2018–2019
SUPPLEMENT GUIDE
BUILD A STRONG SUPPLEMENT BUSINESS
YOUR GUIDE TO BUILDING A STRONG SUPPLEMENT BUSINESS Whether you’re a novice or a Nutrilite™ brand expert, use this Supplement Guide to get started building a strong supplement business. You will increase your knowledge and selling skills in: • the supplement market • why supplements are important for Optimal Health • the unique story of Nutrilite™ supplements • understanding customer needs and recommending the right supplements • a proven selling framework for building supplement volume
When you understand the power of supplements, and how they help fill nutrient gaps, you can talk with customers and prospects about what makes Nutrilite™ supplements unique, why they’re worth the investment and only available from you.
ON OUR COVER: Amway Certified Organic Farm Rancho El Petacal, Jalisco, Mexico 2
THERE IS A LARGE & GROWING MARKET
FOR SUPPLEMENTS
THE U.S. SUPPLEMENT MARKET IS PROJECTED TO BE
$33.8B 1
#
by 2020**
REASON FOR SUPPLEMENTS FOR MEN & WOMEN IS OVERALL HEALTH & WELLNESS*
76
90
73
89
%
of U.S. adults use supplements*
%
of supplement users take a multivitamin*
%
of Americans aren’t eating enough fruits and veggies every day†
%
try to eat a balanced diet*
*Source: 2017 Council for Responsible Nutrition Consumer Survey on Dietary Supplements, August 24–28, 2017. **Source: Euromonitor International 2018 (extracted 4/27/2018) – Vitamins & Dietary Supplements. †Source: CDC, November 16, 2017.
3
INSIDE THIS GUIDE PHYTONUTRIENTS ADD MORE COLOR IN YOUR DIET
I THE NUTRILITE™ STORY
18
19
SUPPLEMENTS MADE SIMPLE
136
12 S upplements Can Fill Nutrient Gaps
13 P hytonutrients Are Important Nutrients 16 Nutrilite™ Supplements Are Uniquely Plant Based 28 Supplements Made Simple 32 Foundational Supplements 50 Targeted Supplements 102 Convenience Products
BEST OF SCIENCE
28
8 Optimal Health Is Key
BEST OF NATURE
14
122 CONFIDENT CONVERSATIONS
II SELLING NUTRILITE™ SUPPLEMENTS
112 116 118 122 132 134 138
Start Selling Nutrilite™ Sell with Confidence Build Customer Volume Confident Conversations How to Up-sell The Basics of Supplements Nutrition Glossary
TOP CUSTOMER QUESTIONS
4
5
Nutrilite™ supplements are different. As a global leader in supplements, the Nutrilite™ brand harnesses the best of nature and the best of science. This section helps explain the value of supplements, phytonutrients and the unique Nutrilite™ brand.
THE NUTRILITE™ STORY
THE NUTRILITE™ STORY
BLUEBERRY ORCHARD Amway Certified Organic Farm Trout Lake Farm, Washington Found in Nutrilite™ Double X™ supplement 6
7
OPTIMAL HEALTH IS KEY Your optimal health is unique to you. It’s what fits your goals and your life. Whether you have a specific nutritional need or want to fill nutrient gaps with supplements, the Nutrilite™ brand can help.
The food choices you make throughout the day impact your ability to maintain optimal health. Our busy lifestyles and unhealthy choices make it difficult to always eat right. Maintaining optimal health takes more than calories to fuel a healthy body. It means being mindful of your food choices and making sure you have variety in your diet.
8
2
STAY ACTIVE
Strong evidence suggests regular physical activity improves cardiovascular health, muscle fitness, bone health and body composition. Not everyone is a marathon runner or elite athlete, but regular exercise is essential to be healthy and feel your best.
3
TAKE SUPPLEMENTS Optimal health involves exercising, eating healthier and using supplements to help fill nutrient gaps. Even someone who makes healthier food choices can still have a nutrient gap.
THE NUTRILITE™ STORY
1
EAT HEALTHY
9
Our bodies use over
45 vitamins and minerals every day
90%
OF ADULTS
THEY NEED FROM FOOD ALONE* Factors like age, gender, smoking, exercise, excessive alcohol consumption, stress, frequent travel, pregnancy and poor diet can also increase the need for supplementation.
Only 6%
Only 8%
Just 45%
GET ENOUGH
GET ENOUGH
GET ENOUGH
Vitamin D
Vitamin E
Magnesium
Just 52%
Just 55%
Just 63%
GET ENOUGH
GET ENOUGH
GET ENOUGH
Calcium
Vitamin A
Vitamin C
THE NUTRILITE™ STORY
DON’T GET THE NUTRIENTS
See how few Americans are meeting average requirements through diet alone.
Institute of Dietary Reference Intakes/Age range 19 years+ unless otherwise stated. Data derived from: “Foods, fortificants and supplements: Where do Americans get their nutrients?” Journal of Nutrition 2011. 141:1847-1854.
LEARN MORE AMWAY.COM/WHYSUPPLEMENT OR VISIT THE RESOURCE CENTER ON AMWAY.COM TO DOWNLOAD AND SHARE WITH CUSTOMERS
10
* Source: CDC, November 16, 2017. The American Medical Association and the U.S. Food and Drug Administration both support using supplements to fill this gap.
BEST OF N ATURE. BEST OF S CIENCE.
11
SUPPLEMENTS CAN
9
FILL NUTRIENT GAPS out of 10 people AREN’T EATING ENOUGH FRUITS AND VEGETABLES,* which means most people have a nutrient gap between what they eat and what they need.
• You don’t eat 5–9 servings of fruits and vegetables every day. • You eat 5–9 servings but don’t get a wide variety. • You often don’t have time to make healthy meals. • You often choose convenient, processed foods over healthier options. Eat what you can, supplement what you can’t.
PHYTONUTRIENTS ACT AS POWERFUL ANTIOXIDANTS Plants produce phytonutrients (or “plant nutrients”) as a defense mechanism to protect themselves from their environment. Phytonutrients are thought to provide similar antioxidant benefits for people. The next time you walk down a produce aisle, pay attention to all of the different colors. Each vibrant plant color is tied to the phytonutrients it contains – and a specific range of health benefits. In order to get the benefits, it’s important to eat a wide variety of different colors.
Phyto-nutrients PLANT
THE NUTRILITE™ STORY
You should take supplements if any of the following is true:
PHYTONUTRIENTS ARE IMPORTANT NUTRIENTS
NUTRITION
LEARN MORE WATCH THE VIDEO
AMWAY.COM/ WHYPHYTONUTRIENTS
12
* Source: CDC, November 16, 2017. The American Medical Association and the U.S. Food and Drug Administration both support using supplements to fill this gap.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
13
PHYTONUTRIENTS ADD MORE COLOR IN YOUR DIET
5
Eating phytonutrient-rich fruits and veggies of every color provides specific health benefits for the different systems in your body.
VISION HEALTH
HEART HEALTH
KEY PHYTONUTRIENTS
KEY PHYTONUTRIENTS
KEY PHYTONUTRIENTS
KEY PHYTONUTRIENTS
KEY PHYTONUTRIENTS
Purple fruits and vegetables contain the phytonutrients quercetin, resveratrol, ellagic acid and many different types of anthocyanidins and procyanidins.
Orange and yellow fruits and vegetables contain the phytonutrients beta carotene, alpha carotene, beta-cryptoxanthin, lutein, zeaxanthin, quercetin and hesperidin.
Red fruits and vegetables contain the phytonutrients lycopene, anthocyanidins, proanthocyanidins, beta carotene and ellagic acid.
Green fruits and vegetables contain the phytonutrients isothiocyanate, lutein, zeaxanthin, isoflavones and EGCG, plus many more.
White fruits and vegetables contain the phytonutrients, allicin, isothiocyanate, quercetin and anthocyanidins.
WHAT TO EAT
WHAT TO EAT
WHAT TO EAT
WHAT TO EAT
WHAT TO EAT
Grapes, blueberries, boysenberries, eggplant, purple sweet potatoes, plums, beets and blackberries
Pineapple, lemons, passion fruit, oranges, cantaloupe, carrots, apricots, sweet potatoes, tangerines, squash, papaya and corn
Apples, cranberries, watermelon, pink grapefruit, guava, pomegranate, radishes, raspberries, strawberries, cherries and tomatoes
Kale, collard greens, spinach, green peppers, watercress, zucchini, broccoli, Brussels sprouts, green beans, soybeans and green tea
Turnips, onions, mushrooms, horseradish, white kidney beans, parsnips, garlic, cauliflower, black-eyed peas and pears
SUPPLEMENTS THAT SUPPORT IT
SUPPLEMENTS THAT SUPPORT IT
SUPPLEMENTS THAT SUPPORT IT
SUPPLEMENTS THAT SUPPORT IT
SUPPLEMENTS THAT SUPPORT IT
• Nutrilite™ Double X™ Supplement (page 38) • Nutrilite™ Concentrated Fruits and Vegetables (page 43) • Nutrilite™ Memory Builder™ Supplement (page 54)
14
• Nutrilite™ Double X™ Supplement (page 38) • Nutrilite™ Concentrated Fruits and Vegetables (page 43) • Nutrilite™ Multi Carotene (page 68) • Nutrilite™ Vision Health with Lutein (page 70)
• Nutrilite™ Double X™ Supplement (page 38) • Nutrilite™ Concentrated Fruits and Vegetables (page 43) • Nutrilite™ Heart Health CoQ10 (page 56)
CELLULAR HEALTH
BONE & JOINT HEALTH
BRAIN HEALTH
• Nutrilite™ Double X™ Supplement (page 38) • Nutrilite™ Concentrated Fruits and Vegetables (page 43) • Nutrilite™ Vitamin C Extended Release (page 72) • Nutrilite™ Chewable Vitamin E (page 71)
THE NUTRILITE™ STORY
COLORS A DAY IS THE OPTIMAL WAY
• Nutrilite™ Double X™ Supplement (page 38) • Nutrilite™ Cal Mag D (page 62) • Nutrilite™ Vitamin D (page 64)
COLOR YOURSELF HEALTHY W ITH NUTRILITE
15
NUTRILITE SUPPLEMENTS ARE UNIQUELY PLANT BASED
THE BEST OF NATURE
THE BEST OF SCIENCE
Nutrilite™ is the ONLY global vitamin and dietary supplement brand to GROW, harvest and process plants on OUR OWN certified ORGANIC FARMS.*
Our scientists are focused on precision-engineered formulations, and we’re constantly investing in new ways to deliver the best possible supplements.
THE NUTRILITE™ STORY
6,000
WE OWN NEARLY ACRES OF ORGANIC FARMLAND
190
WE HAVE OVER GRANTED AND PENDING PATENTS WORLDWIDE
*Source: Euromonitor International Limited. www.euromonitor.com/amway-claims.
16
17
NUTRILITE SUPPLEMENTS ARE UNIQUELY PLANT BASED
THE BEST OF NATURE
THE BEST OF SCIENCE
The best phytonutrients come from organic farms – that’s why we own our own farms. We own nearly 6,000 acres of certified organic farmland in the U.S., Mexico and Brazil. Our organic farming protects the environment by using natural, sustainable methods of crop rotation, weed and pest control, composting and water management.
Science plays a role throughout the entire seed-to-supplement story. From the way we plant seeds, to how crops are harvested and processed, we’re using advanced scientific methods. ACEROLA CHERRY HARVEST ON NUTRILITE™ FARM
PLANT CONCENTRATES AT CENTER FOR OPTIMAL HEALTH
THE NUTRILITE™ STORY
TROUT LAKE FARM
Washington State, USA
At 700 acres, this beautiful land produces more than 3 million pounds of herbs each year. It’s nestled in the foothills of the Cascade Mountains – which help keep out pollution – and irrigation is provided by the glacier-fed White Salmon River.
WE USE NATURE TO CONTROL NATURE By using falcons and other natural techniques like ladybugs and green lacewings to control the harmful pests, we don’t need chemicals or harmful pesticides on our organic farms.
PARTNERS IN SUSTAINABILITY When we need additional ingredients from plants not found on our farms, we use other trustworthy suppliers. Our NutriCert™ certification program ensures these suppliers are guided by organic, sustainable principles that are consistent with our own.
CENTER FOR OPTIMAL HEALTH This 30,000-sq.-ft. world-renowned facility is home to our Research & Development Center and our Quality Center. It’s located in Buena Park, California, and you can visit it anytime it’s open.
WATCH THE NUTRILITE FARM VIDEOS AMWAY.COM/OURFARMSSETUSAPART AMWAY.COM/SEEDTOSUPPLEMENT AMWAY.COM/BRAZILFARM
AMWAY.COM/MEXICOFARM AMWAY.COM/NUTRICERT AMWAY.COM/FALCONVIDEO 19
18
NUTRILITE SUPPLEMENTS ARE UNIQUELY PLANT BASED WE CONTROL
EVERY STEP FROM SEED TO SUPPLEMENT
3
HARVEST
We harvest and process plants at their peak, using whichever parts (seeds, skin or even the whole plant) that have the best phytonutrient profile.
2
ORGANIC FARMS
1
It starts with specially selected seeds planted in the right soil and at the right depth, using the latest GPS farming techniques.
5
THE NUTRILITE™ STORY
We follow organic, sustainable farming practices, allowing our plants to create more phytonutrients.
SEED
4
FORMULATE
Our scientists are constantly innovating new ways to elevate our natural ingredients by combining essential vitamins and minerals with plant-based phytonutrients.
SUPPLEMENT
Every supplement undergoes numerous quality checks to ensure its safety, purity and identity before it’s bottled and shipped.
Here we work to improve existing Nutrilite™ products, identify nutrients and key ingredients for new products and refine our organic farming practices.
WATCH THE VIDEO Amway.com/WhyNutrilite
20
21
NUTRILITE FACTS
WE KNOW WHAT’S IN OUR SUPPLEMENTS Amway produces 15 BILLION TABLETS per year.
CERTIFIED QUALITY AND SAFETY WHO IS NSF INTERNATIONAL?
QUALITY YOU CAN TRUST We control the process from beginning to end – ensuring high quality from seed to supplement. Every Nutrilite™ supplement story begins and ends with us. You can be confident that each ingredient on the label is truly what’s in the supplement, and at safe levels, because almost all of our products are tested and certified by NSF International – one of the world’s leading independent test labs.
OUR GUARANTEE Every Nutrilite™ product carries a 100% customer satisfaction guarantee** backed by the AMWAYPROMISE. 22
**Exclusions and fees may apply. For complete details, visit Amway.com and search: AMWAYPROMISE.
NSF CERTIFICATION IS A RIGOROUS AND EXPENSIVE PROCESS.
NUTRILITE™ AND NSF CERTIFICATION MEAN CREDIBILITY.
This shows Nutrilite™ products are exceptional. NSF International certifies the Nutrilite™ brand manufacturing facilities, and individual products, to ensure the contents in every certified supplement match the printed label, and at the level specified. NSF International also certifies that these Nutrilite™ supplements are safe and free of harmful contaminants.
When your customers see the NSF seal on Nutrilite™ supplements, they can be assured these products are credible, contain the ingredients on their labels, are safe and meet the highest standards possible.
THE NUTRILITE™ STORY
A leading independent lab that tests and certifies food, water, dietary supplements and millions of consumer products to ensure they contain what they say and are safe for consumers.
FIND OUT MORE WATCH THE VIDEO AMWAY.COM/WHYNUTRILITE
TO SEE THE FULL LIST OF NSF TESTED & CERTIFIED PRODUCTS, SEARCH “NSF” ON AMWAY.COM
23
TELLING THE
NUTRILITE
STORY
USE THIS 1-MINUTE ELEVATOR SPEECH TO INTRODUCE PEOPLE TO THE NUTRILITE™ BRAND Most people don’t eat enough fruits and vegetables every day to get the powerful benefits of phytonutrients. That’s why it’s important to fill those gaps with Nutrilite™ supplements.
Dedicated to providing high-quality products, almost all Nutrilite™ supplements are certified by NSF International, a leading third-party independent test lab.
THE NUTRILITE™ STORY
Nutrilite™ supplements are different. We’re the only global vitamin and dietary supplement brand to grow, harvest and process plants on our own certified organic farms,* allowing us to capture phytonutrients at their peak.
And, we back our products with a 100% customer satisfaction guarantee** backed by the AMWAYPROMISE.
* Source: Euromonitor International Limited. www.euromonitor.com/amway-claims. **Exclusions and fees may apply. For complete details, visit Amway.com and search: AMWAYPROMISE.
24
25
LOVE IT – FIND YOUR PERFECT PRODUCTS
SMART LABELS SAY IT ALL
Build your credibility as a supplement expert by first discovering which Nutrilite™ supplements are right for you. Begin by assessing your top nutrition concerns using the Nutrilite™ Supplement Recommender, then use these digital tools to help customers find their optimal Nutrilite™ supplements.
When you understand what the Nutrilite™ brand offers, and know which resources to use for more information, you can speak to the products and answer questions well.
A: Smart labels show the key points
Key ingredients show you the best of nature combined with the best of science, represented with a hexagon graphic.
B: What am I?
Supplement name says exactly what it’s for.
Key product claim makes it easier to sell.
D: How do I help?
Icon quickly identifies key benefit.
E: How much do you take? Easy dosage instructions.
THE NUTRILITE™ STORY
Find the products that are right for you with the Nutrilite™ Supplement Recommender.
C: Why am I right for you?
Purchase and start using your supplements.
nutriliterecommender.amway.com
A
B
Learn more with these resources: OPTIMAL HEALTH CATALOG – 40-1657 SUPPLEMENT GUIDE – 40-1755
26
Build your personal testimonials to share your favorite products. Watch video courses at Amway.com/Education.
E
C
D
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
27
Discover the Nutrilite™ supplements that are right for you using the Supplement Recommender. Purchase these supplements and try them. Build your personal testimonials to share your favorite products. Trying and loving the products make selling them simple!
SUPPLEMENTS MADE SIMPLE
SUPPLEMENTS MADE SIMPLE
ECHINACEA FIELD Amway Certified Organic Farm Trout Lake Farm, Washington Found in Nutrilite™ Immunity Echinacea 28
29
SUPPLEMENTS MADE SIMPLE Use this chart to help customers find foundational supplement nutrition, targeted supplements and/or a convenience product that fits their busy life.
DOWNLOAD THE CHART
Amway.com/ResourceCenter
Foundational Supplements
Targeted supplements
Convenience products
Get the basic nutrients that everyone needs with supplements in three categories: macronutrients, micronutrients and phytonutrients.
Support your unique supplement needs.
Take optimal health on the go with the convenience of supplement packs and vitamin beverage infusers.
CERTIFIED FOR SPECIAL DIETARY NEEDS
perfect for
perfect for
perfect for
To know whether a supplement is certified kosher or halal, look for these icons near products throughout the book. Most are certified by NSF International, a leading third-party independent test lab. We even have a customer satisfaction guarantee** to back that up.
Everyone. Foundational nutrients like protein and omega-3 fatty acids make up the building blocks that everyone needs.
Customers with specific supplement needs.
Busy people struggling to fit supplements into their day.
recommended
recommended
recommended
Multivitamins, omegas, protein and phytonutrients.
Memory, heart, bone, joint, vision, immunity, energy, digestion, sleep, women’s, men’s, weight management and kids’ supplements.
All-in-one supplement packs and vitamin beverage infusers.
SUPPLEMENT RECOMMENDER
Answer a series of questions to find what’s right for you. NutriliteRecommender.Amway.com
NSF™ Tested & Certified
Kosher
Halal
Kosher Dairy
SUPPLEMENTS MADE SIMPLE
Orthodox Union
**Exclusions and fees may apply. For complete details, visit Amway.com and search: AMWAYPROMISE.
30
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
31
FOUNDATIONAL SUPPLEMENTS Everyone has the same basic nutrient needs, and this section includes a detailed look at those needs, along with supplements that can help fill in the gaps.
32
FOUNDATIONAL SUPPLEMENTS
This section will help you speak about the science behind foundational nutrients and recommend foundational products to customers.
33
FOUNDATIONAL SUPPLEMENTS UNDERSTANDING FOUNDATIONAL SUPPLEMENTS
Micronutrients Vitamins and minerals.
BUILDING A SOLID FOUNDATION Think of your body as a house – macronutrients, micronutrients and phytonutrients are all essential building blocks. BRICKS – protein is the building block for our cells and helps us grow. MORTAR – vitamins and minerals create a strong foundation by performing hundreds of roles in the body to help sustain life. SECURITY – phytonutrients help protect the integrity of the bricks and mortar.
Foundational nutrients can be split into three categories: macronutrients, micronutrients and phytonutrients.
ELECTRICITY – omega-3 fatty acids help support the health of our nervous and cardiovascular systems.
mAcronutrients
FOUNDATIONAL SUPPLEMENTS
Foundational supplements aren’t just a great way to fill the nutrient gap most people have – they also help introduce customers to the Nutrilite™ brand. Think of it this way: no matter where you’re from or what your age is, everyone has the same foundational nutrient needs. Unfortunately, 90% of Americans aren’t getting the fruits and veggies they need from diet alone. That means just about everyone could benefit from a foundational supplement.
Protein, fat and carbohydrates.
Many supplement brands focus on macronutrient and micronutrient supplements. The Nutrilite™ brand offers all three.
34
Phytonutrients
Organic components found in fruits and vegetables.
BEST OF N ATURE. BEST OF S CIENCE.
35
FOUNDATIONAL SUPPLEMENTS Nutrilite™ Balanced Health Omega supplies your body with omega-3 fatty acids, one of the most important macronutrients (page 44).
Macronutrients Think of “macronutrients” as “basic nutrients.” This category is composed of protein, fat and carbohydrates.
PROTEIN
Micronutrients Micronutrients are essential vitamins and minerals that work together with macronutrients to perform hundreds of roles in your body that are necessary to sustain life. Start supplementing with Nutrilite™ Daily. It has 24 essential vitamins that provide the micronutrients for your body to function properly (page 41).
Phytonutrients
DID YOU KNOW – Much of the protein we consume is combined with saturated fat.
FAT WHAT IT DOES – Omega-3 fatty acids promote heart health and support brain, vision and joint health. DID YOU KNOW – On average, we only get 1.1 oz. out of the recommended 7 oz. of fish per week.
Phytonutrients are natural compounds found in plants that are thought to promote human health. They act as antioxidants that help protect your body from free radicals, and we get them by eating fruits and vegetables. Each vibrant plant color is related to a range of benefits – that’s why it’s important to eat a wide variety. Learn more on pages 13–15. DID YOU KNOW – In the U.S., 9 out of 10 people don’t meet the recommended five servings of fruits and vegetables per day.
Add Nutrilite™ Concentrated Fruits and Vegetables to your routine to help your body get the phytonutrients it needs (page 43).
FOUNDATIONAL SUPPLEMENTS
DID YOU KNOW – Our bodies can’t produce enough micronutrients on their own, and the typical diet doesn’t satisfy the demand.
WHAT IT DOES – Required for the growth, maintenance and repair of tissues. It helps your body create energy and build and maintain lean muscle even as you age.
the ultimate multivitamin Contains 12 vitamins, 10 minerals and 22 plant concentrates.
Nutrilite™ All Plant Protein Powder provides the macronutrient protein our bodies need (page 48).
36
For the micronutrients your body needs, use Nutrilite™ Double X™ supplement (page 38).
COLOR YOURSELF HEALTHY W ITH NUTRILITE
37
FOUNDATIONAL SUPPLEMENTS WHO NEEDS IT?
WHY NUTRILITE? THE ULTIMATE DIETARY SUPPLEMENT
Nutrilite™ Double X™ Supplement
Nutrilite™ Double X™ supplement helps fill nutrient gaps with an unrivaled combination of essential vitamins, minerals and phytonutrients to promote healthy immune, cardiovascular and nervous systems, along with healthy eyes and skin.‡ Nutrilite™ brand scientists screened more than 1,000 botanicals to identify phytonutrients from three special ingredients – Rosemary, Turmeric and Fava d’Anta. When combined, this unique blend is designed to work with the body’s natural ability to defend against excess free radicals.‡ A-4300 3 1-day supply with 3-compartment case A-0244 31-day refill A-4318 1 0-day supply
38
Nutrilite™ Double X™ supplement provides foundational vitamins, minerals and a balance of phytonutrients. Depending on a person’s individual needs, they may need more, and we have other supplements to fill those needs.
SEE HOW WE COMPARE
12 essential plant 22 concentrates
WATCH THE VIDEO
AMWAY.COM/ DOUBLEXVIDEO AVAILABLE ON THE RESOURCE CENTER
SAMPLING TIPS
Amway.com/ResourceCenter
The three tablets that make up Double X™ supplement offer an incredible range of nutrients:
vitamins
Nutrilite™ Double X™ supplement contains an optimal balance of 22 vitamins and minerals, and contains more intense and diverse profiles of key types of phytonutrients versus the competition.
Despite all that is in Double X™ supplement, the tablets are small and easy to take. It even contains soothing peppermint. Encourage someone to try it themselves with the 10-day supply (A-4318) and make sure to follow up to discuss their experience.
STRENGTH IN NUMBERS
10 essential minerals
FOUNDATIONAL SUPPLEMENTS
Everyone, especially nutritionconscious men and women who understand the benefits of vitamins, minerals and phytonutrients and want a power-packed supplement to help support a healthy heart, brain, eyes, skin, bones and immune system.‡
WHY DO I NEED ADDITIONAL SUPPLEMENTS IF I’M ALREADY TAKING DOUBLE X SUPPLEMENT?
DID YOU KNOW? Double X™ supplement addresses the biggest phytonutrient gap in the North American diet* – the purple category. Our new berry blend (grape, blueberry, elderberry and black currant extracts) helps fill this gap.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
*The Global Phytonutrient Report, www.Amway.com/PhytoReport
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
39
FOUNDATIONAL SUPPLEMENTS ANTIOXIDANTS HELP KEEP FREE RADICALS IN BALANCE
Based on leading-edge science, the PhytoProtect™ blend was developed to work with the other antioxidants in Nutrilite™ Double X™ supplement to help the body proactively defend against excess free radicals that cause oxidative stress.‡
WHO NEEDS IT?
It’s easy to show customers the plant-based ingredients used in the Nutrilite™ Double X™ supplement.
If you’re looking for the simplest way to meet your body’s key supplement nutrition needs, you'll find it in this one-and-done daily supplement. Nutrilite™ Daily is perfect for those just starting out with supplements like older teens and people in their early 20s.
YOU’LL NEED: • 3 small (6–8 oz./175–240 mL) clear drinking glasses • 1 Nutrilite™ Double X™ phytonutrient tablet • 1 Nutrilite™ Double X™ vitamin tablet • 1 Nutrilite™ Double X™ mineral tablet • 18 oz./530 mL of water (preferably hot) • Small spoon or stir stick 1. Fill each glass with 4–6 oz. /120–175 mL of water. Place one of the three tablets in each glass. 2. After a few minutes, stir each glass to see it fill with color. Talk to customers about each tablet.
WHY NUTRILITE?
TALKING POINTS: Phytonutrient Tablet The purple is from the new berry blend, with grape, black currant, elderberry and blueberry. Vitamin Tablet The rich orange color is driven by: • Yellow from the B vitamins, beta carotene and marigold flowers. • Red from tomato. Mineral Tablet The light green color comes from the alfalfa, watercress, parsley and spinach. It also contains soothing peppermint.
Nutrilite™ Daily
Multivitamins help make up for the nutrients you’re not getting in your diet. With 24 vitamins and minerals, as well as 7 exclusive plant concentrates for phytonutrient benefits, this easy-to-swallow tablet is a powerful and convenient way to fill your supplement nutrition gaps.
1.
TALKING POINTS Only Nutrilite™ Daily gives you more than 100% of the Daily Value of 20 vitamins and minerals, as well as the phytonutrients derived from plants that come from our own farms.
A-4230 180 tablets Suggested use: 1 tablet, 1x a day.
2.
Phytonutrient Tablet
24 ESSENTIAL VITAMINS AND MINERALS, WITH EXCLUSIVE PLANT CONCENTRATES
Nutrilite™ Daily provides essential nutrients, as well as beneficial phytonutrients from 7 exclusive plant concentrates contributing to optimal health.
FOUNDATIONAL SUPPLEMENTS
Our bodies need free radicals, but too many will cause oxidative stress resulting in cellular damage and aging. To counter oxidative stress, the body produces antioxidants to balance out the free radicals. Keeping a balance of antioxidants and free radicals is important for our internal ecosystem and optimal health.
DISSOLVE DEMO
Vitamin Tablet
Mineral Tablet
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
WATCH THE VIDEO
Amway.com/DailyVideo
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
40
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
41
MULTIVITAMIN CHART USE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.
WHO NEEDS IT? #
1 SELLER
A-4300 | page 38
42
WHY NUTRILITE?
Nutrilite™ Daily A-4230 | page 41
YOU WANT TO
YOU WANT TO
Get the most complete nutritional supplement.
Get a once-daily nutritional supplement.
THIS HELPS BY
THIS HELPS BY
Providing you with 22 vitamins and minerals and 22 plant concentrates.
Giving you essential vitamins and minerals and Nutrilite™ whole plant concentrates in one easy-to-swallow tablet.
KEY INGREDIENTS
KEY INGREDIENTS
Vitamin A, vitamin C, vitamin D, vitamin E, thiamin (B1), riboflavin (B2), niacin, vitamin B6, folic acid, vitamin B12, biotin, pantothenic acid, calcium, iron, iodine, magnesium, zinc, selenium, copper, manganese, chromium, molybdenum, lycopene, lutein esters, quercetin extract, rosemary extract, turmeric extract, citrus bioflavonoid complex, berry blend, AWPS complex, peppermint extract, onion extract, mixed tocopherol concentrate.
Alfalfa, watercress, parsley, acerola cherries.
PHYTONUTRIENTS OF 10+ SERVINGS OF FRUITS & VEGETABLES*
Nutrilite™ Concentrated Fruits and Vegetables
Eating a variety of fruits and vegetables as part of an overall healthy diet can benefit your health. Unfortunately, most people aren’t getting enough fruits and veggies – this helps fill in the phytonutrient gap.* 10-0648 60 tablets Suggested use: 2 tablets, 1x a day.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
Nutrilite™ Concentrated Fruits and Vegetables includes: lutein, which helps promote eye health; ellagic acid, which helps promote colon health; quercetin and EGCG, which help promote heart health; hesperidin, which helps support circulatory health; and lycopene, which helps support prostate health.‡
TALKING POINTS
FOUNDATIONAL SUPPLEMENTS
Nutrilite™ Double X™
If you aren’t eating 5–9 servings of fruits and veggies every day, this antioxidant-rich formula is a convenient way to fit what you need into your busy life.
Concentrated Fruits and Vegetables is formulated to provide a variety of phytonutrients, making it a convenient way to help make up for phytonutrients you aren’t getting through diet alone.
* Nutrilite™ believes in the power of a food-first approach to health and wellness. Our nutritional supplements can help you fill in the gap between the fruits and vegetables you actually eat and what your body really needs. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
43
FOUNDATIONAL SUPPLEMENTS
Nutrilite™ Balanced Health Omega
Your body uses omega-3 fatty acids, naturally occurring in ocean fish, to promote brain and eye health. If you aren’t eating the recommended two servings of fish a week, this supplement can help.‡ A-8914 90 softgels Suggested use: 3 softgels, 1x a day.
WHO NEEDS IT?
People who want support for brain and eye health.‡
Anyone who wants to support healthy blood flow and heart health but might not get enough ocean fish in their diet.*
WHY NUTRILITE?
WHY NUTRILITE?
Nutrilite™ Balanced Health Omega contains a highly refined and unique blend of omega-3 oils from three fish sources from around the world. An oceanfriendly approach to help ensure long-term supply sustainability.
Each daily serving provides 1,200 milligrams of EPA and 600 milligrams of DHA. That’s twice the minimum recommended by the American Heart Association, all naturally sourced from ocean fish.
TALKING POINTS This product gives you the benefit of two key omega-3 fatty acids, DHA and EPA, equal to three servings of fish a week – without the fishy taste. It’s made from the oils of anchovy, mackerel and sardines.
SUPPORT HEALTHY BLOOD FLOW AND HEART FUNCTION*‡
Nutrilite™ Heart Health Omega
Although our bodies don’t naturally produce them, omega-3 fatty acids have been shown to support heart and circulatory health. Nutrilite™ Heart Health Omega provides an ideal 2:1 ratio of two omega 3s – EPA and DHA – that are ideal for heart health.*‡
TALKING POINTS A proprietary six-step process helps reduce the fishy aftertaste commonly associated with fish oil supplements.
FOUNDATIONAL SUPPLEMENTS
SUPPORT BRAIN AND EYE HEALTH‡
WHO NEEDS IT?
A-8919 9 0 softgels Suggested use: 3 softgels, 1x a day.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
WATCH THE VIDEO
Amway.com/OmegaVideo
44
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
WATCH THE VIDEO
Amway.com/OmegaVideo
* Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that, although there is scientific evidence supporting the claim, the evidence is not conclusive.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
45
OMEGA HEALTH CHART USE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU. OMEGA 3s AT A GLANCE
BEST-SELLER IN OMEGAS
DHA has a crucial role in eye and brain health, and EPA plays a role in supporting cardiovascular and joint health. Use this chart to compare the omega-3 content in Nutrilite™ supplements.
Nutrilite™ Balanced Health Omega A-8914 | page 44
Nutrilite™ Heart Health Omega A-8919 | page 45
Brain Health Omega 11-0101
Nutrilite™ Kids Brainiums DHA™ Dietary Supplement 11-2513 & 10-4282 | page 93
YOU WANT TO
YOU WANT TO
YOU WANT TO
YOU WANT TO
Support brain and eye health.‡
Help maintain a healthy heart.‡
Support optimal brain health.‡
Support your child’s brain development‡ – also great for adults who don’t like tablets.
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
Delivering an equal blend of two key omega-3 fatty acids, with 150 mg of EPA and 150 mg of DHA per softgel.
Giving you the ideal 2:1 ratio of 400 mg of EPA and 200 mg of DHA per softgel, which is shown to be ideal for heart health.‡
Providing 50 mg of EPA and 500 mg of the DHA per softgel, vital to brain health.
Supporting kids’ growing brains with 115 mg of DHA per serving in a tasty chewable gummie.
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
High-quality oils naturally sourced from ocean fish and purified in a proprietary process.
High-quality oils naturally sourced from ocean fish and purified in a proprietary process.
Highly refined oil from calamari (certified sustainable by Friend of the Sea®) that are naturally high in DHA.
Tuna, acerola cherries.
FOUNDATIONAL SUPPLEMENTS
The two most important types of omega-3 fatty acids involved in human physiology are DHA and EPA. They are the building blocks of the cells that make up our bodies.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
46
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
47
FOUNDATIONAL SUPPLEMENTS WHO NEEDS IT? Most of us get enough protein, but it is often associated with high-saturated fat or cholesterol. This low-calorie option is great for people who want to supplement their protein intake with a hearthealthy, vegetarian source.
OPTIMAL HEALTH. ALL IN ONE BUNDLE.
ENERGY, MUSCLE AND HEART HEALTH ‡
Nutrilite™ All Plant Protein Powder provides balanced amounts of nine essential amino acids to help build muscle and repair tissue.‡ And it’s NSF International tested and certified.
Nutrilite™ All Plant Protein Powder
Most people know protein is a basic fuel in a good diet, but they might not realize it’s essential to build muscle and repair tissue. This lowfat, flavorless powder gives you the protein and amino acids you need for energy, muscle and heart health.‡ 11-0415 15.97 oz. Suggested use: two level tablespoons (12.5 g).
SAMPLING TIPS Nutrilite™ All Plant Protein Powder is incredibly versatile and can be sprinkled over food, baked into muffins, added to batter or hummus, or mixed into a beverage.
ALL OF THIS. IN THIS.
Nutrilite™ Perfect Bundle for Your Health
Nutrilite™ Perfect Bundle provides equivalent vitamins, minerals and phytonutrients:
The Nutrilite™ Perfect Bundle for Your Health includes a trio of premier Nutrilite™ supplements to help you establish a strong vitamin, mineral and phytonutrient nutritional foundation to live a full and active life. • Nutrilite™ Double X™ Supplement 31-day refill • Nutrilite™ Concentrated Fruits and Vegetables • Nutrilite™ Balanced Health Omega 10-0332 Bundle of 3 full-sized products
TRY THE RECIPES
Amway.com/AllPlantProteinRecipes
WATCH THE VIDEO
Amway.com/AllPlantProteinVideo
48
Vitamin E of 6.5 avocados
Niacin of 56 white mushrooms
Vitamin C of 3 kiwis
Thiamin of 2.5 cups of black beans
Vitamin B12 of 3.5 sirloin steaks
Riboflavin of 3 cups of almonds
Folate of 50 asparagus spears
Vitamin B6 of 37 ounces of salmon
Magnesium of 2.33 cups of cooked brown rice
Lycopene of 1 medium tomato
Hesperidin of 3 whole Valencia oranges
Lutein of 2 cups of spinach
EGCG1 of 1 cup of green tea
Quercetin of 18 whole medium apples
Ellagic acid of 1.5 cups of raspberries
Omega 3s of 2.25 ounces of ocean fish
FOUNDATIONAL SUPPLEMENTS
WHY NUTRILITE?
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
PAIR IT WITH
Nutrilite™ All Plant Protein Powder (page 48) for a complete nutritional foundation.
Epigallocatechin gallate. Illustration. Foods shown are not necessarily the sources of nutrients in supplement. 1
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
49
TARGETED SUPPLEMENTS While foundational supplement nutrition helps address common nutrient gaps, targeted supplements help you address unique nutrient concerns.
50
TARGETED SUPPLEMENTS
Use the following pages to find supplements that support your entire body by addressing specific supplement nutrition needs.
51
BRAIN HEALTH WHO NEEDS IT? Active adults looking for a plant-based product that helps support everyday mental acuity.
WHY NUTRILITE?
CISTANCHE TO SUPPORT MEMORY, FOCUS AND RECALL ‡
Nutrilite™ Memory Builder™ Supplement
TALKING POINTS Cistanche extract provides cellprotecting antioxidants to help support cell health in the brain.‡
The brain is the most complex part of the human body. This three-pound organ is the center of intelligence, interpreter of the senses, initiator of body movement and controller of behavior. The brain is designed to receive information from the rest of the body, interpret that information and guide the body’s response to it.
1. FRONTAL LOBE – motor function and judgment 2. PARIETAL LOBE – sensation, handwriting 3. TEMPORAL LOBE – memory, hearing The brain is surrounded by a layer of tissue called the meninges. The skull (cranium) helps protect the brain from injury.
11-1106 60 tablets Suggested usage: 2 tablets, 1x a day.
Occipital Lobe
HOW NUTRIENTS HELP • Omega-3 fatty acids are important for cognitive function, memory and behavioral function. • Ginkgo biloba may support short-term memory. • Cistanche supports brain function and memory.
DID YOU KNOW? • Your brain is made up of more than 100 billion nerves that communicate in trillions of connections called “synapses.” • Ginkgo is a living fossil, similar to fossils dating back 270 million years.
WATCH THE VIDEO
Amway.com/MemoryBuilderVideo
ALSO CONSIDER
54
Temporal Lobe
What it is and how it works
The brain is made up of many specialized areas that work together:
Parietal Lobe
4. OCCIPITAL LOBE – vision
Memory can be problematic at any age, but brain-supporting phytonutrients can help.‡ Preliminary research suggests that Cistanche tubulosa and ginkgo biloba help support both short-term and longterm memory, focus and recall.‡
Nutrilite™ Strong Living Pack (page 107) to support strong joints, memory and vision.
Frontal Lobe
TARGETED SUPPLEMENTS
Our cistanche comes from NutriCert™ certified farms using a patented process to ensure a healthy amount of brainsupporting phytonutrients. Nutrilite™ Memory Builder™ combines Cistanche tubulosa and ginkgo biloba to support short- and long-term memory.‡
BRAIN BASICS
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
55
HEART HEALTH WHO NEEDS IT?
The circulatory system and cardiovascular health
WHY NUTRILITE?
Combined with the cardiovascular system, the circulatory system helps support the body’s immune system, helps the body maintain a normal body temperature and provides the right chemical balance to maintain homeostasis among all the body’s systems.
HELP KEEP YOUR HEART YOUNG ‡
Nutrilite™ Heart Health CoQ10 Coenzyme Q10, also known as CoQ10, is a natural enzyme needed for triggering energy vital for cell function, particularly in large organs like the heart, liver and kidneys. Your body creates less CoQ10 as you age, and Nutrilite™ Heart Health CoQ10 helps support your CoQ10 levels.‡
1. THE HEART pumps blood and keeps it moving.
TALKING POINTS A daily dose of this supplement contains 30 mg of CoQ10. To get the equivalent amount of this beneficial enzyme in your diet, you would have to eat two pounds of beef, every day.
A-8601 60 softgels Suggested usage: 1–3 softgels, 1x a day.
56
2. BLOOD carries nutrients, water, oxygen, antibodies and waste products to and from your cells. 3. BLOOD VESSELS • Arteries carry oxygenated blood away from the heart toward the rest of your body. • Veins carry deoxygenated blood to the heart. • Capillaries connect arteries and veins.
Vena Cava
(largest vein)
Blood Flow
HOW NUTRIENTS HELP • Omega-3 fatty acids are important for maintaining healthy blood flow and already normal blood pressure. • CoQ10 neutralizes free radicals to help prevent cell damage. • Allicin, found in garlic, helps prevent cell damage caused by free radicals and supports already healthy and normal blood flow and blood pressure.
Did You know? • The heart beats approximately 3 billion times during an average lifetime. • There are approximately 5,000,000 red blood cells, 10,000 white blood cells and 250,000 platelets in one drop of blood.
ALSO CONSIDER
Nutrilite™ Heart Health Pack (page 106) to support overall cardiovascular health.
The circulatory system consists of three main components:
(largest artery)
TARGETED SUPPLEMENTS
Adults interested in supporting optimal heart health, particularly those who don’t consume a sufficient amount of red meat in their diet.
This supplement contains Nutrilite™ Citrus Bioflavonoid Concentrate to provide excellent phytonutrient benefits against free radicals.
Aorta
THE HEART OF THE MATTER
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
57
HEART HEALTH
Nutrilite™ Garlic Heart Care Good blood flow is essential to heart health, and garlic has been shown to help support healthy blood pressure already in normal range.‡ Nutrilite™ Garlic Heart Care contains allicin, a phytonutrient derived from the highest-quality, mountain-grown garlic.
WHO NEEDS IT?
Those seeking the heart health benefits of allicin, garlic’s key phytonutrient, but who don’t want a garlicky aftertaste.
Even if you eat right and exercise, you might want support in maintaining already normal cholesterol levels.
WHY NUTRILITE?
WHY NUTRILITE?
Our concentrate is derived from garlic that is dehydrated without additives or excessive heat in a patented process to ensure that its natural qualities are retained.
CONTAINS GREEN TEA
The green tea compounds in Nutrilite™ Cholesterol Health offer phytonutrients that have also been found to protect against cell-damaging free radicals.‡
Nutrilite™ Cholesterol Health*
TALKING POINTS Regular use of garlic can help support already normal levels of cholesterol and triglycerides, and Nutrilite™ Garlic Heart Care features a special coating of peppermint oil to minimize “garlic breath.”‡
Your body produces all the cholesterol you need, but you’re probably getting it from your diet, too. The green tea extract in Nutrilite™ Cholesterol Health contains catechins and theaflavins, which have been shown to help support already normal cholesterol levels.‡ 10-0070 60 softgels Suggested usage: 2 softgels, 1x a day.
TALKING POINTS Nutrilite™ Cholesterol Health contains theaflavins and catechins, which are plant nutrients extracted from tea leaves. They bond to cholesterol in the foods we eat, interfering with its absorption into the bloodstream.
TARGETED SUPPLEMENTS
SUPPORT YOUR CARDIOVASCULAR SYSTEM‡
WHO NEEDS IT?
A-5923 120 tablets Suggested usage: 2 tablets, 1x a day.
PAIR IT WITH
Nutrilite™ Heart Health Omega (page 45) to support your heart as you age.
58
ALSO CONSIDER
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Nutrilite™ Heart Health Pack (page 106) to support overall cardiovascular health.
* Anyone with a medical condition, including diabetes and hypoglycemia, should consult with a physician before using this product. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
59
HEART HEALTH CHART
USE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.
Nutrilite™ Heart Health CoQ10
Nutrilite™ Garlic Heart Care
A-8601 | page 56
A-5923 | page 58
Nutrilite™ Heart Health Omega A-8919 | page 45
YOU WANT TO
YOU WANT TO
YOU WANT TO
Support your cardiovascular system.‡
Help maintain cholesterol levels already in the normal range.‡
Help maintain a healthy heart.‡
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
Delivering CoQ10 – a vital enzyme that our bodies produce less of as we age.‡
Delivering significant levels of allicin (a phytonutrient), which helps support cardiovascular health.‡
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
Oranges, rosemary.
Garlic.
Fresh green tea, dried green tea.
High-quality oils naturally sourced from ocean fish and purified in a proprietary process.
ALSO CONSIDER
PAIR IT WITH
ALSO CONSIDER
ALSO CONSIDER
Nutrilite™ Heart Health Pack (page 106) – to support overall cardiovascular health.‡
Nutrilite™ Heart Health Omega (page 45) – to support your heart as you age.‡
Nutrilite™ Heart Health Pack (page 106) – to support overall cardiovascular health.‡
Nutrilite™ Heart Health Pack (page 106) – to support overall cardiovascular health.‡
Help keep your heart young.‡
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
60
10-0070 | page 59
`
Providing phytonutrients and beneficial green tea compounds being studied for heart health.
Giving you the ideal 2:1 ratio of 400 mg of EPA and 200 mg of DHA per softgel, which is shown to be ideal for heart health.‡
TARGETED SUPPLEMENTS
YOU WANT TO
Nutrilite™ Cholesterol Health
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
61
BONE HEALTH WHO NEEDS IT? Everyone, particularly those over 30 who need additional support when natural bone loss can begin to occur.
WHY NUTRILITE?
BUILD STRONG BONES WITH CALCIUM, MAGNESIUM & VITAMIN D ‡
Nutrilite™ Cal Mag D
Bones need calcium to stay strong, but as you age, your body steals calcium from your bones. Nutrilite™ Cal Mag D puts hard-to-get calcium within reach and contains magnesium and vitamin D to help with absorption.‡ 11-0610 180 tablets Suggested usage: 1 tablet, 3x a day.
WATCH THE VIDEO
Amway.com/CalMagDVideo
TALKING POINTS
62
The skeletal system performs a number of vital functions including support, movement, protection, blood cell production, calcium storage and endocrine regulation. STRUCTURAL – Bones are hard and very strong, providing support for your body. MOVEMENT – Bones are connected by joints, which help bones move. PROTECTION – Bones protect organs that are housed within them (for example, the brain inside of the skull).
This premium supplement also includes 100% of the Daily Value of zinc to help support bone health.‡
BLOOD CELL PRODUCTION – Bone marrow is the tissue composing the center of large bone; it’s where new blood cells are produced.
Nutrilite™ Cal Mag D has more vitamin D in a daily serving than 5 cups of fortified milk to help enhance calcium absorption and more magnesium than 2 cups of rice.‡
RESERVOIR – Bones store two main minerals, calcium and phosphorus, that are essential to other body systems.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
ALSO CONSIDER
Nutrilite™ Bone Health Pack (page 107) to optimally support bone health.
Understanding the skeletal system
ENDOCRINE REGULATION – Bones help regulate hormones to maintain adequate supplies of calcium and phosphorus.
Cartilage Spongy Bone
Compact Bone Bone Bone Marrow Marrow
HOW NUTRIENTS HELP • Calcium is essential for the development and maintenance of strong bones and teeth. • Magnesium contributes to the makeup of teeth and bones. • Vitamin D works together with calcium to help build and maintain strong bones.
TARGETED SUPPLEMENTS
Nutrilite™ Cal Mag D provides 50% or more of the Daily Value for calcium, magnesium, zinc and manganese. Plus, our natural, renewable calcium source – calcified seaweed – comes from a NutriCert™ certified farm around the coast of Iceland.
THE IMPORTANCE OF STRONG BONES
DID YOU KNOW? • Bones are constantly worn down and remade; approximately every seven years, you have “new” bone. • Calcium is the most abundant mineral in the body and approximately 99% of the body’s calcium is found in the bones.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
63
BONE HEALTH WHO NEEDS IT? Life has moved indoors, so if you spend a lot of time indoors, or use a 30+ SPF sunscreen, a vitamin D supplement will help ensure you’re getting more of this essential nutrient to support your bones.
SUPPORT STRONG BONES‡
Nutrilite™ Vitamin D
Vitamin D helps your bones absorb calcium. Your body makes vitamin D from sunlight, but most people don’t get enough every day. And, vitamin D is difficult to get from your diet. A supplement that combines vitamin D with vitamin K2 for optimal calcium absorption can help. 11-9346 90 tablets Suggested usage: 1 tablet, 1x a day with meal.
GET THE CONVERSATION CARDS
Nutrilite™ Vitamin D provides 2,000 IU of vitamin D, as well as 20 mcg vitamin K2, which helps support the transfer of calcium from the bloodstream to the bones.‡
More than one-third of people in North America aren’t getting enough vitamin D, especially during the winter months, even if they get outside every day. It makes sense to take a daily vitamin D supplement to keep levels topped off.
The amount of vitamin D you get from exposing bare skin to the sun depends on: • Time of day: your exposed skin produces more vitamin D in the middle of the day (10 a.m.–2 p.m.). • Where you live: closer to the equator, it’s easier for you to produce vitamin D all year round. • Color of your skin: pale skin makes vitamin D more quickly than darker skin.
TALKING POINTS Made using one of nature’s most concentrated botanical sources of vitamin D – mushrooms. Brown portabella and white button mushrooms contain important phytonutrient compounds including beta glucan and phytosterols and, most notably, vitamin D. Contains more vitamin D than 16 cups of fortified milk.
Amway.com/ResourceCenter
• Amount of skin you expose: the more skin you expose the more vitamin D is produced.* Getting vitamin D from the diet alone isn’t really an option because very few foods in nature contain vitamin D. You would have to eat six full servings of tuna fish every day to get the RDA** of vitamin D your body needs.
TARGETED SUPPLEMENTS
WHY NUTRILITE?
VITAMIN D SUPPORTS STRONG TEETH AND BONES, NORMAL CARDIOVASCULAR FUNCTION AND IMMUNE SYSTEM FUNCTION.
As we age, it becomes more challenging to get enough vitamin D because we may be spending less time outdoors. And, our skin doesn’t synthesize vitamin D as efficiently as when we were younger.
ALSO CONSIDER
Nutrilite™ Bone Guard, available exclusively in the Nutrilite™ Bone Health Pack (page 107).
64
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
*S ource: www.vitamindcouncil.org/about-vitamin-d/ how-do-i-get-the-vitamin-d-my-body-needs/ **Recommended Daily Allowance.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
65
JOINT HEALTH WHO NEEDS IT? Whether you’re an older adult, an athlete or both, if you want to support joint flexibility and mobility, glucosamine and chondroitin can help.
WHY NUTRILITE?
GLUCOSAMINE AND CHONDROITIN FOR FLEXIBILITY AND MOBILITY ‡
Nutrilite™ Joint Health
Your body naturally produces glucosamine and chondroitin to help support your joints, but it produces less as you age. Supplementing with these nutrients helps support joint mobility.‡
TALKING POINTS Includes 5-Loxin®† , a potent boswellic acid that supports joint health.‡ Encourage customers to try Joint Health. Ask them if they notice a difference. Be sure to follow up for their feedback.
10-4664 120 tablets 10-6964 240 tablets Suggested usage: 2 tablets, 2x a day.
WATCH THE VIDEO
Amway.com/GlucosamineVideo
How they keep you moving
Ligament Patella
To keep us moving, our bodies rely heavily on the joints that connect our muscles and bones. Walking, running, jumping, even typing on a keyboard requires healthy joints that move freely and provide support to all of our moving parts. But joint structure is complex. Our joints are made up of a network containing bones, cartilage, joint fluid, muscles and tendons, which all work together to give us the range of motion our bodies need to function properly. In healthy joints, the ends of bones are encased in smooth cartilage, which is protected by a lining that produces a synovial fluid. The fluid protects the cartilage, muscle and connective tissues.
HOW NUTRIENTS HELP • Glucosamine is one of the body’s naturally occurring amino sugars, and it’s a key ingredient in the materials that provide cushion between bones. • Chondroitin is a substance that occurs naturally in the connective tissues of people and animals.
DID YOU KNOW?
TARGETED SUPPLEMENTS
Made with acerola concentrate, Nutrilite™ Joint Health offers seven joint-supporting ingredients (glucosamine, MSM, chondroitin, boswellia, vitamin C, boron, manganese) in a single tablet.
JOINTS IN MOTION
• There aren’t any good food sources for glucosamine. • We source our glucosamine from shrimp and crab shells.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
ALSO CONSIDER
Nutrilite™ Strong Living Pack (page 107) to support optimal health.
66
†5-Loxin® is a registered trademark of P.L. Thomas-Laila Nutraceuticals, Inc. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
67
VISION HEALTH WHO NEEDS IT? Those who want to support healthy, normal vision, both in daylight and at night.
WHY NUTRILITE?
Nutrilite™ Multi Carotene Vitamin A promotes healthy vision, but bright light can deplete this essential nutrient from your eyes. Using a blend of beta carotene, alpha carotene and lutein, Nutrilite™ Multi Carotene ensures you get adequate vitamin A, which helps your eyes adjust to changes in light.‡ 10-9536 9 0 softgels Suggested usage: 1–3 softgels, 1x a day.
WATCH THE VIDEO
TALKING POINTS Vitamin A is very important to vision, but if you take too much, it can have adverse effects. That’s what’s great about beta carotene, which is converted to vitamin A by your body. Your body only converts what it needs.
Amway.com/MultiCaroteneVideo
PAIR IT WITH
Nutrilite™ Vision Health with Lutein (page 70) to support overall vision health.
68
Healthy vision and the eye
The human eye can be compared to a camera, which gathers, focuses and transmits light through a lens to create an image of the environment. The eye is made up of the following structures: • CORNEAS transmit incoming light. • PUPILS determine the amount of incoming light. • IRISES control the size of the pupil. • LENSES focus light rays. • RETINAS convert and send nerve impulses to the optic nerve. • RODS aid night and peripheral vision. • CONES help with detail and focus. • OPTIC NERVES carry images from each eye to your brain.
Cornea Optic Nerve
Pupil
Lens
Rods & Cones
Retina
HOW NUTRIENTS HELP • Vitamin A in the retina helps transform light into a nervous impulse to trigger the visual signal to the brain. • Beta carotene prevents damage to eye tissue from free radicals. • Lutein and zeaxanthin concentrated in the central region of the retina limit retinal oxidative damage by absorbing incoming blue light and fighting damage caused by free radicals.
TARGETED SUPPLEMENTS
SUPPORT HEALTHY NIGHT VISION ‡
Our beta carotene comes from one of the best natural sources in the world – D. Salina Algae, which creates beta carotene to protect itself from the sun’s harmful effects and is grown on a NutriCert™ certified aquafarm in Australia. Studies have shown natural carotene from algae has more phytonutrient diversity than synthetic beta carotene.
SEE ALL SIDES OF THE STORY
DID YOU KNOW? • Lutein should be consumed with meals, because fat improves absorption of lutein. • People say “in the blink of an eye” because it’s the fastest muscle in the body.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
69
VISION HEALTH
WHO NEEDS IT?
People over 30 who are looking for a way to support healthy functioning and acuity of their vision.‡
Anyone who wants to improve their intake of heart health-supporting antioxidants but isn’t getting enough vitamin E in their diet.
WHY NUTRILITE?
WHY NUTRILITE?
The lutein in Nutrilite™ Vision Health with Lutein comes from marigolds, one of nature’s richest sources.
Nutrilite™ Chewable Vitamin E contains lecithin, which helps the body absorb vitamin E ‡ and is a natural emulsifier of fatty substances.
Free radicals are molecules in the body that are caused by oxidation, the chemical reaction when your body metabolizes oxygen. Phytonutrients like lutein help protect your eyes from cell-damaging free radicals.‡
ANTIOXIDANT PROTECTION FOR CELLULAR HEALTH ‡
TALKING POINTS
Nutrilite™ Chewable Vitamin E
TALKING POINTS
This high-value combination of vitamins and plant nutrients also includes bilberry to promote healthy blood vessels in the eye.‡
Free radicals can damage the structure of anything they attach to, including cells. Powerful antioxidants like vitamin E help fight free radicals, and this chewable includes lecithin to help your body use vitamin E more efficiently.‡
Nutrilite™ Chewable Vitamin E helps restore antioxidant protection, and lecithin helps your body absorb it.‡ This combination lets you use both ingredients more efficiently. Let the customer try a chewable tablet to see how great it tastes.
10-4144 62 tablets Suggested use: 2 tablets, 1x a day with meal.
TARGETED SUPPLEMENTS
WHO NEEDS IT?
SUPPORT VISUAL SHARPNESS ‡
Nutrilite™ Vision Health with Lutein
CELLULAR HEALTH
A-4042 2 70 tablets Suggested usage: 1–3 tablets, 1x a day.
WATCH THE VIDEO
Amway.com/VisionHealthVideo
PAIR IT WITH
ALSO CONSIDER
Nutrilite™ Strong Living Pack (page 107) to support healthy aging.
70
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Nutrilite™ All Plant Protein Powder (page 48) for heart-healthy protein.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
71
IMMUNITY WHO NEEDS IT?
SUPPORT YOUR IMMUNE SYSTEM ‡
Nutrilite™ Vitamin C Extended Release
Vitamin C helps support a healthy immune system and serves as an antioxidant, protecting blood vessels from cell-damaging free radicals.‡ The body doesn’t produce its own vitamin C, but this premium slowrelease formula provides all-day vitamin C in a single tablet.‡ 10-9747 180 tablets Suggested usage: 1 tablet, 1x a day.
WATCH THE VIDEO
Amway.com/VitaminCVideo
Nutrilite™ Vitamin C Extended Release contains vitamin C from acerola cherry concentrate and ascorbic acid. Acerola cherries are one of nature’s most concentrated forms of vitamin C; a day’s serving gives you more vitamin C than seven oranges, 16 lemons or six grapefruits.
TALKING POINTS This supplement provides 500 milligrams of vitamin C released over an 8-hour period, making it ideal for sensitive stomachs. Each tablet provides more total usable vitamin C over time than a singleserving 100-milligram tablet.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
PAIR IT WITH
Nutrilite™ Digestive Probiotic (page 77) to help support daily immunity.
72
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
80
• 1-tablet convenience • Slow, steady release • Improved utilization of vitamin C • Minimizes waste • Gentle on the stomach
60 40 20
0
1
2
3
4 5 Time (Hours)
WHY USE ASCORBIC ACID? Ascorbic acid is the chemical name for vitamin C. In fact, ascorbic acid and the vitamin C found in food are chemically identical. Vitamin C was first made in a lab in the 1930s. Nutrilite™ brand scientists concluded that the most effective way to pack 500 milligrams of vitamin C into each capsule of Vitamin C Extended Release is a combination of vitamin C from acerola cherries – grown on our certified organic farm in Brazil – and ascorbic acid derived from glucose.
6
7
8
This is the
NORMAL size of a vitamin C tablet*.
TARGETED SUPPLEMENTS
WHY NUTRILITE?
100
% Vitamin C Released
A healthy immune system is an important part of overall health. If you aren’t getting enough vitamin C in your diet, this supplement could help support your immune system’s health.‡
Slow, steady release for 8 hours
This is how LARGE the same supplement would have to be using only natural ingredients. *Tablets enlarged to show scale.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
73
IMMUNITY
Nutrilite™ ClearGuard™ Supplement This plant-based supplement – made with acerola cherry concentrate, cinnamon and Spanish needles – promotes clear nasal passages in three days or fewer.‡
WHO NEEDS IT?
ClearGuard™ supplement helps promote clear nasal passages.‡
Those who want support for immune system health.
WHY NUTRILITE?
WHY NUTRILITE?
Nutrilite™ ClearGuard™ supplement offers an exclusive combination of premium plant concentrates that work together to help clear your nasal passages, so you can tackle your day, tissue free.‡
Nutrilite™ Immunity Echinacea contains two forms of immunesupporting echinacea grown on our own certified organic farm in Trout Lake, Washington.
TALKING POINTS A clinical study suggests that ClearGuard™ supplement can help support clear nasal passages.‡ You shouldn’t take this supplement more than 12 consecutive weeks, as it contains cinnamon, which isn’t intended for long-term use. After a week or more of discontinuing your use of ClearGuard™ supplement, you can resume use.
10-2735 1 80 tablets Suggested use: 2 tablets, 3x a day.
Nutrilite™ Immunity Echinacea The herb echinacea, derived from the purple coneflower, helps support a healthy immune system. We combined this centuries-old Traditional Chinese Medicine botanical with our citrus multiflavonoid to support your body’s natural resistance.‡
KNOW THE DIFFERENCE While ClearGuard™ supplement works by helping clear nasal passages, Immunity Echinacea provides overall immune support.‡
CLINICAL RESEARCH
CLINICAL RESEARCH
Amway.com/ImmunityEchinaceaClinical
PAIR IT WITH
74
Our proprietary triple blend of extracts from two forms of the plant – the purple coneflower and augustifolia – has been shown to support immune function.‡
A-5986 1 20 tablets Suggested use: 3 tablets, 1–2x a day, as needed.
Amway.com/ClearGuardClinical Nutrilite™ Vitamin C Extended Release (page 72) to support immunity.
TALKING POINTS
SUPPORT YOUR BODY’S DEFENSE SYSTEM ‡
TARGETED SUPPLEMENTS
CLEAR NASAL PASSAGES ‡
WHO NEEDS IT?
PAIR IT WITH
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Nutrilite™ Vitamin C Extended Release (page 72) to support a healthy immune system.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
75
DIGESTIVE HEALTH
Nutrilite™ Digestive Enzyme Your body uses enzymes to break down food to allow nutrients to be absorbed. But our digestive system has a limited amount of these enzymes. This plant-based supplement adds enzymes to aid digestion.‡ A-8903 9 0 capsules Suggested use: 1 capsule per meal.
WHO NEEDS IT?
Anyone who wants assistance in supporting the healthy digestion of dairy, proteins, fats, carbohydrates and starches.‡
If you want to support normal digestion as well as a healthy immune system, or if you don’t always have a healthy diet, you could benefit from a probiotic.
WHY NUTRILITE?
WHY NUTRILITE?
Nutrilite™ Digestive Enzyme supports the 22 enzymes found naturally in the body.
Digestive Probiotic contains a proprietary blend of probiotics. Does not require refrigeration.
TALKING POINTS Digestive enzymes are essential for predigestion and begin breaking down food within an hour of consumption. Enzymes help make food digestible and less likely to ferment (gas is a by-product of the bacteria that cause fermentation). This supplement is perfect for sampling and following up with customers.
SUPPORT HEALTHY DIGESTION AND IMMUNITY‡
Nutrilite™ Digestive Probiotic The good bacteria that live in your intestines help digest food and support your immune system. Probiotics help support the normal balance of good bacteria in your digestive tract, and this product contains a special blend of seven probiotics.‡ AA-0114 30 stick packs Suggested use: 1 stick pack, 1x a day.
GET THE CONVERSATION CARDS
TALKING POINTS Each stick pack contains a gritless powder that can be easily swallowed, sprinkled on food or added to your favorite beverage.
TARGETED SUPPLEMENTS
SUPPORT NORMAL DIGESTION OF CARBS, PROTEIN, FAT AND DAIRY‡
WHO NEEDS IT?
KNOW THE DIFFERENCE Enzymes aid in the digestion of food, while probiotics help keep the digestive system in balance, so it can absorb nutrients.
Amway.com/ResourceCenter
PAIR IT WITH
Nutrilite™ Digestive Probiotic (page 77) to promote normal digestive function. 76
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
PAIR IT WITH
Nutrilite™ Digestive Enzyme (page 76) to help support a healthy digestive system.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
77
DIGESTIVE HEALTH
DIGESTIVE CHART USE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.
WHO NEEDS IT? Anyone who wants to make sure they’re getting enough fiber to complement their healthy eating and exercise habits.‡
Nutrilite™ Fiber Powder includes a unique blend of three natural soluble fiber sources – inulin, maltodextrin and guar gum.
SUPPORTS GASTROINTESTINAL HEALTH AND IRREGULARITY‡
Nutrilite™ Fiber Powder
Getting enough fiber may help with your weight-management goals. This taste-free, non-gritty powder can be sprinkled on foods or mixed into liquids. Helps you feel full when added to a diet already high in fiber. 10-2736 3 0 stick packs Suggested use: 1 stick pack, 1-2x a day.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
78
TALKING POINTS Fiber supports normal gastrointestinal health and regularity, which is important when you’re following a lowcalorie or low-fat diet. This supplement is perfect for sampling and following up with customers.
Nutrilite™ Digestive Enzyme
Nutrilite™ Digestive Probiotic
YOU WANT TO
YOU WANT TO
YOU WANT TO
Support normal digestion of carbs, protein, fat and dairy.‡
Support healthy digestion and immunity.‡
Feel full while supporting your weightmanagement goals.‡
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
Adding plant-based enzymes to aid digestion.‡
Supporting the balance of good bacteria in your digestive tract with seven probiotics.‡
Adding a unique blend of three natural soluble fibers to your diet.
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
Aspergilus.1
Acidophilus, Rhamnosus, Plantarum.
Chicory root (provides inulin, maltodextrin and guar gum).
ALSO CONSIDER
ALSO CONSIDER
ALSO CONSIDER
Nutrilite™ Digestive Probiotic (page 77) – to promote normal digestive function.‡
Nutrilite™ Digestive Enzyme (page 76) – to help support a healthy digestive system.‡
Nutrilite™ Glucose Health (page 101) – to help support a healthy metabolism.‡
A-8903 | page 76
AA-0114 | page 77
Nutrilite™ Fiber Powder 10-2736 | page 78
TARGETED SUPPLEMENTS
WHY NUTRILITE?
1 Anyone with allergies to aspergillus or other molds should consult a physician before using this product. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
79
LIVER HEALTH
SLEEP HEALTH WHO NEEDS IT?
There are many foods we eat and drink that take their toll on our livers. This is for people who want to support healthy liver function.‡
If you have a difficult time falling asleep, this supplement could be right for you.
WHY NUTRILITE?
WHY NUTRILITE?
Nutrilite™ Liver Support combines milk thistle and dandelion root extracts with vitamin C to help support normal liver function.‡
Nutrilite™ Sleep Health includes a blend of hops and lemon balm, as well as valerian root extract, for help relaxing at bedtime.‡
HELPS YOU RELAX TO FALL ASLEEP‡
SUPPORT THE BODY’S NATURAL DETOX SYSTEM‡
Nutrilite™ Sleep Health
The liver filters toxins from the blood. This supplement is rich with plant-based antioxidants to help support liver health.‡
Occasional stress can negatively impact your ability to fall asleep. This blend of hops and lemon balm, as well as valerian root extracts, may help you relax so you can fall asleep.‡
Nutrilite™ Liver Support
A-8084 6 0 tablets Suggested use: 1 tablet, 2x a day.
TALKING POINTS The flavonoids in milk thistle and dandelion root extract help support healthy liver function.
PAIR IT WITH
Nutrilite™ Heart Health CoQ10 (page 56) to promote cellular health of major organs.
80
A-8992 90 tablets Suggested use: 3 tablets at bedtime as needed.
TALKING POINTS
TARGETED SUPPLEMENTS
WHO NEEDS IT?
Ingredients like valerian root extract, made from valerian plants, help with relaxation and sleep.
PAIR IT WITH
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Nutrilite™ PMS Women’s Health (page 84) to help manage the symptoms of PMS.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
81
SKIN HEALTH WHO NEEDS IT?
Anyone looking for a supplement to support healthy skin by increasing moisture from the inside.‡
Anyone looking for a refreshing, hydrating boost at any time of the day.
WHY NUTRILITE?
WHY NUTRILITE?
Phystora™ Complex and PhytoCeramide Complex help support skin moisture and collagen.‡ Innovative wheat ceramides help lock in moisture and nourish dry skin cells.‡
The TruAqua™ Powder Drink is designed to complement the TruAqua™ Dietary Supplement, which helps increase skin moisturization.‡
Truvivity by Nutrilite™ TruAqua™ Powder Drink
Truvivity by Nutrilite™ TruAqua™ Dietary Supplement
TALKING POINTS
Protect your skin’s foundational moisture structure, including collagen.‡ This beauty supplement is powered by carefully selected, plant-based antioxidants and moisture-protecting ingredients.
Ingredients include grape seed extract, wolfberry extract and Cherokee rose hip extract. In a preliminary clinical study involving the same wheat ceramides found in the TruAqua™ supplement, 90% of users said their skin felt softer and smoother after 60 days of continuous use.
11-6339 60 tablets (1-month supply) Suggested use: 2 tablets in the evening.
ENJOY A HYDRATING DRINK ANYTIME
This light, refreshing powder drink with a natural grapefruit flavor contains no artificial flavors, colors or preservatives. 12-0397 3 0 stick packs Suggested use: Mix one stick pack with 8 oz. of water.
TALKING POINTS Contains cranberry extract, rich in polyphenols and vitamin C from acerola cherries grown on our own certified organic farms in Brazil, to help support skin health and protect against free radicals.‡
Truvivity by Nutrilite™ Hydrating System Complement your daily skin care with Truvivity by Nutrilite™ Hydrating System. Includes TruAqua™ Dietary Supplement and TruAqua™ Powder Drink – used together to support hydrated skin from the inside.‡
PAIR IT WITH
Nutrilite™ Hair, Skin & Nail Health (page 87) to support healthy hair, skin and nails. 82
TARGETED SUPPLEMENTS
PROTECT SKIN’S MOISTURE WITH THIS NIGHTTIME SUPPLEMENT‡
WHO NEEDS IT?
GET THE SYSTEM
27-3016 ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
83
WOMEN’S HEALTH WHO NEEDS IT?
Women who want a plant-based way to ease PMS symptoms.
Women who are experiencing menopause.
WHY NUTRILITE?
WHY NUTRILITE?
This gentle formula combines popular traditional herbs with plant concentrates exclusive to the Nutrilite™ brand.
This premium supplement contains black cohosh and vitamin C – plus, 300 mg of heart-healthy soy protein and calcium.‡
EASE PREMENSTRUAL SYMPTOMS‡
Nutrilite™ PMS Women’s Health
This plant-based supplement contains herbs rich in gamma-linoleic acid (GLA), an essential fatty acid that supports well-being during the menstrual cycle and provides relief from PMS symptoms.‡
HOT FLASH AND NIGHT SWEAT RELIEF‡
TALKING POINTS Three out of four women experience PMS symptoms, and this premium supplement can be taken anytime of the day to help ease symptoms.‡
A-8006 1 20 softgels Suggested use: 1 softgel, 1–4x a day.
84
During menopause, a woman’s body chemistry changes and she stops menstruating, often leading to hot flashes and night sweats. Our supplement with black cohosh provides phytonutrients to help alleviate these symptoms and support overall well-being.‡
TALKING POINTS Nutrilite™ Menopause Ease™ supplement delivers the amount of black cohosh recommended by the German Commission E Monograph, a global standard for herbal supplement safety and effectiveness.
A-8085 9 0 tablets Suggested use: 1 tablet, 3x a day.
PAIR IT WITH
Nutrilite™ Women’s Pack (page 105) to maintain a woman’s unique supplement needs.
Nutrilite™ Menopause Ease™ supplement
TARGETED SUPPLEMENTS
WHO NEEDS IT?
PAIR IT WITH
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Nutrilite™ Bone Health Pack (page 107) to support a healthy skeletal system.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
85
WOMEN’S HEALTH WHO NEEDS IT?
Women in their childbearing years and men or women who have iron deficiencies.
Those who want to provide targeted supplement support for their healthy hair, skin and nails.
WHY NUTRILITE?
WHY NUTRILITE?
Our unique blend of iron bisglycinate, iron fumarate and mustard greens offers a rich iron supplement, with added calcium and vitamin C to aid in absorption.‡
This unique supplement combines biotin, collagen, grape seed extract, glycine, L-cysteine, horsetail herb extract and vitamin C with powerful antioxidants for a wider range of support.‡
Nutrilite™ Iron Folic
TALKING POINTS
Iron helps transport oxygen in your body, and adequate folic acid may reduce the risk of brain or spinal birth defects.* Women need more during childbearing years, especially while pregnant. This supplement provides three iron sources, folic acid and vitamin C for better nutrient absorption.‡
Folic acid also promotes heart health and immune health and helps maintain normal homocysteine levels already in the normal range.‡
PAIR IT WITH
86
Nutrilite™ Hair, Skin & Nail Health
Everyday stress, pollution, UV rays and other factors can negatively impact the health and appearance of your hair, skin and nails. Nutrients such as biotin, collagen and glycine – combined with antioxidants – help support strong nails, elasticity of skin and the luster of your hair.‡
SAMPLING TIP Encourage customers to try Nutrilite™ Hair, Skin & Nail Health. Ask them if they notice the difference. Be sure to follow up for their feedback.
A-7553 60 tablets Suggested use: 1 tablet, 1x a day.
10-2046 9 0 tablets Suggested use: 1 tablet, 1–3x a day.
Nutrilite™ Women’s Pack (page 105) to support a woman’s unique nutritional needs.
CONTAINS BIOTIN AND COLLAGEN
TARGETED SUPPLEMENTS
CRITICAL FOR WOMEN IN CHILDBEARING YEARS
WHO NEEDS IT?
* Healthful diets with adequate folate may reduce a woman’s risk of having a child with a brain or spinal birth defect. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
ALSO CONSIDER
Nutrilite™ Women’s Pack (page 105) to support a woman’s unique supplement needs.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
87
MEN’S HEALTH WHO NEEDS IT? Men over 35, when focusing on prostate health is recommended.
NATURAL SUPPORT WITH SAW PALMETTO AND NETTLE ROOT
Nutrilite™ Prostate Health
A healthy prostate and healthy urinary flow is important for men as they age. A supplement with saw palmetto and pumpkin seed oil helps support normal prostate function, while nettle root promotes normal urinary flow.‡
This high-value blend of three complementary extracts includes Lemon Bioflavonoid Concentrate, which provides antioxidants and phytonutrients to aid dietary balance and optimal nutrition.‡
TALKING POINTS
WE USE MORE THAN 170 PLANT CONCENTRATES IN OUR SUPPLEMENTS
TARGETED SUPPLEMENTS
WHY NUTRILITE?
Also contains Nutrilite™ natural beta carotene concentrate.
A-8004 1 00 softgels Suggested use: 1 softgel, 3x a day.
PAIR IT WITH
Nutrilite™ Men’s Pack (page 105) to get the foundational supplement nutrition for men.
88
CLINICAL RESEARCH
Amway.com/ProstateHealthClinical ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
89
KIDS’ HEALTH
Nutrilite™ Kids Chewable Daily Growing bodies need a balanced diet and though it’s important to encourage kids to eat nutrient-rich foods, most are too picky to get everything they need. This orange-mango, strawberry and grape flavored multivitamin can help.
WHO NEEDS IT?
All children require vitamins and minerals as they develop. If they aren’t getting enough vitamin A, B, C, D, E or K or enough magnesium, zinc, iron, copper or calcium in their diet, this supplement covers them all.
Kids Chewable Vitamin C is perfect for kids who aren’t eating enough vitamin C-rich foods like oranges, lemons and grapefruit.
WHY NUTRILITE?
WHY NUTRILITE?
Our chewable multivitamin provides 19 vitamins and minerals to support a healthy immune system, eye health, and strong bones and teeth.‡ It tastes great without sugar or artificial colors or flavors.
This product includes cherry powder from acerola cherries grown on Amway’s farms and contains 100% of the recommended daily intake of vitamin C – but no artificial colors, flavors or preservatives.
TALKING POINTS With natural vitamins, minerals and phytonutrients from passion fruit, pineapple, papaya and guava fruit, Kids Chewable Daily supplement gives kids antioxidants to help fight free radicals and support a healthy immune system.
SUPPORT YOUR IMMUNE SYSTEM‡
Nutrilite™ Kids Chewable Vitamin C Vitamin C plays an important role in supporting the growth of kids’ bones, teeth and gums and in the health of their immune systems.‡ Kids Chewable Vitamin C provides the vitamin C that kids may not be getting in their diet.
TALKING POINTS Acerola cherries are one of the richest natural sources of vitamin C. One cherry has about the same amount of vitamin C as four oranges.
TARGETED SUPPLEMENTS
CHEWABLE MULTIVITAMIN/ MULTIMINERAL TO SUPPORT GROWING BODIES
WHO NEEDS IT?
A-5353 180 tablets Suggested use: 1–4x a day for children 4+.
10-4276 6 0 tablets Suggested use: 2 tablets, 1x a day for children 4+.
PAIR IT WITH
Nutrilite™ Kids Chewable Concentrated Fruits & Vegetables (page 92), providing 19 vitamins, minerals and phytonutrients to help support growing bodies.
90
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
PAIR IT WITH
Nutrilite™ Kids Chewable Probiotic (page 94) to get everything needed to support a child’s immunity.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
91
KIDS’ HEALTH
Nutrilite™ Kids Chewable Concentrated Fruits & Vegetables
Fruits and veggies contain nutrients your kids need, but getting them to eat 5+ servings a day can be a struggle. A delicious chewable makes it easy to fill the phytonutrient gap.
WHO NEEDS IT?
If your children don’t get enough phytonutrients from fruits and vegetables in a variety of colors, they could benefit from Kids Chewable Concentrated Fruits & Vegetables.
Our bodies don’t manufacture omega 3s, so if your kids aren’t eating at least two meals of fatty fish per week, Kids Brainiums DHA™ supplement can help.
WHY NUTRILITE?
WHY NUTRILITE?
Our citrus orange-flavored chewable contains phytonutrients kids need but are unlikely to get on their own. Added phytonutrients are equal to the amount found in five servings of fruits and vegetables to help support healthy eyes, cells, immunity and overall health.‡
Nutrilite™ Kids Brainiums DHA™ supplement is the only one among top competitors that is NSF® Certified, which means it is thirdparty tested for quality and safety, and verifies that what you see on the label is actually in the product.
TALKING POINTS Kids Chewable Concentrated Fruits & Vegetables provides phytonutrients from tomato, spinach, apples, raspberries, oranges, blueberries, elderberries, rosemary, acerola cherries, broccoli, spinach and carrots.
10-0346 60 tablets Suggested use: 1 tablet, 2x a day preferably with a meal, ages 4–13.
PAIR IT WITH
Nutrilite™ Kids Chewable Daily supplement (page 90) with vitamins, minerals and phytonutrients.
92
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
GUMMY OMEGA 3s FOR BRAIN HEALTH‡
Nutrilite™ Kids Brainiums DHA™ Dietary Supplement Omega-3 fatty acids are especially important to the development of a child’s brain. Most children aren’t eating enough fish to get the omega 3s they need, but a supplement can help.
TALKING POINTS This omega-3 supplement is the first DHA gummy offered in the United States.* There’s no fishy taste, making it perfect for kids (and even adults who don’t like to swallow tablets).
TARGETED SUPPLEMENTS
PHYTONUTRIENT EQUIVALENT TO 5+ SERVINGS OF FRUITS AND VEGETABLES
WHO NEEDS IT?
11-2513 Strawberry flavor 10-4282 F ruit Punch flavor 12 oz. (about 112 gummies) Suggested use: 4 gummies for children, ages 4–13. 8 gummies a day for ages 14+.
PAIR IT WITH
Nutrilite™ Kids Chewable Daily supplement (page 90) to give kids the basic supplement nutrition: vitamins, minerals and omega 3s.
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter *Competitive review available upon request.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
93
KIDS’ HEALTH WHO NEEDS IT? All children ages 4–12 can benefit from having healthy digestive systems that include the right amount of probiotic bacteria.
THE FIRST LINE OF DEFENSE
Probiotics and your child’s health
Gastrointestinal Tract Probiotic Bacteria
GASTRO HEALTH + IMMUNITY
We use a natural probiotic strain, lactobacillus acidophilus, which encourages the growth of healthy bacteria.‡
SUPPORT HEALTHY DIGESTION AND IMMUNITY‡
Nutrilite™ Kids Chewable Probiotic
Having the right amount of good bacteria is important to maintaining a healthy digestive tract, and probiotics help maintain the balance of good and bad bacteria in the digestive system. Nutrilite™ Kids Chewable Probiotic provides a natural probiotic as well as vitamin C to support immunity.‡
THE POWER OF PROBIOTICS
TALKING POINTS This great-tasting, berry-flavored chewable includes added vitamin C, which comes from acerola cherries grown on our own farms.
The normal human digestive tract contains about 400 types of probiotic material, including “good” bacteria that promote a healthy digestive system. LACTOBACILLUS ACIDOPHILUS: THE PROBIOTIC SUPERSTAR
The largest group of probiotic bacteria in the intestine is lactic acid bacteria, of which lactobacillus acidophilus (found in Nutrilite™ Kids Chewable Probiotic) is the best known.
Lactobacillus Acidophilus
DID YOU KNOW? • Nutrilite™ Kids Chewable Probiotic provides 1 billion CFU of lactobacillus acidophilus. • Our quality testing ensures that you will always receive the 1 billion CFU of probiotics promised on the label over the life of your product.
TARGETED SUPPLEMENTS
WHY NUTRILITE?
The human gastrointestinal tract constitutes about 70% of the immune system, and its lining is a gateway to the rest of your body. While researchers are still exploring the exact mechanisms, we do know that if the gastrointestinal tract isn’t healthy, the immune system can be adversely affected.
• Our kids’ supplements are designed for children, but they’re also great for adults who might not like swallowing tablets. Most bottles even include the adult serving.
11-5409 30 tablets Suggested use: 1 tablet, 1x a day for children 4+.
WATCH THE VIDEO
Amway.com/KidsProbioticVideo
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
PAIR IT WITH
Nutrilite™ Kids Chewable Daily supplement (page 90) to support growing bodies. 94
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
95
KIDS’ HEALTH CHART USE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOUR CHILD. BEST-SELLER IN KIDS SUPPLEMENTS
10-4276 | page 90
Nutrilite™ Kids Chewable Vitamin C A-5353 | page 91
10-0346 | page 92
Nutrilite™ Kids Brainiums DHA™ Dietary Supplement
11-2513 Strawberry flavor | page 93 10-4282 Fruit Punch flavor | page 93
Nutrilite™ Kids Chewable Probiotic 11-5409 | page 94
YOU WANT TO
YOU WANT TO
YOU WANT TO
YOU WANT TO
YOU WANT TO
Make sure your kids are meeting their multivitamin/ multimineral needs.
Support your kids’ immune systems, bones and teeth.‡
Provide your kids with the phytonutrients that may be missing from their diets.
Support your child’s brain health.‡
Help your kids maintain healthy digestion.‡
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
Providing more than 100% of the U.S. Daily Value of 15 essential vitamins and minerals.
Delivering 100% of the recommended daily value of vitamin C.
Providing phytonutrients equivalent to those found in five servings of fruits and vegetables.
Delivering DHA, an omega-3 fatty acid that benefits brain health. Available in two flavors.
Supporting good bacteria in their digestive tract.
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
Guava, papaya, passion fruit, pineapple.
Acerola cherries.
Twelve plants including: tomato, spinach, apples, raspberries and acerola cherries.
Tuna, acerola cherries.
Lactobacillus acidophilus, acerola cherries.
PAIR IT WITH
PAIR IT WITH
PAIR IT WITH
PAIR IT WITH
PAIR IT WITH
Nutrilite™ Kids Chewable Concentrated Fruits & Vegetables (page 92) – providing 19 vitamins, minerals and phytonutrients to help support a growing body.
Nutrilite™ Kids Chewable Probiotic (page 94) – to get everything needed to support a child’s immunity.‡
Nutrilite™ Kids Chewable Daily Supplement (page 90) – with vitamins, minerals and phytonutrients.
Nutrilite™ Kids Chewable Daily Supplement (page 90) – to give kids the basic nutritional foundation for good supplement nutrition: vitamins, minerals and omega 3s.
Nutrilite™ Kids Chewable Daily Supplement (page 90) – to support optimal health.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
96
Nutrilite™ Kids Chewable Concentrated Fruits & Vegetables
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
TARGETED SUPPLEMENTS
Nutrilite™ Kids Chewable Daily Supplement
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
97
HELP FIGHT GLOBAL CHILDHOOD MALNUTRITION
YOUR HELP IS NEEDED
TARGETED SUPPLEMENTS
Amway leverages its nutrition expertise to help malnourished children in the Dominican Republic, Mexico and around the globe through the Nutrilite™ Power of 5 Campaign. We partner with established humanitarian groups to provide thousands of children with Nutrilite™ Little Bits™ supplement – a micronutrient powder supplement enhanced with plant nutrients that provides 15 essential vitamins and nutrients to children ages 6 months to 5 years old. Although malnutrition is widespread and a growing problem, it is preventable. Children who get the right nutrition by age 5 can thrive. Thousands of children are already benefitting from the Power of 5 Campaign. You can join us and Amway Independent Business Owners around the world in our goal of providing daily nutrients for 500,000 children.
Learn more at Powerof5.nutrilite.com
98
COLOR YOURSELF HEALTHY W ITH NUTRILITE
99
WEIGHT MANAGEMENT SUPPLEMENTS
GET MORE SUPPORT FOR YOUR WEIGHT-LOSS JOURNEY
Nutrilite™ Carb Blocker
11-7085 Suggested use: 1 tablet, 2x a day.
Nutrilite™ Fiber Powder
10-2736 Suggested use: 1 stick pack, 1–2x a day.
Nutrilite™ Glucose Health
A-8600 Suggested use: 1 capsule, 3x a day.
Nutrilite™ Lean Muscle
10-0280 Suggested use: 2 softgels, 3x a day.
YOU WANT TO
YOU WANT TO
YOU WANT
YOU WANT
YOU WANT
Help inhibit digestion of carbs.‡
Enhance weight loss.‡
Help to feel full.‡
Metabolism support to assist with weight loss.‡
Help to lose fat, not muscle.‡
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
THIS HELPS BY
Inhibiting the absorption of simple sugars and complex carbohydrates.‡
Providing your body with the EGCG found in green tea.
Adding a unique blend of three natural soluble fibers to a diet already high in fiber.
Delivering an optimal amount of chromium picolinate, which supports your body’s ability to efficiently metabolize carbohydrates and fats.‡
Providing conjugated linoleic acid (CLA), a fatty acid that helps build an essential fatty acid from vegetable sources that helps retain lean muscle and reduces body fat.‡
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
KEY INGREDIENTS
White kidney beans, parsley, soybeans.
GreenSelect™ Phytosome† caffeine-free green tea extract, brown seaweed.
Chicory root (provides inulin, maltodextrin and guar gum).
Garcinia cambogia.
Safflower oil.
PAIR IT WITH
PAIR IT WITH
PAIR IT WITH
PAIR IT WITH
PAIR IT WITH
Nutrilite™ Slimmetry™ Supplement
Nutrilite™ Lean Muscle to
Nutrilite™ Digestive Probiotic to help promote normal digestive function.‡
Nutrilite™ Slimmetry™ Supplement may enhance weight loss and help maintain a healthy waistline when combined with diet and exercise.‡
Nutrilite™ Slimmetry™ Supplement – when combined, they have the nutrients to support weight loss and retain lean muscle.‡
to help enhance weight loss when combined with diet and exercise.‡
†Green Select™ Phytosome is a trademark of Indena S.p.A. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
100
Nutrilite™ Slimmetry™ Supplement
promote lean muscle retention.‡ Nutrilite™ Carb Blocker to help block the absorption of starches and sugars.‡
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
TARGETED SUPPLEMENTS
10-0193 Suggested use: 1–3 tablets per meal. No more than 9 per day.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
BEST OF N ATURE. BEST OF S CIENCE.
101
CONVENIENCE PRODUCTS Customers who have foundational or targeted needs – or possibly both – may struggle to fit supplements into their busy lives. That’s where convenience products come into play.
102
CONVENIENCE PRODUCTS
Use the next few pages to help your customers find the on-the-go supplements that best fit their needs.
103
ALL-IN-ONE
FOUNDATIONAL PACKS
BEST-SELLER
CHOOSE ONE THAT’S RIGHT FOR YOU
V O RIT
Nutrilite™ Men’s Pack
Nutrilite™ Women’s Pack
This perfect mix of three supplements is engineered for men and women to build a solid nutritional supplement foundation, all essential to maintaining optimal health.
One packet each day helps fill nutrient gaps men commonly face. Supplements can be essential in providing the vitamins and minerals for a healthy heart, a clear mind and a strong immune system.‡
One packet a day supports the nutrient needs unique to a woman’s body. Give your body what your diet is likely missing with a supplement that supports a healthy heart and brain as well as bone, skin and hair.‡
WHAT’S INSIDE?
WHAT’S INSIDE?
WHAT’S INSIDE?
Nutrilite™ Perfect Pack
11-6986 Suggested use: 2 packets a day. ‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
CONVENIENT DAILY VITAMIN & MINERAL NUTRITION FOR MEN
• Daily Multivitamin and Multimineral (page 41) with 24 essential vitamins and minerals with plant concentrates. • Balanced Health Omega (page 44) to support brain and eye health.‡ • Multi Carotene (page 68) to promote healthy night vision. • Vitamin C Extended Release (page 72) to support the immune system.‡ 10-5480 Suggested use: 1 packet a day.
CONVENIENT DAILY VITAMIN & MINERAL NUTRITION FOR WOMEN
CONVENIENCE PRODUCTS
BUILD A STRONG NUTRITIONAL SUPPLEMENT FOUNDATION
• Double X™ Vitamin/Mineral/ Phytonutrient Supplement (page 38). The ultimate supplement with 22 vitamins and minerals and 22 plant concentrates. • Concentrated Fruits and Vegetables (page 43) with phytonutrients equal to 10+ servings of fruits and vegetables. • Balanced Health Omega (page 44) to support brain and eye health.‡
104
O
A
F
Supplements are as important to a complete diet as convenience is in our busy lives. Nutrilite™ Convenience Supplement Packs make optimal health easy to maintain with prepackaged a.m. and p.m. packets. Choose a foundational pack here, and then decide which special-purpose packs on pages 106–107 meet your specific needs.
FAVORITE
• Daily Multivitamin and Multimineral (page 41) with 24 essential vitamins and minerals with plant concentrates. • Balanced Health Omega (page 44) to support brain and eye health.‡ • Cal Mag D (page 62) to fortify bones with calcium, magnesium and vitamin D.‡ • Hair, Skin & Nail Health (page 87) with biotin and collagen. 10-5481 Suggested use: 1 packet a day.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
105
ALL-IN-ONE
TARGETED PACKS CHOOSE ONE, TWO OR EVEN ALL THREE
PROACTIVELY MAINTAIN A HEALTHY HEART ‡
Nutrilite™ Heart Health Pack
Nutrilite™ Bone Health Pack
The supplements in this pack are included to help support already normal cholesterol levels, support healthy blood flow and keep the heart strong, in just two grab-andgo a.m. and p.m. packets a day.‡
You need strong bones to stay active. The ingredients in this pack are designed to work together to build bone strength and support bone density by delivering the right nutrients to the right places.‡
WHAT’S INSIDE?
WHAT’S INSIDE?
• Heart Health Omega (page 45) supports healthy blood flow and heart health.‡ • Heart Health CoQ10 (page 56) to support a healthy heart.‡ • Cholesterol Health (page 59) helps maintain already normal cholesterol levels.‡ 11-6990 Suggested use: 2 packets a day.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
106
BUILD, SUPPORT AND MAINTAIN HEALTHY BONES ‡
• Cal Mag D (page 62) fortifies bones with calcium, magnesium and vitamin D.‡ • Vitamin D (page 64) to help bones better absorb calcium.‡ • Bone Guard (not sold separately) supplement contains key ingredients to help bones retain the calcium they build and defend against changes that occur to bones with age.‡ 11-6988 Suggested use: 2 packets a day.
FOR JOINTS, MEMORY AND VISION ‡
Nutrilite™ Strong Living Pack This pack supports healthy vision, flexible, mobile joints and provides benefits to help support short- and long-term memory.‡
WHAT’S INSIDE?
CONVENIENCE PRODUCTS
These portable, targeted packs are designed for men and women alike. They’re formulated to help you meet your unique nutritional needs to support heart, bone, and/or strong living (joint, memory and vision) health. And don’t worry – you can take more than one.
• Memory Builder™ supplement (page 54) with cistanche to support memory, focus and recall.‡ • Joint Health (page 66) with glucosamine and chondroitin to support joint flexibility and mobility.‡ • Vision Health with Lutein (page 70) to support healthy eyes.‡ 11-6987 Suggested use: 2 packets a day.
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
107
A
V O RIT
O
A
FAVORITE F
V O RIT
FAVORITE F
F
A
O
FAVORITE O
CONVENIENCE PRODUCTS
V O RIT
EACH NUTRILITE™ TWIST TUBES 2GO™ PRODUCT PROMOTES INCREASED WATER INTAKE AND OFFERS:
Nutrilite™ Twist Tubes 2GO™ – Variety Pack Try them all! Includes: • 10 Antioxidant Health – Mango Citrus flavored. • 5 Joint Health – Raspberry flavored.
SUPPORT YOUR IMMUNE SYSTEM ‡
A GREAT SOURCE OF VITAMINS A AND C
Nutrilite™ Twist Tubes 2GO™ – Joint Health
Nutrilite™ Twist Tubes 2GO™ – Immunity Health
Nutrilite™ Twist Tubes 2GO™ – Antioxidant Health
11-0857 Raspberry flavored – 20 tubes Suggested use: Twist and add to 16.9 oz. of cold water.
11-0855 Strawberry-kiwi flavored – 20 tubes Suggested use: Twist and add to 16.9 oz. of cold water.
11-0538 Mango Citrus flavored – 20 tubes Suggested use: Twist and add to 16.9 oz. of cold water.
• 5 Immunity Health – Strawberry-Kiwi flavored.
WHO NEEDS IT?
WHO NEEDS IT?
WHO NEEDS IT?
11-0922 20 tubes
Active adults who want to support joint health.
Anyone over age four who wants vitamin C to support immunity.
Anyone over age four who isn’t getting enough vitamin A or C.
WHY NUTRILITE?
WHY NUTRILITE?
WHY NUTRILITE?
Joint Health Twist Tubes includes glucosamine, which helps to support joint cartilage,‡ and antioxidant vitamin C.
Immunity Health Twist Tubes help you get more antioxidant vitamin C into your day to support your immune system.‡
Antioxidant Health Twist Tubes are a refreshing way to support a healthy immune system, as well as eye and skin health.‡
TALKING POINTS
TALKING POINTS
TALKING POINTS
Antioxidant vitamin C and glucosamine help support joint health.‡
Twist Tubes make it easy to get the vitamin C you need.
These Twist Tubes support immunity.‡
Suggested use: Twist and add to 16.9 oz. of cold water.
F
A
O
FAVORITE V O RIT
‡ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
108
SUPPORT HEALTHY JOINTS‡
GET THE CONVERSATION CARDS
Amway.com/ResourceCenter
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
CONVENIENCE PRODUCTS
• Vitamin C • Portability and convenience • Great flavor • Low calories: only 5–30 calories per serving
109
INTRODUCING NUTRILITE™
WELLNESS BARS
These bars are made with wholesome, natural, gluten-free ingredients that bring you the best of nature. Available in two delicious and satisfying flavors, they’re a great on-the-go snack option for the entire family.
WELLNESS SNACKS
F
A
110
O
FAVORITE V O RIT
11-1045 Nutty Dark Chocolate
11-1044 Coconut Almond
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
111
Use this section to create your Nutrilite™ brand story, lead confident conversations, find access to expert resources and build sustainable supplement volume with our proven selling framework.
SELLING NUTRILITE™
START SELLING NUTRILITE™
ACEROLA CHERRY ORCHARD Amway Certified Organic Farm Fazenda Nutriorganica Farm, Ubajara, Brazil Found in Nutrilite™ Twist Tubes 2GO™ – Antioxidant Health, a Customer Favorite 112
113
N U T R I LI T E ™
GETTING STARTED WITH NUTRILITE™ 4 SIMPLE STEPS
1
2
LOVE IT – FILL YOUR NUTRITION GAPS
SELL IT – LISTEN TO NEEDS, RECOMMEND PRODUCTS FAVORITE F
A
FOUNDATIONAL
O
Maximize your earning potential with Nutrilite™ supplements. Use these simple steps and techniques to achieve incredible results – for you, your customers and your business!
V O RIT
TARGETED CONVENIENCE
Purchase and start using your supplements.
Learn more with these resources: SUPPLEMENT GUIDE – 40-1755 OPTIMAL HEALTH CATALOG – 40-1657
nutriliterecommender.amway.com
Build your personal testimonials to share your favorite products. Watch video courses at Amway.com/Education.
Purchase and share samples of customer favorites that create a memorable experience or deliver noticeable results.
3
4
GROW IT – CREATE SALES EXPERIENCES
Follow up with customers to meet additional supplement needs and expand your recommendations with BodyKey™ and XS™ products.
Use the Mini Catalog and Tab-It to recommend products to more people you know.
Learn and demo top products with resources like the Nutrilite™ Double X™ Messenger Kit.
Build your Amway™ business through social media.
114
Recommend supplements that meet foundational needs, address a targeted concern, or offer convenience for life on the go.
Engage in confident selling conversations guided by Conversation Cards and From the Expert videos.
TEACH IT – BECOME A WELLNESS COACH
Purchase popular Nutrilite™ supplements – great go-to products to use, recommend and teach IBOs.
1
Identify customers’ needs by using F.O.R.M.1 and walking them through the Supplement Recommender.
Help downline IBOs set goals. Show how PV can support retail earnings, bonuses, and Growth Incentives.
SELLING NUTRILITE™
Find the products that are right for you with the Supplement Recommender.
Coach downlines to help Cross-sell to other build selling skills. Use exclusive Amway™ brands Amway™ Education and and set your sights on the Resource Center. Ruby volume to keep growing a profitable, sustainable business!
F.O.R.M. – Ask the people you meet about their Family/Friends, Occupation, and Recreation so you can Make the connection to their needs.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
115
SELL WITH CONFIDENCE
TOP 10 BEST SELLERS
Available on Amway.com/ResourceCenter Nutrilite™ supplements are different – there’s nothing else like them. Find all the resources you’ll need such as catalogs, brochures, Conversation Cards, event signage, training and videos in the Resource Center. Use the Supplement Recommender to help match the right products to your customer’s specific needs.
Overview
Getting Started with Nutrilite™ products:
Leader Presentation
Getting Started with Nutrilite™ products:
Nutrilite™ Double X™ supplement Great for sampling A-4300 (page 38).
Nutrilite™ Digestive Probiotic AA-0114 (page 77).
Nutrilite™ Perfect Pack for Your Health Great for sampling 11-6986 (page 104).
Nutrilite™ Cal Mag D 11-0610 (page 62).
Nutrilite™ All Plant Protein Powder 11-0415 (page 48).
Nutrilite™ Joint Health Great for sampling 10-4664 (page 66).
Nutrilite™ Vitamin C Extended Release 10-9747 (page 72).
Nutrilite™ Twist Tubes 2GO™ – Great for sampling 11-0538 (page 109).
Nutrilite™ Men’s and Women’s Pack Great for sampling 10-5480 10-5481 (page 105).
Nutrilite™ Vitamin B Dual-Action 11-0171 (page 52).
Reference Guide
For Your Meeting:
Nutrilite™ Curriculum
SELLING NUTRILITE™
Getting Started with Nutrilite™ products:
Many of these best-selling supplements meet a common need – so they will be popular with you, downlines and your customers.
Find all of the best tools and programs in the Amway™ Resource Center app.
LEAD CONFIDENT SELLING CONVERSATIONS – ANYWHERE, ANYTIME
Click on any mobile Conversation Card in the Amway™ Resource Center and you’ll be guided through a product conversation from start to sale.
116
COLOR YOURSELF HEALTHY W ITH NUTRILITE
117
BUILD CUSTOMER VOLUME
BUILD VOLUME IN THREE SIMPLE STEPS
Recognize the potential to maximize your earnings. Start with products people use regularly and move them on to others. Using this approach with popular Nutrilite™ products can impact your volume.
As your business grows, start building your teams and teach them how to reach their goals. If you, three of your customers, three downline IBOs and three of their customers all go from “everyday products” – products people spend money on every day – to the Nutrilite™ brand equivalent, your volume can increase.
DOUBLE X™ SUPPLEMENT
A GREAT START
Product PV
18.25
Switch
Share
Duplicate
Duplicate
Duplicate
You
3 Customers
3 Downlines
3 Downlines
3 Downlines
18.25
54.75
292.00
949.00
2,920.00
Personal PV
73.00
Retail Margin
$18.25
$54.75
THE PERFECT PACK
THE ULTIMATE SWITCH
Product PV
41.00
Personal PV
Switch
Share
Duplicate
Duplicate
Duplicate
You
3 Customers
3 Downlines
3 Downlines
3 Downlines
41.00
123.00
656.00
2,132.00
6,560.00
164.00
Group PV Retail Margin
$41.00
$123.00
SWITCH
SHARE & SELL
DUPLICATE
You are your easiest first sale. If you’re using a different supplement brand, find the Nutrilite™ supplement equivalent and start taking it. If you aren’t taking supplements try the Men’s or Women’s Pack.
Get three customers to move from another brand to a Nutrilite™ product. If they aren’t currently taking any supplements, determine which ones are right for them. The Men’s or Women’s Pack are a good start to demonstrate benefits and convenience.
Once you understand and are comfortable with this process, get three downlines to do it too. Keep the momentum going and watch your business volume grow.
SELLING NUTRILITE™
Group PV
The training videos in the Resource Center give more information.
GET THE APP The Switch Share Duplicate™ app is a great way to show others how the Amway business works – it features products people regularly use and demonstrates how everyday purchases can drive your daily business volume and lead to income.
WATCH THE VIDEO
Get started making money fast with retail margin Amway.com/Education 118
IBO groups using DITTO™ scheduled delivery effectively have seen great results. 43% have more active IBOs placing orders in an average month than those who do not use DITTO™.* *2018 Amway Performance Drivers Data.
BEST OF N ATURE. BEST OF S CIENCE.
119
IDENTIFY THE NEED F.O.R.M. is a simple way to build rapport with new customers. Wherever conversations happen, the F.O.R.M. approach helps you share natural, authentic moments with your customers and listen for their needs so you can match them with the right supplements.
FAMILY AND
FRIENDS
RECREATION Ask questions about what they like to do for fun and fitness. • Do you work out? • What are your hobbies? • Are your kids involved in sports?
Ask about their job or occupation to learn more about them and their needs. • Where do you work? • What do you do? • Do you consider your job stressful?
MAKE THE
CONNECTION Once you know what they need, connect them with the right products that meet them. If a busy mom is concerned about her kids not eating well, suggest Nutrilite™ Kids Chewable Daily supplement.
Use one of these to get started. Listen and assess their need based on their age, gender and lifestyle.
ASK QUESTIONS
LISTEN FOR THE NEED
RECOMMEND PRODUCTS
“You must be busy! How do you juggle schedules, meals and everything?”
“You’re right – I work full time and with three children, we’re always running to lessons, practices and games. Sometimes I skip meals to make it all happen.”
“It takes time to eat right. I had serious gaps in my nutrition, but then I started taking Nutrilite™ Double X™ supplement and I feel great. I feel great knowing it has 22 vitamins and minerals, so I know I’m getting good nutrition every day. Would you like to try it?”
“That’s a lot of responsibility. How do you stay focused?”
“I love my work, but even on the best days, I start to feel sluggish and less productive around 3 p.m.”
“Me too – until I tried Nutrilite™ Vitamin B Dual-Action. It gives me all 8 essential B vitamins for a full 8 hours of energy support. I think it could help you, too. What do you think?”
“What a great way to use your free time. How do you keep up?”
“We’re always on the go! Too often we end up eating fast food – I know we’re not getting enough fruits and vegetables.”
“I hear you. I always toss a few Nutrilite™ Twist Tubes 2GO™ in my bag. Just twist into water for a an excellent source of vitamins A and C in a refreshing Mango Citrus flavor. Try one and tell me what you think.”
SELLING NUTRILITE™
Ask about their family and friends to learn about their needs. • Do you have kids? • Do you balance a career and family? • Do you spend most of your time indoors or outdoors?
OCCUPATION
START THE CONVERSATION
WATCH THE VIDEO
Find the Need and Offer Product Solutions Amway.com/Education 120
COLOR YOURSELF HEALTHY W ITH NUTRILITE
121
CONFIDENT CONVERSATIONS The best way to engage with downline IBOs and customers is to make a connection and maintain the relationship. Here are some useful tips to share your messages:
IDENTIFY THE NEED
The best way to understand a product and tell a strong story is to use it yourself. Using the supplements will help make it easier to talk to IBOs and customers.
USE FEATURES & BENEFITS
Benefits are more important to your customers than features alone. Share the product benefits that relate best, based on your customers’ needs. Share the top 3 benefits – keep it simple and relatable.
CREATE AN EXPERIENCE
Your personal experience with Nutrilite™ products or the experiences of other IBOs and customers can be great stories to get customers interested in the Nutrilite™ brand. Some of our products are good door-openers because they’re easy to share and try. It’s good to have these products ready wherever you go.
ADDRESS PRICE VALUE
Always openly discuss the price. Hiding the price makes it look like you’re not confident in the results. You’ll also want to show the value – things like cost per use, day, dosage, etc.
CLOSE THE SALE
Revisit tips 1–3, prompting customers to ask questions. Be prepared for objections. Have appropriate answers. Ask for the order.
SELLING NUTRILITE™
Ask questions to help you determine which supplements could benefit them most. Ask about their family, occupation, recreational activities and any supplements they already take. Listen closely when the customer talks about their needs, and use the materials you’ve brought with you to offer solutions.
BUILD A PERSONAL CONNECTION
Order MAtters RESEARCH SHOWS THAT OUR PROVEN SELLING FRAMEWORK IS MOST EFFECTIVE WHEN CONFIDENT CONVERSATIONS FOLLOW THE ORDER ABOVE.
WATCH THE VIDEO S CONFIDENT CONVERSATIONS: SELLING IN SIX STEPS AMWAY.COM/EDUCATION OR AMWAY.CA/EDUCATON 122
BEST OF N ATURE. BEST OF S CIENCE.
123
BUILD A PERSONAL CONNECTION
When you take Nutrilite™ supplements you can share a real experience. The key to building volume in your business is building credibility. Consumers want to know your personal experience with the products. Once you know the product, it’s easy to share the knowledge and experience with others in a simple, but powerful way. This will help create momentum in your business and build consistent, sustainable volume.
TALKING ABOUT PRODUCTS YOU HAVEN’T TRIED
Pay close attention to how you felt before and while taking your Nutrilite™ supplements. After jotting down product experiences, pull a few key points to highlight, aligning with the main product feature and the benefits it brought to you.
If you haven’t tried a product, check out From the Expert videos on the Amway™ Resource Center app, It’s also smart to talk to someone who has used the product, so you can ask questions about their experience and create a product story based on their responses. This is a great way to follow up and engage your current customers once you’ve closed the sale.
Did You Know?
Address your customers’ needs with product experiences like these:
NUTRILITE™ TWIST TUBES 2GO™ – ANTIOXIDANT HEALTH “I used to get lots of vitamin A and C from fruits and vegetables, but now the only time I eat enough of them to get my vitamins is when I pick them off my kids’ plates! Twist tubes are a delicious way to get the vitamins I’m missing!”
NUTRILITE™ PERFECT PACK “I am constantly on the go, and I want to make sure my nutritional needs are being met. The Nutrilite™ Perfect Pack gives me everything I need in one convenient daily packet that I can take with me.” Learn more on page 104
Learn more on page 109
65% OF CUSTOMERS ARE MORE LIKELY TO ACT IF THEY KNOW SOMEONE TRIED IT AND LOVED IT.
NUTRILITE™ VITAMIN B DUAL-ACTION “While at work, I used to find myself exhausted by 3 p.m. and having trouble concentrating and then too tired for the gym at night. I take Nutrilite™ Vitamin B Dual-Action to help provide energy support all day, and into the evening when I need energy to work out.”
NUTRILITE™ JOINT HEALTH
SELLING NUTRILITE™
TALKING ABOUT PRODUCTS YOU’VE TRIED
ENGAGING PRODUCT STORIES
“Our bodies generally stop making glucosamine after we turn 35, and I was concerned. So I take Nutrilite™ Joint Health to ensure I get the glucosamine I need to support my joints.” Learn more on page 66
Learn more on page 52
124
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
125
USE FEATURES & BENEFITS Now that you’ve used the tools to recommend the right products, share the benefits that make it relative to your customers. The Amway™ Resource Center is home to Mobile Conversation Cards that help guide your conversation on specific products step-by-step, screen-by-screen, at your own pace. These on-the-go tools are full of key product information and selling tips like:
• Behind-the-science technology insights • Product Claims • Competitive information • V ideos, Charts and more
Customers are more likely to buy a product when they can see and feel its immediate benefits. Engage them in the supplement conversation with simple strategies like these. Demo your favorites Whether one-on-one or in a group, demos deepen the Nutrilite™ brand experience. Try these: • Double X™ supplement: Prove that this is the ultimate multivitamin by doing a product demo, like the Dissolve Demo. • Twist Tubes 2GO™ : Offer a convenience product to sample, highlighting the 180-day Customer Satisfaction Guarantee* backed by AMWAYPROMISE so they can experience the convenience firsthand. • Vitamin B Dual-Action: Product videos that detail the features can be a great resource to share with customers. The Vitamin B Dual-Action video brings the benefits to life.
SHOP WITH CONFIDENCE Offer a full-sized Nutrilite™ product, so your customers can experience even more benefits as they use the product firsthand. Remind them that every Amway™ product carries a 100% satisfaction guarantee* backed by AMWAYPROMISE.
WATCH AND WOW
Using your smartphone or tablet, share product videos that bring the features and benefits of Nutrilite™ products to life. Find and download the Amway™ Resource Center † †† app, available on the Apple™ App Store™ or Google Play™ Store.
*Exclusions and additional fees may apply. For complete details, visit Amway.com and search: AMWAYPROMISE.
SELLING NUTRILITE™
• Product at a Glance Sheets to download or print with key product information
CREATE AN EXPERIENCE
†Apple™ and App Store™ are trademarks of Apple Inc. ††Google Play™ is a trademark of Google LLC
MINI BUT MIGHTY Create a customized shopping experience for your customers when you share – and tab – a Mini Catalog with Nutrilite™ products they will love.
126
BEST OF N ATURE. BEST OF S CIENCE.
127
ADDRESS PRICE VALUE OPENLY DISCUSS THE PRICE Customers want to know how much a product costs, so be open about it and share the price. Refer to the Retail Cost per use from the product pages to help you tell your story.
SPOTLIGHT SPECIAL PRICING
Use Mobile Conversation Cards to: • Break price down to a daily cost. • Highlight the food comparisons to Double X™ supplement and ask a question, like, “Imagine how much all this would cost daily?”
Know the price you want to offer customers before you meet with them. Fortunately, our Customer Pricing Tool makes it easy to set prices. To overcome price objections, offer a 10-day supply as a short-term commitment, then follow up. Remind customers that every Amway™ product carries a 100% satisfaction guarantee* backed by AMWAYPROMISE.
CONSIDER OFFERING FREE SHIPPING Our Customer Pricing Tool also makes it easy to offer free shipping. Here’s how free shipping works: • Shipping charges will be deducted from the IBO’s retail margin. • A retail margin of at least 15% must be set.
CREATE A CUSTOMER PROFILE Make sure you remember the initial conversation you had with your customer. Enter a few notes into your smartphone or tablet after your meeting – this will make it easier to follow up.
CONSIDER INCLUDING: • • • •
Customer health concerns. Questions asked and your answers. Assessments you provided. Samples and materials you left behind. • Products they ordered. • Products they were interested in but didn't order.
• Any retail margin over the cost of shipping will be paid to the IBO. • Customers who set up for free shipping will see promotional banners on Amway.com and your Personal Retail Website (PRW) after they log in. To set your prices, look for the LOS/Contacts under Business Center on Amway.com or Amway.ca.
SELLING NUTRILITE™
Use this guide to show customers how to save when they purchase specific product bundles.
MAKE THE PRICE RELATIVE
SET YOUR OWN PRICE
CUSTOMER PROFILE SHEET CUSTOMER CONTACT INFORMATION CUSTOMER NAME
CUSTOMER NUMBER
ADDRESS
PREFERRED Home Phone: Office Phone:
* E xclusions apply. For complete details, in the U.S. visit Amway.com; in Canada, visit Amway.ca and search: AMWAYPROMISE
Cell Phone: Email: BEST TIMES TO CONTACT: Day(s):
Time(s):
Day(s):
Time(s):
BACKGROUND INFORMATION GENERAL INFORMATION Occupation:
Birthday:
__/__/____
Married (Y/N):
# of Children:
PERSONAL INFORMATION
NEEDS/CONCERNS
Referred by:
Relationship to Customer:
CUSTOMER REFERRED Name
Contact Info/Preference
Product
Notes
©2010 Amway. All rights reserved. For IBO use only. Not to be used with prospects.
128
COLOR YOURSELF HEALTHY W ITH NUTRILITE
Results
27026EEN
129
CLOSE THE SALE ASK FOR THE ORDER It’s go time. As you prepare to close the sale, revisit the first three tips in Confident Conversations selling framework (pages 122–123) to help you sell: 1. Identify the need. 2. Build a personal connection. 3. Use features and benefits. Conversation is key. Encourage your customers to ask questions. Listen carefully and answer them thoroughly. When you do, you build their confidence and make the decision easy for them.
You and your customers deserve the best – and Amway delivers. We take pride in the quality of our products, and we promise that we’ll protect your purchase. Every Nutrilite™ product carries a 100% customer satisfaction guarantee* backed by the AMWAYPROMISE. This means that, if a product you or your customer bought is not the quality we promised, was damaged along the way or just plain isn’t right, we’ll work to fix, refund or replace it. It’s that simple.
SELLING NUTRILITE™
REVISIT OUR GUARANTEE
AMWAYPROMISE exemplifies the passion Amway has for people, too. We’re a family-owned business and we care about you, our IBOs, like family. Our success depends on your success, and it all hinges on the confidence your customers have in our products. That’s why we stand firm in our promise to protect you and your customers with the most comprehensive customer service and consumer protections in the direct selling industry. You have our word.
WATCH THE VIDEO
Closing the sale Amway.com/Education Amway.ca/Education
*Exclusions and additional fees may apply. For complete details, visit Amway.com in the U.S.; in Canada, visit Amway.ca and search: AMWAYPROMISE.
130
AMWAYPROMISE™ 100% CUSTOMER SATISFACTION GUARANTEE
131
FOLLOWING UP
HOW TO CROSS-SELL HOW TO UP-SELL Consumers often start with a more affordable product to see if it’s something they like. Once they love it, chances are they’ll be interested in a premium item. Following up is a great time to suggest an upgrade.
132
CROSS-SELLING NUTRILITE™ PRODUCTS Some Nutrilite™ products are a natural fit to pair together. So, if an IBO or customer tries one and loves it, recommend the other. You’ll find cross-sell ideas in the Supplements Made Simple section of this book, starting on page 28. Just look for the “Pair It With” callouts.
CROSS-SELLING BODYKEY ™ PRODUCTS, XS™ SPORTS NUTRITION AND XS™ ENERGY DRINKS Supplement customers might also be interested in other products – and vice versa. Talk to IBOs and customers about using XS™ Sports Nutrition to give their body what it needs before, during and after a workout. Or show them how BodyKey™ products can help with weight management. And if they want help powering through their day, talk about XS™ Energy drinks.
CROSS-SELLING OTHER BRANDS If they use skincare or beauty products, recommend Artistry™ products – from skincare solutions to color collections, the Artistry™ brand is dedicated to developing innovative products to meet the individual beauty and skincare needs of women and men.
IF THEY LOVE
RECOMMEND
PRODUCT PV INCREASE
Nutrilite™ Twist Tubes 2GO™– Immunity Health
Nutrilite™ Vitamin C Extended Release
+ 12.60 PV
Nutrilite™ Daily
Nutrilite™ Double X™ Supplement
+ 6.92 PV
Nutrilite™ Double X™ Supplement
Nutrilite™ Perfect Pack
+ 23.25 PV
Nutrilite™ Cal Mag D
Nutrilite™ Bone Health Pack
+ 21.00 PV
Nutrilite™ Men’s and Women’s Pack
Nutrilite™ Perfect Pack
+ 31.08 PV
Nutrilite™ Heart Health Omega
Nutrilite™ Heart Health Pack
+ 27.00 PV
For cleaning supplies that are safer for the environment and work great, recommend Amway Home™ products. They’re better. Naturally.
SELLING NUTRILITE™
PV
Follow-up gives you the opportunity to show IBOs and your customers other products – and grow your business volume. This is commonly referred to as “cross-selling.”
Recommend Atmosphere Sky™ Air Treatment System and eSpring™ Water Purifier to help improve the quality of air and water in their homes.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
133
MASTER THE BASICS OF SUPPLEMENTS Your goal of becoming a supplement consultant is within your reach – already in the palm of your hand! Look no further than these digital resources to learn the basics of Nutrilite™ supplements and start leveraging your knowledge to build a healthy business.
AMWAY™ RESOURCE CENTER APP
BECOME A PRO ON-THE-GO Comprehensive yet convenient, these tools will educate and engage you and your customers as you build a sustainable supplement business.
NUTRILITE™ Supplement Recommender Progress
Count on this convenient tool as your one-stop destination for all things nutritional.
Are you currently taking a multivitamin or
Did You Know?
multimineral supplement? Yes No One of the world’s most respected medical journals recommends that all adults take a multivitamin daily.
How many fruits and vegetables do you eat daily? One
Carrier
LTE
11:40 AM
67%
Resource Center
Ready-to-share Nutrilite™ content available for you to post online Get started building Nutrilite™ volume with these selling programs
Nutrilite™ Supplement Guide, Optimal Health Catalog and more are ready to download and share
Social Media
Videos
Conversation Card
Home
134
Product tutorials, selling tips and more – in short, sharable videos
English
Collection
Nutrilite DIfference
My Downloads
Profile
All the details you need to sell – from features and benefits to frequently asked questions
Robust training courses can help you leverage your Nutrilite™ brand knowledge and learn to sell
0
1 to 2
3 to 4
Nutrilite™ is the only global vitamin and mineral brand to grow and process plants on its own certified organic farms.*
NUTRILITE™ SUPPLEMENT RECOMMENDER Guide your customers through this comprehensive survey to identify their individual supplement needs and personalize their perfect regimen. Use the Nutrilite™ Supplement Recommender at NutriliteRecommender.Amway.com or NutriliteRecommender.Amway.ca (Canada).
SELLING NUTRILITE™
serving is the size of a baseball (fresh) or a glass (juice).
CONNECT WITH THE NUTRILITE™ BRAND Like and follow us on your favorite social media platforms. U.S.: @AmwayUS and @NutriliteUS CANADA: @AmwayCanada and @NutriliteCanada
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
135
TOP CUSTOMER QUESTIONS
ANSWERING CUSTOMER QUESTIONS REMOVES POTENTIAL OBSTACLES AND CAN LEAD TO INCREASED SALES.
GOOD PLANNING MEANS BEING READY FOR OBJECTIONS AND TOUGH QUESTIONS.
Here are a few to help you get started. For even more, go to Amway.com/NutriliteFAQs.
established for vitamins and minerals is designed primarily to prevent deficiency for the average healthy person. The RDAs do not consider other factors (lack of sleep, smoking, stress, excessive weight, poor eating habits, etc.) that may determine a need for higher or lower intake of vitamins and minerals in order to achieve optimal health. Nutrilite™ supplements with values higher than RDA recommendations are designed to help compensate for the increased demands we put on our bodies.
136
Q: A re Nutrilite™ products certified organic? A: Plants are grown on our own
certified organic farms for Nutrilite™ products; however, our products themselves are not considered organic. Organic certification of our products is not possible due to the complexity of product formulations.
Q: A re there Nutrilite™ products for vegetarians or customers that want products that are kosher or halal? A: Yes. At this time, Concentrated Fruits and Vegetables, Chewable Vitamin E, ClearGuard™ supplement and All Plant Protein Powder products are vegetarian. We offer many halal products – just look for the “M” on product pages/labels. For kosher products, look for the star with a “K” in the middle. For a quick rundown of kosher and halal products, type either word into the search bar on Amway.com.
Q: W hy do I need a supplement? A: The American Medical Association
recommends that all adults take one multivitamin daily. This is true even if you already eat a diet rich in fresh, whole, natural foods, because the foods you consume often don’t supply all the vitamins and minerals you need, at the recommended levels. If you’re going to supplement, start with the ultimate multivitamin – Nutrilite™ Double X™ supplement.
FOR MORE INFORMATION VISIT A MWAY.COM O R AMWAY.CA
SELLING NUTRILITE™
Q: W hy are some nutrient levels in Nutrilite™ products over 100% of the Recommended Dietary Allowance (RDA)? A: The Recommended Dietary Allowance
137
NUTRITION GLOSSARY From macronutrients, micronutrients and phytonutrients, to other key terms, refer to this glossary anytime you come across a scientific word in this book you’d like to learn a little more about.
Alpha carotene – Often found in carrots, sweet potatoes, broccoli and other yellow-orange and dark-green vegetables, your body converts this phytonutrient into vitamin A, which is needed to support vision health. Amino acids – Organic compounds that combine to form proteins as well as a source of energy for the body.
138
Conjugated linoleic acid (CLA) – Involved in muscle and energy production. Helps reduce the breakdown of skeletal muscles.
Biotin – A vitamin that helps enzymes break down certain substances, like fats and carbohydrates.
DHA – Docosahexaenoic acid is an important omega-3 fatty acid that plays a crucial role in eye and brain health.
Black cohosh – An herb whose root has been shown to help reduce some menopausal symptoms. Calcium – A mineral best known for helping build strong bones and teeth. Carbohydrates – When your body needs energy, it looks for carbohydrates first. Carbohydrates also protect your muscles and help regulate the amount of sugar circulating in your blood so that all the cells get the energy they need. Carotenoids – A class of more than 600 naturally occurring phytonutrients that are often found in yellow-, orange- and red-colored fruits and vegetables. Catechins – Antioxidants commonly found in green and black teas. Chicory root – The root from an herbaceous plant, sometimes added to yogurt as a prebiotic.
Anthocyanidins – This phytonutrient, found in foods like blueberries, grapes, cranberries and other red-purple fruits, is believed to help with cardiovascular health.
Cistanche tubulosa – An herb often used to make extracts to promote better communication between brain cells by maintaining levels of important brain chemicals.
Antioxidants – Man-made or natural substances that bodies use to balance oxidants (free radicals). B vitamins – Although each B vitamin has its own unique function, overall they help the body unlock energy from food and are necessary for the metabolism of carbohydrates, proteins and fats.
Coenzyme Q10 – CoQ10 is a coenzyme naturally produced by the body, though our bodies produce less of it as we age. It is a vital factor in triggering energy that our cells need to do their work. It is important in large organs like the heart, liver and kidneys, which burn a lot of energy. It also participates in antioxidant activity to help protect against free radical damage.
Beta carotene – A phytonutrient found in redorange fruits that supports healthy vision.
Collagen – A major structural protein of connective tissues and skin.
Digestive enzymes – Help break down food at different stages of the digestive process. Echinacea – A purple coneflower that is used to support your body’s immune response. EGCG – Also known as epigallocatechin-3-gallate, this phytonutrient has been found to help with brain and heart health, as well as weight loss. Ellagic acid – Often found in red berries, this naturally occurring phytonutrient acts as an antioxidant, helping with cell health. EPA – Eicosapentaenoic acid is an important omega-3 fatty acid that plays a role in supporting cardiovascular and joint health. Fats – Essential for good health, fats aid in energy production, cell building, oxygen transport, blood clotting and the production of extremely active hormone-like substances called prostaglandins. Fat is also needed to carry and help absorb fat-soluble vitamins, such as vitamins A, D, E and K, and carotenoids. Fiber – General name for material in fruits, vegetables, grains, legumes and seeds that our bodies cannot digest fully. Flavonoid – A large class of phytonutrients thought to have multiple health benefits, including antioxidant effects. Folate – A form of the water-soluble B vitamin, occurring naturally in food.
Folic acid – A synthetic form of the water-soluble B vitamin. Free radicals – Molecules with unpaired electrons that are very reactive and cause damage to surrounding molecules. Gamma-linolenic acid – Helps maintain a healthy reproductive function and minimizes fluid retention related to menstruation. Garcinia cambogia – A tropical fruit that has been studied for its ability to boost fat burning and curb appetite. Ginkgo biloba – An herb often used to make extracts to promote better memory function, focus and recall. Glucosamine – An amino derivative of glucose that helps support joint health. Glycine – An amino acid that works in conjunction with collagen to promote skin moisturization. Grapevine extract – Extract derived from red grape stems and vines believed to offer specific heart health support and participate in the body’s antioxidant processes.
NUTRITION GLOSSARY
Allicin – A phytonutrient found in garlic that promotes healthy blood pressure already within normal range and heart health.
Beta cryptoxanthin – Found in red-orange fruits and vegetables, this antioxidant helps prevent free radical damage to cells.
Hesperidin – Usually found in citrus fruits, this phytonutrient can help circulatory health. Homocysteine – A non-protein amino acid. Hops – The female flowers of the hop plant, believed to help support normal sleep and relaxation. Horsetail herb extract – Extract from the horsetail plant, known for its antioxidant effects. Iron – Essential for life, iron is a component of hemoglobin, and it’s the red pigment in blood that transports oxygen to the cells and removes carbon dioxide from the cells.
BEST OF N ATURE. BEST OF S CIENCE.
139
NUTRITION GLOSSARY Isoflavones – Phytonutrients that have been shown to offer protective functions. Isothiocyanate – A phytonutrient found in broccoli, cauliflower, cabbage and brussels sprouts. Lactobacillus acidophilus – A type of probiotic that produces vitamin K and lactase. L-Cysteine – An amino acid that promotes the formation of keratin, a major protein in hair, skin and nails.
Lutein – A carotenoid that filters out harmful blue light wavelengths and acts as an antioxidant in the eye to promote vision health.
Phytonutrients – Nutrients from plants that offer specific health benefits tied to their color.
Soluble fiber – Absorbs water and slows down digestion; provides feeling of fullness. Theaflavins – Antioxidants commonly found in green and black teas.
Potassium – Helps kidneys balance blood pressure, heart function and electrical impulse.
Turmeric – Belonging to the ginger family, this spice has been used in a variety of curry-based foods. It is an excellent source of fiber, vitamin B6, potassium and healthy amounts of vitamin C and magnesium.
Proanthocyanidins – Found in blue and purple fruits and vegetables, this phytonutrient helps with skin and cell health.
Valerian – A perennial flowering plant believed to support sleep while providing additional phytonutrient benefits.
Probiotics – Natural, “good” bacteria that support healthy digestive and immune systems.
Vitamin A – A fat-soluble vitamin, which is stored primarily in the liver. Vitamin A is essential for healthy skin, eyesight and growth.
Lycopene – Found in red foods, this phytonutrient has been shown to help support prostate health.
Procyanidins – A flavonoid thought to have antioxidant effects that support cardiovascular health.
Macronutrients – Basic nutrition, composed of protein, fat and carbohydrates.
Protein – The body uses protein to build new cells, maintain tissues and regulate cell function. About half of the protein consumed daily is converted into enzymes, the “worker proteins” that regulate the speed of biological reactions in your body and permit it to perform functions such as digesting food.
Macula – The central part of the retina that works like a camera lens.
Zeaxanthin – Found in red-orange fruits and vegetables, this compound is believed to help vision by protecting the eyes from high-energy rays. Zinc – An essential mineral known to help maintain healthy skin and immune function.
Vitamin C – Also known as ascorbic acid, vitamin C is known to be a powerful antioxidant. The body utilizes vitamin C in the immune system by maintaining white blood cell activity.
Quercetin – A flavonoid that is thought to help blood vessels and overall heart health.
Vitamin D – A fat-soluble vitamin that plays a role in controlling calcium absorption, vitamin D is produced by the body when the skin is exposed to sunlight. Vitamin D is crucial for the development of healthy bones and teeth. Without it, the body cannot build or maintain strong bones.
Micronutrients – Essential vitamins and minerals that help your body function every day.
Resveratrol – Found in red and purple fruits and vegetables, this phytonutrient is believed to help with memory.
Vitamin E – Vitamin E is a key antioxidant, so it is particularly important for a healthy heart and blood supply. It is also very good for your skin.
Milk thistle – A plant known to participate in the body’s antioxidant processes, which has also been shown to protect the outer membranes of the liver.
Retina – The light-sensitive layer of tissue in the eye where the images that you see are passed through, sensed and then relayed to the brain.
Vitamin K – A vitamin involved in the synthesis of certain proteins, chiefly responsible for blood clotting and also needed to make bone and kidney tissue.
N-acetyl-cysteine (NAC) – A natural, sulfurcontaining amino acid derivative found naturally in foods and believed to be a powerful antioxidant.
Rose hips extract – Extract taken from the round portion of the rose flower, with antioxidant properties.
Magnesium – A mineral that is essential for a wide variety of processes that take place in the body, such as turning food into energy, as well as helping in the release of insulin, which regulates blood sugar levels.
140
Omega-3 fatty acids – Omega-3s are termed Essential Fatty Acids (EFAs) because they are critical for good health.
Saw palmetto – A plant commonly used to support prostate health.
COLOR YOURSELF HEALTHY W ITH NUTRILITE
NUTRITION GLOSSARY
Lecithin – A carrier for vitamin E that helps your body absorb the vitamin E that is often found in animal tissues, egg yolks and vegetable sources.
Oligomeric proanthocyanidins (OPC) – Commonly derived from a combination of grape seed, grape skin and pine bark to fight free radical damage.
141
BEST OF NATURE BEST OF SCIENCE Every Nutrilite™ product carries a 100% customer satisfaction guarantee* backed by the AMWAYPROMISE. This means that, if a product you or your customer bought is not the quality we promised, was damaged along the way or just plain isn’t right, we’ll work to fix, refund or replace it. It’s that simple.
NSF International, a leading independent third-party lab, tests Nutrilite™ core vitamins and mineral supplements for quality and safety. This means you can be sure that what is on the label is what is in the bottle.
Connect with the Nutrilite™ brand on your favorite social media platforms.
ACEROLA CHERRY ORCHARD Amway Certified Organic Farm Fazenda Nutriorganica Farm, Ubajara, Brazil
* E xclusions apply. For complete details, in the U.S. visit Amway.com; in Canada, visit Amway.ca and search: AMWAYPROMISE.
For more information visit Amway.com/Nutrilite
©2018 Alticor Inc. L6659ENE 40-1755