PORT FOLIO feliciawidjaja@rocketmail.com 0450 201 094
@feliwidjaja
in
f
/feliciawidjaja94 /felicia.widjaja
Felicia Widjaja feliciawidjaja@rocketmail.com 0450 201 094 High Willingness to Learn | Hard Worker | Fast Learner | Easy Going | Self-motivated |
Education Billy Blue College of Design, Ultimo, Sydney 2016 Feb - Present Bacher of Communication Design Final Semester University of New South Wales, Kensington Campus, Sydney 2012 Feb - 2015 Dec Bachelor of Industrial Desgin 3rd Year 2nd Semester University of New South Wales Foundation, Jakarta 2012 Jul - 2012 Dec Design Stream Penabur International School, Kelapa Gading, Jakarta Science Stream
2010 Jun - 2012 Jul
Experience Extent Heritage, Pyrmont, Sydney 2017 Mar - Present Graphic Design - Part Time • in-house graphic designer • Doing corporate banners, posters, flyers, etc. • Designing sub-logo The Relauncher, Erskineville, Sydney 2016 Aug - 2016 Nov Graphic Design - Intern • in-house graphic designer • Doing social media panel designs, brochure, mailchimp layout, etc. Tommy Sanjaya Architecture, 2016 Jan - 2016 Feb Bumi Serpong Damai, South Tangerang Industrial Design - Intern • Design lightings that are suitable for the design of the styles of the architects. Indonesian Students Association of UNSW University of New South Wales, Sydney Event Committee • Involved in planning and creating several events.
2013 Jan - 2014 Jan
Technical Skills Adobe Photoshop Adobe Illustrator Adobe Dreamweaver Adobe Indesign HTML / CSS Microsoft Word Microsoft Excel Microsoft Power Point Solidworks AutoCAD DraftSight SketchUp KeyShot 3D Printing Laser Cutting Mailchimp 3 | feliciawidjaja@rocketmail.com
TABLE OF CONTENT
07 // 11 // 20 // 22 // 26 // 28 //
Poster Branding Packaging Website Social Media Product Design
Dementia Infograph, 2013 Assessment This infograph was created in order to learn more about cognitive system, and to increase the awareness of people who suffer from dementia. The idea behind this infograph is to help people with dementia, and to signify the symptoms of the cognitive problem.
PORTFOLIO // POSTER
Violence against Children
“All definitions refer to the physical or psychological damage caused to the child by the abusive behaviour of others, or the failure of others to protect a child from such damage.� -Australian Institute of Criminology
14%
40%
Substantiated Harm Type in Australian states and Northern Territories 2013-14 Emotional Abuse Neglect Physical Abuse Sexual Abuse
18%
https://aifs.gov.au/cfca/publications/child-abuse-and-neglect-statistics
28%
Steps to Verification of Harm
NotificationI
nvestigationV
Target
erification
Gender
Types of out-of-home care Residential care Family group homes Home-based care
Australia
Independent living
Kids Help Line on 1800 55 1800
https://aifs.gov.au/cfca/publications/child-abuse-and-neglect-statistics
It Happened on this day Infograph, 2016 Assessment
Violence Against Children Infograph, 2016 Assessment
The idea behind this infograph is to put in other events that happened on the date that I was born, which is on the 20th October.
An infograph that was created in order to increase the awareness of violence towards children. This infograph tells the reader on the percentage of children abuse in Australia.
7 | feliciawidjaja@rocketmail.com
Sushi Sushi is a Japanese cold dish of vinegar, cooked rice topped or wrapped with assorted ingredients.
History
China
Fermented rice was originated
used to preserve fish in months.
After years past, they reduce
These became so popular in Japan,
they ate both of the fish and rice
sell “Nigiri Sushi” (fishes on top of
the time of preserving fish and
This fermented rice was thrown
after the fish is ready to be eaten
when small food stalls began to small pad of rice)
Types of Sushi
= Seaweed Nigiri
Maki
= Japanese rice
Gunkan
= Crabstick =
Assorted Seafood
= Vegetables Assorted
Roll
=
Temaki
Sashimi
Fish Roe
Condiments = booster
Appetite
=
Bacteria Killer
Soy Sauce
Wasabi
Rice Vinegar
Pickled Ginger
Green Tea
Bamboo Leaves
= Cleanser Palate
Neutralise Odour
=
Utensils Used to cool down the rice, and prevents it from becoming sticky
Paper Fan
Used to cook rice
Rice Cooker Essentials for making attractive and neat Maki Sushi
Placement of cooked rice in preparation for adding vinegar, and cooling
Bamboo Rolling Mat
Wooden Container
Preventing the rice from sticking
Slicing Raw Fish
Sharp Knives
Wooden Rice Scoop
How to eat Sushi Nigiri
Invert your hand so that the topping faces down
Hold your sushi with either chopsticks or hand
Simply dip the topping in the soy sauce, enjoy!
Gunkan Dip a piece of pickled ginger in soy sauce
Brush it over the topping to season, enjoy!
Sushi Preparation Techniques Scalding
Searing Searing and rinsing the whole fish with cold water
Pouring boiling water over cleaned fish, then rinsing it in cold water Washing
Marinating in Vinegar
Thinly sliced fish is washed in cold water
After removing the bones, fish are then rinsed and marinated in vinegar
Statistics
Based on a sample taken from Japanese Residences.
Men and their favourite Sushi Anago / Eel Maguro / Tuna
Uni / Sea Urchin Sake / Salmon Amaebi / Shrimp Ikura / Roe Toro / Tuna’s Belly
Japan
Sources
Women and their favourite Sushi
http://www.japan-guide.com/topic/0106.html http://recipes.eat-japan.com/sushi-perfect/ http://www.sushifaq.com/sushi-sashimi-info/ http://www.dummies.com/how-to/content/six-top-fish-for-sushi.htmledge/condiments-and-accompaniments
Paper Fan
Rice Cooker Essentials for making
Placement of cooked rice in preparation for
PORTFOLIO // POSTER attractive and neat Maki Sushi
adding vinegar, and cooling
Bamboo Rolling Mat
Wooden Container
Preventing the rice
Slicing Raw Fish
from sticking
Sharp Knives
Sushi
Wooden Rice Scoop
How to eat Sushi
Sushi is a Japanese cold dish of vinegar, cooked rice topped or wrapped with assorted ingredients.
Nigiri
Invert your hand so that the topping faces down
Hold your sushi with either chopsticks or hand
History
Simply dip the topping in the soy sauce, enjoy!
Gunkan Dip a piece of pickled ginger in soy sauce
Brush it over the topping to season, enjoy!
China Sushi Preparation Techniques Fermented rice was originated used to preserve fish in months.
This fermented rice was thrown after the fish is ready to be eaten
After years past, they reduce the time of preserving fish and
they ate both of the fish and rice
These became so popular in Japan, when small food stalls began to sell “Nigiri Sushi” (fishes on top of small pad of rice)
Scalding
Searing Searing and rinsing the whole fish with cold water
Pouring boiling water over cleaned fish, then rinsing it in cold water Washing
Types of Sushi
= Seaweed Nigiri
Maki
Marinating in Vinegar
Thinly sliced fish is washed in cold water
= Japanese rice
Gunkan
After removing the bones, fish are then rinsed and marinated in vinegar
Statistics
Based on a sample taken from Japanese Residences.
= Crabstick =
Assorted Seafood
Men and their favourite Sushi Anago / Eel
= Vegetables
Maguro / Tuna
Assorted
Roll
=
Temaki
Sashimi
Uni / Sea Urchin Sake / Salmon
Fish Roe
Amaebi / Shrimp Ikura / Roe Toro / Tuna’s Belly
Condiments
Japan
Women and their favourite Sushi
= booster
Appetite
=
Bacteria Killer
=
Palate Cleanser
Wasabi
Soy Sauce
Rice Vinegar
Sources
Neutralise Odour
=
Pickled Ginger
Green Tea
http://www.japan-guide.com/topic/0106.html http://recipes.eat-japan.com/sushi-perfect/ http://www.sushifaq.com/sushi-sashimi-info/ http://www.dummies.com/how-to/content/six-top-fish-for-sushi.htmledge/condiments-and-accompaniments
Bamboo Leaves
Utensils Used to cool down the rice, and prevents it
Used to cook rice
from becoming sticky
Paper Fan
Rice Cooker Essentials for making
Placement of cooked rice in preparation for adding vinegar, and
attractive and neat Maki Sushi
cooling
Bamboo Rolling Mat
Wooden Container
Preventing the rice
Slicing Raw Fish
Sharp Knives
How to eat Sushi Nigiri
from sticking
Sushi Infograph, 2016 Assessment I am a huge fan of Sushi, so here I am creating an infograph about Sushi, its origin, types, how to eat it, and etc. This infograph was created so that the readers can have deeper understanding deeper understanding about Sushi, and how Sushi was created orginally.
Wooden Rice Scoop
9 | feliciawidjaja@rocketmail.com
The
market
Sydney Fish Market re-branding, 2016 Assessment The idea behind this project was to recreate the brand of Sydney Fish Market, I was aiming the brand can be more energetic, timeless, and fun.
PORTFOLIO // BRANDING
THE
The Fish Market
MARKET
160 Pyrmont Bridge Road, Sydney NSW 2009
FISH
Tel: (02) 9004 1100
10 August 2016 Human Resource Department Company Name
The standard Lorem Ipsum passage, used since the 1500s "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." 1914 translation by H. Rackham "On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text.
Best Regards
John J. Bomenon
160 Pyrmont Bridge Road Sydney NSW 2009 Tel: (02) 9004 1100 www.theďŹ shmarket.com.au
THE
FISH MARKET
Bank St & Pyrmont Bridge Road, Sydney NSW 2009 Tel: (02) 9004 1100
11 | feliciawidjaja@rocketmail.com
PORTFOLIO // BRANDING
Sydney Fish Market re-branding, 2016 Assessment These are the branding and merchandise mock ups that I created to show the brand identity even more. Intentionally, I wanted to create more casual branding to the liveries, uniforms, and also the packaging of the food at Sydney Fish Market.
13 | feliciawidjaja@rocketmail.com
Mrs. Macquaries Point
Mrs. Macquaries Point
Mrs. Macquaries Point
Fleet Steps
Fleet Steps
Fleet Steps
10 mins | E-13
Band Lawn EXIT Yurong Gate
7 mins | H-13
1 min | M-9
6 min | J-12
Sydney Opera House
10 mins | B-4
EXIT Government House
8 mins | L-4
10 mins | E-13
Band Lawn EXIT Yurong Gate
7 mins | H-13
1 min | M-9
6 min | J-12
Sydney Opera House
10 mins | B-4
EXIT Government House
8 mins | L-4
10 mins | E-13
Band Lawn EXIT Yurong Gate
7 mins | H-13
1 min | M-9
6 min | J-12
Oriental Garden
Sydney Opera House
10 mins | B-4
EXIT Government House
8 mins | L-4
The Rose Geranium Wood Roses The Rose of Sharon The Christmas Rose Sturt’s Desert Rose Rose Boronia
Oriental Garden
PORTFOLIO // BRANDING
Wayfinding for Royal Botanic Garden, 2016 Assessment The Royal Botanic Garden Sydney is one of the most visited place by tourist in Sydney. It consists of lots different varieties of plants and gardens. The aim of this project was to create a wayfinding system that can be placed inside The Royal Botanic Garden Sydney to ease the visitors to find their way inside the garden.
Point quaries10 mins | E-13
Mrs. Mac
s
Fleet Step
n
Band Law
Sydney
Opera
| H-12
6 mins 1 min
e ng Gat8 mins
EXIT Yuro
| J-9
| O-12
House B-4 mins | 10
House ernment 8 mins | L-4
EXIT Gov
15 | feliciawidjaja@rocketmail.com
i
t 3 ies Pomin ins | E-1
cquar rs. Ma
M
teps Fleet S awn
Band L
10
6 mins
| J-9 1 min
e ng Gat
uro EXIT Y
| O-12 8 mins
se ra Hou10 mins | B-4 se nt Hoinus | L-4 m ernme
Ope ydney
S
v XIT Go
E
| H-12
8
800 mm
Mrs. Macquaries Point
10 mins | E-13
Fleet Steps Band Lawn EXIT Yurong Gate
7 mins | H-13
1 min | M-9
6 min | J-12
Sydney Opera House
10 mins | B-4
EXIT Government House
8 mins | L-4
2200 mm
250 mm
PORTFOLIO // BRANDING
600 mm
In this garden you will find The Rose Geranium
2000 mm
Oriental Garden
Wood Roses The Rose of Sharon The Christmas Rose Sturt’s Desert Rose Rose Boronia
17 | feliciawidjaja@rocketmail.com
PORTFOLIO // BRANDING
19 | feliciawidjaja@rocketmail.com
T
.
DE
SSE
SS
ER
TS
Desserts by T T
RT
S
Y
SSE
R T S BY T . D E S
SE
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SSE E .D B
B
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TS
T
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R T S BY T . D E
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TS
DESSERTS by T
by t
SS
desserts by T
DESSERTS
R T S BY T . D E
Desserts by T
R T S BY T . D E
B
B
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Desserts by T serts by des
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t
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cheeseca
Desserts by T
Vegan Cheesecake
ke
Desserts by T Vegan Cheesecake Branding and Packaging, 2017 Assessment The idea behind the brand and the packaging design is to create the essence of luxurious, engaging, fun, and memorable, Desserts by T produced 3 different flavours, That’s why 3 different designs were created in order to differentiate the flavour.
PORTFOLIO // PACKAGING
21 | feliciawidjaja@rocketmail.com
PORTFOLIO // WEBSITE
Website Design & Coding Mock up of Chocolate Festival Event, 2016 Assessment This project was created to promote the event that provides information and entertainment for children. In this project I wanted the users to use this website easily and also created a beautiful informative piece of website.
23 | feliciawidjaja@rocketmail.com
Create
Search for people, jobs, and more...
Home
Portfolio
Inspiration
My Network
Opportunities
Contact Us
Create Home
Portfolio
Inspiration
We are here to help you connect, search people, and find the talent that you need for your future business!
My Network
Opportuni
Email add
Password
F
N
Br
PORTFOLIO // WEBSITE
Create in Discover
Website Design & Coding Mock up for Linkedin Sub-brand, 2016 Assessment
Inspiration
Jobs
you We are here to help and Create le, op pe h arc se connect, ed ne u yo find the talent that s! es sin bu ure fut for your [Sh
ould b
e the ic
ons of
art ma
jor]
Upload Oppor
This project were a mock up of a child website of LinkedIn company that can be used for people who works in the creative industry and to create the social media to be more specific and special towards the creative industry.
tunitie
s
Email address Password Sign In
d? Forgot your passwor Join Now!
Not on ConnectIn?
Brought to you by:
Contact Us Now!
[Should
ities
be the
icons o
f Hom
e, etc.]
Create in Discover
dress
d
Jobs
Inspiration
We are here to help you connect, search people, and find the talent that you need for your future business!
Sign In
Forgot your password?
Not on ConnectIn? Join Now!
rought to you by:
Email address Password Sign In Forgot your password? Not on ConnectIn? Join Now!
Contact Us
Brought to you by:
Contact Us Now!
25 | feliciawidjaja@rocketmail.com
PORTFOLIO // SOCIAL MEDIA
Social Media Tiles, 2016 The Relauncher in-house Graphic Designer intern These are some of the social media tiles that I created during my internship with The Relauncher, Sydney. It consists of motivational wordings. 27 | feliciawidjaja@rocketmail.com
PORTFOLIO // INDUSTRIAL DESIGN
Amenity Piece, 2014 Industrial Design Assessment This handmade amenity piece was created for women flight passengers who flies in economy class and in their 50’s. In this piece of bag, I tried to cut in the budget of the material, and try to create this as durable as possible using plastics and sewn neatly.
29 | feliciawidjaja@rocketmail.com
PORTFOLIO // INDUSTRIAL DESIGN
Disposable Camera, 2015 Industrial Design Assessment This is a disposable camera was inspired by a Disney character called Baymax, and targeted towards children aged 4-10 years. The functionality of this disposable camera is that the users of this camera can blow the bubbles and at the same time store the photos at the other side of the character’s hand.
31 | feliciawidjaja@rocketmail.com
PORTFOLIO // INDUSTRIAL DESIGN
Lighting Project, 2014 Industrial Design Assessment The brief from this project was to create a functionality lamp that was created by plastic without using any glue.
33 | feliciawidjaja@rocketmail.com
THANK YOU feliciawidjaja@rocketmail.com 0450 201 094