BENIDORM WAVE PARK
Alejandro Luengo Iglesias Federico Seva Badrinas VĂctor Martin Martin
AGENDA 1. 2. 3. 4. 5. 6. 7. 8.
Project definition Project objective (time, cost, quality) Project outcomes Stakeholders Project team Risk analysis Product Breakdown Structure Payback Period
1. PROJECT DEFINITION Arranged as Civil Engineering project, Benidorm Wave Park is a place that will offer the world's longest man-made wave, that creates ideal conditions for surfing and practice other wave sports like body boarding, kayaking, and stand up paddling in an artificial and save environment able 365 days at year. Funny and safety wave for all levels from beginners to professional surfers.
http://goo.gl/vCpxGu
1.1 LOCATION
1.1 LOCATION
1.2 OUR FACILITIES
2. PROJECT OBJECTIVES The surfing industry, with an economic impact of $100 billion, is estimated to continue growing in the next years. Â To describe better our project objectives, we identify the important trade off.
2.1 QUALITY Patented technology chosen as Overall Winner of the ISPO Brand-new Award 2012. The wave generating technology is created by highly qualified team of engineers specialized in mechanical systems, fluid dynamics and industrial & aeronautical engineering. The Wavegarden technology has secured all the necessary quality and safety certifications through strong partnerships with leading industry firms. Robust design combined with high quality mechanically engineered components maximizes the lifetime of the system and reduces maintenance costs. Specifically designed to blend into natural settings.
2.2 COST DESCRIPTION Market Research Find the place to built
TOTAL 1,250 € 500 €
Land purchase
50,000 €
Licenses for civil work and business arrangement
12,000 €
Facility investment including generator & civil work of the lake Construction work of the park including electric, water & security system
3,000,000 € 80,000 €
Parking
6,500 €
Green Areas
8,000 €
Skatepark & Playground
10,000 €
Facilities
34,000 €
Surf & skate equipment (Surfboards, bodyboards, wetsuits, skateboards…)
14,000 €
Marketing and Promotion actions (web, press & social media, events, merchandising, flyers, opening week…)
42,000 €
Public liability insurance (€/year) TOTAL
4,300 € 3,262,550 €
2.3 TIME PLAN
DESCRIPTION
TIME IN MONTHS
PREDECESSOR
1
Market Research
1
-
2
2
1
3
2
4
Find & purchase the land Licenses for civil work and business arrangement Performance study
2
3
5
Earth moving and levelling
2
4
6
General civil & engineering work (electric, water, security, parking, green areas)
14
5
7
Facilities including skatepark & playground
3
6
1
7
8
6
3
9
3
8 9 10
Purchase of technical material (surfboards, skateboards…) Marketing and Promotion actions (web, press & social media, events, merchandising, flyers, opening week…) Opening week
2.3 TIME LINE
3. OUTCOMES
Proximal: Set up a very lucrative sport and lifestyle in Benidorm city in an artificial wave park. Outcomes: Promote the tourism in Spain, in particular at Benidorm city, creating a new surf destination in Europe, improving the local economy like accommodation, retail shops and restaurants from this significant increase in visitors.
4. STAKEHOLDERS LARGEORGANISATION
Sport Media
Neighbour s
Alicante's Provinces
Thematic Park
Benidorm's Citizens Ecologist Associatio ns
Investors
Surf Clubs & Schools
Builders
Contractin g
Water Associatio n
BENIDORM WAVE PARK
Spanish Surf Federation
Sponsors
Tourist Services
Surfers Tourist Associatio ns
Suppliers Hotels & Wave Restaurant Garden Local Surfboard s Governme Manufactu Company nt rers
4.1 STAKEHOLDERS MAPPING LOW
HIGH
LOW
P O W E R
HIGH
Neighbours Alicante´s Provinces Benidorm´s citizens
Ecologist associations Surf clubs & Schools Water association
Sponsors Tourist Services Suppliers Wave Garden Company Surfboard manufacturers
Local Government Hotels & Restaurants Tourist Associations Surfers Spanish Surf Federation
Contracting Builders Investors Thematic Parks Sport Media
5. PROJECT MANAGEMENT TEAM STRUCTURE
Garden supplier
Wave garden technology
Project manager
Team manager
Construction company
Benidorm Wave Park
Project team
Project Board
Surfers
Urban furniture Suplier Designer Suplier Promotion Suplier
6. RISK ANALISIS RANKED RISK LOG ID
Description
Probability
Impact
Severity
Owner
1
Insufficient client demand Fear to waves and current Stockholder´s surf ignorance Delete in construction works Other tourist offers Natural waves at sea
M
H
0,70
Strategic
H
M
0,40
MK
M
M
0,85
Financial Dep.
M
L
0,30
Operations
L
L
0,45
MK
H
M
0,40
Promotion
7
Technology fails
M
H
0,85
Operations
8
Accidents & Mass users
M
M
0,65
H.H.R.R
9
Bad whether
L
L
0,30
Promotion
10
Wear down of materials
H
L
0,55
Strategic
2 3 4 5 6
1. 2. 3. 4. 5.
! Marketing & Promotion actions. (Prevention) Market research and payback study. (Reduction) Special prices for tourists. (Deployed) Continued maintenance service. (Prevention) Second hand shop. (Transference)
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6.2 RISK ANALISIS & MANAGE
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1. 2. 3. 4. 5.
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Insufficient Client demand Stockholders surf info Other tourist offers Technology Fail Wear down of materials
7. PAYBACK PERIOD OPTIMISTIC
PESSIMISTIC Visitors
100 per day - 365 days
Spend
30€ per person
Growing
5% per year
COSTS
-3,262,550
- 3,262,550
YEAR 1
1,095,000
- 2,167,550
YEAR 2
1,149,750
- 1,017,800
YEAR 3
1,207,237
189,437
YEAR 4
1,267,600
1,457,037
YEAR 5
1,330,980
2,788,017
Visitors Spend Growing COSTS YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
170 per day - 365 days 30€ per person 10% per year -3,262,550 -3,262,550 1,861,500 -1,401,050 2,047,650 646,600 2,252,415 2,899,015 2,477,657 5,376,672 2,725,422 8,102,094
PAYBACK 2,84 YEARS
PAYBACK 1,68 YEARS
PNV=51,207 €
PNV=2,285,030 €
8. PRODUCT BREAKDOWN STRUCTURE BENIDORM WAVE PARK
LOCATION
I.T.
PYSICAL STRUCTURE
STAFFING
MARKETING
Market Research
Generator
Lake
Recruiment Needs
Web
Find the place to built
Electric System
Parking
Recruiment Campaing
Press
Land Purchase
Water System
Restaurant
Selection
Social Media
Licenses
Security System
Skatepark & Playground
Induction
Merchandising
Maintenance
Surf & Skate Equipment
Payroll
Flyers
Insurante
Ongoing Training
Opening Week
Events
THANK YOU