Spring 2022 - May NEWS ● VIRGINIA EXTENDS TO-GO ALCOHOL UPCOMING SPRING & SUMMER EVENTS: ● FARM MARKET – PIKE & ROSE – SATURDAYS IN MAY ● MAKER’S MARKET – WESTPOST – MAY 1, 15, 7 29TH ● BANDITO’S CINCO DE MAYO PLAZA PARTY – WESTPOST – MAY 5TH ● VISARTS ART FESTIVAL – ROCKVILLE – MAY 7 & 8TH ● PORSCHE MACAN VIP EVENT – PIKE & ROSE – MAY 10TH ● BIKE TO WORK DAY – PIKE & ROSE – MAY 20TH ● SPRING FLING: A VILLAGE BLOCK PARTY – SHIRLINGTON – MAY 21ST ● FOX 5 ZIP TRIP – BETHESDA ROW – MAY 27TH COMING SOON EVENTS: ● SHOP & SALE – CONGRESSIONAL & WILDWOOD – JUNE 3-5TH ● POOCH PORTRAITS – CONGRESSIONAL – JUNE 4TH ● FIRST FRIDAYS – ROCKVILLE – STARTING JUNE 3RD ● SUMMER SOLSTICE PICNIC – BETHESDA & SHIRLINGTON – JUNE 21ST SPRING 2022 MARKETING CAMPAIGN SPRING IS HERE! - AL FRESCO SHOPPING & HOST AN EVENT!
News Virginia Approves To-Go Cocktails and Delivery For Two More Years Earlier this month, Virginia State legislature passed House bill 426 and Senate Bill 254, extending the alcohol delivery and togo cocktail policies put in place during the COVID-19 pandemic. The new extension includes several requirements to ensure safety for to-go cocktails. For example, alcoholic beverages must: • • • • •
Be enclosed in a container that has no straw holes or other openings Display the name of the licensee from which the alcoholic beverages were purchased Be clearly marked with the phrase “contains alcoholic beverages” Have a maximum volume of 16 ounces per beverage Be stored in the trunk of the vehicle or in an area that is rear of the driver’s seat, in a locked container or compartment.
Upcoming Events Farm Market| Pike & Rose
Saturdays in May, 9:30 am – 1:30 pm The market returns every Saturday day in May to feature local produce and fresh goods. Located in the parking lot next to Bark & Social, the farm market hosts over 30 vendors!
Maker's Market | Westpost
Sunday May 1, 15 and 29, 11 am - 4 pm Maker's Market is coming to the plaza at Westpost this May, featuring some of the best craft vendors and makers in the area. Wetpost Merchants: Open your doors and patios to welcome in the new shoppers and visitors.
Upcoming Events Bandito’s Cinco De Mayo Plaza Party | Westpost Thursday, May 5, 3-7 pm
Bandito’s is taking over the plaza for a Cinco De Mayo celebration ahead of their restaurant’s grand opening. They’ll be serving up their signature tacos and menu items along with an Instagram takeover and giveaways. Westpost Merchants: Join in the festivities with your own Cinco De Mayo themed menu items or cocktails.
Rockville Arts Festival | Rockville Town Square Saturday and Sunday, May 7-8, 10 am – 5 pm
VisArts will be hosting their 10th Annual Rockville Arts Festival. This free outdoor event will feature more than 130 artists showcasing their one-of-a-kind creations. Rockville Town Square Merchants: ● ●
Retailers - This is a great opportunity to open your doors and bring your merchandise outside. Restaurants - Consider extending your happy hour or offering a featured menu item.
Upcoming Events Porsche Macan VIP| Pike & Rose Tuesday, May 10
Porsche of Bethesda is hosting their VIP event showcasing their new lineup of Macan and other vehicles. This event is invite only.
Bike To Work Day | Pike & Rose Friday, May 20
Bike to Work Day, a nationwide event intended to celebrate and encourage biking, will be held at Pike & Rose in the parking lot next to Bark Social. Pike & Rose Merchants: You can participate in the event by filling out the sponsor form or contacting Traci McPhail at tmcphail@nbtmd.org.
Upcoming Events Spring Fling, A Village Block Party | The Village at Shirlington Saturday, May 21, 11 am-4 pm
Campbell Avenue will be closed to host Spring Fling, A Village Block Party. This event will include live music, entertainment, a cornhole tournament, a craft market with over 40 local artists and creators, and more. The block party is free to attend is open to the public. Shirlington Merchants: Email dcmetromarketing@federalrealty.com to learn about how you can participate in the event.
Fox 5 Zip Trip| Bethesda
Friday, May 27
We're welcoming the Fox 5 team to Bethesda Row to kickoff their annual Zip Trip series. Their team will be on-site all morning interacting with tenants and showcasing all the fun and exciting things that make Bethesda Row a unique place to visit. Bethesda Row Merchants: We will reach out to you about your shop or restaurant participating in a featured segment.
Coming Soon! Shop & Sale| Congressional & Wildwood The Weekend of June 3-5
Shop & Sale is back the first weekend of June. Get ready to open your doors and activate your sidewalks to welcome in the summer shoppers. Retailers can display their new summer arrivals and restaurants can highlight their seasonal menu items and specials. More details to come.
Pooch Portraits| Congressional Plaza Saturday, June 4
As part of the Shop & Sale event, we’re partnering with Pooch Portrait Studios and inviting customers to the neighborhood to take one of a kind pictures of their furry friends! More details to come.
Coming Soon! First Fridays| Rockville Town Square
First Friday of the month, Starting June 3 First Fridays are returning to Rockville Town Square. Invite patrons to start the night off right with happy hour and dinner, followed by some light shopping around the neighborhood. The concert kicks off shortly after 6 PM. More details to come.
Summer Solstice Picnic| Bethesda Row & Shirlington Tuesday, June 21
Celebrate the turn of the seasons with our Summer Solstice Picnic. This ticketed event invite guests to share a three-course dinner at a community table decorated by local event planner Picnic & Peonies. A picnic will be hosted at two locations, Bethesda Row and The Village at Shirlington. More details to come.
Spring 2022 Marketing Campaign February - April
Last year’s DC Metro Marketing campaign focused on finding small moments of celebration and joy in “Treat Yourself”. This year, we’re turning the volume up with “Everything You Want”—from a fresh new wardrobe, to a must-try new restaurant—and all of the wants in between. New “Want” collateral landed in shopping centers and neighborhoods as well as on-line this week. In addition to on-site signage, the campaign will also show up digitally via pad social media (Facebook & Instagram), as well as ads on Spotify and Google Local. If you catch an ad on any of these platforms, please share with us! Take a peek at the campaign collateral and listen to the Spotify playlist, curated for our lifestyle publication, sonder/sway.
Website Banners On-site signage
Social Media
SPRING IS HERE! Let’s amplify your efforts.
With warmer weather approaching and an increase in foot traffic to our neighborhoods, it’s time for retailers to open your doors for al fresco shopping and restaurants to get your patios spruced up and ready! Retailers: Try sales racks or unique activations outside* Restaurants: Take a quick inventory of your winter-worn patio offerings. What are your marketing strategy and activation plans for Spring? Whether you’re hosting events (trunk shows, seasonal menu tastings, on-site charitable partnerships, etc.) or just starting to brainstorm, please reach out to see how we might partner or amplify your efforts. Email the team to schedule a call or on-site meet-up at: dcmetromarketing@federalrealty.com. *If you have specific questions about what is permitted, please reach out.
Thank You.