Marketing & Customer Development Summary | Q1 2023

TableofContents

2023MarketingContentCalendar

Q1DC-MetroOverview

PressCoverageandAnnouncements

WinterCampaignRecap

SpringCampaign

Q1PaidOrganicPosts

Sonder/SwayRefresh

Sonder/SwayQ1Overview

Q1Signage VillageatShirlingtonBrandUpdate

NewCongressionalPlazaandVillageatShirlingtonEblast

OfficePortfolio

MerchantCommunications

LeasingEblasts

Events&Activations

PembrokeGardens&Cocowalk

LookingAhead

Appendix:PropertySummaries

BethesdaRow,CocoWalk,CongressionalPlaza,Pike&Rose,TheVillageat Shirlington,Westpost,ShopsatWildwood

Q1-DCMetro

7 MerchantGrandOpenings

75,315 DCMetroEmailSubscribers

44 Events,Activationsand Pop-Ups

52,845 SocialFollowers

183 PiecesofMediaCoverage

56.8% B2BLeasingEblast OpenRateAverage

183 TotalMentions

$1.5M AdEquivalencyof Coverage 773M TotalReadershipof Coverage

TOPPRESSSTORIES&ANNOUNCEMENTS

● Eater

D.C.’sEssentialIrishPubsFt.Mattie&Eddies,SamuelBeckets

● Washingtonian

100VeryBestRestaurants:#17Caruso’sGrocery

Ft:Caruso’sGrocery

● WashingtonPost

Caruso’sGrocerybringsitsItalianAmericanShowtoNorth Bethesda

● WUSA9

Tipsforkeepingyourdoghappyandhealthyduringthecold wintermonthsFt.BondVet

● Fox5

○ LocalMomTalksWeightLossJourneywithOrangeTheory

● Moco360

10Vegan-FriendlySpotstoVisitinMontgomeryCounty

Ft:Planta,FlowerChild,Chaia

MarchMadnessfoodanddrinkdealsatMoCoeateries

Ft:Sports&Social,TacoBamba

● CommercialObserver

DTCFashionBrandAnineBingOpensatBethesdaRow ArlingtonMagazine

20GreatTriviaNightsInandAroundArlington

Ft:NighthawkBrewery,Dudley’sSportsBar,SamuelBeckett’s ARLNow

ChefTimMaisbringingbackapopularsandwichshopto PentagonCity’s“cube”Ft:ChasetheSubmarine,NoChaser

Jeni’sIceCreamsettoopeninShirlingtonFt.Jeni’sIceCream

WinterCampaign Recap

1,458,206 Impressions 243,508 Reach 844 Clicks

2,258,403 Impressions 217,081 Reach 1,367 Clicks

1,923,037

Impressions 2,829 Clicks

ClicktowatchReel

Social Print

SpringMarketingCampaign:March20th-June2nd

Onsite Signage

SocialAds

New!HeyDCNewsletter

HeyDCNewsletterEblast

6weekpromotion

12,000Dailysubscribers

63%OpenRate

80%LivewithinDCDMA

Audience75%25-54

Audienceskewsfemale

Impressions:300k

Netspend:$4,800

Q1PaidOrganicPosts

$12,003.10 MediaSpend

TopOverallPost

TopPerformingPosts

5,441,434 Impressions

4,012 LinkClicks

$2.47 Cost/Engagement

4,865 Engagements

Q2KPIs

TacoBambavideopostwasthetop performingpostoverall,receivingthehighest numberoftotalengagements(268)

● Costperengagement–Ourcurrentcostperengagementwas$2.47.Wewouldaimtocomein lowerinQ2

● LinkCTR–OurcurrentaverageforLinkCTRis.07%.Wewouldaimtocomeinhigher

Viewthefullreporthere.

Sonder/SwayRefresh

Sonder/Swaygotacontemporarylook!

Logo

Photography Style

Eblast Template

Website

Color Palette

Q1-Sonder/Sway Overview

57 MerchantsFeatured

46,193 Maryland Subscribers

17,047 Virgina Subscribers

2,066 TotalArticleViews

Sonder/SwayTopContributors

Seefulllistofarticlesintheappendix

KatieU. SandieS.

SamanthaE.

AlexisR.

Q1Signage

Q1SignageContinued

VillageAtShirlingtonBrandUpdate

VillageatShirlington NewEblastTemplate

BethesdaRow

Event:GrabN’Go Lunch&Tour-April12

OfficePortfolio: BethesdaRow Pike&Rose

Pike&Rose Newwebsite|935Brochure|Newsignage

VillageatShirlington

NewBrochure|AsianAmerican ChamberofCommerceEvent

OfficePortfolio: Shirlington

Westpost

Westpost NewBrochure|Eblast

MerchantCommunications

January

MerchantEblastCommunication MarketingInitiativesDeck

February

MerchantEblastCommunication MarketingInitiativesDeck

March

MerchantEblastCommunication MarketingInitiativesDeck

LeasingEblasts

January

EblastA-NotableRestaurantsOpening

339 Mid-AtlanticBrokers Subscribers

56.8% Q1AverageOpenRate 12.6%decreaseYOY

4.8% Q1AverageClickThroughRate 40%decreaseYOY

54%OR,4%CTR Resultshere

EblastB-Dave’sHotChickenOpeningatPike7

49%OR,4%CTR Resultshere

February

EblastA-BethesdaFashionLineup

57%OR,6%CTR

Resultshere

March

EblastA-WestpostDrycleanerSpace

63%OR,5%CTR Resultshere

EblastB-SouthBlockopeningatChesterbrook

57%OR,4%CTR

Resultshere

EblastC-GroundLeaseatTowerSC

61%OR,6%CTR

Resultshere

Events&Activations

BethesdaRowSweetgreenRe-GrandOpening

Tosupportthere-grandopening,adedicatedeblastwas senttoBethesdaRow’s9.4ksubscribers(2/8)

39%OR|.4%CTR

WestpostIceRink

Inthe2022-2023IceRinkseason,wecollectedover 7,800newemails.

Events&Activations

HelloBetty-SeafoodBoil

InsupportofHelloBetty’sSeafoodBoilevents,weshared dedicatedsocialposts,promotedFacebookevents,and includedspecialfeaturesinthePike&Rosebi-monthly eblasts.

Mattie&Eddie’s-St.Patrick’sDay

Fox5DCSegmentFeature

PembrokeGardens CoCoWalk

CocoWalk&PembrokeGardens

● NewAgency-RoarMedia

● PembrokeGardens

○ Openings

○ Events&Activations

● CocoWalk

○ Events&Activations

NewAgency:RoarMedia

● Currentlyina60-dayexploratory period

● WilllaunchstrategicplaninMay

● RoarMediaWebsite

PembrokeGardens

MerchantOpenings

SaltLife(2/15)

Events&Activations

Valentine’sDay“LoveInBloom” (2/1-2/14)

-Giveawaycontestadded319newemails

St.Patrick’sDayThePubBlockParty (3/17)

-Over4,000attendeesand2,600tickets soldatThePub -163newemailsadded

WellnessSunday(ThirdSundayevery month)

Seeeblastlinksandpressmentionsinthe appendix.

CocoWalk

Events&Activations

FPMovementClasses

CandlelightXCocoWalkPresent:ATributetoQueen(1/20)

-TenantParticipants:PLANTAQueensoldBentoBoxes andSakeSangria

-214RSVPSaddedtothedatabase

CGAFPosterUnveiling(1/26)

-SponsoredbyCocowalkfortheCoconutGroveArts Festival|TenantSponsor:TheKeyClub

-200Invitees

-CoconutGroveArtsFestivalSponsors

-Grovites

-CoconutGroveBusinessOwners

CocoWalkRooftopPre-WeddingCelebration(1/27)

-MarketingIncome:$3,000.00

TheKeyClub–EveryThursday

CGAFTenantMarket(2/18-2/20)

-TenantParticipants:YouFIT,INFINITY,TheSpot, Sportive,FPMovement

BotanicoMiami(3/17)

-GetLuckyatBotanicoforSt.Patrick’sDay

Seeeblastlinksandpressmentionsintheappendix.

LookingAhead

● TheevolutionofPickUpto In Store

○ On-TrendandAI:Adept Mind

● BethesdaRowMailer

● NewWildwoodEblast

● Events

○ MakersMarket,Spring

Fling,Tenant Partnerships,Pike’sPeek

10k,MovieSeries,Zero

ProstateCancerRun, Shop&Sale

● Focustenants-Let’sdiscuss!

Appendix

Sonder/Sway

January

MarylandEblast:40%OR|.3%CTR

VirginiaEblast:45.2%OR|1.7%CTR

February

MarylandEblast:26.1%OR|.3%CTR

March

MarylandEblast:40%OR|.3%CTR

BundleUpButtercup-Sassanova,Madewell, Anthropologie,Lululemon,LOFT,Belina

Boutique,JohnnyWas

It’s(Not)Complicated-DiamentJewelry,

Gorjana,SouthMoonUnder,J.CrewFactory, MarineLayer,KendraScott,Belina,

PawsitivelyPerfect-BondVet

10FitnessTrendsfor2023-RestoreHyper

Wellness

Let’sMakeADate-OriginCoffee,Westpost

IceRink,Mattie&Eddie’s,Nighthawk

Brewery,Bun’dUp,SparrowRoom

WorthTheTrip-One,Two,Kangaroo

MidnightMagic-Scout&Molly’s,Evoluxxy, Faherty,Anthropologie,Athleta,H&M, TjMaxx,DSW,IndigoOctopus,LOFT

7WinterHouseplantTips-TheSill

AHintofTint-Heyday,Bluemercy,ULTA, Sephora

Let’sHearItForTheGirls-Sephora, Anthropologie,ULTA,Barnes&Noble, Laduree,TheFreshMarket

MockMe-WilliamsSonoma,WorldMarket, Anthropologie

SpringForward-TraderJoe’s,TheFresh Market,Anthropologie,TJMaxx,HomeGoods, TuesdayMorning,WorldMarket,WestElm

VivaMagenta-Anthropologie,Room& Board,WorldMarket,WestElm,FlexAllDay, Morley,SouthMoonUnder,Scout&Molly’s, Sassanova,AllBirds,LOFT,Aveda,ULTA

BethesdaRow

Openings

AnineBing1/5

Farrow&Ball2/17

Mejuri3/24

Events&Activations

DCWinterRestaurantWeek1/6-1/22

TheSillPlanterPaintingWorkshop1/15

BondVetxHeyDaySpaw1/28

SweetgreenRe-OpeningParty2/10

SavorBUPRestaurantWeek2/16-2/26

TheSillTerrariumBuildingWorkshop(3/12)

TheSillAnnualSidewalkSale(3/15-3/19)

SocialNumbers

InstagramFollowers:7,051

FacebookLikes:6.4k

FacebookRating:4.7

Eblast(Subscribers:9,419)

● JanuaryA(1/6)

○ Featuring:Puree,SweetGreen,Equinox,Lululemon

○ 48.1%OR|.5%CTR

● JanuaryB(1/20)

○ Featuring:Hawkers,Anthropologie,Bluemercury,BondVet,Heyday

○ 47.7%OR|.8%CTR

● FebruaryA(2/6)

○ Featuring:MonAmiGabi,TheSill,Chaia,Pampillonia

○ 41%OR|.74%CTR

● SweetgreenReopening2/8

○ 39%OR|.4%CTR

● FebruaryB(2/20)

○ Featuring:Maman’s,KendraScott,GlossLab,AnineBing

○ 47.6%OR|1.3%CTR

● MarchA(3/8)

○ Featuring:Serena&Lily,Farrow&Ball,UrbanCountry,UpstairsatBethesda Row,Luke’sLobster,Laduree,Framebridge

○ 45.7%OR|.6%CTR

● MarchB(3/20)

○ Featuring:JenniKayne,WylieGrey,Morley,Mejuri

○ 44.8%OR|.6%CTR

CongressionalPlaza

Events&Activations

DCWinterRestaurantWeek1/6-1/22

TheFreshMarketSt.Patrick’sDay

Livestream(3/9)

SocialNumbers

InstagramFollowers:1,097

FacebookLikes:3.7k

FacebookRating:4.1

Eblast(Subscribers:9,875)

● JanuaryA(1/9)

○ Featuring:Chopt,Athleta,Matchbox,FitRow

-OrangeTheory,PureBarre,Corepower

Yoga

○ 41.5%OR|.4%CTR

● FebruaryA(2/8)

○ Featuring:OxygenSalonandDaySpa, AppalachianSpring,Noodles&Co

○ 41%OR|.23%CTR

● MarchA(3/9)

○ Featuring:BananaLeaves,TacoBamba, BannersHallmark,Land’sEnd

○ 41.3%OR|.6%CTR

Pike&Rose

Events&Activations

PinstripesNewYearsDayBrunch(1/1)

BarkSocial:BoxingwithGerard(1/21)

BarkSocialxOneLife:kickboxing(1/28)

SurLaTableCookingClasses

Cheese&CharcuterieWorkshopatCanopy (2/11)

BarkSocialPuppyBowl(2/12)

Owen'sTavernSuperBowlParty(2/12)

BarkSocial:TeaBlending(2/13)

HelloBettyValentine'sDayDinner(2/14)

SundaySeafoodBoilatHelloBetty(2/19)

BarkSocial:Sip&Script(2/22)

HelloBettyDragShowBrunch:Valentine's DayEdition(2/26)

FogoDeChaoZuccardiWineDinner(3/2)

BarkSocialPaintYourPup(3/8)

HelloBettySeafoodBoil(3/19)

CanopySpringWomen'sMarket(3/25)

Sports&SocialMarylandDay(3/25)

HelloBettyBoatBarLaunch(3/25)

SocialNumbers

InstagramFollowers:10.8k

FacebookLikes:12k

FacebookRating:3.6

Eblast(Subscribers:

● JanuaryA(1/5)

33,769)

○ Featuring:Privai,OneLifeFitness,SouthBlock

○ 45%OR|.7%CTR

● JanuaryB(1/21)

○ Featuring:Evoluxxy,Bluemercury,WarbyParker

○ 47.7%OR|.8%CTR

● FebruaryA(2/5)

○ Featuring:OwensOrdinary,RoamingRooster, Chipotle,BurgerFi,BakedBear,iPic,HelloBetty

○ 41%OR|.74%CTR

● FebruaryB(2/19)

○ Featuring:Sephora,SurLaTable,Scout& Molly’s,WestElm

○ 45%OR|1.3%CTR

● MarchA(3/7)

○ Featuring:Canopy,SundayMorningBakehouse, SummerHouse,BarkSocial,H&M,HelloBetty

○ 44.6%OR|.8%CTR

● MarchB(3/19)

○ Featuring:Sports&Social,Evoluxxy, LensCrafters,Pinstripes

○ 43.3%OR|.5%CTR

Wildwood

Openings

Rakugaki3/13

SocialNumbers

InstagramFollowers:1,155

FacebookLikes:1.1k

FacebookRating:3.6

Eblast(Subscribers:3,373)

● January(1/10)

○ Featuring:Solidcore,Chopt,Joe&TheJuice,SecreteFine Jewelry

○ 48.7%OR|1.2%CTR

● February(2/9)

○ Featuring:PiccoliPiattiPizzeria,SouthMoonUnder, Balducci’s,Sarah’sHandmadeIceCream

○ 47.5%OR|1.3%CTR

● March(3/9)

○ Featuring:IndigoOctopus,Joey&TheJuice,FlexAllDay, Balducci’s

○ 47.5%OR|1.6%CTR

Westpost

Openings

ChasetheSubmarine2/10

Eblast(Subscribers:14,687)

● JanuaryA(1/2)

○ Featuring:PlanetFitness,ClubPilates,SmoothieKing,IceRink

○ 53.5%OR|.3%CTR

● JanuaryB(1/15)

○ Featuring:SaigonSaigon,ULTA,LOFT,SurLaTable

○ 51%OR|.4%CTR

Events&Activations

SparrowRoomMahjongLessons(1/18,1/25)

SurLaTableCookingClasses

NighthawkTriviaNightsTuesdays

CountryDanceNightatNighthawk(2/3)

Nighthawk:DCDefendersFanEvent(2/4)

Mattie&EddiesOpenMicNight(Mondays)

CountryDanceNightatNighthawk(3/3)

SocialNumbers

InstagramFollowers:2,842

FacebookLikes:6,700

FacebookRating:4.3

● FebruaryA(2/2)

○ Featuring:LebaneseTaverna,Nighthawk,Privai,

○ 51%OR|.%CTR

● FebruaryB(2/15)

○ Featuring:SparrowRoom,Mattie&Eddie’s,SurLaTable,IceRink

○ 47.6%OR|1.3%CTR

● MarchA(3/5)

○ Featuring:BasicBurger,Banditos,ChasetheSubmarine,IceRink

○ 49.7%OR|.8%CTR

● MarchB(3/15)

○ Featuring:OriginCoffee,DSW,MetropolitanNailBar,IceRink

○ 52%OR|.7%CTR

VillageatShirlington

Openings

OurMotherEugenia3/30

Events&Activations

Palette22art&Sip"YearoftheRabbit"(1/9)

DCRestaurantWeek(1/16-1/22)ft.Cheesetiqiue,DGB

SigTheatreFirstLadyofSong(1/31-2/5)

CheesetiqueWine&CheeseNetworking(2/7)

StellinaV-DayMakeYourOwnPizza(2/14)

BusBoy&PoetsOpenMicNights(Mondays)

Dudley'sTriviaNightTuesday

Dudley'sAfterDarkDJ(FridaysandSaturdays)

SigTheatreSellingKabul/PaciificOvertures

SamBeckettsRugbyMatchViewings

Dudley'sTriviaNightTuesday

Dudley'sAfterDarkDJ(FridaysandSaturdays

SocialNumbers

InstagramFollowers:4,589

FacebookLikes:9.4k

FacebookRating:4.5

Eblast(Subscribers:6,873)

● JanuaryA(1/3)

○ Featuring:ChiKo,BigBunsDamnGoodBurgers,HairPlay

○ 47.3%OR|2.1%CTR

● JanuaryB(1/16)

○ Featuring:Busboys&Poets,SamuelBeckett’s,Cheestique,Big BunsDamnGoodBurgers,OneTwoKangaroo

○ 48%OR|1.8%CTR

● FebruaryA(2/6)

○ Featuring:DiamentJewelry,IchibanSushiHouse,AMC,Dudley’s

○ 47.6%OR|.4%CTR

● FebruaryB(2/16)

○ Featuring:Cheestique,Busboys&Poets,Palette22,Hardwood Artisans

○ 42%OR|1%CTR

● MarchA(3/6)

○ Featuring:T.H.A.I.Shirlington,Adara,SignatureTheatre, SamuelBecketts

○ 46.5%OR|1.3%CTR

● MarchB(3/16)

○ Featuring:MobyDick,HairPlaySalon,Jeni’sIceCream,Dogma

○ 44.6%OR|2.1%CTR

PembrokeGardens

SocialNumbers

InstagramFollowers:5,585

FacebookLikes:16,000

FacebookRating:4.6

Eblast(Subscribers:12,045)

● JanuaryA-Hello2023(1/4)

○ Featuring:F45,Lululemon,Nike,CarrotExpress

○ 40.6%OR|.7%CTR

● JanuaryB-WellnessSunday(1/9)

○ Featuring:PureBarre

○ 40.2%OR|0.6%CTR

● JanuaryC-BrunchatSPG(1/20)

○ Featuring:Brimstone,Brio,UnitB

○ 42.7%OR|1.2%CTR

● JanuaryD-FebruaryHappenings(1/29)

○ Featured:Lime,Brimstone,RASushi,UnitB, VillageTavern,Brio,HaagenDazs,Gelosia, Ladybaker,MishasCupcakes,lululemon, Pandora,Swarovksi,Brighton,ElieTahari,Mespa, BananaRepublic,CarrotExpress

○ 39.9%OR|1.4%CTR

● FebruaryA-Valentine'sEblast(2/1)

○ Featured:lululemon,Nike,BananaRepublic,SunglassHut,MeSpa,Victoria Secret,Pandora,Sephora,RASushi

○ 39.7%OR|1.6%CTR

● FebruaryB-President'sDay(2/13)

○ Featured:Sephora,Carter's,Holister,AgaveBandido,LimeFresh

○ 39.0%OR|0.3%CTR

● MarchA3/2-SpringHappenings

○ Featured:SaltLife,LaserAway,KendraScott,ThePub,WellnessSunday event.

○ 33.7%OR|0.5%CTR

● MarchB-TrendySpring(3/7)

○ Featured:Altar'dState,StepsNewYork,andBananaRepublic

○ 33.3%OR|0.4%CTR

● MarchC-SpringTreats(3/13)

○ Featured:CarrotExpress,Ladybaker,Misha'sCupcakes

○ 33.7%OR|0.4%CTR

CocoWalk

SocialNumbers

InstagramFollowers:10,000

FacebookLikes:10,000

FacebookRating:4.1

PressMentions

● InfatuationMiami

○ TheBestPlacesToEatVegetarian FoodinMiami

● Patch.com

○ JoinTheKeyClubfortheirGILT DinnerPartythisThursday!

● FloridaTrend

○ APieceofUruguayinMiami

Eblast(Subscribers:10,745)

● JanuaryA(1/10)

○ Featuring:TheSpotBarbershop,CandlelightConcert, SkinlabMiami

○ 66.2%OR

● JanuaryB(1/21)

○ Featuring:PLANTAQueen,INFINITYBeyondFitness,Salt &Stray

○ 74.8%OR

● FebruaryA(2/10)

○ Featuring:Narbona&PLANTAQueen,INFINITYBeyond Fitness&SkinlabMiami,FPMovement&Europann-USA

○ 50%OR

● FebruaryB(2/21)

○ Featuring:GasBijoux,CinepolisUSA,EdwardBeiner

○ 75.8%OR

● MarchA(3/10)

○ Featuring:PLANTAQueen,Glosslab,SushiGarage

○ 67.6%OR

● MarchB(3/21)

○ Featuring:MisterO1,Bluemercury,Botanico

○ 63.3%OR