Q3 | 2023
Marketing & Customer Development Summary
Table of Contents 2023 Marketing Content Calendar Q3 DC-Metro Overview Goals of Portfolio Campaign approach Press Coverage and Announcements Summer Campaign Recap Fall Campaign Q3 Paid Boosted Posts SONDER/SWAY Q3 Highlights Bethesda Row Art Install and Ads Laurel Shopping Center Office Merchant Communications Leasing Eblasts Events & Activations Pembroke Gardens & Cocowalk Looking Ahead Appendix: Property Summaries Bethesda Row, CocoWalk, Congressional Plaza, Pike & Rose, The Village at Shirlington, Westpost, Shops at Wildwood
Q3 Overview - DC Metro
5
Merchant Grand Openings
74,379
DC Metro Email Subscribers 3% decrease from Q2
78
Events, Activations and Pop-Ups
229
Pieces of Media Coverage
71,337
Social Followers
4.5% Increase from Q2
56%
B2B Leasing Eblast Open Rate Average
Our Strategic Approach Singular market-wide messaging Increase in spend efficiency (Campaign creation, production, digital advertising) Decrease in reactionary/non-strategic messaging Ability to highlight individual properties/tenants within marketing framework
Press & Announcements 229
TOP PRESS STORIES & ANNOUNCEMENTS ●
17 Classic DC-Area Restaurants With Cheap and Delicious Eats Ft: Taco Bamba ●
Total Mentions
1.3% Increase from Q2 10% Increase YoY
916M
Total Readership of Coverage 25.4% Increase from Q2 24% Decrease YoY
$1.7M
Ad Equivalency of Coverage 21.4%Increase from Q2 23% Decrease YoY
Washingtonian 5 Great Lunch Deals at Upscale DC Restaurants Ft: Caruso’s
The Patch Sustainable Fashion Brand Reformation Opens New Store At Bethesda Row Ft: Reformation
Vuori's First DC Area Location Opens At Bethesda Row Ft: Vuori ●
The Washington Post Tom Sietsema’s 7 favorite places to eat right now Ft: The Salt Line
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Moco 360 RASA, Owned by MoCo Natives, Wins RAMMY Award for ‘Favorite Fast Bites’ Ft: Rasa
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MSN Where to Get Food for Rosh Hashanah Around D.C. Ft: Call Your Mother Deli, Mon Ami Gabi, Summer House Santa Monica
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WUSA 9 Ice Cream! Celebrate National Ice Cream Month with Mimi's Handmade Ice Cream Ft: Mimi’s Handmade Ice Cream
View all Q3 articles here and Q3 analysis report here.
Summer Campaign Recap Overall Performance
Top Performing Creative
Google increased in click performance by 68% compared to the Spring flight. Indicates the strength of our ad message
Meta’s CPM decreased by 4%, enabling our ads to reach an additional 109k impressions compared to Spring
2.4M Impressions 14.2% Decrease from Spring
Westpost - Moments Like This Highest performing Meta post
13.4K Clicks
19.6% Increase from Spring
*Full campaign numbers on next slide.
Key Insights
Pike & Rose continues to have the lowest CPM of all locations.
The Google campaign click through rate (CTR) is now 48% above the industry benchmark of 3.82%
All locations improved in CTR this flight, with The Village At Shirlington seeing the highest increase of 128% compared to Spring
The Village At Shirlington Highest performing Meta reel Bethesda Row Highest Google Max performer
Summer Campaign Recap Google Performance Max
Total
Impressions
2,284,778
208,040
2,492,818
Clicks*
2,043
11,434
13,477
CPM
$2.01
$23.22
-
CPC
$2.25
$0.42
-
Ad Spend
$4,600.00
$4,854.22
$9,454.22
*Note audio ads do not record clicks
Fall Marketing Campaign: September 5 - November 10 The Fall edition of our yearly marketing campaign “Dedicated To Delight” is already launched on property as of September 5. The campaign creatively calls attention to the authentic and unfiltered moments to capture what’s candid and show delight. The campaign will be seen throughout our property neighborhoods, Facebook & Instagram accounts, Google and Spotify.
Fall Marketing Campaign: New Initiatives Wild Postings: Street-level advertising in off-site locations to promote new collection of retail shops at Bethesda Row. Scouting areas in 20007, 20016, 20817, and 20814 Retargeting: Reaching previous visitors of our website of ads though select online lifestyle and fashion website. Opportunity to recapture potential customers or visitors. Website where retargeting will be running are: ELLE, Harper’s Bazaar, Good Housekeeping, E!, and others
*Animated retargeting ad will appear on like websites.
Q3 Boosted Organic Posts $15,000
Top Overall Post
Media Spend
Dig in -Almost all top-performing posts featured food. It is recommended that we generate food-related organic content when possible.
6,357,097 Impressions 1.4% Increase QoQ
Frequency - Our posts reached a total of over 835k people throughout the quarter, at an average frequency of 7.6 times. This frequency is relatively low over 3 months, so there is room to increase budget without over-saturating our audience
4,759
Link Clicks 18.6% Increase QoQ
$2.34
Cost/Engagement 21% Decrease QoQ
6,408
Engagements 26.5% Increase QoQ
Learnings to take into Q4
The Taco video post was the top performing post overall, receiving 20% of all post engagements and cost per engagement was 75% lower than the average across all posts This is the third quarter in a row where a video asset is the top performer when looking at all posts from all properties.
Video - A continued observation quarter-over-quarter is the significantly higher success of video assets when driving engagement through boosted posts. To capitalize on this efficiency, we recommend posting all Instagram reels to Facebook as well.
View the full report here.
Q3 - Sonder/Sway Highlights 56
Merchants Featured
44,243 Maryland Subscribers
15,520 Virgina Subscribers
July 19 - 31: SONDER/SWAY partnered with IPIC Theaters at Pike & Rose to host a pop-up Barbie box in tandem with the release of the highly-anticipate movie. A contest was run via email, giving existing subscribers the chance to win one of 8 pairs of movie tickets to IPIC. The contest generated 189 entries.
Bethesda Row Art Install and Ads ●
Partnered with LucyBlossoms to create an art-deco flower activation during Bethesda Row’s PIP
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Lewis Miller inspired
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New evergreen garage ads: Kendra Scott, Vuori, Gorjana, Reformation, Veronica Beard, Anine Bing
Laurel Shopping Center We have been working to increase profile activity and engagement keeping the following in mind: timing, frequency, content type, and merchant mix/post subject matter. The shopping center’s posts in the last 90 days received a substantial number of likes, comments, and shares. Posts have been well received by followers and two-way engagement have been high. We continue to seek opportunities to engage with our tenants and the community via events/activations and large-scale art projects and unique public relations opportunities.
The Offices at Pike & Rose ● ●
Office
915 Meeting St Brokers Luncheon (Oct 24 & 25) Kickoff to Block 13
The Offices at Shirlington ●
Business cards for tenants linking to an updated Tenant Handbook
The Offices at Westpost ●
WBJ article on Air & Space Forces Associations new HQ space
Merchant Communications 769
July
2.6%
August
Merchant Subscribers
Q3 Average Click Through Rate 10% decrease from Q2 13% increase YOY
45.9%
Q3 Average Open Rate 8.3% decrease from Q2 2.3% decrease YOY
Merchant Eblast Communication Marketing Initiatives Deck
Merchant Eblast Communication Marketing Initiatives Deck
September
Merchant Eblast Communication Marketing Initiatives Deck
Leasing Eblasts July
359
Mid-Atlantic Brokers Subscribers
64%
Q3 Average Open Rate + 14.2% QoQ + 3.7% YoY
10.6%
Q3 Average Click Through Rate + 120.8% QoQ + 55.9% YoY
Eblast A - FRT Relationship With Cava 66% OR, 17% CTR Eblast B - Salt Line Bethesda Opening 63% OR, 10% CTR
August
Eblast A - Taim Opening at Tysons Station 68% OR, 8% CTR Eblast B - FRT Relationship with Cava 57% OR, 13% CTR
September
Eblast A - Chip City at Shirlington 65% OR, 5% CTR
View Q3 Email Results here.
Events & Activations Pike & Rose | Hello Betty Live Music Series Hello Betty hosted live music on their Boat Bar every Thursday, Friday, and Saturday evening starting in the summer and carrying over in the Fall.
Pentagon Row | Hello Kitty Cafe Truck August 12 The touring Hello Kitty Cafe truck made its stop in Arlington, VA to greet guests with their unique collector goods and one-of-a-kind treats. Generated $1,000 from license fee.
Events & Activations Bethesda Row | Veronica Beard x Napkin Network Shopping Fundraiser September 21
Village At Shirlington | Sam Beckett’s Celtic Festival September 30th
Veronica Beard held a shopping and styling event with proceeds benefiting the Napkin Network, a local organization of who provide essential baby items directly into the hands of Moms in Need.
Samuel Beckett’s hosted their annual street celebration on Campbell Ave with support from Federal’s marketing and operational teams. Collected 424 signups on Eventbrite.
Results: $14k in sales during the event
Event Marketing Recap: link
Events & Activations Wildwood | Fall Shop & Sale
Seasonal shopping event with promotions from Yves Delorme, South Moon Under, Indigo Octopus, Irresistibles, and more. Supported event with email and social promotion, on-site signage, and on-site decorations.
Westpost Makers Market
Makers Market at Westpost brings together 20 local creators for outdoor shopping on the plaza. The Market will be open on the first Sunday of each month starting in April and ending in October, from 12 - 5 PM.
Generated $1,500 each month (20 vendors x $75 fee)
Pembroke Gardens
CoCoWalk
CocoWalk Signage
CocoWalk - Events & Activations FP Movement September Wellness Series
Barbie Box Activation
View more event details in the appendix
Hispanic Heritage Month Cocktail Celebration ft. The Key Club, Botanico, Sushi Garage, Cinepolis, Narbona, The Spot Barbershop
CocoWalk
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Paid Media $1,268
375,919
266,106
83,592
Investment +5.1% QoQ
Reach + 123.6% QoQ
Interactions +135.7% QoQ
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33,940
18,648
38%
1,651
Open Rate -11.6% QoQ
●
Impressions +87.7% QoQ
Email Emails sent +.9% QoQ
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Total Opens -10.7% QoQ
Total Clicks -16.2% QoQ
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The data reported doesn't correspond to the full Q3 period so results may vary as the quarter ends. In Q3 we focused on getting more engagement. ○ Our ads were concentrated on events. (Miami Spice, Hispanic Heritage, and Barbie giveaway). ○ We were also aiming for interactions with other Cocowalk publications. During Q3, we emphasized generating more engagement with our social media posts and our audience, rather than driving traffic to the website, so our overall traffic campaign results decreased. ○ With a minimal variation in our budget of +3.4%, our impressions of +82% and reach 117% increased significantly. ○ As expected our interactions increased by +125.1%. But our clicks decreased by 83%.
We also saw a decline in unsubscribes with 84 last quarters, which indicates our newsletter content is resonating with our audience. In Q3 we also launched the updated newsletter template. This new template will allow us to see what content is clicked on most and what interests our audience so we can continue providing that content.
CocoWalk Organic Social
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21,530
679,347
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11,614
1.7%
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251
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Total Followers +2.5 QoQ
Impressions +87% QoQ
Social Engagements Engagement Rate -43.3% QoQ -69.7% QoQ
Press 14
Total Articles
6.86M
Average UVM *Unique Visitors per Month
Total Engagement
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Overall Impressions increased 87% compared to the previous period In Q3 we posted 26 Reels, which received 152,068 views and undoubtedly are some of our best Instagram performers Over the quarter, between both profiles we gained over 597 followers Though total engagements and ER cross-platform appear down, when looking at Instagram specifically, engagements are up 23% QoQ and ER is up 19%. As we know, Facebook is declining more and more, so these IG numbers are the ones we want to pay attention to.
RM pitched CocoWalk for listicles RM joined CocoWalk’s tenant, The Spot, to a TV promo at NBC6 RM secured 14 positive media placements in July and September RM pitched Barbie movie activation and Hispanic Heritage Month Celebration to local media During the month of August, Roar Media focused on developing the logistics for the month-long activation ‘Hispanic Heritage Month Celebration’
CocoWalk Top Instagram Posts
Top Facebook Posts
Pembroke - Events & Activations Float Into Summer (Tuesdays in July)
Nike Wellness Series (9/17)
Taste of The Gardens (9/19)
Pembroke Paid Media $1,967
Investment +124.4% QoQ
233,012 Reach +146% QoQ
423,645 Impressions +213.7% QoQ
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76,698
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Emails sent +65.7% QoQ
39.9%
Open Rate +28.7% QoQ
The data reported doesn't correspond to the full Q3 period, so results may vary as the quarter ends. Q3 had special posts for the Float into Summer activation, shopping events, and Hispanic Heritage. We focused on encouraging link clicks as well as engagements with Pembroke's organic publications.
Interactions +219% QoQ
Email 98,469
●
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24,860 Total Opens +115.5% QoQ
1,529
Total Clicks +142% QoQ
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This quart in Mailchimp was a positive month, taking into account that we exceeded the average open rate, according to our average benchmark of 21.33% While we sent out a greater number of emails, our close rate saw an increase this quarter.
Pembroke Organic Social 24,629
1.16 M
35,650
3.1%
Total Followers +7.3% QOQ
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Impressions +224.2% QoQ
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Social Engagements Engagement Rate +150.2% QoQ -22.8% QoQ
Press 14
Total Articles +366% QoQ
66.3M
Average UVM *Unique Visitors per Month +466% QoQ
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Overall Impressions increased 224.2% compared to Q2. In Q3, we posted 15 Reels, which received 140,188 views - a 313.3% increase. Over the quarter, between both profiles we gained over 1,669 followers While the overall engagement rate has experienced a decrease, this is because of the substantial increase in impressions during the summer months, primarily thanks to the "Float Into Summer" campaign, which drew significant attention to our page. When examining the engagement rates on a monthly basis, we observed a notable increase of 60.1% in July, followed by another uptick of 27% in September
RM pitched SPG for listicles RM pitched ‘Float into Summer’ art installation, National Piña Colada Day, Wellness Sunday, Bark Crawl and Taste of the Gardens event RM secured 14 positive media placements during the months of July, August and September RM joined The Shops at Pembroke Gardens’ tenant, Level29, to a TV promo at a local spanish language TV station
Pembroke Top Instagram Posts
Top Facebook Posts
Looking Ahead ●
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Events & Openings ○ Trick Or Treat ○ Light Up The Village (VAS) ○ Jingle Bell Run (WP) SONDER/SWAY Gift Edit 2023 Stroll Magazine (BROW) Launch of Westpost ○ Website ○ Social ○ On-site Signage ○ Press The Office at Pike & Rose ○ 935 Prose Event ○ 915 Meeting Street Event
Appendix
Sonder/Sway July
Maryland Eblast: 37.7% OR | .33% CTR Virginia Eblast: 66.5% OR | .57% CTR Drop Your Anchor - Hello Betty (P&R) Easy Like - Sunday Morning Bakehouse (P&R) Blissed Out - Privai (P&R and Westpost) Hello, Libby! - Diament Jewelry (VAS) Fireworks & Workouts - RoadRunners (WP), REI (P&R), FITRow (CP), F45 (VAS), Club Pilates (WP), Equinox, Planta (BROW) #SundayReset - Container Store (CP), Target (WP), Fresh Market (CP), TJ Maxx (WP), Harris Teeter (WP)
August
September
Bites & Flights - Hello Betty (P&R), Little Miner Taco (P&R), Luke's Lobster (BROW), Matchbox (BROW & CP), Fish Taco (WW & BROW) Cafe Szn - Maman (BROW), Joe & The Juice (WW & BROW), Foxtrot (BROW), Sunday Morning Bakehouse (P&R), Dolcezza (BROW) Reset For Fall - The Container Store (CP), Home Goods (QOP), TJMaxx (FP), Paper Source (BROW, Target (MCX), West Elm (P&R), Anthropologie (BROW) BTS Room Makeover - Red Orchard (WW), Target (MCX), Marshalls (GBS), West Elm (P&R)
Fall Event Round Up - Bethesda Row, Congressional Plaza, Pike & Rose, Village At Shirlington, Westpost Coffees & Besties - Maman, Foxtrot, Laduree, Glossla (BROW) Bedtime Revamped - Marshalls (MCX), Barnes & Noble (CP), Red Orchard (WW), Williams Sonoma (BROW) 5 Fall Fashion Trends - Evoluxxy (P&R), Indigo Octopus (WW), Veronica Beard (BROW), Reformation (BROW), J. Crew Factory (CP)
Maryland Eblast: 38.1% OR | .32% CTR
Maryland Eblast: 38.7% OR | .4% CTR
Bethesda Row Events & Activations Williams Sonoma Cookie Series (7/2, 7/9, 7/16) Mon Ami Gabi Bastille Day (7/14) Spanish Diner Summer of Sangria Party (7/16) Kendra Scott Sip & shop (7/27) The Sill Propagation (7/30) Williams Sonoma Air Fryer Series (8/6, 8/13, 8/20, 8/27) Faherty x Om Room: Meditation (8/19) The Sill Workshop: Pests 101 (8/20) Heyday Refresh & Recycle Event (8/20) The Sill Happy Hour Sip N Shop on Fridays (8/18, 8/25) Faherty 1-Year Bday In-Store Popups (9/15 - 9/17) Veronica Beard Shop & Style (9/21) The Sill Fall Plant Care Workshop (9/24) Luke's Lobster National Lobster Day Special (9/25) VB Gives back x Readworks (9/28) Maman National Coffee Day (9/29) Social Numbers Instagram Followers: 7,464 Facebook Likes: 6.7k Facebook Rating: 4.6 Openings Salt Line - 7/11 Reformation - 7/17 Vuori - 7/28
Eblast (Subscribers: 9,301) ●
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July A (7/3) ○ Featuring: Equinox, Sweetgreen, Lululemon, Spanish Diner, Veronica Beard ○ 0.6% CTR | 48.1% OR July B (7/19) ○ Featuring: Jeni’s, Veronica Beard, Heyday, Salt Line, Levain ○ 1.7% CTR | 50.8% OR Foxtrot Dedicated Email ○ Pizza Launch ○ 1.6% CTR | 39% OR August A (8/8) ○ Featuring: Allbirds, Marine Layer, Madewell, Foxtrot Market ○ 0.4% CTR | 45.4% OR Heyday Dedicated Email ○ Refresh & Recycle Event ○ 0.2% CTR | 39.8% OR August B (8/21) ○ Featuring: Reformation, Anthropologie, Williams Sonoma, Simon Pearce, Vuori ○ 0.7% CTR | 47% OR September A( 9/6) ○ Featuring: Cava, Bethesda Bagels, Spanish Diner, Fish Taco, Luke’s Lobster, Matchbox ○ 0.6% CTR | 48.5% OR Salt Line Dedicated Email ○ Lunch Menu Launch ○ 0.9% CTR | 39.8% OR September B (9/19) ○ Featuring: Vuori, Anine bing, Veronica Beard, Jenni Kayne, Morley, Wylie Grey, Sassanova, Madison Reed ○ .7% CTR | 45% OR
Congressional Plaza Events & Activations
Shoe Fly Sidewalk Sale (8/24-25) Container Store College Shop (All August) FITRow Day of Fitness (9/23) - Canceled Chico's 25% off sale (9/28-10/2)
Social Numbers
Instagram Followers: 1,157 Facebook Likes: 3.7k Facebook Rating: 4.2
Openings
Eblast (Subscribers: 9,419) ●
July (7/5) ○ Featuring: Starbucks, Nails By Sean, Chico’s ○ .5% CTR | 43.5% OR
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August (8/3) ○ Featuring: Barnes & Noble, The Container Store, J Crew Factory, Smoothie King ○ .3% CTR | 44% OR
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September (9/7) ○ Featuring: Ulta, Mr Wish, Pure Barre, Orangetheory Fitness, Corepower Yoga ○ .4% CTR | 43.2% OR
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FITRow Dedicated Email ○ FITRow Day Of Fitness Event ○ .7% CTR | 35% OR
Eblast (Subscribers: 35,536)
Pike & Rose Events & Activations
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Social Numbers
Pinstripes Stars & Strikes (6/30-7/9) Instagram Followers: 12.5k Hello Betty Seafood Boil (7/16) Facebook Likes: 13k Hello Betty Drag Brunch (7/23) Facebook Rating: 3.7 Bark Social Paint Your Pet (8/16) Ashley Denay at Sports & Social (8/18 & 8/26) Hello Betty Seafood Boil (8/20) Bark Social Singles Mixer (8/24) Porsche Labor Day Specials (8/25) Hello Betty Drag Brunch x Broadway (8/27) Bark Social Tie Dye Party (8/27) Sports & Social Ribbon Cutting (9/7) Owen's Tavern & Garden Ordinary Oktoberfest (9/23) REI Appalachian Trail Overnight Camping (9/23-9/24) Hello Betty Drag Brunch: Dragtoon Network (9/24) Bark Social Collage Art Workshop (9/27) Pike Central Farm Market Bark Social Movie Mondays Bark Social Trivia Tuesdays Hello Betty Soundwave Thursdays Hello Betty DJ Fridays Hello Betty Song Filled Saturdays
Openings
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July A (7/3) ○ Featuring: Roaming Rooster, GAP, Lenscrafters, Sunday Morning Bakehouse ○ 1% CTR | 48.1% OR July B (7/20) ○ Featuring: Baked Bear, Nada, Pinstripes, Sephora, Sweetgreen, IPIC ○ .85% CTR | 42.2% OR August A (8/7) ○ Featuring: H&M, Uniqlo, Drybar, Pinstripes ○ 0.4% CTR | 42.5% OR August B (8/22) ○ Featuring: Kung fu Tea, Owen’s, Sports & Social, Sunday Morning Bakehouse, Bark Social ○ 2.4% CTR | 46.0% OR PIKEtoberfest RSVP (9/6) ○ Event ○ 1.4% CTR | 41.0% OR September A (9/8) ○ Featuring: LaserAway, Scout & Molly’s, West Elm, Mirage Nails, CAnopy, AMP, Pinstripes, Little Miner Taco ○ .4% CTR | 43.3% OR September B (9/19) ○ Featuring:Call Your Mother Deli, Sunday Morning Bakehouse, Pinstripes, Nando’s, Owen’s ○ .6% CTR | 43.2% OR PIKEtoberfest RSVP (9/29) ○ Event ○ 0.6% CTR | 37.0% OR
Wildwood Events & Activations
Eblast (Subscribers: 3,150) ●
July A (7/6) ○ Featuring: Solidcore, Chopt, Flex All Day, South Moon Under ○ 0.9% CTR | 50.6% OR
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August A (8/9) ○ Featuring: Indigo Octopus, Balducci’s, Le Pain Quotidien, CVS ○ 1.5% CTR | 49.2% OR
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September A (9/8) ○ Featuring: Piccoli Piatti, Joe & The Juice, Salon Nader, Red Orchard ○ 1.6% CTR | 49.6% OR
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Fall Shop & Sale Invite (9/21) ○ Event info ○ 0.6% CTR | 39.5% OR
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Fall Shop & Sale Invite (9/29) ○ Event info ○ 0.4% CTR | 38.5% OR
South Moon Under Half Moon Sale Indigo Octopus Sidewalk Sale (9/1 - 9/4) Fall Shop & Sale (9/29 - 10/1)
Social Numbers
Instagram Followers: 1,165 Facebook Likes: 1.2k Facebook Rating: 3.6
Openings
Eblast (Subscribers: 12,860)
Westpost
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Events & Activations
Makers Marker (7/2) Movie Series - Charlie & The Chocolate Factory (7/5) Movie Series - Jumanji Welcome to the Jungle (7/12) Kusshi Sips & Mochi Delights (7/28) Mattie & Eddies Live Music: Steve Morris (8/3-8/5) Makers Market (8/6) Hello Kitty Cafe Truck (8/12) Mattie & Eddies Pop Up Games (8/28) Makers Market (9/3) Mattie & Eddie's Halfway to St. Patrick's Day (9/15-9/17) Wednesday Movie Nights (9/20, 9/27) Nighthawk Oktoberfest (9/23) - Canceled Asia Bistro Jazz Night - Water Sign Band (9/30) Nighthawk Bingo Charity on Mondays Nighthawk Pour House Trivia on Tuesdays Sparrow Room Mahjong Lessons Wednesdays Mattie & Eddie’s Live Music
Social Numbers
Instagram Followers: 3,096 Facebook Likes: 6,800 Facebook Rating: 4.3
Openings
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July A (7/5) ○ Featuring: Privai, Basic Burger, Hangry Joes, Target ○ .7% CTR | 53.7% OR Summer Movie Series Event (7/5) ○ Featuring: Mimi’s Handmade Ice Cream ○ 0.6% CTR | 50.7% OR Summer Movie Series Event (7/12) ○ Featuring: Nando’s Peri-Peri ○ 0.4% CTR | 42.0% OR July B (7/19) ○ Featuring: Mimi’s Ice Cream, Nighthawk, Mattie & eddie’s, Kusshi Sushi ○ 1.0% CTR | 49.8% OR Makers Market Event (8/4) ○ Event Info ○ 0.6% CTR | 42.7% OR August A (8/8) ○ Featuring: Target, Planet Fitness, Great Clips, Ulta Beauty ○ 0.1% CTR | 58.2% OR August B (8/22) ○ Featuring: Smoothie King, Nighthawk, Zen Bistro, Mattie & Eddie’s ○ 0.4% CTR | 50.7% OR September A (9/7) ○ Featuring: Sur La Table, LOFT, Express Jewelers ○ 0.4% CTR | 51.1% OR Weekend Events Roundup (9/14) ○ Featuring: Mattie & Eddie’s, Nighthawk, Bandito’s, Kusshi Sushi ○ 0.3% CTR | 44.9% OR September B (9/20) ○ Featuring: Origins, Nighthawk, VA Spirits ○ 1.3% CTR | 49.9% OR Fall Movie Series Event (9/27) ○ Featuring: Bandito’s ○ 0.2% CTR | 41.1% OR
Village at Shirlington
Eblast (Subscribers: 6,832) ●
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Openings ●
Events & Activations
Fox 5 Zip Trip (7/21) Signature Theater: Disco Fever (7/25 - 8/13) Palette 22 Art & Sip: Neurographic Art II (8/14) Palette 22 Art & Sip - Sunflowers (9/11) Signature Theater King Of The Yees (9/12-10/22) Sam Beckett's Celtic Fest (9/30) Busboy & Poets Open Mic Nights Monday Samuel Beckett's Trivia Tuesdays
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Social Numbers
Instagram Followers: 5,155 Facebook Likes: 9.5k Facebook Rating: 4.6
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July A (7/6) ○ Featuring: Taco Bamba, Visualeyes, Carlyle, Busboy & Poets, ○ 1.8% CTR | 50.7% OR July B (7/21) ○ Featuring: Guapos, Harris Teeter, Signature Theater, Diament Jewelry, AMC ○ 1.7% CTR | 52.8% OR Fox 5 Zip Trip Recap (7/28) ○ Featuring: Bearded Goat Barber, Our Mom Eugenia, Le Village Marche, Cheesetique, Best Buns, Palette 22Dogma Bakery, Diament Jewelry,Signature Theater, F45 ○ 1.2% CTR | 39.4% OR August A (8/9) ○ Featuring: Adara Spa, Jeni’s Ice Cream, Best Buns, Diana Nails ○ 0.6% CTR | 48.5% OR August B (8/23) ○ Featuring: Library, Hair Play Salon, CVS, Harris Teeter, Palette 22, Taco Bamba, Big Buns ○ 1.7% CTR | 50.6% OR September A (9/6) ○ Featuring: Le Village Marche, Studio Salon Spa, Cheesetique, Samuel Becketts ○ 1.2% CTR | 52.7% OR Sam Beckett’s Celtic Fest (9/14) ○ Featuring: Samuel Beckett’s ○ 1.1% CTR | 41.5% OR September B (9/21) ○ Featuring: Dudley’s, Signature Theater, Damn Good Burgers, Astro Beer Hall ○ 2.4% CTR | 46.8% OR Sam Beckett’s Celtic Fest (9/29) ○ Featuring: Samuel Beckett’s ○ 0.9% CTR | 39.6% OR
CocoWalk
E-blasts (subscribers: 10,259 ) ●
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Events & Activations
Barbie Movie Social Giveaway & PR hits: RECAP
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Openings
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The Oyster Bar - 9/25 ●
Social Numbers
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Instagram Followers: 10.9k Facebook Likes: 10k Facebook Rating: 4.1 ●
July (7/13) ○ Featuring: The Key Club, Gas Bijoux, Planta Queen ○ 2.3 % CTR | 47.0% OR Resend July (7/15) ○ 2.8% CTR | 31.9% OR August 1 (8/2) ○ Featuring: Miami Spice (Botanico, The Key Club, Planta Queen, Sushi Garage), Infinity, Edite Mode ○ 6.3% CTR | 51.1% OR Resend August 1 (8/4) ○ 3.2% CTR | 19.5% OR August #2 (8/29) ○ Featuring: Miami Spice (Botanico, The Key Club, Planta Queen, Sushi Garage), The Spot, You Fit ○ 2.7% CTR | 47.7% OR Resend August #2 (8/31) ○ 0.4% CTR | 19.8% OR September (9/21) ○ Featuring: Hispanic Heritage Month Cocktail Celebration, FP Movement wellness class, Beauty Row (Gloss Lab, Skin Lab, 3D-Brows) ○ 0.8% CTR | 45.4% OR Resend September (9/23) ○ 0.2% CTR | 16.0% OR
Pembroke Gardens
E-blasts (subscribers: 5,316 | 3 week cadence) ●
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Events & Activations
Farmers Market July (2,9,16,23 & 30, Christmas in July (7/16) Farmers Market August (6,13,20 & 27) Back to School (8/1 - 8/10) Wellness Sunday x Nike Launch (8/20) Bark Crawl (8/26) Farmers Market September ( 3, 10, 17 & 24) Wellness Sunday x Nike Series (9/17) Taste of the Gardens (9/19) Hispanic Heritage (9/15 - 10/ 15)
July 12th - 37.9% - Christmas in July - CTR 0.3%
The Pub and Farmer’s Market
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July 14th - 14.7% - Resend Christmas in July CTR 0.2%
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July 28th - 50.6% - Back to School CTR 0.2% ○
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August 1 - 18.9 % Resend Back to School CTR 0.0%
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August 8th - 48.1% - Wellness Sunday x Nike CTR 0.6% ○
Featuring: Nike
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August 10th - 18.6% - Resend Wellness Sunday x Nike CTR 0.3%
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August 18th - 50.5% - BTS, Wellness Sunday, Bark Crawl CTR 0.4%
Openings
Instagram Followers: 10.9k Facebook Likes: 10k Facebook Rating: 4.1
Featuring: ME Spa, Athleta, LOFT, The Spot, Francescas, Altar’d State, old Navy, Carters, Nike, Village Tavern, The Pub, Lime Fresh and Lululemon
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Social Numbers
Featuring: Brio, Brimstone, Agave, Casa Espana, Havana 1957, Level 29, Sirocco,
Featuring: ME Spa, Frenzy Salon, Nike, Carrot Express, The Pub, Brimstone, Lululemon & Elegant Puppies
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September 1st - 51.3% Taste of the Gardens CTR 2.5%
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September 12th - 50.5 Reminder Taste of the Gardens CTR 2.0%
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September 22nd - 49.5% Hispanic Heritage CTR 1.1% ○
Featuring: Brio, Havana 1957, Agave, Casa Espana, Level 29 & Carrot Express
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September 25th - 17.8% Resend Hispanic Heritage CTR 0.9%