DC Metro Marketing May 2023 Initiatives Deck

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MAY 2023

SPOTIFY

FOX 5 SUMMER ZIP TRIPS

SUMMER SHOP & SALE

HOST A SUMMER MOVIE NIGHT

UPCOMING SPRING EVENTS

● PIKE’S PEEK 10K AND KIDS RACE - PIKE & ROSE - 4/23

● PIKE CENTRAL FARM MARKET - PIKE & ROSE - 4/29

● NATIONAL FITNESS DAY OUTDOOR CLASSES - CONGRESSIONAL PLAZA - 5/5-5/7

● BANDITO’S CINCO DE MAYO CELEBRATION - WESTPOST - 5/5

● DC FRAY WINE WALK - BETHESDA ROW, WESTPOST - 5/6

● MAKERS MARKET - WESTPOST - 5/7

● THE SILL SIP N SHOP - BETHESDA ROW - 5/12 & 5/13

● BIKE TO WORK DAY - BETHESDA, PIKE & ROSE - 5/19

● SPRING FLING - VILLAGE AT SHIRLINGTON - 5/20

● FOX 5 ZIP TRIP - PIKE & ROSE - 5/26

● SUMMER SHOP & SALE - WILDWOOD - 6/2-6/4

● MAKERS MARKET - WESTPOST - 6/4

● SUMMER MOVIE SERIES - WESTPOST - 6/7, 6/14, 6/21, 6/28

● ZERO PROSTATE CANCER RUN - WESTPOST - 6/17

Spotify

Where can you listen to the season’s best songs? On Sonder/Sway’s Spotify!

Our music and lifestyle experts curate playlists each month to go with with the Seasonal Campaigns and events, providing you with a go-to playlist that’s perfect for any occasion.

Looking for a unique way to collaborate and amplify your brand? Partner with Sonder/Sway for a Spotify takeover. They’ll work with you to craft an experiential playlist or publish an existing playlist. Email dcmetromarketing@federalrealty.com to learn more about partnership opportunities.

Fox 5 Zip Trip

FOX 5 Zip Trip is the weekly Friday series that highlights the best spots to visit around the D.C. region. This event will include on-air personalities and crew who will broadcast live from the properties to highlight our local businesses and community. The live airing will take place from 6 -11 AM and some streets will be closed.

May 26 - Pike & Rose

July 21 - The Village at Shirlington

If your shop or restaurant has a buzzworthy story to feature, let us know so we can pitch to the Fox 5 team. Email dcmetromarketing@federalrealty.com

Wildwood Shop & Sale

Kick off summer with fashion, food, and fun during Wildwood’s Summer Shop & Sale.

Save the dates for Friday June 2 - Sunday June 4.

All merchants are encouraged to participate. Ideas can includes:

● Retailers: trunks shows, exclusives/first looks, racks and merchandise on the sidewalk.

● Restaurants: promote new menu items, lunch and dinner specials

● Specialty: outdoor activations, brand experiences

Email dcmetromarketing@federalreatly.com with questions or details of how you plan to participate.

Westpost Movie Series

Movies nights are coming back to the Westpost plaza this summer and fall.

Sign up now to host a Wednesday Movie Night. Hosting includes: brand name on signage, choose your movie (with final approval from Federal), promotion through email, and social.

Email dcmetromarketing@federalreatly.com with your movie pick to claim the available dates below.

Summer Series

Fall Series

June 7 - available

June 14 - available

June 21 - available

June 28 - available

September 20 - available

September 27 - available

October 4 - available

October 11 - available

Upcoming Events

Pike’s Peek 10K and Kids Race| Pike & Rose

April 23 | 7-11 AM

Hosted by Montgomery County Road Runner’s Club, the 10K race starts at Shady Grove Metro Station and ends at Pike & Rose. Parts of the neighborhood will be be temporarily closed for the race. In addition to the 10K there will be the ¼ mile and Kids races. Stick around for the post-race party and race celebrations.

View event details

Farrow & Ball An Evening of Color| Bethesda Row

April 27 | 6-8 PM

Join the Farrow & Ball Bethesda team for an inspiring talk by their resident colour expert. As well as top tips for using their new multi-surface Dead Flat finish in your home, they’ll share their favorite pieces of decorating advice, suggestions for colour pairings, and more.

View event details

Upcoming Events

Pike Central Farm Market | Pike & Rose

April 29 | 9 AM - 1:30 PM

The community-led farm market comes back into season at Pike & Rose featuring table seating, music, local Maryland winery and farm brewery tastings, kids club activities, chef demos, and more. Located in the parking lot next to Bark Social.

Visit Pike Central Farm Market’s Website

National Fitness Day Outdoor Classes| Congressional Plaza

May 5 - 7 | Morning and afternoon Congressional Plaza is celebrating National Fitness Day with a weekend packed of classes and activations. Part of the parking lot will convert into a pop-up outdoor fitness studio with a stage, tents, DJ, and programmed classes from our FITRow studios. All merchants are encouraged to join in on the fitness and fun. Email dcmetromarketing@federalrealty.com to get involved.

Upcoming Events

Bandito’s Cinco De Mayo Celebration |

May 5| 11 AM - 6 PM

Westpost

Celebrate Cinco De Mayo with your local ‘Ditos. Featuring live entertainment, giveaways, food, and drink specials, kids activities, games, and more. Live acoustic performance starts from 2-4:30 PM followed by the band Los Novios De Martita from 6-9 PM.

View event details

DC Fray Wine Walk | Bethesda Row & Westpost

May 6 | 11 AM - 4 PM

Walk and wine with DC Fray and friends during the neighborhood event. Guests will get a sampling of wine from each restaurant on tour. If you would like to participate and become a stop on the tour, contact us below to learn more. Email dcmetromarketing@federalrealty.com

Upcoming Events

Makers’ Market | Westpost

May 7 | 11 AM - 4 PM

The open-air market returns to the Westpost plaza during the first Sunday of the month from April through October. Each month, 20-plus vendors will takeover the plaza with live music and activations. If your restaurant or shop is interested in participating or learning more ways to activate, contact our marketing team.

Email dcmetromarketing@federalrealty.com

The Sill Sip N Shop | Bethesda Row

May 12 & 13 | 4-7 PM

Come mix and mingle with local plant parents and get some inspiration from our jungle of a store. Plus, their plant experts will be on site so you can have any and all your plant questions answered on the spot. From plant styling to plant care, they got you!

Event details

Upcoming Events

Bike To Work Day | Bethesda, Pike & Rose

May 19 | 7 AM - 12 PM

The Bike to Work Day event will offers more than 100 pit stops, including at Bethesda Row (Bethesda Ave & Woodmont) and Pike & Rose. Through April 2023 you can locally sponsor the pit stop of your choice by donating food, beverages, and/or giveaway items. Simply email the contact below or visit their website to learn more. Visit their Website or contact dfranklin@mwcog.org

Spring Fling | The Village At Shirlington

May 20 | 11 AM - 4 PM

Shirlington’s spring party returns for its second year. Come out and celebrate with your neighbors, community and event partners for a fun day filled with memories. We’re bringing back live music, makers market, games, activations and more. Get on the list and sign up below.

Spring Fling Merchant Participation Form

Upcoming Events

Fox 5 Zip Trip | Pike & Rose

May 26 | 4 AM - 12 PM

The local Fox 5 DC morning show is coming to Pike & Rose with feature segments like “Taste Of”, “Tucker Tries It”, “The Five Must Stops”, “Hometown Hero”, “Talk Of The Town” and more. Come see the excitement and all that North Bethesda’s premier shopping, dining, and entertainment district has to offer.

Email dcmetromarketing@federalrealty.com to learn more.

Summer Shop & Sale | Wildwood

June 2 - 4

The kickoff to summer fashion returns at Wildwood during the first weekend of June. Show off the best of what’s new this season and discount your end of Spring merchandise. Restaurants show highlight new and seasonal menu items and drinks. Reach out to our marketing team with any questions. Click here to learn more

Upcoming Events

Summer Movie Series | Westpost

June 7, 14, 21, and 28 | 8-11 PM

No admission required for this series. The Westpost Movie Nights are back for this summer and spots are open each week for you to host. Hosting includes choosing your movie (with final approval from Federal) and day-of signage with your business promoted. Email dcmetromarketing@federalreatly.com with your movie pick to claim the available dates below. Ask about hosting in the Fall as well.

Zero Prostate Cancer Run | Westpost

June 17 | 8 AM - 1 PM

The 5k run/walk to benefit cancer research returns to Pentagon Row with pre and post race activities on the plaza. Interested in learning how you can be part of this year’s race? Email our marketing team to learn ways you activate and promote your brand. Email dcmetromarketing@federalrealty.com

Thank You.

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