2019
FELICIA ANDRIANI
Hello Hello
Content 01 About Me 03 Campaign 11
Branding
13
Typography
14
Digital Imaging
15
Photography
19
More Artworks
About Me 01
Felicia Andriani My name is Felicia Andriani, 20 years old. Born and raised in Malang, East Java, Indonesia. I'm hardworking, well-organized and pratical. Following my passion about Art and Design makes me want to go out of my comfort zone and start pursuing my dreams, here in Jakarta. I study about design to help me develop my expression into something useful and beautiful.
Birth Date
Malang , 9 Februari 1999
Address
Jalan Komplek Mandala no. 4 (RKM House Kamar P503) Rawa Belong, Kemanggisan, Jakarta Barat , Jakarta , DKI Jakarta Perum Puncak Dieng Blok JJ2 no. 5 , Malang , Jawa Timur
Education Languages Native in Bahasa Indonesia Fluent in English Good in Javanese
2011 - 2014
SMPK Kolese Santo Yusup 1 Malang, Jawa Timur
2014 - 2017
SMAK Kolese Santo Yusup Malang, Jawa Timur
2017 - present
Binus University Kemanggisan , Jakarta Barat
+62 81805050718
felicia.and99@gmail.com
@felicia9919
@feliciandriani
facebook.com/felicia.andriani99
About Me 02
Organization and Job Experiences 2012 - 2014
Student Council at SMPK Kolese Santo Yusup 1
2015 - 2016
Media and Documentation at SMAK Kolese Santo Yusup Sports Week
2017
Art Division Prom Night Committee at SMAK Kolese Santo Yusup
2018
Mentoring Program for DKV Creative Advertising Binus University
Design Software Skills
Ps
Communication Leadership Problem Solving Teamwork
Ai 80%
Id
Photography and Branding Project for Delish Dessert &co.
Soft Skills
90%
85%
60%
Pr
Ae 60%
03 Campaign
“Poulous Music Poster�
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: Assignment : Graphic Design : Adobe Photoshop :
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Phase Scoop of Work Tools of trade
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Live Nation Presents
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ICE MAY BSD 2019
Live Nation Presents
12th
ICE MAY BSD 2019
This Music Poster was made for IM3 Ooredoo. POPULOUS is the name of the music concert for Pop Music Festival in Jakarta. The task is to arrange all the design elements and information in proper places so that target audience interested to this Music Poster. Beside that, the main design has to be implented in various media. The main colors of Populous Music Poster are inspired by IM3 Corporate Colors. Elements of this poster made according to the Target Audience which is young, dynamic and passionate.
Campaign 04
IMPLEMENTATION
05 Campaign
#BeTheMorningWinner Warm Up Your Brain Solve Me, and find the PROMO CODE ! 1
2 3 4 5
6
7
8 9
ACROSS
DOWN
1. Negara pengekspor kopi terbanyak 5. Jenis kopi termahal di dunia
2. Spesies kopi yang tumbuh di dataran
10
rendah
7. Kopi Indonesia yang mendunia
3. Bisa ditanam berdampingan dengan
8. Negara asal mula kopi
kopi
9. Teknik manual menyeduh kopi
4. Kandungan dalam kopi
10. Bangsa berjasa menyebar kopi ke
6. Spesies biji kopi dengan kualitas rasa
seluruh penjuru dunia
dan aroma terbaik
You can only reedem this PROMO
CODE at 6 - 7 AM
Campaign 06
“Starbucks Experiential Advertising” Phase : Assignment Scoop of Work : Graphic Design, Illustration Tools of trade : Adobe Photoshop , Adobe Illustrator Color Scheme :
This Campaign was made for Starbucks as Experiential Advertising Study. This campaign should be implemented in Ambient Ads , Activation , and Creative Print Ads. On the first Theme of this campaign, I choose GAME as one of the approach to Audience. The purpose of this campaign is ‘How to make waking up early Pleasureable?’. This Campaign was made to cheer up people by making them play mini games to achieve a compliment
07 Campaign
Coffee ’Clock
CUT & ATTACH
this special sleeve cup
to any cup and GET a cup of free coffee
ide
his S
ch T
Atta You can only reedem this SPECIAL SLEEVE
“Starbucks Experiential Advertising” The second theme of this campaign is by giving the audience a sample of Starbucks product. By giving them a single cup of coffee, We hope it can cheer up their mood to start a day. Audience can get the compliment by simply following the instructions.
CUP at 6 - 7 AM
Campaign 08
“Starbucks Experiential Advertising� The third theme of this Campaign is Togetherness. We want to encourage audience to share their morning spirit with other people. Beside that, Starbucks wants the audience to cheer up each other mood to start their busy day. Colors that chosen on this campaign is colorful, so that the audience catch the togetherness in this campaign. The audience can do fun things together as instructed to get and redeem the compliment from Starbucks.
09 Campaign
PROCCESS
PROCCESS
IMPLEMENTATION
All the campaign materials should be implemented in places that passed by the targeted audience.So these campaign were placed in MRT Station, Inside MRT carriage, Bus Stop, and Business District Street.
IMPLEMENTATION
This campaign only available on 6 AM until 7 Am in the morning, so that the purpose of this campaign is achieved and work on the targeted audience.
Campaign 10
11 Branding
“Delish Re-branding� Phase Scoop of Work Tools of trade Client Color Scheme
: Assignment : Typography : Adobe Illustrator : Delish Dessert :
This Project is an client-based assignment. I have to remake the logo to be implemented in Company Stationary Set. Delish Dessert &co. is a home-based dessert shop that sells a lot of pastries and pies. Every dessert made by premium quality ingredients. Delish Dessert &co. has an elegant and shopisticated image. Re-branding image of Delish’s logo was to encourage their image, tone and manner. The main font used on the logo was a script kind of font, the handwriting style is represent the handmade image of the dessert they sell.
Branding 12
“Delish Dessert & co.” Phase Scoop of Work Tools of trade Client Color Scheme
: Published : Graphic Design, Photography : Adobe Photoshop : Delish Dessert :
In order to published and promoting Delish Dessert &co. ‘s product , they want to introduce their product one by one. According to their elegant image, their trifold leaflet was made slant-cutted to add their uniqeness. Their products photos also taken in aesthetic ways so that audience does not feel like looking on menus and product catalogue.
13 Typography
ALBA Productions
presents :
Kenny G Michael Bublé Stevie Wonder opening performance by
Tompi . Glenn Fredly . Rendy Pandugo
1st and 2nd June 2019 7 PM . OPEN GATE : 5 PM
ICE BSD City Tangerang, Banten
“Crescendo Jazz Concert Poster” Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Typography : Adobe Illustrator :
Crescendo is Jazz Music Concert Night with elegant and luxury image. The Concert invite three international jazz singer, and some Indonesian Jazz Singer. The concept of typography is to be mysterious and eye-catching, so that people intended to look about the details. The typography style that used is Big Type. Colors used in this poster enrich the style of this event.
Digital Imaging 14
“Remake Epen Cupen Movie Poster” Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Digital Imaging , Photography : Adobe Photoshop :
This project is remaking Indonesian Movie Poster. In order to make this project, I need to take our own photo assets and effects. This project was made in order to understand proportions , perspective, and color grading. Font choice was made as similar as the original movie poster.
RAPI FI LM S MEMPERSEMBAHKAN
ka h
E m an g p e n ti ngp en ti ng to h C U ku p
SEB UAH FIL M DAR I I RH
AM AC HO
NATO FI CO EDWARD BAB E MAR I S SA KLEMEN S FACH R IZA B EKO GU NAWAN NA SUTI ON CAB I ITA AWI CELO RAPI FILM MEMPERSEMBAHKAN SEBUAH FILM KARYA IRHAM ARCHO BAHTIAR “EPEN CUPEN THE MOVIE” KLEMENS AWI AKA CELO BABE CABIITA MARISSA NASUTION EDWARD GUNAWAN FICO FACHRIZA NATO BEKO DEDDY MAHENDRA DESTA ABDUR ARSHYAD TEMON TEMPLAR DAVID NURBIANTO PIERRE GRUNO UUS WITA FADLY JACKSON HENGKY HENGGISE CESILLIA BIRIO MARIA TAN GEBZE VERA MINIPKO THOMAS KIMKO IRHAM ARCHO BAHTIAR ESTY ARIESONA KHIKMAWAN SANTOSA SUDRAJAT & HARRY BANDUNG NOVA ZELDA HERMAN ZONI NELLY IHSAN SALELE FACHMI J. SAAD GANDA HARTA INDRA O RYAN PURWOKO KOKO SUNARSO SUNIL G. SAMTANI PRIYA NK GOPE T. SAMTANI IRHAM ACHO BAHTIAR
15 Photography
“Indonesia Culinary Food Photography” Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Photography : Adobe Photoshop :
In order to participate in Bologna Culinary Festival 2020, this project presenting one of Authentic Javanese Dessert. The dish is called ‘Bubur Jawa’. I choose this food to be exposed because Indonesian food often recognize as full-of-spices kind of food. But, in this photo I want to spotlight the delightful dessert and perfect for afternoon tea companion. That was also the reason behind the color tone choice.
Photography 16
“Delish Dessert & co. Product Introduction” Phase Scoop of Work Tools of trade Color Scheme
This Project was made to published the variety of Delish Dessert &co. ‘s product. They want to introduce their product with elegant and delightfull approach as their company image. The concept was their various dessert can be savor in any occasion. The color contrast (black and white theme) is to emphasize their colorfull dessert, so it can direct the audience to focus on the dessert itself.
: Published : Photography : Adobe Photoshop :
17 Photography
This project is a photography-based advertising project to promote Garnier Micellar Cleansing Water. This product is a cleansing water that can be use without rinse after that. This product comes with three variety, pink for sensitive skin, blue for acne-prone skin, yellow for waterproof makeup cleanser. This project also come up with campaign that cleaning dirty face as easy as peeling sticker off. Three variety also come up with three different occassion, after work, after exercise, and after party.
“Garnier Micellar Cleansing Water Advertising� Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Photography : Adobe Photoshop :
Photography 18 “NYX Make Up Advertising� Phase Scoop of Work Tools of trade Color Scheme
: Assignment : Photography : Adobe Photoshop :
This Project was made to create a story from NYX makeup to Indonesian Urban Legend, which is River Creature who guard an Area. This woman incarnate into a beautiful javanese girl, dressed in yellow kebaya and yellow scraft. This creature only show up in a full moon phase. According to the concept, the eye shadow product create a beautiful effect as the starry night sky.
19 More Artworks
The Next Generation Ranger Rover Experience the journey Terrain Responses *2* automatically optimizes the vehicle to suit whatever terrain you happen to encounter. One more reason why The Next Generation Range Rover is the most refined and capable Land Rover ever.
www.Land Rover.co.id
The Fiesta with 86mpg.
One tank goes a very long way.
The Next Generation Ranger Rover Experience the journey
The Fiesta with ECOnetic technologies really can do 795 miles on a single tank, and with Start-Stop emits just 87g/km CO2. Better by some distance
Terrain Responses *2* automatically optimizes the vehicle to suit whatever terrain you happen to encounter. One more reason why The Next Generation Range Rover is the most refined and capable Land Rover ever.
Feel the difference
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www.ford.co.id
More Artworks 20
Thank You for reading ! Let me know if I’m suitable in your company.
FELICIA ANDRIANI +62 818 0505 0718 felicia.and99@gmail.com