November 2022
HOLIDAY CAMPAIGN PREVIEW
TRICK OR TREAT SIGN UP
2023 EVENTS
SONDER/SWAY
UPCOMING FALL EVENTS
● COPPERWOOD TAVERN SHUCKTOBERFEST - VILLAGE AT SHIRLINGTON - 10/22
● POOCH PORTRAITS - PIKE & ROSE AND WESTPOST - 10/22 & 10/23
● CHEF NIGHT OUT SERIES: TAE STRAIN AT SPARROW ROOM - WESTPOST - 10/24
● TRICK OR TREAT - BETHESDA ROW - 10/26
● TRICK OR TREAT - VILLAGE AT SHIRLINGTON - 10/29
● DOGGIE TRICK OR TREAT AT DOGMA - VILLAGE AT SHIRLINGTON - 10/29
● PIKEKIDS TRICK OR TREAT - PIKE & ROSE - 10/30
● OUTDOOR ICE SKATING RINK - WESTPOST - 11/1
● FALL SMALL BIZ BAZAAR AT CANOPY - PIKE & ROSE - 11/12
● CHEESE & CHARCUTERIE WORKSHOP AT CANOPY - PIKE & ROSE - 11/13 & 12/10
● PIKE CENTRAL THANKSGIVING MARKET - PIKE & ROSE - 11/22
● LIGHT UP THE VILLAGE - VILLAGE AT SHIRLINGTON - 12/1
Holiday Campaign Preview
The Holiday edition of the “Everything You Want” campaign launches on-site on November 1st. Take a peek at new collateral below.
The campaign is a yearly initiative focused around having everything you want - from a fresh new wardrobe, to a must-try new restaurant, and all the wants in between.
Trick-or-Treat
There’ still time to sign up. The Trick Or Treat event is a great way to connect with your local community while you give out candy, coupons and other goodies. Tickets are required and all proceeds will be donated to local food banks. Staff will be present to sign in trick-or-treaters and guide them through the neighborhood.
the
posts available in the marketing
to promote the events and be sure to tag
Use
Instagram Story
toolkit below
our accounts. ● Bethesda Row - Wednesday, October 26th ● The Village at Shirlington - Saturday, October 29th 10:30am-12:30pm ● Pike & Rose - Sunday, October 30th 10am-12pm Social Media Tool Kit 2022 Trick-Or-Treat Participation Survey
2023 Events You may be thinking ahead to your 2023 plans. When comes to events, Federal Realty is ready to partner with you. From festivals to microevents and everything in between, our team can provide: ● event equipment ○ stages, tables, chairs, tents, rentals ● marketing and PR support ○ email, social media, local media ● logistical and planning support ○ licensing, permits, setup ● operational and janitorial support ○ electrical, porters, security Email dcmetromarketing@federalrealty.com
sonder/sway
sonder/sway is Federal Realty’s in-house curated lifestyle guide that brings together the best trends and latest topics. Catch up on the latest October issue which features:
7 Things to Do In October - Bun’d Up, Kusshi, Bandito’s Tacos & Tequila , Nighthawk Brewery & Pizza, Lucky Danger, Copperwood
Tavern
But First Pizza - Piccoli Piatti, Matchbox, Mamma Lucia, Nighthawk Brewery & Pizza, Stellina Pizzeria, Summer House
Wine Down - The Beer & Wine Cellar, Trader Joe’s, HomeSense,
World Market
Sleep Steady - West Elm, Yves Delorme, TJ Maxx
Thank you to all the merchants who also submitted content and participated in the Holiday Gift Guide, which is coming on November 1st.
Upcoming Events
Shucktoberfest| The Village at Shirlington
October 22nd | 11am - 5pm
Copperwood Tavern is excited to bring back Shucktoberfest! Parts of Campbell Ave will be closed for the festival which will feature food and drink specials as well as an outdoor Makers Market. It is free to attend but tickets are required for beer and alcohol.
Facebook Event
Pooch Portraits| Pike & Rose and Westpost
October 22nd and 23rd | 10am - 12pm
Halloween are for the pups too! Pooch Portraits, the area’s top pet photographer will be at Bethesda Row with BondVet on 10/22 and at Westpost with Bun’d Up on 10/23 for Halloween themed photoshoots. Photos are free for the first 75 attendees.
Eventbrite Bethesda
Upcoming Events
Chef Night Out Series: Tae Strain| Westpost
October 24th | starting at 6:15pm
For one night only at Sparrow Room, esteemed Chef Tae Strain will host a specially curated 4 course menu served family style. Stay for free mahjong games after dinner where you can join Chef for a game or libations. Tickets are required.
Purchase tickets here.
Doggie Trick Or Treat at Dogma| Village at Shirlington
October 29th | 2 - 4 pm
Enjoy dog-friendly trick-or-treating at the shops of Shirlington Village. Stroll around the shops, collect homemade treats from Dogma Bakery, and enter Lucky Dog's costume contest!
Purchase tickets here. All proceeds will go to Lucky Dog Animal Rescue.
Upcoming Events
Ice Rink| Westpost
November 1st
Get your skates ready for the return of the Ice Rink at Westpost! The
Plaza is undergoing changes and will be completed by the end of the month. The Ice Rink is the largest of its kind in Northern Virginia and has become a fun winter tradition for many.
Pentagon Row Outdoor Ice Skating Website
Fall Small Biz Bazaar at Canopy | Pike & Rose
November 12th | 11am - 3pm
The first annual local small business market brings together more than 15 local vendors. Take a stroll through the ballroom at Canopy to enjoy everything from amazing food, drinks, clothing, jewelry and more.
RSVP here
Upcoming Events
Cheese & Charcuterie Workshop at Canopy | Pike & Rose
November 13th & December 10th | 12 -1 pm
The event will include a step by step demonstration on how to build your own charcuterie box, led by Julia of Charjuterie. Class includes everything needed for your take home charcuterie box as well as bottomless mimosas! Buy tickets here.
Pike Central Thanksgiving Market | Pike & Rose
November 22nd | 10am - 2pm
Pike Central Farm Market will hold its annual special Thanksgiving Market. Customers will be able to pick up turkeys, pies, breads, desserts, produce, pickles and more. Vendors will be there so you can do your last minute shopping too! Visit www.centralfarmmarkets.com.
Upcoming Events
Light Up The Village | Village at Shirlington December 1st.
The Village’s annual tree lighting with Santa returns. The event will include holiday musical performances, horse and carriage rides, photos with Santa, a Makers Market and more. If you would like to get involved in the event, email dcmetromarketing@federalrealty.com to learn more.
Thank You.
