Journal of Tourism National and International: Targeted Distribution
TOURISM INTEGRATION
NOT MUCH TO THE JUNGLE NOT MUCH TO SEA fotos: fenelon
NORTH AND NORTHEAST OF BRAZIL, GET TO KNOW BRAZIL MORE
Have a nice day!
p. 4/5
(l/r) Mangal das Garças - Pará, Jangada - Ceará, Ecuador Marco Zero Monument - Amapá.
TURISM RURAL Ematerce is beside the rural man
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SÉRGIO AGUIAR Has the support of trade tourism of Ceará
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Macapá - Amapá - Amazônia - Brazil
TO DANCE One step to happiness
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SKAL IN THE WORD CUP Feijoada on beach restaurant Fortal Beach records the action
p.7 ADVERTISING. p. 4 (Acima) calçadão do quebra-mar com Fortaleza de São José ao fundo (em baixo) Rio Amazonas com guardião da cidade de Macapá, São José
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Fortaleza-Ceará
GOVERNO FEDERAL
Ministério do Turismo
foto: Emanuela Gonçalves
Year - I - nº 6 - June / July - 2014 - R$2,00
foto: Fenelon
Before we jump right in the subject, here goes my "WELL DONE"! BROKE THEIR FACES, Brazilians and foreigners who root against the World Cup in Brazil, and the pessimists who have made such inconsequential little booklets... Enjoy the leftovers of booklets and... don't even tell what to do with the misfortunes in the privacy of toilets. The game ended, it ended up for the teams, winners or losers. I think the profit was good for the participants, our visitors, who left delighted. Many feel pride and will keep good memories for the rest of their lives, because they have played the World Cup on Brazilian soil. Our effort was too great, we paid a very high moral and financial cost; Moral because we saw our constitution overwhelmed, and soon we will receive the bill without the right to say "I did not eat it!" But I'd rather hope that all these sacrifices bring something good to the next generations, preferably civics lessons. That our future leaders won't continue to tarnish our country, our people, via enrichment so in vogue. I think, with the core of my heart that it's not worth doing anything to appear or to have, as they did to the Country. Life plays that kind of tricks on us: We vote against certain candidates or projects, if we are outvoted, we have to root for the winner, after all it is our destiny that is at stake. I opposed the molds as the event were made, lost vote, I started to root for it to work and "Thank God and our efforts," as former President Geisel used to say, "everything worked it out". On the issue of organization and reception, it was a 10; only the team was a 7, but this result was the price of painful lesson and message. If I praise the event's success is because dignity still remains, despite the damage, damage to the moral, in our historical enthusiasm for the team and for the homeland of soccer shoes. Honestly, forgive me readers for the acidity of the text, but I could not help registering as Brazilian citizen, and share the people indignation, the high price it was paid to have a FIFA Cup in Brazil. If it has a next time, may no longer be around anymore who now writes these lines, but by then it will be a new generation, and will be a new time. The third time, time for reflection, time to choose if it's going to work it out or not. The editor
Touting the North and Northeast of Brazil
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Third Time
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Fortaleza - Ceará - Brazil
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Our environmental responsibility spoke louder when we decided to print this newspaper on recyclable paper, eventhough we are aware of the lossof quality on the images, for that we are very sorry, we ask for the understand in go four advertisers and readers. The electronic edition sof the newspaper are published in Portuguese and in English. See at issuu.com/fenelongoncalvesdeoliveira that way we all win. Thank you. The editor
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Rural Turism 2
Fortaleza - Ceará - Brazil - June / July . 2014
EMATERCE
Rural Tourism in Family Agriculture Ematerce is be side the rural man by: Antonio José de Oliveira antonio.jose@ematerce.ce.gov.br Journalist, Ass de Com. and onbudsman of Ematerce
A
Rural producer / accordionist with elisa Sales
become entrepreneurs in this type of tourism, in more than 30 municipalities, served the aforementioned company. It is gratifying evidence that the Ministry of Agrarian Development (MAD), through the Secretariat of Family Agriculture (SFA) and the Department of Technical Assistance and Rural Extension (DTARE) has been supporting, in all states of the federation, called the Rural Tourism Family Agriculture. In Ceará, is an example of retrocitada assertive. We refer to the municipality of Barbalha-CE, precisely Settlement in Boa Vista, which is in its initial phase of implementation. This is by presenting one obvious potential for this municipality complementary activity of Family Farming. RURAL TOURISM IN BARBALHA The municipality of Barbalha is Known for its natural beauty, highlighting the sources of water crystal. The feast of the Patron Saint Anthony, celebrated during 13 days, with novenario, dance parties, in the city park, plus quermesses. The festival culminates on the day of the celebrated patron saint, ie, June 13th. The greater highlight is loading Pau da Bandeira, the period that Barbalhareceives significant influx of visitors. According responsible for Thematic Network Rural Tourism in Family Farming, in Ematerce, Psychologist Fernanda Aquino, the settlement Boa Vista, in Barbalha, is composed of 16 families. Currently, receives orders of snacks and lunches with dishes of regional cuisine (typical foods).
ple and complex relationships, involving the natural, socioeconomic, cultural and ethical aspects. The Enterprise Technical Assistance and Rural Extension of Ceará (Ematerce), with support of the Ministry of Agrarian Development (MAD,) cataloged some rural family farms, with conditions to
The main activities desired by farmers and professional concern
new type of tourism, which is expected significantly contribute to sustainable rural development, is the Rural Tourism in Family Agriculture, by the way one of the priorities of the Ministry of Agrarian Development (MAD), which has encouraged the audience of the Assistance Technical and Rural Extension to exploit it rationally
seeing as an alternative source of income and employment generation in the field. Scholars claim to be the tourism, in rural areas, is a form of leisure, based on the natural landscape, cultural heritage and social development of the interior regions of Brazil. Recognize also that their main goal is the objective of promoting integrated understanding of the environment in its multi-
Pesque-Pague Project, weir bath and spout bath, horseback or wagon, trail walks, visits to production areas and Livestock, crafts and events spaces. In the long run, families are determined to build chalets to host in that locality, tourists, coming from neighboring municipalities and Fortaleza. As speaking of Rural Tourism in Family Farming, you need to differentiate it from the Rural Tourism in the Natural Area, this is more sophisticated by the operation of farm-hotels, which provide better conditions for hosting and leisure, considering these tourist developments belong to entrepreneurs with extensive experience in the field and who have their own financial resources to invest on the increase of their business. But the important thing is that the seed has fallen on fertile soil and Ematerce is sure that, over the years, family farmers will have another alternative source of income, which will help in the sustenance and improvement of their families, not to mention the marketing and promotion of healthy foods (traditional foods) and natural juices made on the farms, in addition to creative crafts. As the old saying goes: "Straight ahead is the way to go". RURAL TOURISM IN GUARAMIRANGA
vegetables for family consumption and sell the surplus. The planting of banana helps to supplement the income of Mr. João, by the manufacture of dried bananas and banana flour, sold to visitors and trade of Guaramiranga. The manufacturing part of the farm Floresta consists of a large pit coffee machine "in natura", a grain grinder and a roaster. The production capacity of coffee is 100 bags per crop-year, 60 kilos, and intends to triple it. It also complements the couple's income the sell of handmade items (towels, bathroom, dish cloths, tablecloths, rugs, placemats, table runners, lace and embroidery and other articles of wood, leather, iron and clay). About the manufacture, everything is done by Mrs. Eunice Caracas, former social extension of Ematerce, who is also as an artist, makes arrangements, paints oil paintings inspired by the attractions of nature, true portraits of the beautiful landscapes of the Sierra de Guaramiranga. The couple has also two houses, for hosting tourists, furnished with double bed, fridge, stove, electric shower, silverware, wardrobes and cabinets. The properties are occupied when the festivities, on the Massif Baturité, as the festivals of Jazz and Wine.
Floresta Farm belongs to the family farmer João Maria Correia Caracas, 69 years, married Maria Eunice Tavares Caracas, Floresta Farm occupies an area of 16.5 hectares of which 10 hectares are intercropped with arabic coffee. The production of organic coffee, ground and packaged coffee is the main agricultural activity of this enterprise. As another source of income and employment generation, João Caracas plant cane sugar that benefits in a mill, used for the manufacture of cachaça, rapadura and brown sugar. On the farm are also grown orange, avocado, papaya, tangerine and
João Caracas art PECNORDESTE
Imprint: The newspaper Tourist Trail is a publication of Nelo Marketing & Communication, company entered in CNPJ No. 12.137.310/0001-31 with headquarters at K Street , 219 - Pq. Don Pedro, zip code 61880 - 000, Itaitinga-CE . ·General Editor: Fenelon Gonçalves de Oliveira professional registration 3082 - SRTE/CE . fenelonmp@gmail.com ·Graphic Design : Nelo Marketing & Communications ·Design and Layout: Fenelon G. de Oliveira. ·Collaboration: Jornalist Antônio J. Viana de Oliveira, Sectorial Chamber of Carnaúba, Taline Pontes, Eliza Sousa ·Final artwork: Raimundo Tinôco ·Reviewer: José Ocean G. de Oliveira ·Correspondents in Macapá-AP .: Euclides Moraes - DRT - 0244-AP, Odinaldo Moraes -. DRT - 0319-AP, Marly Tavares - DRT-0318-AP ·Commercial : Fenelon G. de Oliveira (085) 99409407 ( Tim ) / 8137-2211 (Vivo) / 9147-8338 (
Claro) / trilhaturistica@gmail.com ·Distribution: Operators / Travel Agents Domestic and International , Hotels, Airports, cooperativa de táxis, Facebook, Jornal on-line em bit.ly e Issuu (mailing com base de dados coletados a partir de participação em eventos) ·Circulation: 2000 Example. (T. 5000 /10.000 esp.) Frequency: Bimonthly. ·The articles do not represent, necessarily, the opinion of the newspaper, being the responsibility exclusive of their authors. ·It is for bidden to reproduce portion sof this vehicle without the prior permission of the publisher. ·Printing: Expressão Gráfic
Welcome to Target Audience - The Elderly Mission Provide information to contribute significantly, providing comfort, economy and pleasure in strategic planning to travel in regions North and Northeast of Brazil
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elo Marketing & Comunicação
Inform with objectivity and clarity about possibilities for tourism in the North and Northeast regions of Brazil to our target audience.
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Fortaleza - Ceará - Brazil - June / July . 2014
LEADERS OF THE TOURIST TRADE OF CEARÁ SUPPORT SÉRGIO AGUIAR. Recognition, gratitude and partnership encourage support for parliamentary
Pedro Carlos da Fonseca expresses support
Cabral, Flávio Alvarenga, President of the State Union of Tourist Guides of Ceará, and the Secretary of Tourism of the City of
quotes about actions of Mr. Sérgio Aguiar to promote tourism, and justifications to support the parliamentarian. We feature the action to reduce fuel costs and maintenance for aircraft on the ground of Ceará, which resulted in the increase of international flights taking off and landing in Fortaleza.
(l/r) Mônica e Sérgio Aguiar, Colombo Cialdini, Salmito Filho, and Verônica Holanda
D
riven by a sense of gratitude, recognition, spirit of partnership and vision of citizenship, entrepreneurs of Ceará, leaders in tourism, confirm their support for the reelection of State Representative Sérgio Aguiar. Invited to a meeting on the evening of July 21, 2014, State
Representative, Sérgio Aguiar, received from leadership entrepreneurs, institutional, and professional of the economic segment of Ceará tourism, a fair tribute and statement of support in recognition and gratitude for their willingness and untiring struggle for sustainable growth of tourism in Ceará. Opening the meeting, the
Colombo Cialdini justifies support
Sales and rentals of properties
businessman Colombo Cialdini pointed out numerous actions, struggles and causes embraced by the honoree, who spared no efforts and was always ready to receive those who requested their support as a public man. "Increased his actions in favor of tourism, so became notorious and public Sérgio Aguiar's good will towards tourism development in Ceará", he highlighted. And continuing: "It is fair, decent and wise to recognize and reward the attention that has been paid not only to the tourist trade of Ceará, but also to people in general, that have directly or indirectly been benefited from tourism on José de Alencar's land...” "... I think it is correct and intelligent the granting of a new mandate to someone that knew how to honor the trust given to him by the vote, and with my vote, I, Colombo Cialdini, citizen and businessman, ratify my support and sincere thanks to Mr. Sérgio Aguiar, and I already evidence efforts to re-elect our representative, the representative of tourist trade of Ceará in the Legislative Assembly of Ceará."he concluded. Also took the floor: Pedro Carlos da Fonseca, Coordinator of the Forum tour of Ceará; Circe Jane Teles, President of the SINDIEVENTOS-CE; Priscila Cavalcanti, President of International SKAL of Fortaleza; Selma
Fortaleza Ceará - Brazil
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Sérgio Aguiar thanks support
Circe Jane Teles reiterates support
Fortaleza, José Salmito Filho, that by making use of the word highlighted: "It is of great importance
Flávio Alvarenga confirms support
this moment of recognition, this gesture of gratitude for the actions taken by Sérgio Aguiar, as it is crucial also a look to the future with precision and tenacity, and by seeking social achievements that mark our time, our history.".
Salmito Filho supports with futuristic vision
In most, there was unanimity in recognition and gratitude, by
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Taking the word, Mr. Sérgio Aguiar thanked all the support received, the tributes, compliments and considerations about his parliamentary conduct and sense of citizenship. He was keen to stress that it is the role of the parliament legislate for the common good of society as a whole, and that this positive effect perceived by tourism trade of Ceará is the result of a set of efforts added to the political heritage inherited from his grandfather, and the tourist vocation of his native land, Camocim. "Thank God we could honor the vote of confidence we received." "The grant to represent the aspirations of the people of Ceará is a great honor and also big responsibility," he concluded. "Being invited by citizens, business owners and leaders of tourism trade of Ceará, for a meeting, whose agendas are recognition, acknowledgment and support for reappointment for another term is a source of great encouragement to continue to improve our knowledge in pursuit of better results. I can only thank and pray to God to enlighten my steps and mind so that I can provide more peace, security and prosperity for the people of Ceará, thank you very much." he ended. by Fenelon Gonçalves photos: file Tourist Trail
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NORTH & NORTHEAST OF BRAZIL
NOT MUCH TO THE JUNGLE,
More emotions and knowledge of B
foto: Fenelon
fotos: fenelon
Ceará, for example, to go and experience the moment of the equinox in Amapá State, a ride that can get cheaper and quicker than going to feel a chill in the South of the country. One of the rare media, if not the only, that sends invitations for the event of the equinox, every year in Ceará, in Brazil and abroad, for example, are the Tourist Trail media, and for the record we have never received support from the governors of those states, only few small stimuli of fewer entrepreneurs with entrepreneurial vision, and always ready to listen, to talk about new possibilities. In this approach, however, we were greeted by the Secretary of Tourism of the State of Amapá, Mr. Richard Madureira, who offered to do an analysis of the proposal. On a recent trip to the states of
Ceará
ith nearly 40 years of tourism experience between North and Northeast of Brazil, the editor of this journal and manager of Nelo Marketing & Comunicação has the opportunity to propose and articulate partnerships that will add strength to enjoy and enhance a business opportunity that will lead to more than financial gain, and can leave a significant legacy for future generations of Northerners and northeastern. After years of research, observations and articulating actions, for about seven years, based on the motto Not so much the Jungle, not so much to the Sea, it is time to move forward with the project of tourism integration between these two great and strong Brazilian regions, which together offer a fabulous variety of travel plans, providing ample margin of stimuli and success. There is a strong perception in northern of Brazil in the sense that the Northerner visits the Northeast, but the Northeast does not visit the North. This thinking is a bit like that story that explains why we eat chicken's egg more than duck's. The cultural difference between these two regions, with regard to the use of
marketing and communication, is very large, with small exception for the states of Amazonas and Pará, which make good use of these tools. Nevertheless the actions of disclosure in the Brazilian Northeast are still timid, thus losing the opportunity to attract not only the Northeast, but also the large foreign audiences eager for knowledge, and that circulate in the nine states of a region that, according to research released by the Ministry of Tourism holds more intent on visits than other regions together. We think the time is right to print actions that enable the reversal of this framework, this statistic that discourages large part of the businessmen, and some northerners, and gives us the impression they feel inferior in the category range of activities, which is not true the experience of this writer grants here to say that if one has beautiful beaches
W
foto: Fenelon
Pará
Guardian of the city, St. joseph of Macapá.
Amapá the other has beautiful forests, the Amazon is the world's largest Tropical. As a lover of culture and nature I can not distinguish whether it is better to have lunch in the breeze of Lagoinha Beach in Ceará, a restaurant with panoramic views of the Amazon river in the city of Macapá, or even a simple kiosk in Mangal das Garças at the Guamá river. I can't say which one is the best, there's no way, there are immense and intense pleasures. Only those who have the opportunity, the privilege to experience them, will feel the thrill, will understand what we mean. And since not only by bread the man is fed, it is also fair to think: "Not so much to the Jungle, not so much to the Sea". In addition to visiting our home we need to invite, and that the Northeast know how to do, and well done. No wonder they occupy a prominent place in research of the Ministry of Tourism, and tourists come, they are welcome, worship and advertise for free. It is very common the perception of the lack of information we have, here in the Northeast of Brazil, of our North region. There is a lack of interest from the northeastern in knowing the North, what is missing is a further stimulus for a person from
(l/r) Fenelon, Richard Madureira, Odinaldo
Pará and Amapá, prospecting partnerships to the launch of the advertising campaign "Not so much to the Jungle, not so much to the Sea", aiming to stimulate greater interactivity, initially between the states of Ceará, Pará and Amapá, we were also greeted by presidents of institutions and some entrepreneurs in the food business, we did not get, however, access to the hospitality industry, and we are awaiting for the manifestation of the reception services sector. The moment was of making contact and of greater visibility for action. In the next three editions we will publish interviews and testimonials that express an entrepreneurial vision on this subject.
(l/r) Odinaldo Moraes, Edyr Pacheco, e Fenelon
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Tourism Integration 5
Fortaleza - Ceará - Brazil - June / July . 2014
NOT MUCH TO SEA
RAZIL in one travel plan, come here!
Entrevista com o Presidente do SINDETUR - Amapá Edyr Campos Pacheco a entrepreneur, always excelling in their management, by the effort, dedication and leadership, Mr. Edyr Campos Pacheco was chosen to open this series of interviews and testimonials for its great ability to get to know, hear and bring people together, and generate positive values to their homeland which is the middle of the world and also where it gets Brazil.
Sérgio Mendes, interviewed by Odinaldo
JT - Mr. President, what is the role of SINDETUR in the tourist scene of Amapá? Elaine Vieira interviewed by Odinaldo Moraes
Embraced the idea, accepted the challenge: In Fortaleza we count on Bem-Estar Tur, regional tourism operator, represented by Mr. Neto Cunha; musician and organizer of travel plans, Fonseca Jr., and our advertisers. In Belém we received support from LECYTUR, whose is manager by Mr. Carlos Wanzer, and in Macapá the support came from the President of SINDETUR-AP (Trade Union of Tourism of the State of Amapá), Mr. Edyr Campos Pacheco; BIATUR, Amapá Journal on Focus and the company Meio e Foco Publicidade, both under the direction of Mr. Odinaldo Moraes, Mr. Antônio Souza - owner of restaurants network Sarney; the president of Abrasel-Ap, manager of the restaurant Cantinho Baiano, Mrs. Elaine Vieira, and the Chief Executive Officer of the Municipal Tourism Institute Macapatur - Mr. Sérgio Lemos. We appreciate the vote of confidence of all, and remain open to new supports, new members through our addresses listed on the imprint of this newspaper. Hereafter we published the first of a series of interviews and testimonials, fruits of the initial approach, goodwill and credibility deposited on the idea that tourist integration can work. Born in the state of Amapá and
Edyr Pacheco: The current tourism scenario of our state is very promising. The reorganization involving the tourist trade, the State Government, and the governments of municipalities, especially the management of the city of Macapá, which is largely responsible for developing tourism in Macapá and open doors into the state. The prospects of incisive and decisive actions so that we have the relevant results on the development of state tourism is very large, possibly they are already being perceived since now, 2014.
this work from December next generates good prospects, as it will facilitate, and much, the reception of tourists arriving in small and large vessels, including national and international ships. We're seeing with good eyes also the possibility of the partnership of the State Government with the city of Macapá, so the State of Amapá would have greater visibility in the next edition of the Americas Fair/ABAV, to be held in São Paulo. This is the role of SINDETUR, to be mindful of those prospects of new scenarios, trends, discuss, opine, stimulate the tourist trade to defend common sense and ethical the future tourism of the state of Amapá.
Edyr Pacheco: As I said in the previous answer, the conclusion of the work of Pier Santa Inês. This work is essential in confronting problems that require urgent, as the conditions of precarious landing for tourists, exposing them to risks and discomfort. This is our great fight on partnership with the Government JT - The editorial mission of the media Turist Trail is geared to the elderly. Thinking about a travel plan of two or three days in the capital of Amapá, Macapá, which tourist attractions would you highlight as relevant activity to delight the tourist?
Odinaldo Moraes interviews Edyr Pacheco
The SINDETUR, the SETEMAC (Municipal Authority) and the Macapatur are claiming support from the Ministry of Tourism, tourist signs of the city of Macapá. Signaling is critical for any tourist destination, that is where we started welcome, directing those who visit us. The work of the Santa Inês Port is a strategic entrance to the city of Macapá, the scheduled conclusion of
Vacation Packages Fortaleza - Ceará Sierra, Hinter land and Sea
Edyr Pacheco: We have to go more than three days due to the distance of some sights in our capital, but specifically to meet the senior I would highlight first the city of Macapá, which is flat and easy displacement without generating discomfort on moving to some activities available in the capital, among them the potters of Maruanum, which are just over 30 km from Macapá; The Curiaú, which has
+55(85)3023-6802 9903-5936 /8865-2132 Ministry of Tourism nº024269.0001-7
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edge of the Amazon River; traditional points of Ecuador's Ground Zero and Fazendinha, a traditional balneary
where you can eat special shrimp. At Sacaca Museum the tourist has the opportunity to know how the Amazon riverside man lives. This content is enough and don't tire the tourist, in the three days, and it gives an unforgettable stay in our Macapá, in our state of Amapá JT - Make a invitation the audience of Newspapers Turist Trail. Edyr Pacheco: The previous answer is already a pre-invitation, I'll finish then reinforcing the invitation: come meet Amapá, you will be happy here in the middle of the world, where Brazil begins!
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a lovely lake, has history and is an EPA (Environmental Protection Area), is rich in ethnic tourism. The St. Joseph fortress of Macapá, flanked by the
JT - Which structural design, in works in progress, the president of SINDETUR realizes that demands more attention at this time?
.
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Fortaleza - Ceará - Brazil
by: Odinaldo Moraes photos: Max Penha / Fenelon Gonçalves
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Activity 6
BALL
Fortaleza - Ceará - Brazil - June / July . 2014
Dancing, a step to happiness The art of living, practice dancing
Text and photos: Fenelon Gonçalves de Oliveira
this article, I restrained myself. This business of dance is darn good, after you start, you don't want to stop anymore. As my father would say:
Nautical Club Atlético Ceará
Y
ou don't have to be footwaltz to feel the pleasures of a good dance, the editor here knows well. I've always liked to dance, and even though I was not a good dancer, I had the pleasure and the opportunity to feel how this natural instinct (so natural, that little children automatically sway to the music as hearing the sound), it's beneficial for us and it's good for the mind and body. I recently had the privilege of knowing someone from Piauí, but he was naturalizedas citizen of Ceará 25 years ago, Mr. Fonseca Jr., musician and promoter the most pleasant balls, and what is best for the target audience of the media Turist Trail. Here is the main reason for producing and publishing this material. For this, I went to the famous and late club Náutico
in Domingão Dancing to the sound of the band ZEN BRAZIL, production and promotion of Fonseca Jr. Besides killing the nostalgia that beautiful house with a charming architecture, and that is already part of the historical heritage of Ceará, I traveled in time,
because there've been a few times as a child, on Sunday mornings of much happiness bathing in the pool. The opportunity was pure observation, although the willingness of taking few steps was there. Since the goal was to write
Atlético Cearense, in the seaside of Fortaleza-CE, to see what happens
"time to work it's time to work" And that was done not to lose focus. I could see the look of happiness on faces, on the dancers in the hall and on those who stayed closed to their desks, some dancing and singing, others just hugging tight, so focused, It seemed to me they would stop breathing, but it was pure happiness in the air. It's amazing the strength, the magic that music has on the human being. I think it is also very rewarding promote these recreational opportunities for people, especially for the elderly person. There I felt that love, like happiness, is ageless. Geraldo Vandré said in one of his very beautiful songs: "Who does know, does not wait to happen." With my 58 years, I felt like a boy, because there were people older than me and with a fabulous energy and charming expression of happiness, stimulating. No wonder doctors recommend today, more often, dance as an essential activity to better quality of life. As the song Passion says, of Kleiton and Kledir: "Being happy is all we want," I saw happiness in the surface at danceable Domingão. I believe it worth, and much, to take at least one or two weekends per month, to experience these fantastic musical moments, which animates and gives meaning to the art of living, which is, by the way, a good way to practice this difficult art is dancing, everyone own their own way - alone, with the loved one, with a friend, or someone who we can meet there at the time, someone
to form a pair that it's easy to find. The suggestion is, to our countrymen and to tourists passing through the city of Fortaleza, that they include in their weekend schedules or travel plan, these dances of Fonseca Jr. or others that are on display during his stay in José de Alencar lands, worth being, and are rewarding moments that surely provided an opportunity to feel joy and pleasure in living. Music and dance show that maxim: "Never too late to be happy." I lived the happiness on a Sunday afternoon in late and old Náutico Atlético Cearense to the sound of the band Zen Brazil.
Restaurant with dance hall at the background
More options for leisure and dancing houses. Thursdays, Fridays, Saturdays and Sundays, in Fortaleza, capital of Ceará: Alpendre da Villa Oásis Círculo Militar Náutico Atlético Cearense BNB Clube Terraço Bar e Bistrô Tip: Náutico celebrates 85 years at the samba soundof Alcione, 'a Marron' it's August 8th, 2014. Visit the Fonseca Jr. Facebookpage www.faceboock.com/fonseca.ebanda
or get informations calling +55 (85) 8694-7211 9187 -7613 -Ceará Fortaleza-Brazil
Welcome elo Marketing & Comunicação
Retailers Association of MonsenhorTabosa Av. Monsenhor Tabosa, 403 - loja 20 almontfortaleza@gmail.com Tel. + 55 (85) 3219 -6209 - Ceará - Fortaleza - Brazil
Pinto Martins Internacional Airport Welcome to Ceará - Fortaleza - Brazil Seja bem-vindo
Phone box: +55 - 85-3477-5549 coopertaxi.fortaleza@hotmail.com
Newspaper and magazine title in Portuguese:
Mission Facilitate information that contributes significantly. Providing comfort, economy and pleasure in strategic planning to travel in the North and Northeast Brazil
Read the newspaper online at issuu.com/fenelongoncalvesdeoliveira
Events 7
Fortaleza - Ceará - Brazil - June / July . 2014
SKAL ON THE CUP Reinforcing and building friendships
W
ith bold attitudes to follow firm the purpose of SKAL (Health, Friendship, Long Life, and Happiness) swedish acronym of the tourism professionals, world's largest network of relationships of the economic segment of international tourism, the International Skal of Fortaleza has as president Priscila Cavalcanti, faithful representative to the principles of entity. This time, in partnership with Claudio Ary manager of the enterprise Fortal Beach, was promoted on that beautiful beach shack a meeting to record the important moment experienced by the brazilian tourism, by the
state of Ceará in the football event of the 2014 World Cup, and also present new members, honor journalist partners of SKAL, and fraternizing with SKAL friends. The newspaper Turist Trail gladly attended and records through photos of Carlos Bem-Te-Vi and Fenelon Gonçalves the memorable meeting full of joy, with a delicious feijoada offered by the direction of tourist equipment Fortal Beach, in the Futuro beach in Fortaleza . Thank you for great reception.
Cláudio Ary and Priscila Cavalcanti
Skalega Francisco Porto and Circe jane, Aurélio Gonçalves Fernando castro and Priscila Cavalcanti Esposa
Epitácio Vasconcelos, Malu and Priscila Cavalcanti
Selma Cabral and Augusto Oliveira
Priscila, Natália Fernandes and Cláudio Ary
Francisco and Kika Degues
Priscila, Fenelon and Aurélio Gonçalves
Os aniversariantes:(I/r) Priscila, Catarina Marino and Fenelon Gonçalves
Chef Isaac Batista and Priscila Cavalcante
Fátima Duarte, Márcia, Cândida and Prisicla, Flávio Torres and Selma Cabral Catarina Marino
Gláucia Xavier, Alda and Priscila
Thaynan Freitas and Ramon Rocha
Airton Ferreira interview Mrs. Jane Circe
Malu Cavalcanti and Geilson A. de Lima José Mário Pinto, Priscila and Rebeca Façanha com a coleção da Barbie
(l/r) Dayse Rocha, Airton Ferreira, Selma Cabral Priscila Cavalcanti and Alda
Service Igreja de Mazagão Velho – Ap
elo Marketing & Comunicações
Play fair with its beach!
Priscila Cavalcanti and Circe Jane
(l/r) Fenelon, Airton Ferreira and Mrs. Rocha Dayse
foto: Fenelon
Priscila and Pompeu Vasconcelos
Cláudio Ary, Pompeu Vasconcelos, Selma Cabral and guest
Nelo Marketing & Comunicação (85)9940-9407
Selma Cabral, Fátima Duarte, Morgana Fátima Duarte, Selma Cabral, Morgana Ximenes and Priscila Cavalcanti Ximenes and Manoel Cardoso
Turismo & Cultura 8
CRATO LANE Traditional and cultural aisle asks for help Text and photos: Fenelon G. de oliveira
snacks of the region, drink a beer and listen to the accordionists that are always around. With a variety of interesting products, as we can see in the photos, the lane is an attraction for tourists and also for the people from the land. Traders call for more
attention to the care of this public area, which is already a cultural city and is located beside the important
Banco do Nordeste do Brasil Cultural Center.
by: Paulo Cezar C. Santos*
T
he creation of the APL of carnaúba in our state, from "We want more comfort and the low Jaguaribe region, comprising the districts of Itaiçaba, Jaguaruana and Russas, which exists and endures great production of carnaúba wax, besides the strong craft of straw, strengthening the activity of family farming, enhancing the environmental, social, cultural and economic aspects that they are inserted in. safety for our customers, tourists Our region already has the and locals, so we can show Ceará APLs of hammocks (in Jaguaruana) culture with more dignity," and ceramic (in Russas), but there's commented Raimundo Oliveira. still a lot to do on the search of the development from the perspective We report here the request of the sustainability of these for help of companies that are segments, given its strategic friends of Crato lane to from importance for each production cluster. This rich experience have historical consistency since the last century in Italy, centered in small family businesses in similar sectors and therefore competing with each other, but they lost competitiveness to other more organized and larger companies. The idea of get these producers together in one cluster came to empower the actors in the competent managers, and an p r o c e s s , t u r n i n g t h e m i n t o invitation to a technical visit. Come protagonists of their own history, enjoy a special cheese, drink, and putting thereby the segment to acknowledging the atrocities being compete within a globalized world, committed against this public good, with large companies, giving them against entrepreneurs who struggle access to technological innovation, not to close the doors. new markets and lines of credit with This space should express banks encouraging, and continuing Ceará way of being. qualification of its local workforce.
Crato Lane friends companies Raimundo Angélica Artesanato SHOPPING DAS FERRAGENS Cheese
THE LOCAL PRODUCTIVE ARRANGEMENT IN REGIONAL DEVELOPMENT
+55(085)3055-5250 / 8778-2371
In this context, several institutions have been engaged in the dissemination, implementation and development arrangements in our country, such as: Sebrae, IEL, Banco do Nordeste, etc. All seeking technological innovation, qualification of these entrepreneurs, the opening of new and demanding markets for their products, beyond the necessary supply of differentiated credit for investments in equipment and working capital for the members of these production chains. The APL of carnaúba has that potential to rescue the activity and increase the incomes of carnaúba workers, bringing hope to all of us that come from Jaguaribe that the "tree of life" will be better preserved and cared for, making this activity sustainable family farming, with all its aspect social, economic and cultural, having as support points our Carnaúba Memorial, great wealth present in city of Jaguaruana , with the tireless work of the couple Afro Negrão Jr.researcher and environmentalist and Daisy Rocha - national organizer of the APL, true idealists of this noble cause.
* Paulo Cezar C. Santos is Analyst and Consultant Business of Jaguaruana - CE
ECOTOURISM
Pró-Carnaubeira
+55(85)3252 - 8728
emori
al
+55(85)3226-9351
M
I
n the center of Fortaleza, Crato lane has history and trades so traditional that they have already become a cultural meeting point in the Historic Downtown. As is the case of Raimundo do Queijo, which opened on Sundays, customers go there to enjoy their
Fortaleza - Ceará - Brazil - June / July . 2014
House of cookware PROFESSIONAL TOOLS
Rua Conde d’Eu, nº490 - (Ao lado do antigo Mercado central) vendas.cpanelas@yahoo.com.br
tels. +55(85) 3252 - 5251/ 8843-5000 / Centro de Fortaleza - Ceará Beside the old central market - Beside the old central market, currently Banco do Nordeste Cultural Centre
Carnaúba Jaguaruana - Ceará / Brazil
Baixo Jaguaribe Ceará - Brazil