2014–15 Phi Beta Lambda Mid-Year Report Customer Service • • • • • •
5,822 members & 323 chapters 2.28% membership increase All COP requests and inactive chapters contacted Launched inaugural PBL Pathways Program at the NFLC in New Orleans, LA Seven Up: flagship membership program for national team Launched Chapter Challenge for Phi Beta Lambda
Relationships • • • • • • •
Recognized as March of Dimes largest youth service partner March of Dimes fundraising goal: $550,000 National officer March for Babies team Congressional visits & Capitol Hill tours Department of Education & OCTAE visits Developing Connection Circuit for NLC 2015 Received all post-secondary ACTE Outstanding Business Student Awards
Resources • •
Contacted 60+ potential sponsors National officer team raised $900 in private sponsorship
Image & Awareness • Facebook
PBL officer pages: 176% average “like” increase
FBLA-PBL National Center page: 23% “like” increase (currently 7,469)
PBL officer Twitter accounts: 210% average follower increase
PBL national Twitter account reached goal of 1,500 followers
• YouTube Record 22 video uploads from national officer team
Channel subscriber increase (currently 913)
• LinkedIn 110% member increase (currently 8,761) • Email Blasts 318 active subscriptions • Video Blogs during NFLC 2014 season to engage with members All figures as of 1/8/2015