DC Metro Marketing Brief - January 2024
SUBMIT YOUR CONTENT BY WEDNESDAY 12/27. As a vertically integrated landlord, we have a unique marketing program designed to enhance and amplify your marketing efforts. We encourage you to utilize these resources by submitting your content and monthly promotions to our team at dcmetromarketing@federalrealty.com or schedule a call with our team.
Customer-Focused Emails Federal Realty’s marketing team maintains a database of over 65,000 subscribers and engages these subscribers multiples a month with property specific emails. These emails contain merchant promotions, offers, highlights, and neighborhood activities. Want to be featured in our upcoming e-blasts? Share your plans with our team! > View Village At Shirlington’s December Email Featured: Astro Beer Hall, Le Village Marche, One Two Kangaroo Toys, Dogma Bakery & Boutique, AMC Movie Theater ● Delivered to more than 11,000 inboxes ● Opened over 2,900 times ● Generated 61 clicks
WINTER CAMPAIGN Each season, a new installment of our yearly marketing campaign launches onsite and online. This year’s campaign “Dedicated To Delighted” seeks to capture the candid and unfiltered moments of joy that each of our properties spark. The Winter edition is set to launch on January 2nd, with new onsite signage and new digital collateral that will reach millions of viewers through Instagram, Facebook, and Google. SONDER/SWAY also contributes a curated playlists that get released with each seasonal campaign. Take a listen and follow SONDER/SWAY on Spotify.
Holiday Event Recap Thank you to all of the participating merchants who helped make our holiday events a huge success. We look forward to working with you again. Let our team know what events you’re planning and how we can support. Highlights: ● Light Up The Village at The Village At Shirlington (11/30) - attended by over 3,500 guests. A special thanks to Signature Theatre and their performers and to all who joined in the festive fun. ● Photos with Santa at Wildwood (12/2) - attended by 75 guests. Thanks to Joe & The Juice for providing guests with free hot chocolate. ● Jingle Bell Run at Westpost (12/2) - over 300 registered racers took part in the Arthritis Foundation’s annual run. ● Menorah Lighting at Bethesda Row (12/11) - the Chabad of Bethesda brought together local community members for a warming celebration on Bethesda Row’s new plaza in front of Anthropologie.
PR and Media Support Federal actively pitches and hosts live media and TV spots and we may reach out with the opportunity to feature your brand. In Q3 of 2023, there were a total of 229 media mentions with readership coverage of 916 million. > Watch Sunday Morning Bakehouse (P&R) on Fox 5’s Good Day DC for National Cookie Day