FELICIA ANDRIANI
2020
Hello ! k c a b e m o c l e w
As I continue my journey to creating and perfecting my sense of art and design, I present more and more arteworks as a practice. Welcome to My Portfolio 2.0, Enjoy Reading !
Content 01 About Me 03 Campaign 13
Branding
18
UI Design
22
Photography
About Me 01
Felicia Andriani My name is Felicia Andriani, 21 years old. Born and raised in Malang, East Java, Indonesia. I'm hardworking, well-organized and pratical. Following my passion about Art and Design makes me want to go out of my comfort zone and start pursuing my dreams, here in Jakarta. I study about design to help me develop my expression into something useful and beautiful.
Birth Date
Malang , 9 Februari 1999
Address
Jalan Komplek Mandala no. 4 (RKM House Kamar P503) Rawa Belong, Kemanggisan, Jakarta Barat , Jakarta , DKI Jakarta Perum Puncak Dieng Blok JJ2 no. 5 , Malang , Jawa Timur
Education Languages Native in Bahasa Indonesia Fluent in English Good in Javanese
2011 - 2014
SMPK Kolese Santo Yusup 1 Malang, Jawa Timur
2014 - 2017
SMAK Kolese Santo Yusup Malang, Jawa Timur
2017 - present
Binus University Kemanggisan , Jakarta Barat
+62 81805050718
felicia.and99@gmail.com
@felicia9919
@feliciandriani
facebook.com/felicia.andriani99
About Me 02
Organization and Job Experiences 2012 - 2014
Student Council at SMPK Kolese Santo Yusup 1
2015 - 2016
Media and Documentation at SMAK Kolese Santo Yusup Sports Week
2017
Art Division Prom Night Committee at SMAK Kolese Santo Yusup
2018
Mentoring Program for DKV Creative Advertising Binus University
Design Software Skills
Ps Id
Internship at Hakuhodo Indonesia as a Junior Art Director / Graphic Designer
60% Soft Skills
Communication Leadership Problem Solving Teamwork
Ai 80%
Photography and Branding Project for Delish Dessert &co. 2020
90%
90%
Pr
Ae 60%
03 Campaign
“Endeus Taste Petak Sembilan” Phase Scoop of Work Tools of trade Color Scheme
: Group Assignment : Advertising Campaign Project : Adobe Photoshop & Adobe Illustrator :
The Problem About Endeus Taste Petak Sembilan is one of thge most popular culinary district in Jakarta and very well known for its authentic Chinese and Indonesian food. People who come to Petak Smebilan can feel the authenticity of their food and the Chinatown ambient. But nowadays, young people doesn’t really know about this culinary district. By having this project, me and my team want to increase awareness of young people about Petak Sembilan as their culinary destination references. That’s why we decided to create Endeus Taste. Endeus Taste is a culinary event to invite young people and introduce the authenticity of Chinese-Indonesian food with oldies Chinatown ambient. Along with tone and manner which match young people nowadays which is Bold, Young, and Authentic.
Nowadays, young people or millenials don’t really know about Petak Sembilan as their culinary destination references. They are lack of awarenenss about this authentic place.
The Obejctive Raising awareness of young people or millenials about Petak Sembilan as one of their culinary destination references.
The Audience Male and Female aged 18 to 24 years old who lived in urban area especially Jakarta, know about Petak Sembilan and other culinary destination.
Campaign 04
Unbranded Advertisment Unbranded Advertisment was made as the first phase of the Campaign to create an engagement with the targeted audience. We want to develop authentic, curious, and friendly feeling of Petak Sembilan through Endeus Taste. Some of digital media used for Unbranded Content are Instagram, Youtube, Line
Today, and Zomato.
Instagram Story Instagram Story Polling are made as a quiz game for the audience to join and to create engagement through the Instagram Acoount.
Instagram Post All the Instagram posts that have been uploaded is not mentioning any brand or Endeus Taste event name. They are only contain of informations and count down to the event.
Instagram Filter
Instagram Story QnA are made to gain targeted audience attention and create the online buzz about Endeus Taste.
Instagram Filter also made as a first phase of the Campaign to gain target audience’s attention and awareness about Endeus Taste.
05 Campaign Zomato Collection Instagram TV
Zomato collection contain a list of food and beverages tenants inside Pasar Petak Sembilan.
Instagram TV contain tips and tricks to take an Authentic Food Photography and also a quiz video guessing on of culinary district in Jakarta for audience to watch and answer
LINE Today LINE Today contain several articles about fake food reviews, authentic food, and another tips and tricks.
YouTube YouTube contents contain an illustrated video about fake food reviews to educate the audience. And ASMR Video of authentic food to entertain the audience.
Campaign 06
Branded Advertisment Branded Advertisment was made as the second phase of the Campaign to attract current audience that gain before, to come to the Endeus Taste Event and also make people to join and participate the campaign. Some of the media use for the campaign is Youtube, Instagram, Print Ad, ATL, Ambient and Brand Activation.
YouTube Trailer
Instagram Post
Insta Story Trailer
Insta GIPHY
07 Campaign Print Ad
ATL
Buy and Take the Food
Ambient Ads Ambient Ads work as table cover also as a background to take an authentic food photography and there is barcode to tag Endeus Taste to participate the event.
01.
First thing first, you have to pick one street food among others that you desired the most. After that, you take an order and make a purchase on that food.
02.
Capture it !
CLICK!
Secondly, you have to take a photo of the various food you bought by placing it on the table we have prepared. It is already been designed for you to take the photo therefore the result would be amazing!
Scan it ! !"#$%&'(
03. Last but not least, is to SCAN the barcode right on the top left of the table so you can get to know us better! Once you scan it, you will directly go to our instagram account!
SCAN
SCAN
Campaign 08 Brand Activation
!"#
This is the MAP!
Come to the event! Get the FOOD JOURNEY MAP and make yourself a Food Hunter !
This is how it looks!
!$# After that, collect the STAMPS from the restaurant you came in. Don’t forget to collect it as many as you can because something good is about to come in the end!
!%# Once you done with those 2 steps, next is for you to go to Our Booth by making a honest review about the food you tried, and don’t forget to SHARE it to the world!
!&# Here comes the fun part! Once you have accomplished all the missions, Don’t forget to redeem the stamps that you got and WIN THE PRIZE!
Brand Activation is a Food Hunting Journey. Audience can join this activation a d win the prize on the booth. People should collect stamp from buying authentic foods and beverages in several food tenats. After sharing and reviewing the foods that have been buyed, people can get tha chance to win the prizes.
09 Campaign
“Frisin Flag Initiative Campaign” Phase Scoop of Work Tools of trade Color Scheme
: Creative Team Intern on Hakuhodo Indonesia : Advertising Campaign Project : Adobe Photoshop & Adobe Illustrator :
Process Background Ramadan is always been a moment awaited by Muslims all over the world. Only then we would go outside to find takjil and any other Ramadan signature dishes for sahur or breakfasting.
Problem Sadly, during this pandemic, we won’t be able to feel it the same because our time outside will be restricted to only do important things as we’re asked to preferably stay at home.
Target Audience Male and Female aged 25 to 45 who likes to cook especially for their family during Ramadan periode.
Campaign 10
Idea Make “Frisian Flag Online Dessert Class� to help you make your favorite Ramadan dishes at home. We will also provide the ingredients that you can purchase online a day before the class.
Execution Chef films themselves and go on live stream on Frisian Flag website that will also available for re-live afterwards.
11 Campaign
“VIVO Initiative Campaign� Phase Scoop of Work Tools of trade Color Scheme
Background Due to of Covid-19, people are urged to always do the social distancing as the virus can easily transfer by a single droplets.
Problem People are not highly aware of the social distancing and yet staying too close to people around them.
Idea A print ad of how the virus is easily transferred as we talk or staying too close from others.
: Creative Team Intern on Hakuhodo Indonesia : Advertising Campaign Project : Adobe Illustrator :
Execution Vivo encourages people to keep a distance and not interacting with people as we can still communicate through our smartphones anyway.
Sketches
Campaign 12
Print Ad
Instagram GIF
Banner GIF
13 Branding
“Delish Dessert & co. Eid Hampers� Phase Scoop of Work Tools of trade Color Scheme
EID MUBARAK
: Published : Graphic and Packaging Design : Adobe Illustrator :
Embrace with an open heart.
May Allah bring happiness
Inculcate good deeds.
to your life this Eid !
Distribute and also share Allah s bounties with impoverished.
Eid Al-Fitr
1 Syawal 1441H
To :
Eid Mubarak May your homes and hearts be filled with the joyful spirit of Eid. Laugh . Live . Love
From :
Branding 14
“Delish Dessert & co. Eid Hampers” Delish Dessert & co. is a dessert shop based on Malang City. This Eid, they want to convey the message of happines, forgiveness, and blessings. The brief is to deliver this message in an elegant way according to the brand’s tone and manner.
In every shared smile and also laughter ; In every quite prayer answered ; In every chances that comes your way
May Allah bless you with light and love on the holy occasion of Eid
To :
FORGI V ENESS & BL ESSI NGS
R A M A DA N K A R EEM
May Allah flood your life with happiness on this occasion, your heart with love, your soul with spiritual, your mind with wisdom.
Wishing you a very Happy Eid From :
15 Branding
“Delish Dessert & co. Instagram Highlight� Phase Scoop of Work Tools of trade Color Scheme
Delish Dessert & co. wants to update their Instagram Story Highlights. As costumer like to ask about their product informastion and prices. It will makes the seller easier by send the Instagram Highlight to the potential costumer.
: Published : Graphic and Packaging Design : Adobe Illustrator :
Branding 16
17 Branding
“UWU Baked Goods Branding� Phase Scoop of Work Tools of trade Color Scheme
: Published : Graphic and Logo Design : Adobe Illustrator :
UWU baked goods is a brand for home-made cooks by @nataniandriani to collect all her Pre-Order food prints as an food lovers. Both sweet and savory foods. This brand personality are funny and friendly. This brand wants to say that We are going to be unhappy without foods.
UI Design 18
“The Ugly Duckling Game ” Phase Scoop of Work Tools of trade Color Scheme
The brief is to make a game for children. Instead of just making an interactive educational game, I combine the game with one of the classic story with a good moral that relevant nowadays, “The Ugly Duckling”. It allows children to improve their cognitive ability by reading the story and their motoric ability by playing with the game.
: Group Assignment : Graphic and UI Game Design : Adobe Illustrator & Adobe Animate :
19 UI Design
“Portfolio Website Interface� Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Graphic and UI/UX Design : Adobe Illustrator & Elementor :
This project is to make design for Portfolio website interface. I make this project to present my artworks in website format. And I would like people to enjoy and understand all of my artworks in this website. So I design it as my Portfolio tone and manner which are simple, elegant, and clear. I make the user interface and user experience as clear as possible to the audience.
UI Design 20
“Nihtip Website Interface”
Nihtip
Home
About
How it Works
Log In
Sign Up
Welcome ! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
Phase Scoop of Work Tools of trade Color Scheme
Chat Us ! Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Nihtip
Nihtip is a startup business that provide people that buying things for other people (jastip) a marketplace-like platform to make the transaction more safe and easier. The concept is to make this brand look friendly yet safe and trustable. That’s why the company color use red and blue. The website itself is made to make people enjoy shopping and selling their things from abroad.
: Published : Graphic and UI/UX Design : Adobe Illustrator :
21 UI Design
“Delish Application Interface” Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Graphic and UI/UX Design : Adobe Illustrator & Elementor :
The brief of this project is to make a regular online shop into a marketplace-like application. By using the existing online shop’s photos and datas, I make this application to make the customer enjoy and happy buying the product of this dessert shop. The interface itself is according to the company’s tone and manner, elegant and tempting.
Photography 22
Yakukku is an online bakery that sells brownies and muffins. The client wants to make their product stunning and tempting. That’s why the concept of the product photography is a warm tea time afternoon accompanied by their cakes. The editing process was only to show the texture details of the brownies and their product variant.
“Yakukku Product Photoshoot” Phase Scoop of Work Tools of trade Color Scheme
: Published : Photography & Editing : Adobe Photoshop :
FELICIA ANDRIANI felicia.and99@gmail.com