GLOBAL SOCIAL MEDIA TRACKER Insights from the Worldwide Independent Network (WIN) of Market Research
Summer, 2010
Global Social Media Background WIN, the Worldwide Independent Network of Market Research, is an international network which unites the greatest independent firms of Market Research and Polling throughout the world. With members in 27 countries, WIN covers 89% of the world’s market.
Research In 2009 we saw exponential growth of social media. Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the USA for the month.* In 2010, social media will get even more popular, expand to multiple mediums, more mobile, and possibly, more personalized. How will all the mediums converge around social media? WIN Members came together to conduct a ground-breaking study on Social Media trends. This report will provide you with a better understanding of how people are involved with Social Media today, how consumers interact and access the Social Media space, how Social Media and user generated content are being integrated on multiple devices, the frequency and preferred modes of interaction and the unmet needs and what people really want. * Nielsen Online
Context and Methodology Country
Firm
Method
# Respondents
Margin of Error
•The first wave of the WIN Global Trend Tracker on Social Media interviewed 28,944 respondents over the age of 16 years old with particular emphasis on those of 18 to 42 years of age. The survey was conducted from March 1st to April 7th 2010 in 27 countries throughout the world.
Australia
Colmar Brunton
Online
1107
2.95
Austria
Gallup Austria
CATI Omnibus
1000
3.10
Brazil
Ibope Inteligencia
Face-to-Face Omnibus
2002
2.19
Bulgaria
BBSS
Face-to-Face Omnibus
375
5.06
Canada
Leger Marketing
Online
1097
2.96
China
CRC Research
Online
1000
3.10
France
BVA
Online
1028
3.06
•The margin of error per country is between +/1.87 and 5.35%, 19 out of 20 times.
Germany
Produkt und Markt
CATI Omnibus
991
3.11
Iceland
Capacent
Online
638
3.88
India
MaRS
Face-to-Face
1014
3.08
Italy
Doxa
Online
1000
3.10
Japan
NRC Research
Online
1000
3.10
Korea
Gallup Korea
Online
1113
2.94
Kuwait
PARC
Face-to-Face Omnibus
528
4.26
Netherlands
Marketresponse
Online
1015
3.08
Pakistan
Gallup Pakistan
Face-to-Face Omnibus
2751
1.87
Poland
Mareco
Face-to-Face Omnibus
1001
3.10
Qatar
PARC
Face-to-Face Omnibus
400
4.90
Romania
BBSS
Face-to-Face Omnibus
335
5.35
Russia
Romir
Online
1000
3.10
Saudi Arabia
PARC
Face-to-Face Omnibus
1027
3.06
Serbia
BBSS
Face-to-Face
982
3.13
Spain
Instituto DYM
Face-to-Face
1028
3.06
Turkey
Barem Research
Online
1391
2.63
United Arab Emirates
PARC
Face-to-Face
1001
3.10
U.S.A.
TRiG
Online
1092
2.97
United Kingdom
ICM Research
Online Omnibus
2028
2.18
•The table to the right presents a summary of the methodology used in each country to conduct this survey:
• Each sample is representative of its country’s population in terms of socio-demographic variables. Sample sizes ensure accurate generalizations to the total population and allow a very precise interpretation of the results.
KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE
Source: http://www.internetworldstats.com/stats.htm
1 of 3 – North America, South America
• estimated worldwide population in 2009
6.8 billion • estimated # of text messages sent each month in the u.s. alone:
!
3.8 billion people have access to adequate sewage worldwide 4.0 billion have cell phones
5 billion
KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE
Source: http://www.internetworldstats.com/stats.htm
2 of 3 – Europe
• estimated worldwide population in 2009
6.8 billion • estimated # of text messages sent each month in the u.s. alone:
!
3.8 billion people have access to adequate sewage worldwide 4.0 billion have cell phones
5 billion
KEY SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE
Source: http://www.internetworldstats.com/stats.htm
3 of 3 – Asia, Middle East, Australia
• estimated worldwide population in 2009
6.8 billion • estimated # of text messages sent each month in the u.s. alone:
!
3.8 billion people have access to adequate sewage worldwide 4.0 billion have cell phones
5 billion
SOCIAL MEDIA LANDSCAPE Q. Do you actively use any social networking websites for personal / business reasons? personal vs. business use
24% active on social media sites for
22% report
75% active on social media sites for
personal reasons
activity for
both
business reasons
Q. Which websites do you actively use? 25 to 36 years old
16 to 24 years old 66%
64% 39%
8%
Li nkedI n
Fot ol og
P l a y s t a t i o n H o me
M i xi
personal social media access
business social media access
11%
Hi5
7% 6%
5% 4%
Fotolog
5% 4% 4% 3%
T encent
4% 4%
Sk y R o c k
4% 4%
Gr ee
4% 2%
Personal
Or kut
4% 4%
Fot ol og
4% 11%
5% 3%
M ixi
3% 2%
Tencent
Gree
5% 5% 3% 3%
95% desktop/lapt op
T encent
2% 3%
Business
Sk y R o c k
3% 2%
Gr ee
3% 2%
97% desktop/lapt op
5% cell/smart phone
3% cell/smart phone
media highest
2% 5%
Personal
4% 2%
personal and/or business social
4% 3%
Mixi
5% 8%
usage of
mobile devices for
4% 4%
Playstation Home
5%
desktop/lapt op
5% 3%
3% 3%
cell/smart phone
4%
5% 7%
Li nkedI n
14%
95%
cell/smart phone
12% 10%
B ai du
7% 8%
Facebook, YouTube and Twitter are global leaders for social networking among all age groups
6%
T wi tter
13%
desktop/lapt op
96%
18% 21% 12%
P l a y s t a t i o n H o me
SkyRock
Business
32% 27%
5% 2%
9%
29% 20%
M y Sp a c e
Hi5
6%
52% 21%
Googl e T al k
17%
* tables show top 18 web sites only
21%
Y ouT ube
8%
4%
Orkut
4% 8%
4%
9%
Baidu
Y ahoo
16% 13%
9% 12% 4%
10%
52%
M SN
20% 21%
MySpace
15%
33%
31% 28%
Google Talk
19%
8%
B ai du
Or kut
25%
Yahoo
19% 19%
Googl e T al k
Hi5
MSN
26% 23%
59%
20%
26%
Y ahoo
T wi tter
YouTube
24%
M SN
61%
24%
26%
Y ouT ube
M y Sp a c e
37 + years old
Personal
among those under 36
Business
98%
2%
desktop/lapt op
cell/smart phone
98%
2%
desktop/lapt op
cell/smart phone
% of those who use either desktop, laptop, cell phone or smart phone to access social
SOCIAL MEDIA ACTIVITIES CONDUCTED ONLINE Q. How often, if at all, do you currently conduct the following social networking activities? • Estimates as of December 2009 place the # of global internet users at 1,802,330,457 (27% of the world population) * Source: http://www.internetworldstats.com/stats.htm • Though the majority of internet users worldwide are mostly involved in ‘passive’ activities, youth 16-24 years of age are the driving force behind high-bandwidth (uploading/downloading media) activities • Chatting, gaming, and listening to music are activities mostly done by youth 16-24 years old
social media activity
News-related browsing is most frequent with 25-36 year olds Frequency of social media activities is highest among 16-24 year olds for most activities Males are the most active social media users
GLOBAL Average # of times per week
16-24 years old
25-36 years old
37+ years old
browse / review postings
10.7
12.2
11.3
9.4
11
10.5
read / watch the news
10.1
9.8
10.7
9.7
10.8
9.4
update personal profiles / updates
4.4
5.7
4.6
3.1
4.5
4.3
create blog
4.7
5.3
4.7
4.1
4.9
4.5
post messages
7.1
8.9
7.2
5.6
7.2
7
chat
8.6
11.3
8.8
6.2
9
8.2
listen to music
3.5
11.1
7.7
5.2
3.8
3.3
upload music
7.7
7.1
3.6
2
8.1
7.3
download music
4.2
6
4.2
2.8
4.4
4
post photos
4.3
4.8
3.6
2.5
4.6
4
watch videos
6.1
8.1
6.5
4.2
6.6
5.5
upload video
3.8
4.7
3.8
2.8
4
3.6
download video
4.0
5.1
4.1
2.7
4.3
3.5
shopping
2.4
3
2.6
2
2.5
2.4
employment search
3.8
4.4
3.8
3.4
3.9
3.8
making social plans / dating
3.6
4.6
3.8
2.7
3.9
3.4
gaming
5.7
6.7
5.5
4.9
5.9
5.4
other collaborative activities
3.9
4.4
4.1
3.2
4.2
3.5
males
females
IMPROVEMENTS TO SOCIAL MEDIA MEDIUM Q. What would improve your experience of social media on the device you most frequently use?
• As ISP and mobile providers continue to improve networks the shift from desktop social networking to mobile social networking will continue • Device manufacturers will continue to provide device updates that will serve to enhance the mobile social networking experience • Mobile social networking apps are among the fastest growing app segments on smart phones and mobile internet (ComScore June 2010) Connection speed / reliable wireless [28%]
Better device [24%]
faster internet
20%
better picture / quality
7%
reliable internet / wireless
10%
bigger screen
7%
touch screen
7%
smaller body
4%
bigger body
3%
qwerty keys
2%
ten-key keypad
2%
more powerful device
1%
Better interface [16%]
user interface / ease of use
8 %
more intuitive / easier to learn
8 %
Better mobile-enhanced web sites [10%]
Other [24%]
ease of use
6%
cost / cheaper plans
9%
mobile friendly
4%
privacy
3%
other
13%
Of most concern to those with smart phones or mobile internet devices
Better device / interface mentions are highest with cell/smart phone and mobile internet device users but are still of some concern to desktop/laptop users
Concerns with internet reliability and speed are universal across all devices
Cost is a concern with users of both mobile and non-mobile devices indicating a general feeling that internet fees and data plans are too high across all devices
SOCIAL MEDIA DESKTOP SHIFT Q. Which device do you currently use most frequently to conduct social networking activities + Q. Thinking about the next year or so, which ONE method would you prefer to access social networking activities? social media; device timeline
decreased reliance on desk/laptop computers to conduct social media activities
usage and awareness + comfort with mobile internet devices grows
internet ‘portability’ becomes more commonplac e
CURRENT preference for desktop blogging / networking
browsing
chatting
downloading music
downloading video
employment search
gaming
making social plans / dating
uploading media
shopping
participating in other collaborative activities
89% to 67%
94% to 59%
89% to 48%
11% smart phone preferred
6% smart phone preferred
6% smart phone preferred
FUTURE preference for desktop 95% to 70% Now - Preferred
13% smart phone preferred
94% to 76%
12% smart phone or television preferred
shift rationale
92% to 57%
91% to 64%
87% to 64%
10% smart phone preferred
13% smart phone preferred
14% television preferred
increasing desire to be ‘connected’ at all times / anywhere
92% to 50%
87% to 46%
88% to 45%
7% smart phone preferred
5% smart phone preferred
8% smart phone preferred
increasing use of mobile devices in general
devices preferred are those other than desk/laptop computers
RESULTS FOR FRANCE
FRANCE Social media landscape
Personal social media landscape
YouTube
MySpace
Trombi
France
57%
51%
17%
14%
12%
Global
57%
57%
15%
14%
Baidu 7%
# Internet Users 43,100,134
Business social media landscape
YouTube
MySpace
Trombi
France
23%
17%
6%
5%
4%
Global
23%
21%
11%
Baidu
12%
10%
KEY FINDINGS - Highly connected to Facebook, YouTube, and MySpace for personal and/or business social media activities.
- Facebook’s supremacy in line with worldwide figures, but highly lower than in USA and Canada - Trombi.Com – a french classmate site makes an appearance here in the top 5 social media sites - Youtube less used in France than worldwide
- Twitter in line with global results for personal use, but lower than the rest of the world for business use - LinkedIn ranks 3 for business use worldwide, but is absent from the french top 5 (business use)
2.39% of worldwide internet users
FRANCE Products owned: - both console and mobile gaming systems owned in household index higher than other territories surveyed - smartphone equipment rate lower than global rate
Age/gender: - males and females 16-24 are most frequently active with social media activities
products owned in household
social media activities age & gender findings
# Internet Users 43,100,134
2.39% of worldwide internet users
- most frequent users (daily or more often) product
+worldwide
%
desktop
78%
+5%
laptop
65%
+6%
cell phone
89%
+6%
smartphone
15%
-2%
tv
92%
+8%
mobile internet device *
16%
-1%
mobile game device
37%
+17%
game console
46%
+20%
mp3 player
51%
+2%
* mobile internet device includes ipod touch and similar wifi-enabled products
Social Media Activities : - French people more active on social media than the rest of the world, including United States and Canada
activity
males
females
browsing
37+
25-36
blogging
16-24
16-24
chatting
16-24
16-24
uploading media
16-24
16-24
downloading music
16-24
16-24
downloading video
16-24
16-24
shopping
16-24
25-36
job searching
16-24
25-36
making social plans / dating
16-24
16-24
gaming
16-24
25-36
collaborating
16-24
25-36
highlighted in blue are the activities in France which are conducted more frequently with age groups other than 16-24 year olds
WORLDWIDE RESULTS
WORLDWIDE overview Key findings Social media:
- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social media activities
Products owned: - televisions and desktop computers lead the way for products owned in household
social media landscape
products owned in household product
%
desktop
73%
laptop
59%
cell phone
83%
YouTube
MySpace
Baidu
smartphone
17%
58%
57%
15%
14%
7%
tv
84%
mobile internet device *
17%
mobile game device
21%
game console
25%
mp3 player
49%
business social media landscape both, 22%
business, 25%
personal, 75%
personal social media landscape
YouTube
Baidu
23%
21%
12%
11%
10%
age and gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
Social media activities though gaining traction with older age groups tends to be most frequent with youth 16-24 --See page 7 of this report for detailed worldwide age/gender findings on social media activities
AUSTRIA Key findings # Internet Users
Social media:
- highly connected to YouTube, Facebook, MySpace, and Xing for personal and/or business social media activities - Studivz, a social networking site for students, is one of the largest in german-speaking europe - Xing, a LinkedIn competitor, is the top business social media platform in germany Products owned: - cell phones and televisions owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in austria which are conducted more frequently with age groups other than 16-24 year olds social media landscape
products owned in household
personal social media landscape personal, 58%
product
YouTube
MySpace
StudiVZ
85%
70%
29%
23%
23%
both, 16%
business, 17%
business social media landscape
YouTube
StudiVZ
52%
13%
12%
12%
10%
+worldwide
%
5,936,700
0.33% of worldwide internet users
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
50%
-22%
browsing
16-24
16-24
laptop
45%
-14%
blogging
16-24
16-24
cell phone
89%
+6%
chatting
25-36
16-24
9%
-8%
uploading media
16-24
16-24
16-24
16-24
smartphone tv
91%
+7%
downloading music
mobile internet device *
14%
-3%
downloading video
16-24
25-36
mobile game device
14%
-7%
shopping
25-36
16-24
game console
30%
+4%
job searching
16-24
16-24
mp3 player
48%
-1%
making social plans / dating
37+
37+
gaming
25-36
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
AUSTRALIA Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social media activities
17,033,826
0.95% of worldwide internet users
Products owned: - game consoles and mp3 players owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in australia which are conducted more frequently with age groups other than 16-24 year olds products owned in household
personal, 81%
social media landscape
personal social media landscape product
YouTube
MySpace
84%
45%
15%
15%
7%
both, 16%
business, 18%
business social media landscape
YouTube
MySpace
22%
10%
9%
6%
4%
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
81%
+9%
browsing
16-24
25-36
laptop
76%
+17%
blogging
16-24
25-36
cell phone
89%
+6%
chatting
25-36
16-24
smartphone
27%
+10%
uploading media
16-24
25-36
tv
94%
+10%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
28%
+11%
downloading video
mobile game device
30%
+9%
shopping
16-24
25-36
game console
64%
+38%
job searching
16-24
37+
mp3 player
69%
+19%
making social plans / dating
16-24
25-36
gaming
16-24
25-36
collaborating
16-24
25-36
* mobile internet device includes ipod touch and similar wifi-enabled products
BRAZIL key findings Social media:
# Internet Users
- highly connected to Orkut, YouTube, and Twitter for personal and/or business social media activities
72,027,700
Age/gender:
products owned in household
personal, 84%
social media landscape
personal social media landscape
business, 33%
Orkut
YouTube
Sonico
86%
52%
13%
8%
4%
business social media landscape both, 11%
3.99% of worldwide internet users
- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in brazil which are conducted more frequently with age groups other than 16-24 year olds
Orkut
Youtube
35%
31%
17%
9%
7%
product
+worldwide
%
desktop/laptop
45%
-41%
cell phone/smartphone
69%
-17%
tv
98%
+14%
game console
21%
+4%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
browsing
16-24
16-24
blogging
16-24
16-24
chatting
16-24
16-24
uploading media
16-24
16-24
downloading music
16-24
16-24
downloading video
n/a
n/a
shopping
16-24
16-24
job searching
n/a
n/a
making social plans / dating
n/a
n/a
gaming
16-24
25-36
collaborating
16-24
25-36
BULGARIA Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, LinkedIn, and MySpace for personal and/or business social media activities
2,647,100
0.15% of worldwide internet users
Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in bulgaria which are conducted more frequently with age groups other than 16-24 year olds products owned in household
social media landscape personal, 77%
personal social media landscape product
YouTube
MySpace
SkyRock
81%
36%
21%
9%
6%
business, 18%
both, 17%
YouTube
MySpace
57%
25%
15%
9%
9%
activity
males
females
85%
+12%
browsing
25-36
16-24
laptop
24%
-35%
blogging
16-24
16-24
cell phone
86%
+2%
chatting
16-24
16-24
2%
-16%
uploading media
16-24
16-24
91%
+7%
downloading music
16-24
16-24
16-24
16-24
smartphone
mobile internet device *
4%
-13%
downloading video
mobile game device
3%
-18%
shopping
n/a
n/a
game console
3%
-23%
job searching
25-36
25-36
13%
-37%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
25-36
37+
mp3 player Facebook
%
- most frequent users (daily or more often) -
desktop
tv
business social media landscape
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
CANADA Key findings Social media:
# Internet Users
- highly connected to Facebook, LinkedIn, Twitter, and YouTube for personal and/or business social media activities
25,086,000
1.39% of worldwide internet users Products owned: - desktop computers and gaming consoles owned in household indexed higher than other territories surveyed blue Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in canada which are conducted more frequently with age groups other than 16-24 year olds social media activities age & gender findings social media landscape products owned in household product
+worldwide
%
- most frequent users (daily or more often) activity
males
females
browsing
25-36
37+
blogging
16-24
16-24
desktop
73%
+15%
laptop
59%
+4%
chatting
16-24
16-24
uploading media
16-24
16-24
YouTube
MySpace
cell phone
83%
-9%
87%
70%
23%
17%
9%
smartphone
17%
+10%
downloading music
16-24
16-24
tv
84%
+2%
downloading video
16-24
16-24
mobile internet device *
17%
+3%
shopping
25-36
16-24
mobile game device
20%
+0%
job searching
25-36
16-24
game console
25%
+15%
making social plans / dating
16-24
16-24
mp3 player
49%
+4%
gaming
16-24
16-24
collaborating
25-36
16-24
business social media landscape both, 16%
business, 19%
personal, 64%
personal social media landscape
YouTube
MySpace
39%
39%
25%
21%
10%
* mobile internet device includes ipod touch and similar wifi-enabled products
CHINA Key findings Social media:
Products owned: Age/gender:
products owned in household
personal, 93%
social media landscape
both, 44%
product
Baidu
Tencent
Xiaonei
YouTube
98%
71%
32%
23%
14%
business social media landscape
Baidu
Tencent
89%
19%
9%
7%
6%
384,000,000
21.31% of worldwide internet users
social media activities age & gender findings - most frequent users (daily or more often) -
personal social media landscape
business, 51%
# Internet Users
- highly connected to Baidu, Facebook, Tencent, and Twitter for personal and/or business social media activities - Baidu, a chinese search engine, is home to the very popular Baidu-space social networking site - Tencent.Com incorporates standard web portal services with online media sharing and entertainment - Xiaonei, an online community for university students, makes an appearance here in the top 5 personal social media - mobile gaming and mp3 players owned in household index higher than other territories surveyed - males and females 16-36 are most frequently active with social media activities – highlighted in teal are the activities in china which are conducted more frequently with age groups other than 16-36 year olds
+worldwide
%
activity
males
females
desktop
97%
+25%
browsing
25-36
16-24
laptop
92%
+33%
blogging
25-36
25-36
cell phone
92%
+9%
chatting
25-36
25-36
smartphone
25%
+7%
uploading media
16-24
37+
25-36
16-24
tv
94%
+10%
downloading music
mobile internet device *
14%
-3%
downloading video
25-36
37+
mobile game device
64%
+44%
shopping
16-24
16-24
game console
12%
-13%
job searching
16-24
16-24
mp3 player
89%
+40%
making social plans / dating
25-36
16-24
gaming
25-36
16-24
collaborating
25-36
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
GERMANY Key findings # Internet Users
Social media:
- highly connected to YouTube, Facebook, StudiVZ, and Xing for personal and/or business social media activities - Studivz, a social networking site for students, is one of the largest in german-speaking europe - Xing, a LinkedIn competitor, is the top business social media platform in Germany Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in germany which are conducted more frequently with age groups other than 16-24 year olds social media landscape
products owned in household
personal social media landscape personal, 59%
product
YouTube
StudiVZ
StayFriends
Wer-kenntwen?
79%
33%
33%
22%
21%
both, 14%
business, 15%
business social media landscape
YouTube
StudiVZ
Wer-kenntwen
42%
23%
13%
12%
7%
+worldwide
%
61,973,100
3.44% of worldwide internet users
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
86%
+14%
browsing
16-24
16-24
laptop
66%
+7%
blogging
16-24
16-24
cell phone
97%
+14%
chatting
16-24
16-24
smartphone
14%
-3%
uploading media
16-24
16-24
16-24
16-24
tv
97%
+13%
downloading music
mobile internet device *
20%
+2%
downloading video
16-24
16-24
mobile game device
26%
+5%
shopping
25-36
16-24
game console
37%
+12%
job searching
16-24
16-24
mp3 player
62%
+13%
making social plans / dating
25-36
25-36
gaming
25-36
25-36
collaborating
25-36
37+
* mobile internet device includes ipod touch and similar wifi-enabled products
ICELAND Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal / business social media activities
285,700
Products owned: - laptop computers, game consoles and televisions owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in iceland which are conducted more frequently with age groups other than 16-24 year olds products owned in household
personal, 84%
social media landscape
both, 27%
product
YouTube
MySpace
85%
70%
12%
7%
3%
business social media landscape
YouTube
MySpace
44%
34%
12%
6%
4%
social media activities age & gender findings - most frequent users (daily or more often) -
personal social media landscape
business, 28%
0.02% of worldwide internet users
+worldwide
%
activity
males
females
desktop
68%
-4%
browsing
16-24
25-36
laptop
83%
+24%
blogging
16-24
16-24
cell phone
94%
+11%
chatting
16-24
16-24
smartphone
15%
-2%
uploading media
16-24
16-24
tv
95%
+11%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
22%
+5%
downloading video
mobile game device
11%
-10%
shopping
n/a
n/a
game console
47%
+22%
job searching
16-24
16-24
mp3 player
60%
+10%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
INDIA Key findings Social media:
# Internet Users
- highly connected to Facebook, Orkut, YouTube, Quoka V and Metroflog for personal and/or business social media activities
81,000,000
4.49% of worldwide internet users
Products owned: - mp3 players and desktop computers owned in household index higher than other territories surveyed Age/gender:
- males and females 25-36 are most frequently active with social media activities – highlighted in orange orange are the activities in india which are conducted more frequently with age groups other than 25-36 year olds products owned in household
personal social media landscape product
both, 73%
personal, 100%
business, 73%
social media landscape
Orkut
YouTube
Hi5
68%
47%
40%
37%
35%
business social media landscape
Metroflog
38%
28%
25%
20%
18%
activity
males
females
80%
+8%
browsing
25-36
25-36
laptop
40%
-19%
blogging
25-36
25-36
cell phone
92%
+8%
chatting
25-36
25-36
smartphone
11%
-6%
uploading media
25-36
25-36
tv
93%
+9%
downloading music
25-36
25-36
25-36
25-36
mobile internet device *
14%
-3%
downloading video
mobile game device
13%
-8%
shopping
25-36
25-36
8%
-17%
job searching
16-24
25-36
68%
+19%
making social plans / dating
25-36
25-36
gaming
25-36
25-36
collaborating
25-36
25-36
mp3 player Orkut
%
- most frequent users (daily or more often) -
desktop
game console
Quoka V
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
ITALY Key findings Social media:
# Internet Users
- highly connected to YouTube, Facebook, MySpace, and LinkedIn for personal and/or business social media activities
30,026,000
1.67% of worldwide internet users
Products owned: - mp3 players and gaming consoles owned in household index higher than other territories surveyed Age/gender:
- males and females 25-36 are most frequently active with social media activities
social media activities age & gender findings - most frequent users (daily or more often) -
products owned in household
personal, 86%
social media landscape
Youtube
Myspace
Netlog
80%
61%
27%
17%
11%
business social media landscape both, 21%
business, 22%
personal social media landscape
product
+worldwide
%
desktop
75%
+2%
laptop
75%
+16%
cell phone
95%
+12%
smartphone
31%
+14%
tv
92%
+8%
mobile internet device *
29%
+12%
mobile game device
35%
+15%
game console
50%
+25%
mp3 player
77%
+28%
activity
males
females
browsing
16-24
16-24
blogging
16-24
25-36
chatting
16-24
16-24
uploading media
16-24
16-24
downloading music
16-24
16-24
downloading video
16-24
16-24
shopping
25-36
25-36
job searching
25-36
25-36
making social plans / dating
16-24
25-36
gaming
16-24
16-24
collaborating
16-24
16-24
• Males 16-24 most frequent users of social media for Facebook
Youtube
Myspace
48%
31%
29%
20%
14%
* mobile internet device includes ipod touch and similar wifi-enabled products
browsing, blogging, chat, uploading media, downloading music and video, dating, gaming and to collaborate. •Males 25-36 most frequent users of social media to shop online and job search. •Females 16-24 most frequent users of social media to browse, chat, upload media, download music and video, gaming and to collaborate. •Females 25 to 36 most often use social media to blog, shop, job search, and dating.
JAPAN Key findings # Internet Users
Social media:
- highly connected to YouTube, Mixi and Twitter for personal and/or business social media activities - Gree, japan’s #2 social networking site, makes an appearance here in the top 5 Products owned: - both console and mobile gaming systems owned in household index higher than other territories surveyed Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in japan which are conducted more frequently with age groups other than 16-24 year olds products owned in household
personal, 83%
social media landscape
personal social media landscape product
YouTube
Mixi
Gree
66%
40%
22%
11%
5%
both, 19%
business, 19%
business social media landscape
YouTube
Mixi
MySpace
4%
3%
3%
1%
1%
+worldwide
%
95,979,900
5.33% of worldwide internet users
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
66%
-7%
browsing
16-24
25-36
laptop
77%
+18%
blogging
16-24
16-24
cell phone
93%
+9%
chatting
16-24
16-24
smartphone
10%
-7%
uploading media
16-24
16-24
tv
53%
-32%
downloading music
16-24
16-24
downloading video
16-24
16-24
mobile internet device *
16%
-2%
mobile game device
54%
+33%
shopping
16-24
25-36
game console
62%
+36%
job searching
25-36
16-24
mp3 player
47%
-3%
making social plans / dating
16-24
16-24
gaming
16-24
37+
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
KOREA Key findings # Internet Users
Social media:
- highly connected to YouTube, Facebook, and Twitter for personal and/or business social media activities - Mixi, a japanese social networking site, makes an appearance here in the top 5 for personal social media Products owned: - desktop computers and mp3 players owned in household index higher than other territories surveyed Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange orange are the activities in korea which are conducted more frequently with age groups other than 25-36 year olds products owned in household
personal, 97%
social media landscape
personal social media landscape
both, 27%
business, 27%
product
Youtube
Myspace
Mixi
26%
13%
6%
4%
1%
business social media landscape
YouTube
MySpace
20%
15%
4%
3%
2%
+worldwide
%
37,475,800
2.08% of worldwide internet users
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
93%
+20%
browsing
25-36
25-36
laptop
54%
-5%
blogging
16-24
25-36
cell phone
93%
+9%
chatting
25-36
16-24
smartphone
15%
-2%
uploading media
16-24
25-36
tv
93%
+9%
downloading music
16-24
16-24
25-36
16-24
mobile internet device *
19%
+1%
downloading video
mobile game device
29%
+9%
shopping
25-36
25-36
game console
10%
-16%
job searching
25-36
25-36
mp3 player
82%
+32%
making social plans / dating
25-36
25-36
gaming
16-24
16-24
collaborating
16-24
37+
* mobile internet device includes ipod touch and similar wifi-enabled products
KUWAIT Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, Hi5, and MySpace for personal and/or business social media activities
1,000,000
0.06% of worldwide internet users
Products owned: - laptop computers and smart phones owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in kuwait which are conducted more frequently with age groups other than 16-24 year olds
Age/gender:
products owned in household
personal, 80%
social media landscape
personal social media landscape
both, 31%
business, 37%
product
Youtube
Hi5
Skyrock
67%
46%
6%
6%
5%
business social media landscape
MySpace
Bebo
28%
26%
8%
5%
4%
activity
males
females
56%
-17%
browsing
16-24
16-24
laptop
84%
+25%
blogging
16-24
16-24
cell phone
59%
-25%
chatting
16-24
16-24
smartphone
23%
+6%
uploading media
16-24
16-24
tv
51%
-33%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
15%
-3%
downloading video
mobile game device
11%
-10%
shopping
16-24
16-24
5%
-20%
job searching
37+
25-36
27%
-22%
making social plans / dating
37+
25-36
gaming
16-24
16-24
collaborating
37+
16-24
mp3 player YouTube
%
- most frequent users (daily or more often) -
desktop
game console
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
NETHERLANDS Key findings Social media:
# Internet Users
- highly connected to YouTube, Hyves, Facebook, and LinkedIn for personal and/or business social media activities
14,304,600
0.79% of worldwide internet users
Products owned: - laptops and gaming consoles owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in the netherlands which are conducted more frequently with age groups other than 16-24 year olds products owned in household
social media landscape
personal social media landscape personal, 58%
product
YouTube
Hyves
Schoolbank
Picasaweb
69%
66%
27%
22%
16%
both, 11%
business, 12%
business social media landscape
YouTube
Hyves
14%
6%
3%
3%
2@
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
76%
+3%
browsing
25-36
16-24
laptop
65%
+6%
blogging
16-24
16-24
cell phone
86%
+3%
chatting
16-24
16-24
smartphone
14%
-3%
uploading media
16-24
16-24
tv
86%
+2%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
15%
-2%
downloading video
mobile game device
23%
+2%
shopping
25-36
16-24
game console
34%
+9%
job searching
25-36
25-36
mp3 player
50%
+1%
making social plans / dating
25-36
37+
gaming
16-24
16-24
collaborating
25-36
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
PAKISTAN Key findings Social media:
- highly connected to Facebook, YouTube, Orkut, MySpace and Xiaonei for personal and/or business social media activities
products owned in household
personal social media landscape product desktop laptop cell phone Facebook
Youtube
Orkut
Bebo
39%
26%
21%
14%
13%
business social media landscape
smartphone tv mobile internet device * mobile game device
mp3 player both, 1%
personal, 2%
business, 1%
game console
Myspace
Xiaonei
Sonico
SkyRock
26%
22%
21%
17%
11%
+worldwide
%
18,500,000
1.03% of worldwide internet users
Products owned: - televisions owned in household index higher than other territories surveyed
social media landscape
# Internet Users
21%
-51%
6%
-52%
82%
-1%
8%
-9%
92%
+9%
8%
-9%
15%
-6%
9%
-16%
17%
-32%
* mobile internet device includes ipod touch and similar wifi-enabled products
POLAND Key findings Social media:
Products owned:
- laptops and gaming consoles owned in household index higher than other territories surveyed
Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in poland which are conducted more frequently with age groups other than 16-24 year olds
products owned in household
personal, 83%
social media landscape
product
Nasza Klasa
YouTube
Wrzuta.pl
Blog.onet.pl
75%
67%
35%
23%
21%
both, 7%
Blog.onet.pl
YouTube
Nasza Klasa
Goldenlkine
16%
15%
11%
10%
8%
1.11% of worldwide internet users
social media activities age & gender findings
+worldwide
%
activity
males
females
desktop
76%
+3%
browsing
16-24
16-24
laptop
55%
-4%
blogging
16-24
16-24
cell phone
92%
+9%
chatting
16-24
16-24
5%
-12%
uploading media
16-24
16-24
16-24
16-24
smartphone
business social media landscape
20,020,362
- most frequent users (daily or more often) -
personal social media landscape
business, 7%
# Internet Users
- highly connected to Nasza Klasa, YouTube, Wrzuta, and Onet for personal and/or business social media activities
tv
93%
+9%
downloading music
mobile internet device *
22%
+5%
downloading video
16-24
16-24
mobile game device
11%
-10%
shopping
16-24
16-24
game console
18%
-8%
job searching
25-36
16-24
mp3 player
63%
+14%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
QATAR
Key findings Social media:
- highly connected to Facebook, YouTube, and Orkut for personal and/or business social media activities
# Internet Users 436,000
0.02% of worldwide internet users
Products owned: - laptops, mobile internet devices, and smart phones owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in qatar which are conducted more frequently with age groups other than 16-24 year olds products owned in household
personal, 81%
social media landscape
personal social media landscape
both, 34%
business, 40%
product
YouTube
Orkut
Hi5
50%
33%
10%
3%
1%
business social media landscape
YouTube
Orkut
LinkIn
Fotolog
20%
5%
2%
2%
1%
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
70%
-3%
browsing
25-36
16-24
laptop
86%
+27%
blogging
16-24
16-24
cell phone
79%
-5%
chatting
16-24
16-24
smartphone
32%
+15%
uploading media
16-24
16-24
tv
75%
-9%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
32%
+15%
downloading video
mobile game device
28%
+7%
shopping
25-36
16-24
game console
25%
job searching
25-36
16-24
mp3 player
48%
making social plans / dating
16-24
25-36
gaming
16-24
16-24
collaborating
16-24
16-24
-2%
* mobile internet device includes ipod touch and similar wifi-enabled products
ROMANIA Key findings Social media:
# Internet Users
- highly connected to YouTube, Facebook, and Hi5 for personal and/or business social media activities
7,430,000
Products owned: - desktop computers and televisions owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in romania which are conducted more frequently with age groups other than 16-24 year olds products owned in household
personal, 87%
social media landscape
personal social media landscape product
YouTube
Hi5
MySpace
68%
36%
36%
9%
9%
both, 9%
business social media landscape business, 9%
0.41% of worldwide internet users
Hi5
Sonico
Baidu
40%
23%
13%
4%
3%
%
- most frequent users (daily or more often) activity
males
females
desktop
80%
+8%
browsing
16-24
37+
laptop
30%
-29%
blogging
16-24
16-24
cell phone
83%
chatting
16-24
16-24
smartphone tv
4%
-13%
uploading media
16-24
16-24
97%
+13%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
3%
-14%
downloading video
mobile game device
1%
-19%
shopping
25-36
25-36
game console
2%
-23%
job searching
16-24
25-36
15%
-34%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
25-36
16-24
mp3 player YouTube
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
RUSSIA Key findings Social media:
# Internet Users
- highly connected to YouTube, Facebook, MySpace, and Twitter for personal and/or business social media activities
45,250,000
2.51% of worldwide internet users
Products owned: - cell/smart phones and televisions owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in russia which are conducted more frequently with age groups other than 16-24 year olds
Age/gender:
products owned in household
personal, 95%
social media landscape
personal social media landscape
YouTube
MySpace
FotoLog
59%
27%
18%
17%
13%
business social media landscape both, 22%
business, 23%
product
MySpace
28%
22%
17%
14%
13%
%
- most frequent users (daily or more often) activity
males
females
desktop
87%
+14%
browsing
25-36
37+
laptop
53%
-6%
blogging
16-24
16-24
cell phone
99%
+16%
chatting
16-24
16-24
smartphone
52%
+35%
uploading media
16-24
25-36
100%
+16%
downloading music
16-24
16-24
10%
-7%
downloading video
25-36
16-24
9%
-12%
shopping
16-24
16-24
game console
14%
-12%
job searching
16-24
37+
mp3 player
59%
+7%
making social plans / dating
16-24
37+
gaming
16-24
16-24
collaborating
16-24
37+
tv mobile internet device * mobile game device
YouTube
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
SAUDI ARABIA Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube and Fotolog for personal and/or business social media activities
7,761,800
0.43% of worldwide internet users
Products owned: - mobile gaming and mp3 players owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in saudi arabia which are conducted more frequently with age groups other than 16-24 year olds products owned in household
social media landscape
personal social media landscape
YouTube
Fotolog
SkyRock
MySpace
47%
46%
4%
4%
4%
business social media landscape both, 15%
personal, 42%
business, 27%
product
YouTube
Fotolog
Hi5
LinkIn
32%
85%
85%
85%
84%
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
72%
-1%
browsing
25-36
16-24
laptop
84%
+25%
blogging
25-36
16-24
cell phone
86%
+3%
chatting
16-24
16-24
smartphone
33%
+16%
uploading media
16-24
16-24
tv
85%
+1%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
46%
+29%
downloading video
mobile game device
32%
+12%
shopping
16-24
16-24
game console
21%
-4%
job searching
16-24
25-36
mp3 player
44%
-6%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
SERBIA Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, MySpace, and LinkedIn for personal and/or business social media activities
3,300,000
0.18% of worldwide internet users
Products owned: - desktop computers and cell phones owned in household index higher than other territories surveyed Age/gender:
- males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in serbia which are conducted more frequently with age groups other than 16-24 year olds products owned in household
personal, 98%
social media landscape
personal social media landscape product
YouTube
MySpace
SkyRock
86%
79%
27%
14%
4%
both, 17%
business, 17%
business social media landscape
YouTube
MySpace
36%
31%
17%
11%
11%
%
- most frequent users (daily or more often) activity
males
females
desktop
86%
+13%
browsing
16-24
16-24
laptop
25%
-34%
blogging
16-24
16-24
cell phone
88%
+5%
chatting
16-24
16-24
4%
-13%
uploading media
16-24
16-24
88%
+4%
downloading music
16-24
16-24
16-24
16-24
smartphone tv mobile internet device *
7%
-11%
downloading video
mobile game device
3%
-17%
shopping
37+
25-36
game console
9%
-17%
job searching
25-36
25-36
36%
-14%
making social plans / dating
16-24
25-36
gaming
16-24
16-24
collaborating
16-24
16-24
mp3 player Facebook
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
SPAIN Key findings Social media:
# Internet Users
- highly connected to YouTube, Facebook, LinkedIn and MySpace for personal and/or business social media activities
29,093,984
1.61% of worldwide internet users
Products owned: - mp3 players and game consoles owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue blue are the activities in spain which are conducted more frequently with age groups other than 16-24 year olds
Age/gender:
products owned in household
personal, 95%
social media landscape
personal social media landscape
both, 32%
business, 34%
product
YouTube
MySpace
FotoLog
74%
74%
21%
12%
10%
business social media landscape
YouTube
31%
26%
16%
14%
9%
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
82%
+9%
browsing
16-24
16-24
laptop
79%
+20%
blogging
16-24
16-24
cell phone
97%
+14%
chatting
16-24
16-24
smartphone
16%
-2%
uploading media
16-24
16-24
tv
96%
+12%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
30%
+12%
downloading video
mobile game device
41%
+21%
shopping
37+
16-24
game console
48%
+22%
job searching
37+
16-24
mp3 player
82%
+32%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
TURKEY Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, MySpace, and Xing for personal and/or business social media activities
26,500,000
1.47% of worldwide internet users
Products owned: - laptops and desktop computers owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in turkey which are conducted more frequently with age groups other than 16-24 year olds
Age/gender:
products owned in household
personal, 93%
social media landscape
personal social media landscape
both, 47%
business, 50%
product
YouTube
MySpace
Hi5
84%
63%
27%
25%
22%
business social media landscape
YouTube
42%
25%
22%
16%
14%
%
- most frequent users (daily or more often) activity
males
females
desktop
82%
+10%
browsing
37+
25-36
laptop
68%
+9%
blogging
16-24
25-36
cell phone
83%
chatting
16-24
25-36
smartphone
11%
-6%
uploading media
16-24
16-24
tv
77%
-7%
downloading music
16-24
16-24
16%
-1%
downloading video
16-24
16-24
6%
-14%
shopping
16-24
16-24
game console
12%
-13%
job searching
16-24
16-24
mp3 player
44%
-5%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
16-24
16-24
mobile internet device * mobile game device
+worldwide
social media activities age & gender findings
* mobile internet device includes ipod touch and similar wifi-enabled products
UAE Key findings Social media:
# Internet Users
- highly connected to YouTube, Facebook, LinkedIn, and Hi5 for personal and/or business social media activities
3,558,000
0.20% of worldwide internet users
Products owned: - laptop computers and smart phones owned in household index higher than other territories surveyed orange Age/gender: - males and females 25-36 are most frequently active with social media activities – highlighted in orange are the activities in uae which are conducted more frequently with age groups other than 25-36 year olds products owned in household
social media landscape personal, 74%
personal social media landscape
YouTube
Hi5
MySpace
58%
44%
6%
4%
3%
business social media landscape both, 17%
business, 21%
product
YouTube
Hi5
13%
9%
6%
1%
1%
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
71%
-1%
browsing
25-36
25-36
laptop
80%
+21%
blogging
16-24
16-24
cell phone
82%
-1%
chatting
16-24
16-24
smartphone
28%
+10%
uploading media
16-24
16-24
tv
86%
+2%
downloading music
16-24
16-24
25-36
25-36
mobile internet device *
21%
+4%
downloading video
mobile game device
15%
-6%
shopping
25-36
25-36
game console
10%
-15%
job searching
25-36
25-36
mp3 player
51%
+1%
making social plans / dating
25-36
25-36
gaming
16-24
25-36
collaborating
16-24
25-36
* mobile internet device includes ipod touch and similar wifi-enabled products
USA Key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, LinkedIn and MySpace for personal and/or business social media activities
234,372,000
13.00% of worldwide internet users
Products owned: - game consoles and smart phones owned in household index higher than other territories surveyed - males and females 16-24 are most frequently active with all social media activities
Age/gender:
products owned in household
social media landscape personal, 73%
personal social media landscape
YouTube
MySpace
Classmates
82%
55%
34%
23%
14%
business social media landscape both, 19%
business, 22%
product
YouTube
MySpace
58%
41%
23%
23%
22%
+worldwide
%
social media activities age & gender findings - most frequent users (daily or more often) activity
males
females
desktop
80%
+7%
browsing
16-24
16-24
laptop
66%
+7%
blogging
16-24
16-24
cell phone
77%
-6%
chatting
16-24
16-24
smartphone
26%
+9%
uploading media
16-24
16-24
tv
87%
+3%
downloading music
16-24
16-24
16-24
16-24
mobile internet device *
17%
-1%
downloading video
mobile game device
17%
-4%
shopping
16-24
16-24
game console
45%
+19%
job searching
16-24
16-24
mp3 player
49%
making social plans / dating
16-24
16-24
gaming
16-24
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products
UK key findings Social media:
# Internet Users
- highly connected to Facebook, YouTube, Twitter, and LinkedIn for personal and/or business social media activities
46,683,900
2.59% of worldwide internet users
Products owned: - laptop computers and gaming consoles owned in household indexed higher than other territories surveyed blue Age/gender: - males and females 16-24 are most frequently active with social media activities – highlighted in blue are the activities in the uk which are conducted more frequently with age groups other than 16-24 year olds products owned in household
social media landscape
- most frequent users (daily or more often) -
personal, 78%
personal social media landscape product
desktop Facebook
YouTube
MySpace
bebo
70%
66%
18%
18%
8%
both, 13%
business, 14%
business social media landscape
YouTube
MySpace
35%
22%
21%
17%
13%
1
social media activities age & gender findings
+worldwide
%
77%
activity
males
females
browsing
16-24
16-24
+4%
blogging
16-24
16-24
25-36
16-24
laptop
71%
+12%
chatting
cell phone
85%
+2%
uploading media
25-36
16-24
smartphone
22%
+4%
downloading music
16-24
16-24
tv
94%
+10%
downloading video
25-36
16-24
mobile internet device *
19%
+2%
shopping
25-36
16-24
mobile game device
21%
+1%
job searching
16-24
16-24
game console
49%
+24%
making social plans / dating
16-24
16-24
mp3 player
57%
+8%
gaming
16-24
16-24
collaborating
16-24
16-24
* mobile internet device includes ipod touch and similar wifi-enabled products