Winter 2021 WINTER B MARKETING CAMPAIGN SIP & STROLL PROGRAM SOCIAL DISTANCING SIGNAGE THE PICK-UP
Marketing Campaign The second half of our Winter B campaign, “Take home some happy�, will launch January 4th at: Bethesda Row, Wildwood, Pike & Rose, Rockville Town Square, Congressional Plaza, The Village at Shirlington, Pentagon Row and Laurel Shopping Center. Take a look at the new campaign look & feel below.
Property Signage
Web graphics
Paid Ads
Activations- Spreading Gratitude
This fall, the Spreading Gratitude campaign encouraged our communities to nominate someone who deserves a big thank-you for a little act of kindness. Nominators were encouraged to share a friend’s story, and that person could win a $250 gift card from us. We had over 200 nominations and have selected 14 winners in the DMV. Their stories were featured on property signage (examples below) and through social media as part of our Take joy in it all. campaign this winter.
Fall Spreading Gratitude contest signage
Sip & Stroll The Village at Shirlington and Pentagon Row have launched Sip & Stroll, a program where customers can take their favorite beverages to-go and sip, stroll and shop around the neighborhood! Learn more about the program on each of the property websites here: • Village at Shirlington: Sip & Stroll • Pentagon Row: Sip & Stroll This news has been featured in Washingtonian, ARLnow and Eater DC.
Social Distancing Signage Property management teams will continue to take steps to proactively encourage social distancing in our neighborhoods including actively reminding and encouraging customers to maintain proper distances, limiting and spacing out common area furniture, and closing certain common areas as necessary. To the right, are examples of signage that may be seen on properties to remind customers to social distance. Please note some of these signs are available by request from your property management teams.
*Available by request from your property management team
Six feet apart looks good on you!
Wait here for your pick-me-up.
Please stand 6 feet apart
Please stand here
Social distancing floor decals *Available by request from your property management team
The Pick-Up As we get into the holiday season, continue to utilize The Pick-Up, a branded curbside program for customers to easily pick-up orders from our shops and restaurants. The Pick-Up, where on public streets, will operate in partnership with parking authorities in local jurisdictions, and where in private lots, by Federal solely. The Pick-Up should be considered a resource in your larger toolkit, as you welcome customers back for either a first return visit, or for more frequent visits. However they place an order with you—online, via email, over the phone, or through your social channels, merchants should work directly with their customers on how to notify them upon arrival to The Pick-Up. To include The Pick-Up into your customer messaging, access the digital toolkit here. In the toolkit, you will find • The Pick-Up logo • Digital stickers to place on your website or ordering platform • Social media files to use on your social platforms to promote the service To find where The Pick-Up spaces are located in your property, click here. Please note that spaces may change and relocate over time as we respond to demand.
Thank You.
- DC Metro Marketing Team