DC Metro September Marketing Initiatives

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SEPTEMBER

FALL CAMPAIGN

TRICK OR TREAT EVENTS

BEST OF ARLINGTON SURVEY / BEST OF BETHESDA

● BARK SOCIAL TYE DYE PARTY - PIKE & ROSE - 8/27

● HELLO BETTY DRAG BRUNCH - PIKE & ROSE - 8/27 & 9/24

● MAKERS MARKET - WESTPOST - 9/3 & 10/1

● CUSTOM INK RIBBON CUTTING CEREMONY - CONGRESSIONAL PLAZA - 9/14

● MATTIE & EDDIE’S HALFWAY TO ST. PATRICK’S DAY - WESTPOST - 9/17

● FALL MOVIES ON THE PLAZA - WESTPOST - 9/20, 9/27, 10/4 & 10/11

● FITROW DAY OF FITNESS - CONGRESSIONAL PLAZA - 9/23

● NIGHTHAWK BREWERY OKTOBERFEST - WESTPOST - 9/23

● FALL SHOP & SALE - WILDWOOD - 9/29 - 10/1

● SAMUEL BECKETT’S CELTIC FESTIVAL - VILLAGE AT SHIRLINGTON - 9/30

● PIKETOBERFEST - PIKE & ROSE - 10/1

● MATTIE & EDDIE’S OYSTER FESTIVAL - WESTPOST - 10/7

● BETHESDA ROW FINE ARTS FESTIVAL - BETHESDA ROW - 10/14 & 10/15

● ADDITIONAL EVENTS

FALL CAMPAIGN

The Fall edition of the “Dedicated To Delight” campaign is live on our properties and digitally. The campaign is broad reaching across multiple channels with the goal of driving brand awareness and foot traffic to the properties. Catch the new signage and assets on-site starting Labor Day. Digital assets are displayed across Google, Facebook, and Instagram reaching thousands of users each month. There’s also a new seasonal playlist you can tune into by following SONDER/SWAY on Spotify.

Fall Campaign Colors

#D97727

#823100

Print
Digital

Trick Or Treat

If you would like to participate, please fill out the short participation survey below. In order to host these events, we require a majority participation from our tenants at each neighborhood.

The local communities look forward to these events each year and offer you a great opportunity for brand exposure. By participating, you agree to provide your own candy/treats/giveaways and provide your goodies in an accessible area (outside of store or near front of store). We also encourage you to offer bounce-back coupons and offers.

● Bethesda Row: Wednesday 10/25 from 5-8 pm

● Village at Shirlington: 10/28 from 10:30 am - 12:30 pm

● Pike & Rose: Sunday 10/29 from 10 am - Noon

2023 Trick-Or-Treat Participation Survey

Best of Survey 2024

Each year, Arlington Magazine and Moco 360 release their Best of Surveys for Arlington and Bethesda businesses. Each recently released their categories and voting is now open. Get the word out and engage your network to take home the honor of “Best Of”.

Arlington Magazine

Voting closes September 8th. Browse this year’s categories here. Download Arlington's marketing kit to help get out the vote and encourage your community to support you in the survey.

Moco 360

Voting closes September 12th. Browse this year's categories here. Download Bethesda's marketing kit to help get out the vote and encourage your community to support you in the survey.

Upcoming Events

BARK SOCIAL TYE DYE PARTY – PIKE & ROSE – 8/27

From 11 am - 12:30 pm. Come make your next favorite t-shirt and dog bandana at Bark Social’s Tye Dye party. Purchase your tickets with all the materials you’ll need for a fun day with your pup.

HELLO BETTY DRAG BRUNCH - PIKE & ROSE - 8/27 & 9/24

From 10 am - 3 pm. Absolutely Dragulous is at Hello Betty the fourth Sunday of every month for the hottest drag brunch in North Bethesda. Don’t miss out on high-energy performances paired with tasty brunch dishes.

MAKERS MARKET – WESTPOST – 9/3 & 10/1

From 12 - 5 pm. The open-air market is hosted on the Westpost plaza during the first Sunday of the month through October. 20-plus vendors will takeover the courtyard area to showcase their unique and handmade goods.

MATTIE & EDDIES HALFWAY TO ST. PATRICK’S DAY – WESTPOST – 9/17

Embrace the Irish spirit at Mattie & Eddie's Irish Pub for our Halfway to St. Patrick's Day Party! Enjoy live Irish music, captivating Irish dancers, and bagpipes. Indulge in Irish culinary delights and specially crafted drinks.

Upcoming Events

FALL MOVIES ON THE PLAZA - WESTPOST - 9/20, 9/27, 10/4, & 10/11

From 7:30 - 10 pm. There’s no better time to enjoy a movie outdoors than during the Fall Movies On The Plaza series. For a four-week run on Wednesday nights the plaza turns into a cinema hosting featured films from our partnering tenants.

FITROW DAY OF FITNESS - CONGRESSIONAL PLAZA - 9/23

From 9 am - 3 pm. Break a sweat during one of the 6 outdoors classes from FITRow’s three feature studios and participating influencers and business. Afterwards, cool down with drinks and bites from Taco Bamba and shop sale specials from Athleta, Custom Ink, and more.

NIGHTHAWK BREWERY OKTOBERFEST - WESTPOST - 9/23

Raise a stein to the season’s harvest at Nighthawk’s Oktoberfest. Grab new seasonal and signature brews made right at Westpost and take in the changing of the season with friends and family - there’ll be activities for all.

FALL SHOP & SALE - WILDWOOD - 9/29 - 10/1

New seasons mean new reasons to shop. Highlight your new and in-season products as well as end-of-season sale items. We encourage racks/tables outside and doors open where possible. Restaurants are encouraged to promote new seasonal menu and drinks.

Upcoming Events

SAMUEL BECKETT’S CELTIC FESTIVAL - VILLAGE AT SHIRLINGTON - 9/30

From 12 - 7 pm. Get your kilts ironed, drinking boots on and get ready to party like you have never partied before. The annual festival will host a makers market on Campbell Ave, music, dancers, and more!

PIKETOBERFEST - PIKE & ROSE - 10/1

From 12 - 4 pm. North Bethesda’s premier fall festival returns for its eighth year of fun, food, and festivities. Join your neighbors in celebrating a tradition at Pike & Rose. Fill out the merchant participation form to let us know your plans.

MATTIE & EDDIE’S OYSTER FESTIVAL - WESTPOST - 10/7

Get ready for a shucking good time at Mattie & Eddie's Oyster Festival on. Join them for a sensational celebration of oceanic delights, featuring live music, an indulgent Oyster Raw bar, and an array of tantalizing drink and food specials.

BETHESDA ROW FINE ARTS FESTIVAL - BETHESDA ROW - 10/14 & 10/15

See leading artists nationwide turn Bethesda Row into an outdoor art gallery, featuring juried fine arts and fine crafts. “Art Fair Sourcebook” has recognized the Bethesda Row Arts Festival (BRAF) as one of the top 30 Fine Art Shows in the United States, attracting more than 25,000 art patrons over the two-day event.

Additional Events

FOXTROT SUMMER FRIDAYS - BETHESDA ROW

Giveaways, new products, BOGO and more every Friday during the summer. Plus $5 pours on wine and beer on Thursday 4-8 PM through labor day.

MAMAN STUDENT HAPPY HOUR - BETHESDA ROW

Weekdays 2-5 pm only. Students enjoy 20% off their food and beverage order.

THE SILL HAPPY HOUR SIP N’ SHOP – BETHESDA ROW

From 2 - 7 PM on Friday 8/25. Receive an exclusive 10% off your purchase, enjoy complimentary drinks, and free potting services.

SHOEFLY SIDEWALK SALE – CONGRESSIONAL PLAZA

On 8/24 through 8/26. Grab your new favorite pair of sneakers during the weekend sale event.

CUSTOM INK RIBBON CUTTING CEREMONY - CONGRESSIONAL PLAZA - 9/14

At 2 pm. Join the Custom Ink team and the Greater Rockville Chamber Of Commerce for a ribbon cutting ceremony as they re-introduce themselves to the local community. RSVP to congressionalplaza@customink.com.

BARK SOCIAL MOVIE MONDAYS & TRIVIA TUESDAYS - PIKE & ROSE

Enjoy movies on Monday From 8-10 PM and trivia on Tuesdays From 7- 9 PM.

SOUNDWAVE THURSDAYS, DJ FRIDAYS AND SONG FILLED SATURDAYS AT HELLO BETTY - PIKE & ROSE

From 6 - 9 PM. Every Thursday, Friday, and Saturday at the Boat Bar during summer.

Additional Events

PIKE CENTRAL FARM MARKET - PIKE & ROSE

From 9 AM - 1:30 PM. Fresh produce from local farms every Saturday in the parking lot next to Bark Social.

DOGMA PUPPY TRICK OR TREAT - THE VILLAGE AT SHIRLINGTON

From 12 - 2 PM on 10/29. Join Dogma in welcoming our four-legged friends to the neighborhood for an afternoon of treats.

OPEN MIC NIGHT MONDAYS AT BUSBOY & POETS - THE VILLAGE AT SHIRLINGTON

From 8 - 10 PM. Hear from vast array of professional spoken word performers, open mic rookies, musicians and more.

SIGNATURE THEATER’S “KING OF THE YEES” - THE VILLAGE AT SHIRLINGTON

Running from 9/12 - 10/22. Get your tickets for this semi-autobiographical comedy about community, culture and the connection between fathers and daughters.

TRIVIA NIGHT AT SAMUEL BECKETT’S - THE VILLAGE AT SHIRLINGTON

Starts at 7 PM on Tuesday nights. Hosted by Trivia Kings.

CHARITY BINGO AT NIGHTHAWK BREWERY & PIZZA - WESTPOST

From 7- 9 PM every Monday night. Organized by Eye Of The Heart to benefit local charities and communities.

Thank You.

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