Wave garden

BENIDORM WAVE PARK

Alejandro Luengo Iglesias Federico Seva Badrinas VĂ­ctor Martin Martin

AGENDA 1.

2.

3.

4.

5.

6.

7.

8.

Project definition Project objective (time, cost, quality) Project outcomes Stakeholders Project team Risk analysis Product Breakdown Structure Payback Period

1. PROJECT DEFINITION Arranged as Civil Engineering project, Benidorm Wave Park is a place that will offer the world's longest man-made wave, that creates ideal conditions for surfing and practice other wave sports like body boarding, kayaking, and stand up paddling in an artificial and save environment able 365 days at year.

Funny and safety wave for all levels from beginners to professional surfers.

http://goo.gl/vCpxGu

1.1 LOCATION

1.1 LOCATION

1.2 OUR FACILITIES

2. PROJECT OBJECTIVES The surfing industry, with an economic impact of $100 billion, is estimated to continue growing in the next years. Â To describe better our project objectives, we identify the important trade off.

2.1 QUALITY Patented technology chosen as Overall Winner of the ISPO Brand-new Award 2012.

The wave generating technology is created by highly qualified team of engineers specialized in mechanical systems, fluid dynamics and industrial & aeronautical engineering.

The Wavegarden technology has secured all the necessary quality and safety certifications through strong partnerships with leading industry firms.

Robust design combined with high quality mechanically engineered components maximizes the lifetime of the system and reduces maintenance costs.

Specifically designed to blend into natural settings.

2.2 COST DESCRIPTION Market Research Find the place to built

TOTAL 1,250 € 500 €

Land purchase

50,000 €

Licenses for civil work and business arrangement

12,000 €

Facility investment including generator & civil work of the lake Construction work of the park including electric, water & security system

3,000,000 € 80,000 €

Parking

6,500 €

Green Areas

8,000 €

Skatepark & Playground

10,000 €

Facilities

34,000 €

Surf & skate equipment (Surfboards, bodyboards, wetsuits, skateboards…)

14,000 €

Marketing and Promotion actions (web, press & social media, events, merchandising, flyers, opening week…)

42,000 €

Public liability insurance (€/year) TOTAL

4,300 € 3,262,550 €

2.3 TIME PLAN

DESCRIPTION

TIME IN MONTHS

PREDECESSOR

1

Market Research

1

-

2

2

1

3

2

4

Find & purchase the land Licenses for civil work and business arrangement Performance study

2

3

5

Earth moving and levelling

2

4

6

General civil & engineering work (electric, water, security, parking, green areas)

14

5

7

Facilities including skatepark & playground

3

6

1

7

8

6

3

9

3

8 9 10

Purchase of technical material (surfboards, skateboards…)

Marketing and Promotion actions (web, press & social media, events, merchandising, flyers, opening week…)

Opening week

2.3 TIME LINE

3. OUTCOMES

Proximal: Set up a very lucrative sport and lifestyle in Benidorm city in an artificial wave park.

Outcomes: Promote the tourism in Spain, in particular at Benidorm city, creating a new surf destination in Europe, improving the local economy like accommodation, retail shops and restaurants from this significant increase in visitors.

4. STAKEHOLDERS LARGEORGANISATION

Sport Media

Neighbour s

Alicante's Provinces

Thematic Park

Benidorm's Citizens Ecologist Associatio ns

Investors

Surf Clubs & Schools

Builders

Contractin g

Water Associatio n

BENIDORM WAVE PARK

Spanish Surf Federation

Sponsors

Tourist Services

Surfers Tourist Associatio ns

Suppliers Hotels & Wave Restaurant Garden Local Surfboard s Governme Manufactu Company nt rers

4.1 STAKEHOLDERS MAPPING LOW

HIGH

LOW

P O W E R

HIGH

Neighbours Alicante´s Provinces Benidorm´s citizens

Ecologist associations Surf clubs & Schools Water association

Sponsors Tourist Services Suppliers Wave Garden Company Surfboard manufacturers

Local Government Hotels & Restaurants Tourist Associations Surfers Spanish Surf Federation

Contracting Builders Investors Thematic Parks Sport Media

5. PROJECT MANAGEMENT TEAM STRUCTURE

Garden supplier

Wave garden technology

Project manager

Team manager

Construction company

Benidorm Wave Park

Project team

Project Board

Surfers

Urban furniture Suplier Designer Suplier Promotion Suplier

6. RISK ANALISIS RANKED RISK LOG ID

Description

Probability

Impact

Severity

Owner

1

Insufficient client demand Fear to waves and current Stockholder´s surf ignorance Delete in construction works Other tourist offers Natural waves at sea

M

H

0,70

Strategic

H

M

0,40

MK

M

M

0,85

Financial Dep.

M

L

0,30

Operations

L

L

0,45

MK

H

M

0,40

Promotion

7

Technology fails

M

H

0,85

Operations

8

Accidents & Mass users

M

M

0,65

H.H.R.R

9

Bad whether

L

L

0,30

Promotion

10

Wear down of materials

H

L

0,55

Strategic

2 3 4 5 6

1.

2.

3.

4.

5.

!

Marketing & Promotion actions.

(Prevention) Market research and payback study.

(Reduction) Special prices for tourists.

(Deployed) Continued maintenance service.

(Prevention) Second hand shop.

(Transference)

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6.2 RISK ANALISIS & MANAGE

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1.

2.

3.

4.

5.

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Insufficient Client demand Stockholders surf info Other tourist offers Technology Fail Wear down of materials

7. PAYBACK PERIOD OPTIMISTIC

PESSIMISTIC Visitors

100 per day - 365 days

Spend

30€ per person

Growing

5% per year

COSTS

-3,262,550

- 3,262,550

YEAR 1

1,095,000

- 2,167,550

YEAR 2

1,149,750

- 1,017,800

YEAR 3

1,207,237

189,437

YEAR 4

1,267,600

1,457,037

YEAR 5

1,330,980

2,788,017

Visitors Spend Growing COSTS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

170 per day - 365 days 30€ per person 10% per year -3,262,550 -3,262,550 1,861,500 -1,401,050 2,047,650 646,600 2,252,415 2,899,015 2,477,657 5,376,672 2,725,422 8,102,094

PAYBACK 2,84 YEARS

PAYBACK 1,68 YEARS

PNV=51,207 €

PNV=2,285,030 €

8. PRODUCT BREAKDOWN STRUCTURE BENIDORM WAVE PARK

LOCATION

I.T.

PYSICAL STRUCTURE

STAFFING

MARKETING

Market Research

Generator

Lake

Recruiment Needs

Web

Find the place to built

Electric System

Parking

Recruiment Campaing

Press

Land Purchase

Water System

Restaurant

Selection

Social Media

Licenses

Security System

Skatepark & Playground

Induction

Merchandising

Maintenance

Surf & Skate Equipment

Payroll

Flyers

Insurante

Ongoing Training

Opening Week

Events

THANK YOU