DC Metro September 2022 Marketing Initiatives

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September 2022 FALL CAMPAIGN PREVIEW BEST OF ARLINGTON & BEST OF BETHESDA 2023 SURVEY SONDER/SWAY HOLIDAY GIFT GUIDE UPCOMING FALL EVENTS ● SUMMER MOVIE SERIES x BUN’D UP - WESTPOST - 8/24 ● NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 8/27 ● SUMMER MOVIE SERIES x BASIC BURGER - WESTPOST - 8/31 ● FIRST FRIDAY - ROCKVILLE TOWN SQUARE - 9/2 ● SUMMER MOVIE SERIES x NIGHTHAWK BREWERY & PIZZERIA - WESTPOST - 9/7 ● FALL EQUINOX PICNIC - PIKE & ROSE & WESTPOST - 9/22 ● FALL SHOP & SALE - CONGRESSIONAL PLAZA & WILDWOOD - 9/23-9/25 ● NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 9/23 ● SAM BECKETT’S CELTIC FESTIVAL - VILLAGE AT SHIRLINGTON - 9/24 ● MATTIE & EDDIES OYSTER FESTIVAL - WESTPOST - 9/24 ● PIKETOBERFEST - PIKE & ROSE - 10/2 ● LUCKY DANGER NIGHT MARKET - WESTPOST - 10/7 ● BETHESDA ROW ARTS FESTIVAL - BETHESDA ROW - 10/8-10/9 ● NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 10/8

Campaign Sneak

Fall Peek

The Fall edition of the “Everything You Want” campaign launches on-site on September 6th. Take a peek at the campaign below. The campaign is a yearly initiative focused around having everything you want - from a fresh new wardrobe, to a must-try new restaurant, and all the wants in between.

Best of Arlington 2023 Survey Arlington Magazine recently released the categories for their Best of Arlington 2023 readers survey! Please see the lineup here. The winners and top vote-getters will be featured in the January/February 2023 Best of Arlington issue. Voting begins Aug. 8! The survey closes Sept. 9. There is a Marketing Kit to help you get out the vote. You can use it to encourage your customers and contacts to support you in the survey. If you have any questions or suggestions for next year's survey, please contact Arlington Magazine at questions@arlingtonmagazine.com.

Best of Bethesda Voting for Bethesda Magazine's Best of Bethesda Readers' Poll will kick off on August 15th! The winners and top vote getters of the Best of Bethesda Readers’ Poll will be featured in the January/February 2023 Best of Bethesda issue. Use the resources below to encourage your community to vote for you! ● Marketing Kit and Category List ● Download the digital “Vote For US” icon ● Printable “Vote for Us” icon ● Voting URL

sonder/sway gift edit

We’re excited to bring back our sonder/sway holiday gift edit for the 2022 season! Now in its third year in a row, the past gift guides collectively featured over 100 merchants and more than 200 products. Click to view the 2020 and 2021 holiday guides.

● Rings! - Rings are trending for 2023. Send us your featured ring jewelry.

● Let’s Send a Note! - Stationery and other writing products.

This season, we're featuring products from our retailers in the following categories, including:

● House Plant Love - House plants, pots, vases, and gardening accessories.

● New Year’s Ready - Outfits and accessories to ring in the new year in style. Among others. If you would like to include a product to be featured, please provide us with the product description by Friday, September 16th with the following details:

● Product price & description

● Friendsgiving - Items to host the perfect Friendsgiving.

● Hi-Res image of your product. Please do not provide an image with text or copy.

● Home Office Revamp - Products to spice up your home office.

● Link to where this product can be purchased This gift guide will go out to our e-blast audience of over 58,000 subscribers and will feature local influencers who will promote via their respective channels. Printed copies will be distributed amongst our merchants, residential buildings, and leasing teams.

● Clean Beauty - Salon, beauty, and make up products made from natural ingredients and no harsh chemicals.

Please note, due to space restrictions, all submissions may not be included. Please reach out with any questions. Email your submissions to DCmetromarketing@federalrealty.com.

Upcoming Events Nighthawk & Banditos Concerts On The Plaza Series | Westpost August 27th, September 23rd, & October 8th Get ready to rock! Nighthawk Brewery & Pizza and Bandito’s Tacos & Tequila are teaming up to bring a live concert series to the Westpost plaza. Save the date and invite others to come to the concert series - Event Link. Summer Movie Series| Westpost August 24th, 31st & September 7th Grab your popcorn and blanket and get ready for Westpost’s Summer Movie Series. The movies are free to attend on the plaza and will be hosted by a select tenant each showing. Click the Event Link here and view the showtimes below: 8/24 - Bun’d Up presents Crazy Rich Asians 8/31 - Basic Burger presents Sandlot 9/7 - Nighthawk Brewery & Pizza presents Step Brothers

Upcoming Events First Fridays| Rockville Town Square September 2 FIRST FRIDAYS is a monthly activation of the town square and it’s businesses. First Fridays kicks off at 5:30pm with live music on the square beginning at 6pm. In addition to First Fridays, regularly scheduled concerts will take place each Friday. Visit the Facebook Event for more info. Fall Equinox Picnic| Pike & Rose & Westpost September 22 The Fall Equinox brings with it a change in seasons. Come enjoy a light harvest of food and cocktails with friends and neighbors. The ticketed picnic will include a 3-course tasting and welcome cocktail. Please check your email for an invite to participate, or reach out with inquiries on how you might participate. Pike & Rose Eventbrite link Westpost Eventbrite link

Upcoming Events Fall Shop & Sale| Wildwood & Congressional Plaza September 23rd - 25th New seasons mean new reasons to shop. Shop & Sale creates an opportunity for retail merchants to highlight both new and in-season products at full price, as well as end-of-season sale items. We encourage racks/tables outside, and doors open where possible. Restaurants are encouraged to promote new seasonal menu and drinks. Sam Becketts Celtic Festival| Village at Shirlington September 24th Get your kilts ironed and your drinking boots on and let's get ready to party like you have never partied before. Campbell Avenue shuts down with live music, dancers, pipers, food & drink! Free admission to this Savefestival.the date and learn more in the Facebook Event here.

Mattie & Eddies Oyster Festival| Westpost

Upcoming Events

| Pike & Rose

September 24th The 2nd Annual festival to celebrate the Arthur Guinness’ birthday is coming to the plaza and will feature traditional Irish music and dance, games , oyster shucking, cake cutting, and more. The event will be sponsored by Guinness Beer.

Merchant Participation

October 2nd PIKEtoberfest is back! North Bethesda’s premier fall festival returns with fan-favorite attractions and new experiences for all to enjoy. Grand Park Ave and Rose Ave will be closed for the event. If you are interested in participating by popping-up on the street, reply to the form below. Form

PIKEtoberfest

Eventbrite Page

Upcoming Events

Night Market| Westpost October 7th Tim Ma and Lucky Danger will transform the plaza into a Night Market with Asian cuisine, a live DJ, and carnival games from 8-11 PM. The event will benefit Chefs Stopping AAPI Hate. Learn more about the organization’s efforts in social causes and their mission by visiting their website.

October 8th - 9th The 24th Bethesda Row Arts Festival, is host to over 180 artists from around the country. The artists will showcase their incredible works of painting, drawing, jewelry, photography, sculpture, fabric, glass, ceramics, and other mediums. Visit the official Bethesda Row Arts Website for more information.

Bethesda Row Arts Festival| Bethesda Row

Thank You.

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