Help name my business How much thought do I need to put into choosing a domain name? Is it actually important? What’s the need for a domain name? I have a quality website and business people will definitely visit my website no mater what the domain is right? Wrong!! A domain name is the key element in your website, it’s what makes or breaks your presence online. That’s why it is very important to choose a domain that works for your business. Why are domains so important? 1. First impression The URL of your website is the first thing any visitor will see. A bad domain name can send visitors running without even entering your site while a good domain name can make a positive lasting impression. 2. SEO ranking The keyword in your domain name can help you SEO ranking. Poor usage of keywords in domain names leads to weakened ranking in search engines. 3. Branding A good domain name provides a perfect branding opportunity for your website. The right domain name increase your brand recognition. These are just a few of many reasons why domains are so important.
How to choose a perfect domain name 1. Brandable over generic It is always better to pick a creative and brandable name over a generic name . Since your domain represents how your visitors will find, remember and share your company on the web. It is the foundation of your brand. What does brandable over generic mean anyway?
A brandable domain is unique and stands out from the competition while a generic domain name is filled with keywords and is unattractive. How to get brandable names • Create new words: simply make up you own catchy words. This is what Facebook, Instagram and Google did. • Use existing words: Get a dictionary and search for words that fit your brand. • Use domain name companies: this is actually a better idea since domain name companies like Domainted.com.com, are experts whose sole purpose is to help your company by providing unique domain names. Domainted.com.com offers brand name in various niches for personal, business or recreational use. All you need to do is provide your initial domain idea and keyword if you have any and they will take care of the rest.
2. Be concise When it comes to the length of your domain name, shorter is better. This is according to research from graebler.com, a magazine for entrepreneurs, the top 5 websites in the world have approximately 6 characters in their domain infact in the top 100 websites the longest domain name is just 17 characters. For example, Domainted.com.com is exactly 12 characters. Try to aim for 6-14 characters when picking a domain name. It is very likely that the shorter domain names were take a a good along time ago and even sold for thousands of dollars. If you can’t find something short, make it brandable.
3. Easy to spell and pronounce When you think of the most popular websites in the world, what plays in your mind? BBC, CNN, Google, Twitter, Domainted.com, Amazon. They all have one thing in common, they are easy to spell and pronounce. Your brand name should be easy
for your visitors to spell, type and pronounce without a problem. Once you have to explain the spelling twice or thrice for it to be understood, then it’s too complicated. The last thing you want is potential visitors mistyping your domain and ending up in a totally different website.