BE INSPIRED LOOK BOOK
New Frontier
Explore the New Frontier look book!
New Frontier
Our New Frontier look book showcases the western style through time, in 5 mini collections. Explore striking motifs of a short but iconic era, whether those motifs have been modernised, adapted, and repeated today or left untouched as a nostalgic homage to bygone times. This blend of traditional and contemporary creates a lived in, functional but nonetheless aesthetic style to suit many spaces, featuring lighter, more spacious pastels as well as dark and dramatic pieces or vibrant and verdant subjects.
With classic Americana features in Pioneer, from dynamic subjects to rugged yet refined desert views, these prints are punchy and powerful. These sun-baked styles featuring harsh landscapes and vibrant earth-tones are awe-inspiring, and just as intimidating as they are enthralling.
Adventurer is a more modern take on western inspiration, less limited to archetypes and tropes and more stylistically motivated. With abstract art that maintains the muted tones, minimal feel and natural vibe, whether geometric textile-like prints or art reminiscent of landscapes.
New Frontier also highlights slower-living inspired, more peaceful themes like Pathfinder or Settler, which feature sedate and serene scenes of powerful animals grazing peacefully, or cosy quiet-living homely subjects, respectively. This eclectic look book is underpinned by a sweet simplicity, a humble and authentic style that preaches self-sufficiency and comfort, not excess, as well as emphasising connection and going back to our roots.
Even when moving away from more traditional themes, like in the Voyager collection, these prints maintain the New Frontier aesthetic, whether with a neutral earthy colour palette or simplicity in style, form, shape, subject, or narrative. These coastal artworks cater to a kind of western wanderlust, a taste for exploration alongside homely comforts.
Whether with photography that feels like home away from home or paintings of misty mornings and tranquil cattle, this unique look book balances differing styles, subjects, and energy to create a cohesive ethos that encapsulates the desire for a slower and more connected lifestyle.
We have curated 5 mini collections that each have their own personality, whilst working seamlessly together to create the New Frontier aesthetic. Pioneer 5
33-35 Markham Street, Chelsea, London, SW3 3NR, England
Further inspiration
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New Frontier Colour Palette,
Key Ideas & Motifs
Eclectic blend of traditional and contemporary styles
A western evolution of the modern farmhouse aesthetic
Desire for slower-living in a fast-paced world
Authentic handmade designs & natural materials
Quiet landscapes, rural scenes & horses
Sophisticated earthy colour palette
Living off the land and from the lake
Vintage textiles, sketches and still life arrangements
Please click on images to link to our website for further information
Pioneer
Sophy Brown
Sophy Brown paints as a way of responding to the world and her experiences. Pursuing an art education in Michigan and London, Brown’s work has evolved many times over her career. Exploring themes of remembrance, loss and grief, she also draws inspiration from her lifelong fascination with horses. Each painting is a story told in rich and infinite metaphors, plucked from the visual world.
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Olson House by Laura Warren
The Olson House in Cushing, Maine, is an iconic 18th-century farmhouse celebrated for its role in American art history. Built in the late 1700s, it became the home of Christina Olson and her brother Alvaro in the 20th century. Renowned artist Andrew Wyeth immortalized the house in his 1948 painting Christina’s World, depicting the house and Christina, who was partially paralyzed, in a nearby field. Wyeth created numerous works inspired by the Olsons and their home, intertwining their lives with his art. Today, the Olson House, preserved as a historic site, offers a glimpse into rural life and artistic legacy.
Please click on images to link to our website for further information
(Paper Size 18 x 22 in | 46 x 56 cm)
(Image Size 14 x 18 in | 35 x 46 cm)
(Paper Size 18 x 22 in | 46 x 56 cm)
(Image Size 14 x 18 in | 35 x 46 cm)
Frank Tenney Johnson
Frank Tenney Johnson was a painter of the Old American West. He popularised a style of painting cowboys which became known as “The Johnson Moonlight Technique”. He used knives, brushes and his fingers to create his paintings. Early in his career, Johnson worked primarily as an illustrator for magazines.
He lived and worked from his studio in New York City, making numerous trips to the west to gather source material for his works. In 1920, he moved to California where he shared a studio with a fellow artist. At this point, Johnson’s easel paintings became more popular than his illustrations, so he concentrated on this medium.
Later in his career, Johnson relocated and spent much of his time at his studio in Wyoming, just outside of Yellowstone National Park. Many of his paintings were made from inside the park. He has been called the “Master of American Moonlight Painting” and “Master Painter of the Old West.”
(Paper Size 25 x 20 in | 60 x 50 cm)
Size 25 x 20 in | 60 x 50 cm)
(Paper Size 25 x 20 in | 60 x 50 cm)
Dennis Carney
Dennis Carney was born in Albuquerque, New Mexico, and spent his childhood surrounded by the colourful landscape of the desert. Always fascinated with the beauty in the variety of nature, this kindled Carney’s desire to create. Later, his family moved to Texas, where he attended university and obtained a Bachelor of Fine Arts degree in Advertising Art.
Adventurer
Michael Cusack
Michael Cusack has developed his practice over 30 years, focusing on painting, drawing, and found objects. Born in Dublin, Cusack emigrated to Australia in 1982.
Michael has built his reputation as a painter of shapes. He is interested in paintings as both image and object, and as a consequence, his pieces are cut, erased, collaged, and sanded until they begin to fall apart. The liquid language of paint is interchanged with other materials like paper, cement and wood.
In essence, his work can be read as documentation of the transformation of perceptual experience into painterly form, an investigation of materiality through traditional and non-traditional means, aiming to trigger some kind of opening or ensure an ongoing dialogue with his work.
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Pathfinder
Bill Philip
Bill Philip was born in 1946 and grew up in Scotland and the Lake District. He has always been influenced by the power of landscape, mountains, lochs and the sea. Echoes of these early influences can be seen in his paintings and photographs.
As a teenager he learnt to paint but it was as a professional photographer that he worked for much of his adult life. He holds a Bachelor of Arts Degree in Fine Art Photography and for many years was Director of Arts at City of Westminster College in London.
Bill now works from his home in West Sussex, producing photographs, digital imagery and lately he has discovered once again his love for painting. He travels extensively and has exhibited in this country and abroad. His images have been published and been sold in many countries around the world.
Please click on images to link to our website for further information
SE: GM7091
(Paper Size 24 x 28 in | 60 x 71 cm)
(Image Size 20 x 24 in | 50 x 60 cm)
(Paper Size 28 x 24 in | 71 x 60 cm)
(Image Size 24 x 20 in | 60 x 50 cm)
Mary Galloway
Mary Galloway is a Canadian artist and teacher living in Vermont. Originally from Ottawa, Mary studied fine arts up to university level, experimenting with media and subject matters. The eldest of five, Mary grew up in a creative home. Helping her siblings to paint and draw, she discovered her love of teaching and sharing art.
Settler
(Paper Size 18 x 24 in | 45 x 60 cm)
(Paper Size 18 x 24 in | 45 x 60 cm)
(Paper Size 24 x 32 in | 60 x 80 cm)
(Paper Size 24 x 32 in | 60 x 80 cm)
2:3)
(Paper Size 16 x 20 in | 40 x 50 cm)
RX85635 (Ratio 2:3)
(Paper Size 22 x 28 in | 56 x 71 cm)
(Image Size 18 x 24 in | 46 x 60 cm)
SE: GM7068
(Paper Size 24 x 28 in | 60 x 71 cm)
(Image Size 20 x 24 in | 50 x 60 cm)
DXT12911 (Paper Size 18 x 24 in | 45 x 60 cm)
DXF12908 (Paper Size 32 x 16 in | 80 x 40 cm)
(Paper Size 20 x 10 in | 50 x 25 cm)
(Paper Size 16 x 20 in | 40 x 50 cm)
(Paper Size 20 x 16 in | 50 x 40 cm)
(Paper Size 16 x 20 in | 40 x 50 cm)
SE: GM4999
(Paper Size 28 x 22 in | 71 x 56 cm)
(Image Size 24 x 18 in | 60 x 46 cm)
Stig Kälvelid
Stig becomes part of his surroundings when he takes his photographs. He allows himself to be guided by the spirits around him who take him to places with beautiful blossoms that want to be captured with his camera.
He and the flowers share a mutual understanding that he takes with him not only an image of them but also the communication that takes place between them in the moment. Each dialogue is expressed very gently in his flower pictures.
“For me, every flower has a soul and mirrors our life as a human. So, I try to find flowers who look and act like humans.” At the age of thirteen, he discovered his love for nature and photography. Over the years, in the silence of the outdoors, he has also discovered his own true landscape within himself— his soul.
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Voyager
SE: GM393
(Paper Size 44 x 44 in | 112 x 112 cm)
(Image Size 40 x 40 in | 102 x 102 cm)
GCL: RL22726 (Ratio 1:1)
SE: GM742
(Paper Size 24 x 20 in | 60 x 50 cm)
SE: GM687
(Paper Size 34 x 28 in | 86 x 71 cm)
(Image Size 30 x 24 in | 76 x 60 cm)
GCL: RT44396 (Ratio 5:4)
(Paper Size 20 x 16 in | 50 x 40 cm)
(Image Size 16 x 12 in | 40 x 30 cm)
(Paper Size 20 x 16 in | 50 x 40 cm)
(Image Size 16 x 12 in | 40 x 30 cm)
George Catlin
Born in 1796, George Catlin was an American artist, author, lawyer and adventurer. He is known for his paintings that depicted the life of the Plains Indians, which he created during his extensive travel of the American West.
Catlin travelled to the American West five times during the 1830’s. In 1832, he travelled more than 1800 miles up the Missouri River from St. Louis. As well as his paintings of portraits, scenes, and landscapes he also collected Indian artifacts which he exhibited as part of his collection in major American cities, and later London, Paris and Brussels. While touring with his Gallery, Catlin fell into a debt that led to him almost losing his entire collection.
The majority of Catlin’s collection of works, which is mainly of ethnographic and historical interest, came to the Smithsonian seven years after his death in 1872.
(Paper Size 32 x 24 in | 80 x 60 cm)
Mikael Svensson
Mikael Svensson is a Swedish based photographer who specialises in photographing natural landscapes and travel images.
Svensson’s interest in photography started during his years in the beautiful Swedish mountains, where he was fascinated by the colours and landscape.
Mikael doesn’t have to go far to find the clean, minimalistic and graphic images that he’s looking for. A lot is about time, in the end comes that perfect light, the desired moment. It is not luck or chance that decides, but devotion.
Laura Warren
Laura has had a long-term career as a Special Education Teacher and she also teaches photography at a college in the USA.
Laura has always been interested in art and received a Geraldine R. Dodge Foundation Grant to study digital storytelling at the National Gallery of Art in Washington DC.
Laura’s primary artistic focus is photography, but she also enjoys oil painting, and her work has been presented in many prestigious galleries throughout North America.