to Nationals for FBLA. It was so easy to work with the store as well and we made 50% profit. We do not have a doughnut shop in town, much less a Krispy Kreme to have hot fresh doughnuts. I highly recommend this fundraiser due to the high percentage of profit you can make, plus it is a quick and easy turn around to get the money you need for your organization.” - Jennifer McClendon, Sundown High School FBLA 10 | FBLA Advisers’ Hotline
BOARD MEETING SYNOPSIS—June 28, 2014 The Future Business Leaders of AmericaPhi Beta Lambda, Inc. (FBLA-PBL) National Board of Directors met on June 28, 2014. Attending were Monty Rhodes—Chair, Southern Region, Ted L. Harshbarger, Chair‑elect—Mt. Plains Region, Zulema Garcia—Business & Industry, Karen Heslep—Southern Region, Lisa Hofstetter—North Central Region, Donnie Iorio—PBL National President, David Jones—PD National President, Shea Padilla—Western Region, Chris Pendleton—Western Region, Cole Simmons—FBLA National President, Kelly Wilkerson—North Central Region, Tammy Skinner, Past Chair—Southern Region, and Jean Buckley, President and CEO. Future Business Leaders of America National President Cole Simmons reported on the officer team’s activities related to our four organizational goals. Customer Service—The Chapter Challenge participation was: Super Sweeps, 102; Action Awareness, 34; and 25 chapters in all three parts (Super Sweeps, Non-stop November, Action Awareness). There were 301 submissions in the Community Service Awards, and 39 individuals reached 500+ hours. The Business Achievement Awards (BAA) had 7,000 submissions. The year ended with a 1.2 percent membership increase with eight national officer home states having an increase. Image & Awareness—The National Officer Hotline was established, and there were increases in Facebook and Twitter followers. Relationships—Over $450,000 was raised for the March of Dimes this past year. Officers contacted over 100 businesses with inquiries for sponsorship. Resources—The National Treasurer’s Council created a financial literacy presentation. Phi Beta Lambda National President Donnie Iorio reported on his team’s efforts this year. Customer Service—The officer team contacted all schools twice and sent letters to two-year inactive chapters. The team launched the first state officer track at the NFLC. Year-end membership was down slightly. Image & Awareness—During FBLA‑PBL Week, the team sent letters to state governments. Boardroom FBLAopoly was launched with seven PBL and nine FBLA states competing. Seven states completed the Power of One membership growth program. Relationships—Purple in Action packets were created on the initiatives and goals of March of Dimes and implementation ideas for chapters. Resources—South Carolina had a forty-five percent growth in membership, and Hawaii now has a PBL chapter.
Professional Division (PD) National President David Jones and his team also focused on our four organizational goals. Customer Service—This year showed the largest PD membership ever—3,444. The revised PD membership form made it easier to join and renew and now lets members update online. The Professional Edge redesign adds a member spotlight and is published quarterly. The PD national officer election held its first online voting. A networking session for PBL seniors was held to review and assist them with their resumes. Image & Awareness—A PD video is posted on the national website and was viewed at the NFLCs. Relationships—The PD officers held workshops at the NFLCs. Five open events were offered at the NLC with seventy-nine tests taken by PD members. A former national officer reunion was held at the Nashville NLC. Resources—An Annual Giving campaign letter was sent to PD members. Three committees are active with a focus on setting up PD state chapters. A committee will review adding a PD component to the BAA and CMAP programs. President and CEO Jean Buckley presented the Management Report on behalf of the national team, highlighting our four strategic goals. Customer Service—We focused on six board priorities: developing and piloting new adviser training at NFLCs, creating and posting new adviser materials and resources on the website, researching and contracting with Missouri Center for Career Education for an FBLA Curriculum Alignment, increasing and improving our data processes and collection, hosting a PBL Tiger Team meeting, and creating new national officer opportunities to enhance their experience. Also, we held new state adviser training, launched the middle level High Five achievement program, and hosted eight webinars. Our three NFLCs—Cleveland, Grapevine, and Salt Lake City—had 4,620 attendees, 52 exhibitors, 15 business tours, and $4,554 raised for March for Babies. Anaheim NLC had 10,328 total attendees with 7,924 competitors, 562 judges, 117 workshops, and 40 exhibitors. New at Nashville NLC were receptions for former national officers and PBL Power of One and FBLA Seven Up recipients, and a $100 cash award given to each FBLA and PBL Who’s Who recipient. Image & Awareness—National outreach continued through legislator and U.S. Department of Education meetings. Nine out of the ten ACTE Outstanding Student Awards went to FBLA-PBL members. Website visits increased and social media presence have grown at all levels.
Relationships—We have 113 unique program partners with 181 connections and 16 new partners in education, affinity programs, fundraisers, and scholarships. Resources—The year-ending 2013−14 had the highest revenue ever for FBLA-PBL. Anaheim competitive event sponsorship was up 8.76 percent. Already for 2014–15, we have $32,380 in major gift contributions, and our competitive event sponsorship for Nashville is at an all-time high of $245,998, the fourth year that PBL and FBLA competitive event sponsorships are over $200,000 and 100 percent funded. Committee Reports Programs and Services Committee Chair Lisa Hofstetter reported on our Missouri Center for Career Education project, aligning FBLA competitive events with the common core. Eighty percent completed, it will be a resource for state and local advisers. Lisa noted the committee discussed ways to develop integrated lesson plans for classroom teachers, i.e., to ask teachers to submit their lesson plans and recognize/reward their efforts; and a board-awarded Best of States Recognition at the State Leadership Summit was not recommended. Membership, Marketing, and Public Relations Committee Chair Zulema Garcia reported that the committee reviewed the new website design with mobile built-in capabilities, designed by a former FBLA member. At the January meeting, the committee discussed developing new online modules on national topics; and a fundraising story board on the first vignette is being developed to be available on our website for advisers and states. Zulema reported on ideas for the January 2015 State Leadership Summit (SLS)—including more time for knowledge sharing, networking, and learning how to get involved at the national level. In Other Business, Chair-elect Ted Harshbarger reported that the PBL Tiger Team worked with an outside facilitator from Quantum Governance. The team identified four strategies for further board discussion and development. The board reviewed and approved the new state chair that had been in nomination by her state for the coming year: Isabelita Santana—FBLA State Chair Puerto Rico. Jean reported that the Dulles Rail Project Wiehle-Reston Metro will begin service this July, bringing major development potential for the Center of Education Associations. FBLA-PBL has retained counsel in an advisory capacity.
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