INSIDER’S GUIDE The Complete IBO Resource
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Science developed by leading weight loss experts at Pennington Biomedical Research Center
Table of Contents
3
The Need for Weight Management
4 Introducing the BodyKey™ SmartLoss™ program 5
Amazing Benefits
6
The Science Behind Weight Loss
7 4 Phases of Weight Loss with BodyKey™ SmartLoss™ 8 BodyKey™ SmartLoss™ SmartEating™ Plan 9 Simple Daily Habits with BodyKey™ SmartLoss™ 10 How to Get Started with BodyKey™ SmartLoss™ 11
BodyKey by Nutrilite™ Products
12 Meal Replacement Shakes and Meal Bars 13
Snacks and Teas
14
BodyKey by Nutrilite™ Bundles
15
Business Opportunities
16–17 Be Prepared to Sell 18
Selling Bundles
19–21 Switch Your Customer to BodyKey™ SmartLoss™ 22–27 Know the Answers Before They Ask
2
The Need for Weight Management Top 4 global reasons weight-conscious people do not lose weight **
36.5%
OBESE
More than one-third (36.5%) * of U.S. adults are obese.
The Average
AMERICAN GAINS 2 LBS. Each Year
1
Underestimating the calories we eat.
2
Overestimating h ow many calories we are burning.
3
More than 3−4 hours between snacks a nd meals means lack of healthy metabolism.
4
Not enough sleep.
Top 6 Social Influencers in Global Obesity† Every year an estimated
45 MILLION Diet
Food Prices
Portion Size
GO ON A DIET
$66 BILLION
IS SPENT ON DIET PROGRAMS Income
Inactive Lifestyles
Behavior Issues
**Source: https://www.cdc.gov *Source: Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013. †Source: Euromonitor International 2011: Consumer Health: Understanding Weight Management.
3
Introducing the New BodyKey™ SmartLoss™ Program A holistic, personalized and sustainable weight-loss program BodyKey™ SmartLoss™ is backed by science and delivered digitally This new program is the key to fitting into favorite clothes again, new or regained confidence and a positive impact on overall health and wellness. Developed with Pennington Biomedical Research Center – a worldwide leader in weight-loss science, the 6-month BodyKey™ SmartLoss™ program is based on the science of how we gain and lose weight. It delivers a personalized balanced eating plan focused on portion control – which has a big impact on achieving lasting weight loss.
The BodyKey™ SmartLoss™ program is different from other weight-loss programs. It provides continual personalized feedback and support based on your ongoing progress. The tools are easy to use, and delivered to your smartphone. There is no manual tracking or calorie counting required – the program counts for you. The BodyKey™ SmartLoss™ program is designed to help you make lifestyle changes that help you lose weight and keep it off.
4
Amazing Benefits Real-Time Coaching from Anywhere After downloading the app to your smartphone you’ll have the Digital Coach with you wherever you go. Receive specific feedback that coaches, celebrates and motivates you. Receive Smart Tips that: • Educate on weight loss and barriers • Make relevant product recommendations • Provide “Make it Happen” action plans • Help overcome barriers such as: eating habits, stress, sleep, mindset
YOUR PROGRESS
Predictive Weight Loss Using an equation created by scientists with decades of clinical research experience, the SmartLoss™ Graph is one of the world’s most accurate models for predicting healthy weight loss. It accurately predicts an individual’s weight loss over a six-month period.
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Simple, Flexible Eating Plan CARBS
FATS
PROTEINS
FREE
A simple system where foods are broken into 3 categories plus free foods. No calorie counting required. Simply follow your daily portion plan based on your personal assessment to easily stay within daily totals. Easy Food Tracking You’ll be able to track your food intake through your Digital Coach making it easier to follow your SmartEating™ Plan.
5
The Science Behind Weight Loss Balancing food portions with energy expenditure is the key.
Sketch
9:41 AM
Energy/food you eat
-
OUR PROGRESS
100%
Energy your body burns
=
Your body weight
2hrs Ago
Off Track
Here are 5 essential ways that the BodyKey™ SmartLoss™ Sketch program helps 9:41you AMmanage that. 100%
ou’re losing weight too quickly!
1
day 185.1 lbs
YOUR PROGRESS 3
lbs
lbs
Monitoring Adherence Your daily weigh-ins and steps instantly feed into the SmartLossTM Graph.
2
Behavior Change Strategy The SmartEating™ Plan focuses on portion On Track control without counting You’re in the zone. Keep going! calories, and is easily tracked with the app. YOUR PROGRESS
2 Hours Ago
2hrs Ago
4
Off Track
Frequent Tracking The SmartLoss™ Graph maps your progress and keeps you on track.
You’re losing weight too quickly!
lbs lbs
6 lbs
Personalized Healthy Weight-loss Goal The Digital Coach since yesterday helps you set a healthy weight-loss goal.
5
Personalized feedback available now
Support Community Your Digital Coach delivers ongoing, personalized feedback.
Today 185.1
Learn many exciting facts about the science behind weight loss at Amway.com/BodyKey
6 lbs since yesterday
6
4 Phases of Weight Loss with BodyKey™ SmartLoss™
1
ks 1– 4 Wee
2
ks 5 –12 Wee
Jumpstart
Transition
Learn the fundamental skills for successful weight loss and be encouraged to achieve quick wins by using meal replacements.
Learn how to tackle lifestyle and personal factors that can impact weightloss success. Follow your 6-month SmartEating™ Plan by balancing meal replacements and healthy food choices.
ks 13 –20 Wee
ks 21–24 Wee
3
4
Steadfast
Sustain
You may be cruising along or plateauing and getting frustrated. This has been calculated into your personal SmartLoss™ Graph. Focus on developing healthy habits and use meal replacements when you need them.
Learn to maintain the weight loss achieved up to this point. Continue making healthy choices and keep the weight off.
7
BodyKey™ SmartLoss™ SmartEating™ Plan How Does It Work? The SmartEating™ Plan uses a simple color coded system. No calorie counting required.
1
Foods are broken down into 3 simple color categories + FREE FOODS
#
#
#
Carbs
Protein
Fat
Free
2
Your daily portion plan is based on your personal assessment in the BodyKey™ SmartLoss™ Digital Coach app It is designed to get you to your goal weight and keep you there.
3
As part of your plan, it is recommended to: Weeks 1– 4: Use a BodyKey by Nutrilite™ meal replacement shake twice daily. Weeks 5–12: Use a BodyKey by Nutrilite™ meal replacement shake once daily. Weeks 12+: Use BodyKey by Nutrilite™ meal replacement shakes as needed to keep you on track. For many people, this is 3–4 times a week.
4
Make the right choices For optimal results, your best options are foods with high nutrient density, which are those with the most nutrients and least calories. By choosing these foods you can feel fuller on fewer calories.
5
Follow your daily allowances to lose weight
8
ain Ag
M
Take a 5–15 minute walk
ng ov i
5:00pm
Walk in the park, yoga class or healthy grocery shopping.
Din n
Ke
ep
1 Tablespoon Hummus, ½ cucumber cut up, 1 plum, water. Log food into app.
er
6:30pm
White fish, steamed broccoli, steamed carrots, ½ cup whole grain rice, ½ cup berries, water. Log food into app.
Mo rn
t
Park car further away and walk to office. Skip the elevator.
!
2:30pm
9:00am
h nc
12:30pm
Pita Rolls: Whole grain pita, deli meat – turkey, low-fat ham or chicken, 1 slice cheese, lettuce, spinach, red pepper strips, mustard. water. Log food into app.
k
8:30pm
BodyKey™️ tortilla chips, fresh salsa, 1 tablespoon queso fresco, water. Log food into app.
g in
ck Sna
10:00am
½ cup Oatmeal, 4 walnut halves, water. Log food into app.
Sta y
e
ing
t Fi
11:30am
Do regular stretches and avoid sitting for long periods. Stay hydrated by drinking water.
Y
n Sn a ck
3:00pm
M
ov
En d
oo rn
7:30am
Prepare 1 BodyKey by Nutrilite™️ Meal Replacement shake. Log food into app.
Mo v
Af te
Wake up, and then weigh yourself. Check the BodyKey™️ SmartLoss™️ Digital Coach app for personalized feedback. Get ready for work.
t
Lu
7:00am
s fa
Sta r
ay
Sn ac
rD
Bre ak
u Yo
Sta r
t
Simple Daily Habits with BodyKey™ SmartLoss™
r ou
D ay
10:00pm
Check the BodyKey™️ Digital Coach app, check the number of steps taken throughout the day and how well the eating plan was followed.
9
How to Get Started with BodyKey™ SmartLoss™ Purchase the Intro Kit or the Starter Bundle Take the first step toward weight-loss results that last. Each kit includes a 6-month Digital Coach subscription, BodyKey™ products and more.
Download the BodyKey™ SmartLoss™ Digital Coach Go to the Apple® App Store or Google® Play to download* the app using your smartphone. Activate your subscription by entering the code provided in your Intro Kit or Starter Bundle. The first time you log into the BodyKey™️ SmartLoss™ app you will be asked to set up a Connect ID account. This new account helps with security, and in time will link with all of your Amway accounts.
Link digital scale & tracker (Optional) For the optimal experience, link your scale and tracker to the BodyKey™ SmartLoss™ Digital Coach app. Daily weigh-ins and steps instantly upload and you’ll see your progress on your personal SmartLoss™ Graph. If you don’t use a digital scale and tracker you can input weight manually.
Set a healthy weight-loss goal The Digital Coach will deliver ongoing, personalized feedback and your “Make It Happen” action plan.
YOUR PROGRESS
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Receive your BodyKey™ SmartLoss™ Graph Your SmartLoss™ Graph will guide you through your weight-loss journey. Daily weigh-ins provide accountability and personalized feedback.
Follow your flexible personalized SmartEating™ plan Category symbols in the Digital Coach app and on the BodyKey™ food labels help you stay within your daily totals. *iOS and Android (minimum version: iOS 9 and above; Android 4.4 and above).
10
BodyKey by Nutrilite™ Products Research shows that replacing 1 to 2 meals with a meal replacement shake is an effective way to lose weight and keep it off.* BodyKey by NutriliteTM Meal Replacement Shakes are a convenient way to control portion size when taken on a daily basis. Formulated with high-quality protein from non-soy sources and the perfect gluten-free option that will help satisfy hunger without artificial colors, flavors or preservatives. They’re available in three delicious, satisfying flavors and are Kosher and Halal certified.
BodyKey by NutriliteTM Meal Bars give you a nourishing, well-balanced meal option. Conveniently portable, they taste delicious without empty calories. Every bar is gluten free and packed with nutrition and flavor.
BodyKeyTM Snacks are tasty, gluten-free, on-the-go options that help you make better choices throughout the day. The single-serving snacks and zero-calorie teas help control appetite and cravings.
BodyKey by NutriliteTM Bundles include the tools and products to help you succeed with the program. Choose Intro Kit or Starter Bundle to get started and ADD-ON Month 1 Made Easy or Keep It Going bundles to help keep you on track. *When combined with a calorie-restricted diet.
11
Meal Replacement Shakes and Meal Bars Meal Replacement Shakes
French Vanilla 12-2277, Chocolate 12-2276, Strawberry 12-2278
BodyKey™ Portion Plan 1
1.5
Protein
Carbs
2
Protein
Carbs
BodyKey™ Portion Plan
20g protein 230 calories 5g fiber 25 vitamins & minerals
11-0274
.5
11-0276
Nutrition
Caramel Cookie Dough Meal Bar BodyKey™ Portion Plan
Chocolate Brownie Meal Bar
.5
2
Protein
Carbs
11-0828
BodyKey™ Portion Plan
Nutrition
16g protein 190 calories
.5
2
Protein
Carbs
Mixed Berry Crisp Meal Bar
11-0277
11-0275
.5
2
Protein
Carbs
Nutrition
14g protein 210 calories
16g protein 190 calories
Blueberries & Yogurt Meal Bar
Caramel Peanut Butter Meal Bar BodyKey™ Portion Plan
Nutrition
BodyKey™ Portion Plan
.5
2
Protein
Carbs
Nutrition
13g protein 200 calories
Nutrition
12g protein 220 calories
Cookies & Cream Meal Bar 11-0835 BodyKey™ Portion Plan
.5
2
Protein
Carbs
Nutrition
15g protein 190 calories
12
Snacks and Teas
Zesty Protein Snacks
Soothing Tulsi & Chamomile Tea
28-2064
28-2063
BodyKey™ Portion Plan 1
.5
Carbs
Protein
BodyKey™ Portion Plan
Nutrition
7g protein 120 calories
0 calories Organic Caffeine Free
Whole Grain Tortilla Chips
Oolong Green Tea
11-0339
11-0341 BodyKey™ Portion Plan 2
1
Carbs
Fat
Nutrition
3g protein 210 calories
Nutrition
BodyKey™ Portion Plan
Nutrition
0 calories Caffeine Free
Slim Popcorn 11-0112
BodyKey™ Portion Plan 1
1
Carbs
Fat
Nutrition
2g protein 110 calories
13
BodyKey by Nutrilite™ Bundles
Intro Kit Two-part Intro Kit is filled with an assortment of products, measuring tools and a 6-month Digital Coach Subscription that allows you to follow the program. It also includes an assortment of products, assets and information that allow you to sample the program. Once you create your personal story, follow the smart sampling steps included in the kit to introduce the program to potential customers. Intro Kit – with Strawberry Shake Mix 76-5154 – with Chocolate Shake Mix 76-5152 – with French Vanilla Shake Mix 76-5150
Starter Bundle Includes everything needed to put your customer on the path to weight-loss results. Includes 6-month Digital Coach Subscription, Soothing Tulsi & Chamomile Tea, Zesty Protein Snack and Meal Replacement Shake in flavor of their choice, plus Portion Control Tools and Shaker. Starter Bundle – with Strawberry Shake Mix 76-5884 – with Chocolate Shake Mix 76-5886 – with French Vanilla Shake Mix 76-5888
ADD-ON Month 1 Made Easy Bundle Includes 2 Meal Replacement Shakes in flavors of your choice, 1 Cookies & Cream Meal Bar (14 count), 1 Zesty Protein Snacks (14 count), plus free Soothing Tulsi & Chamomile Tea to make it easy for customers to follow their eating plan. ADD-ON n Month 1 Made Easy Bundle – with French Vanilla & Chocolate Shakes 28-6878 – with French Vanilla & Strawberry Shakes 28-6879 – with 2 French Vanilla Shakes 28-6880 – with Chocolate & Strawberry Shakes 28-6881 – with 2 Chocolate Shakes 28-6882 – with 2 Strawberry Shakes 28-6883
Keep it Going Bundle Includes 1 Meal Replacement Shake a flavor of your choice, 1 Blueberries & Yogurt Meal Bar (14 count), 1 Slim Popcorn (24 count), plus free Soothing Tulsi & Chamomile Tea to make it easy for customers to keep following their eating plan. Keep It Going Bundle – with French Vanilla Shake 28-6895 – with Chocolate Shake 28-6897 – with Strawberry Shake 28-6898
14
Business Opportunities
By approaching individuals with a holistic weight-loss program you have an opportunity for a long-term partnership.
75% of consumers
surveyed said they were interested in weight loss. Who will love it?
People who have failed at other weightloss programs.
People who need or want to lose weight.
People who are looking to make healthy life choices.
4 Factors in Choosing a Weight-Loss Program 1
2
Fits in to my lifestyle
3
Easy to stay on long term
4
Has an easy to follow program
3 3
3
4 44
Tools to track progress
15 4
Be Prepared to Sell
Prepare for the sale Know the products and program before meeting with your customers. Learn How to Get Started, How to Start Selling, and How to Keep it Going with Amway™ Education BodyKey™ SmartLoss™ courses. Visit Amway.com/education Find all the BodyKey™ resources you need such as Conversation Cards, From the Experts Videos, a Program Video and social posts on the Resource Center app or in the Resource Center at Amway.com. Share Product Pages and the Amway Mini Catalog directly with customers. Both include great product info.
Resource Center
backed by science
A NEW SMART WEIGHT-LOSS PLAN
IMAGINE
A personalized program designed for your life YOUR PROGRESS
what’s possible
When you want to lose weight, you need to know where to start – and which path to follow. Thanks to the new BodyKey™ SmartLoss™ program, there’s finally a personalized weight-loss solution designed to work with you every step of the way.
2 Hours Ago
On Track
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M ARCH 7 – SEP TEMBER 4, 2018
1 lbs since yesterday
You take the first step. Let’s do the rest together.
includes
14 ZESTY PROTEIN SNACKS Personalized feedback available now
Smart Tip Smart Tip
Smart Tip Off Track: Get back on track if you gain or lose too much
Off Track: Get back on track if
On it going when youTrack: gain Keep or lose too much you’re in the zone
L6958ENA_CAT_IWPMiniCatalog_ImagineWhatsPossible_EN.indd 1
Off Track: Get back on track if you gain or lose too much
On Track: Keep it going when you’re in the zone
NEW BodyKey™ SmartLoss™ Starter Bundle Your weight-loss journey begins by taking that first step. This Starter Bundle puts you on the path to weight-loss results.
Smart Tip
Bundle includes: 6-month Digital Coach Subscription.* Products you need to get started including new Soothing Tulsi & Chamomile Tea, new Zesty Protein Snack and new Meal Replacement Shake in flavor of your choice plus Portion Control Tools and Shaker.
11/7/17 5:05 PM Caution: Course correct when On Track: Keep it going when you startintothe veer off you’re zone
Caution: Course correct when you start to veer off
Caution: Course correct when you start to veer off
Off Track: Get back on track if you gain or lose too much
76-5888 BodyKey ™ SmartLoss™ Starter Bundle – with Vanilla Shake 76-5886 BodyKey ™ SmartLoss™ Starter Bundle – with Chocolate Shake 76-5884 BodyKey ™ SmartLoss™ Starter Bundle – with Strawberry Shake $134.00 P4000B12000Y12000
On Track: Keep it going when you’re in the zone
*iOS and Android (minimum version: iOS 9 and above; Android 4.4 and above).
4
100% CUSTOMER SATISFACTION GUARANTEE
NOT SEEING THE RESULTS YOU EXPECTED?
Caution: Course correct when you start to veer off
L6958ENA_CAT_IWPMiniCatalog_ImagineWhatsPossible_EN.indd 4
ARE
WEIGHT LOSS PROGRAMS AND PRODUCTS
ORDER THROUGH YOUR AMWAY INDEPENDENT BUSINESS OWNER 5
11/7/17 5:05 PM
L6958ENA_CAT_IWPMiniCatalog_ImagineWhatsPossible_EN.indd 5
11/7/17 5:05 PM
Mini Catalog
YOU’VE TRIED
NOT LIVING UP TO EXPECTATIONS?
FOOTNOTE DETAILS: Insert footnote in bottom text box if needed. Use paragraph styles to select a footnote style with or without †/*
Conversation Cards •
Are you interested in a weight management program with lots of options for making better choices?
From the Experts Videos 16
Be Prepared to Sell
Identify potential customers Ask questions to help you determine their needs and interest in weight loss. Use your personal story and knowledge of the program to make a connection. 65% of people are persuaded to purchase based on a personal testimonial.
Create and share sample bags Give potential customers a two-week free trial of the Digital Coach* and a couple of BodyKey by Nutrilite™ products or create a sample bag from the Intro Kit. 92% of consumers said they would buy a new product if they liked it after receiving a sample.**
Follow up − 1 week later See how your customers are liking the two-week trial. Introduce them to the BodyKey™ SmartLoss™ Starter Bundle.
Follow up – with more bundles For continued success, we’ve created additional easy-toorder bundles – ADD-ON Month 1 Made Easy Bundle and Keep It Going Bundle. Have your customers create a DITTO™ scheduled delivery order so they will always have product.
*iOS and Android (minimum version: iOS 9 and above; Android 4.4 and above). **Source: GCI Magazine/The Power of Product Sampling, March 2015.
17
Selling Bundles BodyKey™ SmartLoss™ 6-Month Plan See Your 6-Month Retail Potential From 4 Participants: $425 Retail Profit 987.92 PV 3008.52 BV
Purchase Intro Kit $205 IBOC 174 PV 68.33 BV
Sell Starter Bundle to 4 customers What’s in it? 6 months of the plan + Foods to try
Follow up
after a few days to answer questions and see how it’s going. After 1 week introduce the Starter Bundle which includes a 6-month Digital Coach subscription.
Week 1 Simplify the program. Planning 21 healthy meals per week can be overwhelming. ADD-ON Month 1 Made Easy Bundle $162 Retail
Starter Bundle $134 Retail $120 IBOC
Remember to
Months 2–6
Keep It Going Bundle $123 Retail $108.08 IBOC
Share 14 lunches and have 14 people try SmartLoss™ for 2 weeks.
Sell ADD-ON Month 1 Made Easy Bundle –
Sell Keep it Going Bundle -
98.39 BV
$144.35 IBOC 46.38 PV 140.18 BV
TotalsMonths 2–6 $298.40 Retail Profit
40 PV 120 BV
32.13 PV
Totals – Second Sale
642.40 PV 1967.80 BV
$70.60 Retail Profit Totals – Starting Group
185.52 PV 560.72 BV
$56 Retail Profit 160 PV 480 BV
18
Switch Your Customer to BodyKey™ SmartLoss™
BodyKey™ SmartLoss™
NutriSystem®
Plan Description
Plan Description
A digital-based program that is personalized daily and teaches you techniques to lose weight. Personalized SmartEating™ plan teaches you how much and which foods you should eat to lose weight – all choices are in your control. Use products you select and eat real foods, tracking portions.
Foods are delivered monthly. On the Nutrisystem® plan you eat a variety of prepared meals and snacks plus your own vegetables and fruit. You’ll also get to choose some of your own meals throughout each week with a flex breakfast, lunch, dinner and snack.
Length & Details
Length & Details
6 Months
1 Month
Receive access to your 6-month Digital Coach plus a selection of BodyKey by Nutrilite™ products to use and try.
Pay month by month. All food is sent for you to use on your weight-loss journey.
Cost & Timing
Cost to Enter the Plan
$134*
6 months of personalized coaching included. *Based on price of Starter Kit which provides 6-month access to your SmartLoss™ Digital Coach plus a variety of products.
Cost & Timing
Cost to Enter the Plan
$430*
*Base price for Basic 1-month plan with no commitment to buy more. Pricing from Nutrisystem.com Jan. 2018.
19
Switch Your Customer to BodyKey™ SmartLoss™
BodyKey™️ SmartLoss™
NutriSystem®
Plan Description
Plan Description
A digital-based program that is personalized daily and teaches you techniques to lose weight. Personalized SmartEating™ plan teaches you how much and which foods you should eat to lose weight – all choices are in your control. Use products you select and eat real foods, tracking portions.
Foods are delivered monthly. On the Nutrisystem® plan you eat a variety of prepared meals and snacks plus your own vegetables and fruit. You’ll also get to choose some of your own meals throughout each week with a flex breakfast, lunch, dinner and snack.
Plan & Product Costs
Plan & Product Costs
6
Months
Digital
Coach
Meal
< $3.13/use
Replacements
Snacks < $2.10/use
Plan – Food Based
$9.96 - $12.29/day
Choose what you need and will use then supplement with meals.
Meals and Snacks included in program Personalize MONTHLY Supplement 3 meals/week and fruit and vegetables
6-months Plan Costs
6-months Plan Costs
~$1000* * Price based on recommended usage of meal replacements and one BodyKey™ snack per day. Plan does not include groceries needed for daily healthy meals and snacks.
$1670 - $2064* *Base price, pricing from Nutrisystem.com, Jan. 2018. Plan does not include grocery costs for daily vegetables.
20
Switch Your Customer to BodyKey™ SmartLoss™ BodyKey by Nutrilite™
VegaOne
Shakeology
Nutrition
Nutrition
Nutrition
20g Protein 25 Vitamins and Minerals 230 Calories
20g Protein 19 Vitamins and Minerals 160 Calories
17g Protein, 20 Vitamins and Minerals 140 Calories
Protein Source
Protein Source
Protein Source
Milk Protein Isolate Pea Protein (Whey Protein Isolate)
Pea protein Hemp protein
Whey Pea, Sacha Inchi, Chia, Flax, Quinoa
Claims
Claims
Claims
• Gluten-Free, non-GMO, No artificial colors or flavors added.
• Gluten-Free, non-GMO, Certified Vegan, dairy-free, Soy-free.
• No preservatives added.
• No sugar added.
• Kosher- and Halal-certified.
• Contains probiotics.
$3.12 Per Serving
$3.49 Per Serving
Information from websites Jan. 17, 2018. https://myvega.com/
• Certified low glycemic index. • No artificial sweeteners, flavors, colors or preservatives. • E xotic superfoods and phytonutrients.
$4.33 Per Serving
Information from websites Jan. 17, 2018. http://www.teambeachbody.com/
21
Know the Answers Before They Ask Q
What is the BodyKey™ SmartLoss™ program?
A
The BodyKey™ SmartLoss™ Program is a personalized, holistic weight-loss program that utilizes proven scientific methodologies delivered through a smartphone to help people lose weight, and offers the opportunity to achieve long-term weight loss. The program was developed in collaboration with Pennington Biomedical Research Center, leaders in obesity, nutrition and weightloss research. The program incorporates the exclusive SmartLoss™ Graph, one of the world’s most accurate models for predicting healthy weight loss, as well as ongoing personalized feedback that addresses barriers that keep people from losing weight.
Q
What is Pennington Biomedical Research Center?
A
Founded in 1988, Pennington Biomedical Research Center is a world leader in weight loss and breakthrough research in obesity and nutrition. Pennington Biomedical is at the forefront of medical discovery as it relates to understanding the triggers of obesity, diabetes, cardiovascular disease, cancer and dementia. As one of the largest academic-based nutritional research centers in the world, Pennington Biomedical houses the highest concentration of obesity research scientists and has over 25 years of clinical research in weight management.
Q
Who uses the BodyKey™ SmartLoss™ program?
A
Health-conscious adults who are not at their ideal weight and looking for an opportunity for a healthy, long-term solution rather than an unhealthy quick fix.
22
Know the Answers Before They Ask Q
How is the BodyKey™ SmartLoss™ program designed to work?
A
The BodyKey™ SmartLoss™ program incorporates multiple evidence-based behavioral strategies, including those recommended by experts to drive effective, long-term weight loss. The key scientifically-based strategies include: • Setting a healthy weight-loss goal • Using behavior modification strategies • Frequent tracking • Monitoring adherence to behavior change • Support community
Q
A
The BodyKey™ SmartLoss™ program incorporates these recommendations in many ways including: • Helping an individual set a personalized healthy weight-loss goal through their Digital Coach. • Promoting frequent tracking through daily weigh-ins, food logging and step counts. • Monitoring an individual’s adherence to behavior change through their SmartLoss™ Graph that shows how well they are adhering to their SmartLoss™ SmartEating™ plan. • Leveraging a behavior modification strategy with education and feedback delivered via the individual’s Digital Coach. • Through the BodyKey™ SmartLoss™ program, building a community is easy. People can offer accountability, encouragement and support to one another on their individual weight-loss journeys.
23
Know the Answers Before They Ask Q
What is the SmartLoss™ Graph?
A
The SmartLoss™ Graph is one of the world’s most accurate models for predicting healthy weight loss. The SmartLoss™ Graph is built using a sophisticated equation that uses over 25 years of research in addition to an individual’s age, sex, height, weight and weight-loss goal.
Q
Based on these key factors, the equation can account for the energy an individual burns:
A
• To keep the body functioning • Digesting food • Participating in all of the physical activity and exercise an individual does
It is crucial that the SmartLoss™ Graph also accounts for how the user’s personal “energy-use” changes during the user’s weight-loss journey. Q
How does the BodyKey™ SmartLoss™ SmartEating™ plan work?
A
The SmartEating™ plan is calculated based on an individual’s height, weight, gender, age and goal weight. What is unique about this calculation is that an individual’s plan includes the right amount of food to get them to his/her goal weight and to keep them there. Other plans often calculate what an individual needs now and subtracts a set number of calories assuming that will be enough to get to them to their goal weight.
24
Know the Answers Before They Ask Q
How is this different from other weight management programs?
A
The BodyKey™ SmartLoss™ Program incorporates the latest scientific methodologies to help people shift away from unhealthy eating and lifestyle habits that keep them from losing weight by teaching them the skills they need to build healthy behaviors that will help them not only lose weight, but have the opportunity for long-term weight-loss success. The BodyKey™ SmartLoss™ program is customized to an individual’s needs. It includes a Digital Coach that celebrates when they do well, encourages them when they don’t and offers multiple evidence-based strategies to support an individual during his/her weight-loss journey. The SmartLoss™ SmartEating™ plan includes the BodyKey by Nutrilite™ Meal Replacement Shake mix flavors and delicious, pre-portioned snacks that allows an individual to take this program on the road.
Q
Will the BodyKey™ SmartLoss™ Program work for vegetarians?
A
Yes, the SmartEating™ plan was developed to be extremely flexible, focusing on portion control, while incorporating a wide variety of food options in each of the food categories (i.e., carbs, proteins and fats), as well as BodyKey by Nutrilite™ portion-controlled foods.
25
Know the Answers Before They Ask Q
How often will I receive feedback during this program?
A
There are many opportunities for feedback in the BodyKey™ SmartLoss™ program. Daily Feedback
• SmartLoss™ Graph – shows how well you are tracking to your weight-loss goal • Steps – show how well you are tracking to your personalized step goal • SmartTips
eeks 1–4 – you will get a SmartTip about twice a week as W we focus on fundamental strategies for weight loss.
Weeks 5–24 – you can look for a new SmartTip each week.
SmartLoss™ Feedback – comes 1–3 times per week from your Digital Coach. It depends on where you are in the program and how well you are advancing to your weight-loss goal.
ilestones – these are celebrations of your weight-loss M achievements and will come as you reach them.
Q
What is considered a “healthy” weight-loss goal? Why is it important?
A
Weight loss as small as 3–5% can have a positive impact on overall health and wellness. An initial 6-month goal of 5–10% of baseline weight is recommended. In the BodyKey™ SmartLoss™ program you can set a personalized healthy weightloss goal of up to 12.5% of your starting body weight over 6 months.
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Know the Answers Before They Ask Q
What happens if I reach my goal weight before 24 weeks are up?
A
If you reach your goal weight before the 24 weeks are up we encourage you to stick with the program. The BodyKey™ SmartLoss™ program is a lifestyle change and not a quick fix diet. Keep referring to your SmartLoss™ Graph to stay on track and maintain the weight loss you worked so hard for.
Q
Can I change my weight-loss goal after setting it? Why?
A
Once you lock in your weight-loss goal you will not be able to change it during the 6-month BodyKey™ SmartLoss™ program. It is important to stay within a healthy weight-loss range and the program keeps you committed to your goal weight.
Q
Do I have to weigh myself every day? Why?
A
Daily weighing is a key strategy used in clinical trials of efficacious weightmanagement interventions. This benefit also seems to translate into free-living people, as the National Weight Control Registry reports 79% of people who successfully kept the weight off weigh themselves at least once weekly and 39% weigh themselves daily.
If you miss a daily weigh in, it will show up as a blank space in your SmartLoss™ Graph. Once your weight is recorded again your SmartLoss™ Graph will start back up.
Science developed by leading weight loss experts at Pennington Biomedical Research Center
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