Q3|2024
Marketing&Customer DevelopmentSummary
TableofContents
2024MarketingContentCalendar
ExecutiveSummary
● DCMetroOverviewPage4
● Q3DCMetroPages4-17
● FloridaOverviewPage23
● Q3CocowalkPages24-32
● Q3PembrokeGardensPages33-38
Q3SONDER/SWAYHighlights
LaurelShoppingCenterSocialMedia Office
ExecutiveSummary
Portfolio:BethesdaRow,CongressionalPlaza,Federal Plaza,MontroseCrossing,Pike&Rose,VillageAt Shirlington,Westpost,Wildwood
KeyInsights
● Shirlington(+6.9%)andWestpost(+6.6%)leadstheDCMetro portfolioinlargestgaininVisitsYoY.
8.1M Visits
YoYSales
FullServiceRestaurant
● Pike&RoseleadstheDCMetroportfolioindwelltimewithan averageof80minutes.
● 2.9MImpressionsAdforCongressionalPlazaonMoCoShow
● 15.3KClicksforIn-AppDisplay,MetaAdCampaignsinQ3
Q3Overview-DCMetro
105 Events,Activationsand Pop-Ups
141 PiecesofMediaCoverage
80,639
DCMetroEmailSubscribers 4.7%decreasefromQ2
74,866
SocialFollowers 3%IncreasefromQ2
53%
B2BLeasingEblast OpenRateAverage
Press& Announcements
TOPPRESSSTORIES&ANNOUNCEMENTS
● Fox5DC
WhatToExpectInFashionThisFall
Ft.BethesdaRow,Wildwood-Belina,Sassanova,JenniKayne, Morley
● NBCWashington
ThingstodoinDC:List:WhattodointheWashingtonDCarea, Sept.30toOct.6
Ft:Pike&Rose-PIKEtoberfest
● ThePatch
Sep28|FITRowDayofFitness:Experienceoutdoorclassesfrom premierfitnessstudios|Bethesda,MDPatch
Ft:FitRow-CorePowerYoga,PureBarre,andOrangetheory Fitness
● MSN
WheretoGetFoodforRoshHashanahAroundD.C.
Ft:Pike&Rose-SummerHouse
● Fox5DC
NationalEatOutsideDayPreview
Ft.Pike&Rose-Pinstripes
Flight2Media Recap
Clickhereforthefullcampaignreport.
*CPMreports“costperthousandimpressions”.Flight1doesnothaveabenchmarkasCPMsvaryacrosschannels.
**CPCreports“costperclick”.BenchmarksvaryacrossindustrybuttheFacebooks’saverageCPCis$1.72.
SummerMarketingCampaign: 7/1-
9/26
“Here,it’syour reimagined.”
Ourbrandcampaignstartedwithanideathat cometolifethroughdesign,advertising, propertysignage,emailmarketing,andsocial media.
TheFallseasonaleditionofourpropertysignage hasbeeninstalledleaningintothecozyvibesof Fall. ThemediawillincludeupdatedAdvertising, In-AppDisplayandSocialaswellaspromotionin localonlinenewsplacementsMoCoShow, MoCo360,andARLnow.
Q3Signage
EverEveatBethesdaRow
Bees&TeaatWestpost
ErnestaatBethesdaRow
Q3Email Templates
Events&Activations
Westpost|MakersMarket
7/7,8/2,8/9&9/1
MakersMarketcontinuestodrawtraffictoWestpost.Participating merchantsarereportingrecordsales.Thevarietyandqualitycontinue toimprove.Thisseason,a"surprise&delight"wasaddedtoencourage newreasonstovisitthemarketeachmonth.Favoritesincluded:Pet
Photos,Chalk&BubblesandaCommunityMural.ADJison-sitefor eacheventandhasreceivedgreatfeedback.Theseriesconcludeson October6th.
VillageAtShirlington|SamuelBeckett’sIrish PubattheVillageatShirlington9/21
ThistenantledeventisheavilysupportedbyMarketingand Operations.Thisyear,wegrewthequalityandqualityoftheir craftmarket,ledpermitting(ABC),providedsignage,emailand socialmediamarketingandtheuseofoureventcoordinator. Weatherwasexcellentandcrowdparticipationwasimproved.
SeeInstagramReelHERE
Events&Activations
CongressionalPlaza|FITRowDayofFitness
-
9/28
Over168participantsregisteredforthisevent.Aftertwo consecutiverainouts,theeventwentonasscheduled, ultimatelyasasunnyday.AllFITRowtenantsparticipated. Weprovidedafitnessinfluencerforadditionalexposure.And, newPike&RosetenantSweatHouz.
Wildwood|SummerShop&Sale
9/27-9/29
OurseasonaleventfeaturedFlexAllDay,IndigoOctopus, Irresistibles,SouthMoonUnder,Sarah’sHandmadeIce Cream,SalonNader,VoorthuisOpticians,andmore.Guests wereinvitedtoexplorenewarrivalsandpromotionswhile softgoodmerchantswereencouragedtopromoteendof seasonofferings.
FITRowStudios
CorepowerYoga
HIITHardBoxing
PureBarre
GeorgetownHIIT
OrangeTheoryFitness
SWTHZHOUZ
LookingAhead
Events
● WP:MakersMarket(10/6)
● BROW:ShopfortheCause(10/13,10/28,10/30,11/12
● BROW:TrickorTreat(10/30)
● WP:FallMovieSeries(10/2,10/9)
● WP:IceRink(11/1)
● CP/WW:Photosw/Santa(12/1,12/8,12/15,12/22)
● VAS:LightUpTheVillage(12/5)
● WP:JingleBellRun(12/14)
Media:BethesdaMagazineShoppingColumn,KuraOpening
Fox5GoodDayDC,WashingtonWorkplaceWBJDanB.
SonderSway:HolidayGiftEdit
SocialMedia:Launchednewinfluencerseries
WildwoodWebsiterefresh
MerchantCommunications
1,196 MerchantSubscribers
43.5%
Q3AvgOpenRate
14%increasefromQ2
1,791%increaseYoY*
3.5%
Avg.ClickThroughRate
59%increasefromQ2
92%decreaseYoY
Aspartofour2024strategy,we'reintensifyingcollaborationwithourproperty teamstostayupdated.Ourmarketingteamisnowmoreactiveon-site,rotating bi-weeklybetweenourMarylandandVirginiaproperties.Duringthesevisits, we'reprovidingrequestedsupporttotenants,conductingroundswithalltenants, andverifyingourcontactinformationforeachlocation
July
MerchantEblastCommunication
MarketingInitiativesDeck
August
MerchantEblastCommunication
MarketingInitiativesDeck
September
MerchantEblastCommunication MarketingInitiativesDeck
MarketingOneSheet
LeasingEblasts
395
Mid-AtlanticBrokers
Subscribers 6.7%increasefromQ2
Avg.ClickThroughRate 3%increasefromQ2
July
EblastA-FeaturedanAvailabilityatGovernorPlaza
63%OR,17%CTR
EblastB-FeaturedElMercatOpeningatWestpost 50%OR,15%CTR
August
EblastA-N/A
EblastB-N/A
September
EblastA-FeaturedVAGateway 48%OR,10%CTR
EblastB-FeaturedTheAVE'sNewTenants
48%OR,3%CTR
AugusteditionofSonder/Swayfeaturedanarticletitled“HotDay,CoolNights”themedaround transitioningyourfavoritesweaterfromdaytimecasualtonighttimechic.MerchantsincludedJenni Kayne(BROW),SouthMoonUnder(WW),Target(WP),Anthropologie(BROW),OldNavy(Montrose Crossing).
Laurel Shopping Center
TheSocialMediateamworkedwithastrong teamofinfluencersinQ3.Increasingprofile activitywithcommentsandshares.
Theshoppingcenter’spostsinthelast90 daysreceivedasubstantialnumberoflikes, comments,andshares.Postshavebeenwell receivedbyfollowersandtwo-way engagementhavebeenhigh. Wecontinuetoseekopportunitiestoengage withourtenantsandthecommunityvia events/activationsandlarge-scaleart projectsanduniquepublicrelations opportunities.
Q2Facebookfollowers:3,202
Q2Instagramfollowers:2,525
ClickhereforthefullQ3report.
Collaboratedwith@hypefoodies and@cousinkimtoannounce K-POT’soneyearcelebration.The tworeelsgeneratedatotalof 335k+views,8,716likes,1,165 comments,and1,632shares.
@big_schlims_tastetestspotlighted QuickwayJapaneseHibachiand thereelwasreceivedbythe communitywith21,212views,5 comments,699likesand108 shares.
Office
TheOfficesatPike&Rose
● Websiteupdatestoinclude:
○ New!LeasingActivity
○ Build-To-Suite/Marquee
● PhotoshootwithCORE—interiorsteam
○ Images
TheOfficesatTheVillageAtShirlington
● Relaunchwithnewbrokers
○ Updatedcollateralincludingleasingbrochure, sitesignage,brokereventplanning
● ChamberofCommerceeventhostedbytenant
WashingtonWorkplace
○ Location:TheAnnex
○ ProvidedcookedfromChipCityandAstroBeer
Hallgiftcard
TheOfficesatWestpost
● WelcomegiftforAFAtenant
○ Tobepairedwith“surpriseanddelight”from OriginsCoffee
● Updatedsitephotography
ShopsatPembroke Gardens
CocoWalk
ExecutiveSummary
Portfolio:CocoWalkandShopsatPembrokeGardens
AnchorTenantYoY
(1)Fortotals,sumonlyincludesdatafortenantsthat havereportedatleastonemonthofsalesin2024
(2)Anchortenantsaredeterminedastenantswith squarefootageabove10Kthatarenotrestaurants
KeyInsights
● CocoWalk’sanchortenantCinepolisisup3%from 2023
○ 3socialmediapostsand2emailblastsfeatured CinepolisinQ3
○ CocoWalkhostedanInstagramgiveawaywith CinepolisinQ3
● CocoWalkandShopsatPembrokePineshavesimilar dwelltimeat76.5minforQ3,a3%increasefromQ2.
● DailyvisitstrendhigherFridaythroughSundayatboth CocoWalkandShopsatPembrokeGardens
Q3Overview-Florida
88 Events,Activationsand Pop-Ups
59 PiecesofMediaCoverage
17,411 FLEmailSubscribers
24,349 SocialFollowers
Press&Announcements COCOWALK
TotalArticles
+270%QoQ
622
TotalEngagement +103%QoQ
2.49M
AverageUVM *UniqueVisitorsPer Month
+520%
Totalarticles:Listofonlinemediahostingyourpressrelease
TotalEngagement:Interactionswiththelinksintherelease. UVM:Thesumofuniquedevicesvisitingthispublication'sdomaininamonth.
PressAcrossOurPlatforms
Tomaximizeonpressannouncementsandcreatesynergyinourcampaignsandmessaging,we’veimplemented ghoststoriesonMetaandpressmentionsinournewsletters.
Ghoststoriesactas advertisementsonMeta (Instagram&Facebook),via stories.
Tothecustomer,theselooklike they’vebeenpublishedbythe publication,buttheyarecoming fromCocoWalkandallowusto trackwhointeractswiththese. TheseMetricswillbeavailablein Q4.
Q3OrganicandBoostedSocial
$9,140 Investment
+28.2%QoQ
23,449 TotalFollowers
+3.1QoQ
1,914,612 Impressions
+20.7%QoQ
10,197 SocialEngagements
+8%QoQ .5% EngagementRate -10.5%QoQ
TopOverallPost COCOWALK
Generatedover33,774impressionsand 3,424engagements,achievinga26.75% engagementrate.Partneredwith CinepolisUSA.
Q3SummerMarketingCampaign
Q3CocoWalkSignage
CHOPWindowGraphics
DetLevWindowGraphics
Q3-CocoWalkEmail
15 Merchants
Featured
24% AverageOpenRate -47%QoQ
6,500 CocoWalk Subscribers
1.25% AverageClickRate +68%QoQ
Keytakeaways:Thisnewslettercatereddirectly towards the Summer Solstice had the highest click-throughrateofthequarterwith4.8%,which is237%higherthantherestoftheemailssentthis quarter.Quarter4willcontinuetofocusonevent andtenantspecificemailblasts.
Events&Activations
CocoWalk|FPMovementCollegeRunDaywithUMiami
Wednesday,September18th,2024
● FPMovementcontinuesit’sfitnessseriesintheCocoWalkplazawithweeklyclasses.Thisyear,FPMovement partneredwithlocaluniversitiesacrossthecountrytohostacollegerunday.
● PartnershipswithUniversityofMiami,influencersCamilleFerguson,andRisaRometo
● 346attendees
● 264newemailswereaddedtotheCocoWalkdatabase
● InQ2,weusedalookalikeaudience onMetafromourdatabaseto identifyleadsforrooftop advertisement.
● Werestructuredoutpricingfor smoothercommunicationwithleads
○ $5,000forfourhours
○ $2,500fortwohours
$6,210 Q3InvestmentviaGoogleAds, MetaConversions,andMeta LeadAds
6 Rooftop Tours
LookingAhead
● InQ3,wearenarrowingdownour lookalikeaudience,specificallygeared towardsindustryprofessionalsand eventorganizerswithourdatabase emails
● InQ3,awinetastingontherooftop willbehosted.50%ofattendeeswill paytoattendandtheother50%will beVIPindustryprofessionalsto ensureamixedaudienceofstrong leads.
○ Thiseventhasalreadysoldout in48hoursofbeing announced.
115 Leads acquiredvia MetaLeads
1 Executeddealfor November2024
3 Dealsinprocessof beingexecuted
Press&Announcements PEMBROKE
TotalArticles -8.3%QoQ
542
TotalEngagement +311%QoQ
1.54M AverageUVM *UniqueVisitorsPer Month -22%QoQ
UVM:Thesumofuniquedevicesvisitingthispublication'sdomaininamonth.
Q3OrganicandBoostedSocial
PEMBROKE
28,220 TotalFollowers
TopOverallPost
36,230
DespitethedipinQ2,weremainfocused oncreatingengagingcontentand experiencestoconnectwithour communityanddrivecontinuedinterestin PembrokeGardens.
26 Merchants Featured 10,961 Pembroke Subscribers
28.1% OpenRate -31%%QoQ 1.02% ClickRate -80%QoQ
Keytakeaways:Thisquarter,SPGNewsletter went through a branding refresh that wasn’t solidified until September. With the newly identified layout, we expect open and click throughratestoimproveinQ4.
Q3ShopsatPembrokeGardensSignage
ShopsatPembrokeGardensSignage
Events&Activations
Pembroke|SpendyourFallintheGardens (InstallationinWestPlaza)
● SPGcontinuestocreateuniquephotoopportunities withitsWestPlaza“SpendYourFallintheGardens” activation.
● Thisseasonwetiedthecampaignthroughoutthe propertywithon-sitesignageandtenantevents.
● Influencerrecognitionfromnotableprofilessuchas @Ms.SoFloand@gimme.miami(440kviews,14.5k engagements,and6.4kshares),alongsidenumerous otherinstancesofUser-GeneratedContent(UGC).
Pembroke|PembrokeKIDSXLIME
September21st
● FirstofficialPembrokeKIDSactivationpartnered withLIMEFreshMexicanGrill
● PromotionaleffortsleadbySPGsoldouttheclass viaEventbrite.77%attendanceratewith11tickets soldatthedoor.
● 203%increaseinsalesfromaverageSaturday mornings
● 26newemailsubscribers
● PembrokeKIDSwillcontinuemonthlywitha tenantsponsor.
Appendix
Sonder/Sway
July
MarylandEblast:13%OR|0.4%CTR
VirginiaEblast:12.7%OR|0.3%CTR
PERFECT DMV HIKE TRAILS: Target (WP), Lululemon (BROW), Athleta (CP)
COASTAL SUMMER CAPSULE WARDROBE: Target (WP), DSW (WP), Madewell (BROW),
GYM TO FARM TO TABLE: Pike District’s Pop-Up Park (PR), Onelife (PR), Pike Central Farm Market (PR)
OH-EM-GODDESS: Anthropologie (BROW), Lenscrafters (BR), Warby Parker (AR), World Market (FP), Gap (PR), South Moon Under (WW), Jenni Kayne (BROW), Indigo Octopus (SS)
CUE THE HUE: Ulta (CP), T.J Maxx (FED), Target (MCX),Busboys and Poets (VAS)
DESTINATION | IMAGINATION: LOFT (AR), Target, (WP), TJ Maxx (FED), Lane Bryant (KTC), J. McLaughlin (BR)
August
MarylandEblast:11.4%OR|0.3%CTR
BEACH DAY ESSENTIALS: Target (WP), Ulta (CP), J. Crew
Factory (WL), Barnes and Noble (CP), Trader Joes (FED), World Market (FP)
FRESH CATCH: Kusshi Sushi (WP), World Market (FP), Bethesda Bagels (BR), Fish Taco (WW), Julii (PR), ON THE NOSE: Anine Bing (BR), Sephora (Ar), Marshalls (Laurel), Bluemercury (BR), Gap (PR)
HOT DAYS, COOL NIGHTS: Jenni Kayne (BROW), Old Navy (MC), Reformation (BROW), Anine Bing (BR), South Moon Under (WW), Madewell (BR)
September
MarylandEblast:12.6%OR|0.3%CTR
FALL FASHION TRENDS :Veronica Beard (BR), Anine Bing (BR), Anthropologie (BROW), Madewell (BR), Sassanova (BR), Reformation (BROW), Evoluxxy (PR)
DECORATING YOUR FIRST POST-COLLEGE
APARTMENT: Barnes & Noble (CP), West Elm (PR), TJ Maxx (FED), Bluemercury (BR)
AN ACTIVE DAY AT BETHESDA: PLANTA (BR), Quartermaine Coffee Roasters (BR), Vuori (BR), Lululemon (BR), Jenni’s (BR)
COFFEE BAR ESSENTIALS: Williams-Sonoma (BR), Anthropologie (BROW), target (WP)
BethesdaRow
Events&Activations
WilliamsSonomaIceCreamSundays(7/7)
MadewellAdornedTempleJewelryPopUp(7/5)
SaltLine1-YearBirthdayCelebration(7/11)
WilliamsSonomaGiftRegistryEvent(7/13)
ReformationInStorePopUp(7/12&13)
LincolnBethesdaShowcase(7/12-7/14)
VeronicaBeard1YearB-dayCelebration(7/17)
Dolcezza21stB-DayCelebration(7/21)
VeronicaBeardDenimDrop(8/1-8/4)
HelloKittyTuck(8/10)
WomensKravMagaSelfDefense&AwarenessWorkshop(8/11)
Jeni'sIceCreamPB&JParfaitFlavorLaunch(8/22)
VuoriOutdoorClassxbarre3(8/24)
BethesdaRowArtsFrestival(9/7)
Heydayannualrenewalprogram(9/9-9/30)
Luke'sLobsterNationalLobsterDay(9/25)
Levainlimitedrunblackandwhitecookiefornationalblackandwhite cookieday(9/14)
SocialNumbers
InstagramFollowers:7,634
FacebookLikes:6,700
FacebookRating:4.6
Openings Raku Re-opened Ernesta
Eblast(Subscribers:8,844)
JulyA(7/1&7/3)
● Ft.WarbyParker,Bluemercury,Faherty,SerenaandLily,UBK Apartments,andSpotify
● 0.5%CTR|44.5%OR
JulyB(7/16&7/18)
● Ft.Equinox,JoeandtheJuice,Vuori,PokeDojo,ShoptheCause,and Spotify
● 0.5%CTR|37.1%OR AugustA(8/5&8/7)
● Ft.PaperSource,Nike,Lenscrafters,Levains,andSpotify
● 0.5%CTR|34.7%OR
AugustB(8/20&8/22)
● Ft.FishTaco,SpanishDiner,Maman,Hawkera,andSpotify
● 0.7%CTR|41.3%OR
SeptemberA(9/6,9/9)
● Ft.BethesdaRowArtsFestival,RoostersMenaGrooming,HeyDay, Dolcezza’s,andSpotify
● 0.8%CTR|39.7%OR
SeptemberB(9/12&9/14)
● Ft.UrbanCountry,FarrowandBall,TheShadeStore,Ernesta,and Spotify
● 0.5%CTR|38.6%OR
CongressionalPlaza
Events&Activations
Barnes&NobleAuthorSigningwithHarryMilman(7/13)
Noodles&CoMacapalooza(7/14)
NationalTequilaDayatTacoBamba(7/24)
TacoBamba-BambaBarCrawl(9/4,9/11,9/18,9/25)*9/4
specialtycocktailandsouvenircupavailableatthislocation* DayofFitness(9/28)
SocialNumbers
InstagramFollowers:1,199
FacebookLikes:3,700
FacebookRating:4.2
Openings
Eblast(Subscribers:13,412)
JulyA(7/1&7/3)
● Ft.J.CrewFactory,Haagen-Dazs,Chico’s,TacoBamba,and Spotify
● 0.3%CTR|30.4%OR
AugustA(8/15&8/7)
● Ft.Matchbox,SmoothieKing,NoodlesandCompany, BananaLeavesCafe,andSpotify
● 0.6%CTR|34.1%OR
SeptemberA(9/7&9/10)
● Ft.HairCuttery,ShoeFly,TheContainerStore,Barnesand Noble,andSpotify
● 0.2%CTR|35.8%OR
FallFitDay(9/19&9/20)
● Ft.CorePowerYoga,PureBarre,GeorgetownHill
ElementarySchool,OrangeTheoryFitness,andHIITHard Boxing
● 0.8%CTR|34.9%OR FitRow(9/27)
● Ft.CorePowerYoga,PureBarre,GeorgetownHill
ElementarySchool,OrangeTheoryFitness,andHIITHard Boxing
● 0.4%CTR|25.6%OR
Pike&Rose
Events&Activations
SurLaTableTeens3-DaySummerSeries:WorldBakes(7/1-7/3)
FourthofJulyDiningatSummerHouse(7/4)
PinstripesKidsClub:KidsMusician(7/6)
FogodeChaoDry-Aged&BourbonEvent(7/18)
CharcuterieSocialatPallasResidences(7/20)
SummerHouseRoseSoiree(7/23)
Sports&SocialNationalTequilaDay(7/24)
BarkSocialSummerNightMarket(7/26)
PinstripesKidsClub:CookieDecoration(8/3)
FogodeChaoCaymusVineyardsWineDinner(8/15)
BarkSocialSummerBeachPartyComedyShow(8/22)
SurLaTableKids5-DaySummerSeries:Bakeshop(8/5-8/9)
SurLaTableTeens5-DaySummerSeries:AdvancedBaking(8/5-8/9)
SurLaTableKids5-DaySummerSeries:Baking101(8/19-8/23)
SummerHouseLaborDayDining(9/2)
LawEnforcementTorchRun(9/6)
BarkSocialLiveMusicw/HandPaintedSwingers(9/6)
FogodeChaoNationalCaipirinhaDay(9/12)
Owen'sTavernCushwaKolschFest(9/14)
BarkSocialThirdThursdayDJparty(9/19)
BarkSocialxLaila'sLegacyAdoptionEvent(9/21)
OneLifeFitnessDoggyNoses&YogaPoses(9/28)
BarkSocialTriviaTuesdays
HelloBettyLiveMusicFridays&Saturdays
PikeCentralFarmMarket
SurLaTableCookingClasses
HelloBettyLiveMusicFridays&Saturdays
StarbucksNewIcedEnergyDrinks
SurLaTableCookingClasses
PikeCentralFarmMarket
Eblast(Subscribers:40,016)
JulyA(7/2&7/4)
● Ft.JINYARamenBar,Caruso’sGrocery,Julli’s,Pike CentralMarket,andSpotify
● 0.7%CTR,34.1%OR
JulyB(7/17&7/19)
● Ft.SummerHouse,Gap,Bluemercury,WarbyParker, andSpotify
● 0.4%CTR|33%OR
AugustA(7/31&8/7)
● Ft.REI,L.L.Bean,Uniqlo,Sports&Social,Pinstripes, andSpotify
● 0.4%CTR|32.7%OR
AugustB(8/21&8/23)
● Ft.Evoluxxy’s,Drybar,MirageNails,VisionWorks,and Spotify
● 0.3%CTR|37.1%OR
SeptemberA (8/30&9/11)
SocialNumbers
InstagramFollowers:14,400
FacebookLikes:13,000
FacebookRating:3.6
Openings
● Ft.Melina’s,HelloBetty,PikeCentralFarmersMarket, CityPerch,Piketoberfest,andSpotify
● 0.5%CTR|37.9%OR
SeptemberB (9/18&9/20)
● Ft.WestElm,SurLaTable,Scout&Molly’s, Piketoberfest,andSpotify
● 0.8%CTR|37%OR PIKEtoberfest(9/27)
● Ft.PIKEtoberfest
Wildwood
Events&Activations
FlexAllDayxBronzedBeautyBarPopUp(7/7)
FlexAllDayCollegeShoppingWeek-20%OffwithID(8/5-8/9)
IndigoOctopusSidewalkSale(8/14-8/18)
Shop&Sale(9/27-9/29)
IndigoOctopusFreshFridays-NewArrivalsEveryFriday
SouthMoonUnder-NewCharmShopatalllocations
SocialNumbers
InstagramFollowers:1,213
FacebookLikes:1,200
FacebookRating:3.6
Openings
Eblast(Subscribers:4,009)
JulyA(6/28&7/2)
● Ft.Balducci’s,Sarah’sHandmadeIcecream,SouthMoonUnder, PiccoliPiatti,andspotify
● 0.7%CTR|42.1%OR
AugustA(8/6&8/8)
● Ft.Chopt,FishTaco,Rakugaki,FlowerChild,andSpotify
● 0.4%CTR|36.7%OR
SeptemberA(8/30&9/9)
● Ft.WildwoodManorBarbershop,BethesdaBagels,Voorthuis Opticians,Joe&TheJuice,andSpotify
● 0.6%CTR|42%OR
FallShopandSale(9/27)
● Ft.FallShopandSale
● 0.8%CTR|31.2%OR
VillageatShirlington
Events&Activations
DonutDecoratingatAstroBeerHall(7/4)
Art&SipatPalette22:BeachDays(7/8)
Busboys&PoetsCurly'sRockinComedyShow(7/17)
Busboys&Poets5thMondayOpenMicNight(7/29)
KogaionAcademyGrandExpansionCelebration(7/27)
SignatureTheatre:Summertime:AwaSalSeckSingsLadiesofJazz(7/23-8/4)
NationalTequilaDayatTacoBamba(7/24)
Palette22KidsArt&Sip(8/7)
SignatureTheatre:SoftPower(8/6-9/15)
Curly'sRockin'ComedyShowatBusboys(8/21)
KaraokeNightatAstro-everSaturday9PM
Palette22LaborDaybottomlessBrunch11am-3pm(9/2)
TacoBamba-BambaBarCrawl(9/4,9/11,9/18,9/25)*9/25specialtycocktail
andsouvenircupavailableatthislocation*
Palette22Art&SipPetPortraits(9/9)
SamuelBeckett'sWhiskey&CigarNight(9/12)
SamuelBeckett'sCelticFestival(9/21)
Eblast(Subscribers:9,004)
JulyB(7/16&7/18)
● Ft:Busboys&Poets,SignatureTheatre,Palette22,Samuel Becketts,andSpotify
● 0.7%CTR|40.1%OR
SpringEvents(4/24&4/26)
● Ft:AstroBeerHall,Guapos
● 0.8%CTR|39.4%OR
MayA(5/15&5/17)
● Ft:Palette22,SignatureTheater,SamuelBecketts,Stellina
● 0.7%CTR|35.8%OR
SpringFling(1/24&1/26)
● 1.1%CTR|42.7%OR
MayB(5/29&5/31)
● Ft:Jeni’sIceCream,CVS,DiamentJewelry,MassageForever
● 0.6%CTR|38.7%OR
JuneB(6/17&6/19)
● Ft:OurMomEugenia,Ichiban,Carlyle,Dudley’s
● 0.3%CTR|37.1%OR SocialNumbers
InstagramFollowers:6,439 FacebookLikes:9,600
Westpost
Events&Activations
MakersMarketfeaturingMiniGolf(7/7)
RoadRunnerSportsxWeGottaRun-Fire&EMSGroupRun(7/20)
NighthawkBreweryLordOfTheRingsTrivia(7/21)
WestpostMedalMadness(7/26,8/2,8/9)
SurLaTableTeens3-DaySummerSeries:WorldBakes(7/1-7/3)
SurLaTableKids3-DaySummerSeries:GlobalFlavors(7/1-7/3)
SurLaTableTeens5-DaySummerSeries:AdventurousRecipes(7/22-7/26)
MedalMadness(8/2,8/9)
HokkaidoBeerTastingatKushiSushi(8/9)
HelloKittyCafeTruck(8/3)
MakersMarket(8/4)
SurLaTableKids5-DaySummerSeries:Bakeshop(8/5-8/9)
SurLaTableTeens5-DaySummerSeries:AdvancedBaking(8/5-8/9)
SurLaTableKids5-DaySummerSeries:GlobalFlavors(8/12-8/16)
SurLaTableKids5-DaySummerSeries:Baking101(8/19-8/23)
NighthawkBreweryTriviaTuesdays
NighthawkBreweryMusicBingoThursdays
SurLaTableCookingClasses
MakersMarket(9/1)
WestpostFallMovieSeries(9/18,9/25)
SurLaTableCookingClasses
SocialNumbers
InstagramFollowers:3,081
FacebookLikes:6,700
FacebookRating:4.3
Eblast(Subscribers:29,562)
JulyA(6/28&7/2)
● Ft.Ulta,RestoreHyperWellness,LOFT,ClubPilates,Spotify
● 0.1%CTR|27.3%OR MakersMarket(7/5)
● 0.2%CTR|22.2%OR MedalMadness (7/12&7/17)
● 0.2%CTR|41%OR MakersMarket(7/10&7/12)
● 0.3%CTR|25.3%OR
JulyB(7/17&7/19)
● Ft.RoadRunnerSports,F45,TJMaxx,Spotify
● 0.1%CTR|33.5%OR
MedalMadness (7/19) 0.1%CTR|23.8%OR AugustA(8/7&8/9))
● Ft.LebaneseTaverna,ZenBistro,SaigonSaigon,KushiSushi, Spotify
● 0.1%CTR|25.3%OR
AugustB(8/9&8/21)
● Ft.Target,DSW,GreatClips,MetropolitanNailBar,Spotify
● 0.1%CTR|27.6%OR SeptemberA(9/8&9/11)
● Ft.F45,ClubPilates,PlanetFitness,RestoreHyperWellness, Spotify
● 0.2%CTR|30.4%OR
FallMovieNightSeries(9/12&9/16)
● 0.3%CTR|32.8%OR SeptemberB(9/16&9/19)
● HangryJoes,BasicBurger,Bun’dUp,Spotify
● 0.2%CTR|29.2OR
CocoWalk
Events&Activations
FPMovement:
July13RunDayw/NicoleLinn
July18CollegeRunDay
July20RobinDiamond
July21MimiGhandour
July28JessicaFisher
August3RunDayw/NicoleLinn
August10MimiGhandour
August18JessicaFisher
August24RobinDiamond
August31LucieFaucherr
September7RunDayw/NicoleLinn
September15JessicaFisher
September18CollegeRunDay
September21MimiGhandour
September28RobinDiamond
July28thYouFitHIIT&Fit
August25thYouFitHIIT&FIt
August23rdDaystoShine
SocialNumbers
InstagramFollowers:13,134
FacebookLikes:10k
FacebookRating:4.2
E-blasts(EmailSubscribers:6,500|8,020total
contacts|3weekcadence)
● Summer Solstice Post Newsletter 6/26
○ Featuring: Eva, Spotify playlist, The Oyster Bar
○ 4.8 % CTR | 28.8% OR
● July Newsletter 7/14
○ Featuring: Sushi Garage, The Oyster Bar, Salt & Straw, Edite Mode, Gas Bijoux
○ 0.6% CTR | 29.1% OR
● Resend July Newsletter 7/17
○ Featuring: Sushi Garage, The Oyster Bar, Salt & Straw, Edite Mode, Gas Bijoux
○ 0.1% CTR | 20.0% OR
● August A Newsletter 7/31
○ Featuring: Cinepolis, The Oyster Bar, FP Movement, El Bagel, Planta
○ 2.5% CTR | 28.8% OR
● Resend August A Newsletter 8/1
○ Featuring: Cinepolis, The Oyster Bar, FP Movement, El Bagel, Planta
○ 0.2% CTR | 20.9% OR
● August B Newsletter 8/23
○ Featuring: FP Movement, YouFit, School of Rock
○ 1.0% CTR | 25.1% OR
● Resend August B Newsletter 8/26
○ Featuring: FP Movement, YouFit, School of Rock
○ 0.3% CTR | 19.8% OR
PembrokeGardens
Events&Activations
● FarmersMarket-EverySunday
● WellnessSundaysXNike-TheThirdSundayofEvery Month
● PembrokeKIDSXLIME-September21st
● FlamencoNightsCasaEspana-EveryThursday
● BacktoSchoolBashAugust8th
● Havana1957CarShow
SocialNumbers
InstagramFollowers:10,600
FacebookLikes:16K
FacebookRating:4.6
E-blasts(subscribers:10,961|Bi-MonthlyCadence)
● July A Newsletter 7/13
○ Featuring: Lady Baker, Gelosia, Haagen Daz, Lime, Book Edit Giveaway on IG, Wellness Sunday, Farmer’s Market, Pandora, Sephora, Brimstone, Sirocco, Casa Espana
○ 0.8 % CTR | 31.3% OR
● Resend July A Newsletter 7/17
○ Featuring: Lady Baker, Gelosia, Haagen Daz, Lime, Book Edit Giveaway on IG, Wellness Sunday, Farmer’s Market, Pandora, Sephora, Brimstone, Sirocco, Casa Espana
○ 0.4 % CTR | 15.5% OR
● July B Newsletter 7/25
○ Featuring: Farmer’s Market, Thurs. Nights at the Gardens featuring Havana 1957, Level TwentyNine, Unit B, Casa Espana. Belly dancing nights at Sirocco. The Pub, Wellness Sundays, Brimstone
○ 0.6% CTR | 22.3% OR
● Back to School Bash x Nike x YMCA
○ Featuring: Event details
○ 0.4% CTR | 30.3% OR
● August A Newsletter 8/15
○ Featuring: Old Navy, Carter’s, Sephora, Agave, Brio, Wellness Sunday, Color your summer kites, Pembroke Kids Lime event
○ 0.5% CTR | 29.4% OR
● Resend August A Newsletter 8/20
○ Featuring: Old Navy, Carter’s, Sephora, Agave, Brio, Wellness Sunday, Color your summer kites, Pembroke Kids Lime event
○ 1.0% CTR | 73.1% OR
● August B Newsletter 9/3
○ Featuring: Venetian, MeSpa, Sirocco, Village Tavern, Agave, Casa Espana, Banana Republic, Chico’s, Pembroke Kids Lime event
○ 0.4% CTR | 24.0% OR
● September A Newsletter 9/18
○ Featuring: Autumn lanterns, Brimstone, Brio. NFL Sundays press hit featuring Level TwentyNine, The Pub, Agave, Brass Tap. Havana 1957, Pembroke Kids Lime event
○ 0.4% CTR | 22.0% OR