Federal Realty Small Scale Redevelopments

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Not Just An Address.

FEDERAL REALTY COMMUNITY SHOPPING CENTER PORTFOLIO

THE POINT

WILDWOOD SHOPPING CENTER
BARRACKS ROAD SHOPPING CENTER PLAZA DEL MERCADO

Activate. Immersive. Familiar. Experience.

The retail real estate-based companies who will not only survive but thrive in the years and decades to come will be those who have positioned themselves over the last decade for their assets to be the real estate of choice for the widest possible selection of tenants.

Having the best and most well located properties

Flexible formats that can be improved upon through profitable reinvestment

Enhance the experience, the placemaking, the tenant lineup, and the customer service

Willow Lawn.

RICHMOND, VA

Occupancy increased from 92.3% to 98.7% within 36 months of property improvements

$18 million property improvement investment

Tenant canopy & sign improvements

Community space improvements

18K SF Expansion

Net Value Creation = $7.3M

BEFORE AFTER
AFTER

Congressional Plaza.

ROCKVILLE, MD BEFORE

Within 12 months of property improvements, four new specialty tenant leases were executed improvements:

Outdoor cafes

General public gathering areas

Canopy Improvements / paint / graphic

POI increased by $550K

Net Value Creation = $11.1M

BEFORE
AFTER

Northeast Shopping Center.

PHILADELPHIA, PA

2.5 year leasing and property improvement effort. Results:

Old tenants - Papa Johns, Becker School Supplies, East King Buffet, Bare Feet Shoes

New tenants - Ulta, Chipotle, Five Below, Lidl

POI Growth - 5 yr 4.2% CAGR

Investment: $8.5.0M

Physical improvements and leasing capital

Net Value Creation = $9.0M

BEFORE BEFORE
AFTER

Tower Shops.

DAVIE, FL

Investment Capital - $20.9M

Property Improvements

Leasing Capital

Phase II 50K SF expansion (2013-2017)

ROI = 10.1%

Net Value Creation = $55.4M

BEFORE BEFORE
AFTER AFTER

Qualities Of Place.

ARCHITECTURE + AMENITIES + LANDSCAPING = PLACE

STOREFRONTS & SIDEWALKS

PLACEMAKING

SIGNAGE

ARCHITECTURE & LIGHTING

THE NEXT GEN CONSUMER

PLACESCAPING

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