SPRING | SUMMER WOMEN 2013
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Protest was founded by a small group of snowboarders in Holland. That’s right: Holland. One of the flattest places in the universe. Home to exactly five hills and fourteen waves. That’s right: We counted the number of hills and waves and we said, “TO HELL WITH LOGIC, TO HELL WITH OBSTACLES. LET’S DO WHAT WE LOVE.” Since day one, we’ve been doing our part to get people from HERE TO THERE. Off the couch, out the office, down the slopes, up a wave. As fast as humanly possible. It’s not just our business, it’s our mission. We even started a non-profit fund to help obstacle-plagued riders overcome whatever stands between them and THERE.
FUN IS IN OUR DNA It’s what we live for. It’s why we’re here. We are a brand for anyone who loves fresh pow and big waves. The some-timers, the all-the-timers, even the can’t-find-the-timers. The surfers, the skiers, the boarders, the beach bums. We remind them all of the reason they fell in love with the life in the first place. And we inspire them to get back to the place they want to be as often as they can. Our clothes are made to support the grand masters. But they’re aimed at all the people who simply want to have fun on a board and look good doing it. More riders = more action = more fun.
WHAT WE MAKE For the core boarder and newcomer alike, our fully functional boardwear reflects the latest trends in styles and colors. Each season we work within a number of themes that help our collections hang together in color and in details like materials, zippers, applications, embroideries, stitching, fabrics, textures, finishes and washes. This is what gives our range a rich and exclusive look. Our two main collections are Spring/Summer and Fall/Winter. Each collection features a Men’s and Women’s line, as well as a Boy’s and Girl’s line. We’ve also recently added a Toddler line.
Who we are: WE ARE PROTEST A design-led Boardwear company From Holland. OUR MISSION IS To help Everyone Ride more. OUR STORY Begins In 1993.
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The summer collection features a full range of highly stylish swimwear, a PRO line series of high-tech boardshorts, as well as a PVRE line series featuring more sophisticated cuts and styles for both men and women. In Winter, our heritage as a brand for the slopes is on full display when we deliver our fully functional collection for boarders, skiers and in-between-ers. In both Summer and Winter, we also deliver compact streetwear collections.
DESIGN IS THE FUEL THAT KEEPS PROTEST RUNNING. Our design team includes sixteen designers with international backgrounds in sports and fashion. In addition, we have a global network that includes international fashion gurus and innovative partners from the fashion and textile industry who enable us to work with stateofthe-art technology and the latest fashion trends. Each season, we use input from Tokyo to New York to create the latest fashion-forward designs.
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INTERNATIONAL ADVERTISEMENT To create brand support we communicate our international advertising campaign through internet, point of sale materials, event sponsorship, photography, film and business to business fairs & events.
PROTEST INTERNATIONAL SURF TEAM:
Here some examples of where we do this:
MARLON LIPKE (DE)
OLI ADAMS (UK)
JATYR BERAsaLUCe (ES)
YANNICK DE JAGER (NL)
LARS MUSSCHOOT (BE)
SARAH BEARDMORE (UK)
EMMA NEUSCHWANGER (FR)
TIM BOAL (FR)
COOLER
SURF EUROPE
ONBOARD
HUCK
METHOD
UNLEASHED
ONLINE MARKETING WWW.PROTEST.EU
SOCIAL MEDIA
WE ARE PROTEST
HTML5 website with strong focus on collection. Smart redirection to other channels.
Focus on engagement with our customers via Facebook, Twitter and Youtube
Weareprotest.com is our brandportal and contains more digital assets than you could ever imagine. Whether it’s a logo, commercial, brand guide, collection picture, ad or visual you are looking for; It’s there!
PROTEST INTERNATIONAL WAKEBOARD TEAM:
EDITORIALS / SEEDING
ONLINE CAMPAIGNS
Placement of Protest content and product reviews on all the main European boardsport websites.
For the online we follow the main campaigns: 1. Here To There 2. Products For these campaigns you can expect: 1. Webbanners (On international boardsport websites, but also to use locally by distributors / agents) 2. Custom landing page 3. Online PR / Advertorials 4. Content > Video, Images, Text 5. Promotions on all Protest channels
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MAXINE SAPUOLETTE (NL)
SJORS van de KERKHOF (NL)
MICHAEL TIMMERS (NL)
James Young (UK)
LUCAS Langlois (FR)
ELKE VENKE (BE)
CHLOE Goudie (UK)
Miles TOLLER (DE)
Lauriane masson (FR)
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HERE we are again. Stuck in a rut and pinned in by obstacles. Dreaming of the beach. Right now, freedom feels a long, long way from here. But that’s only an illusion. Deliverance is just a journey away. So here we go. Off the couch, out the office, into the world. Down the beach, up a wave, exactly where we want to be. We refused to be caged and we embrace the quest. We are Protest. And we will do whatever it takes to get THERE.
Here we are again ladies. It’s time to do what we do best - go back to what we know and love. Gone are the short days and dark nights, the dream is once again a reality. The sun is shining, the waves are calling – we can sense the swell. It’s all about our boards and the beach. No more restrictions. Freedom. It’s summer. We are Protest. Let’s rip. Let’s get there. So, what’s new? With Spring Summer 13 comes some refreshing surprises - three new collection themes, each with its own colour pallet and distinctive new style. Which one will you love? With Mermaids and Fishermen we see a strong, clean marine look. Imagine textured fabrics, Breton stripes, sailor tattoos, anchors – even better, late-night card games accompanied by long, smooth glasses of rum! Ladies will love the attention to detail here; the sheer tunics, crocheted trims and a smaller but more beautiful range of boardshorts. Head to the American Desert where the name says it all. Think deserted road trips through the stifling heat, cactus plants, motels, bikers, snakes, and stars and stripes. Here we’re more mainstream with faded looks and photo prints, vintage classics, denim and distressed fabrics. It’s all about effortless fashion – look out for the skirt and boob-tube in one. Two looks - one garment - life is so easy here. If it’s all a bit too relaxed, add a little Origami - this optimistic, graphical feel is colorful, clean and geometrical with fitted styles that are shorter in length. Check out the Tee with a scarf attached and a really fun playsuit to rock on the sand. For PROTEST PVRE women there’s an extended range made up of luxurious and elegant designs using beautiful, lightweight fabrics. Gorgeous twisted, knotted and braided straps feature in the swimwear and the detail on the embroidered tunics is very sweet. Regular swimwear this year is both cooler and hotter than ever with high, regular and hipster fit bikinis – some reversible, some in denim - all with particular attention to detail and trim. In the new accessories line there’s footwear for each theme for the ladies, including a new molded, cork flip-flop. Scarves to be worn as sarongs, textured beach shopper bags and straw hats all mean one thing, sun, sea and fun. You’re here. You need to be there. Protest.
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MERMAIDS & FISHERMEN
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161531 page 2033,1 ELEMENT t-shirt 461031 page 2133,1 FELICE pants 562331 page 2149,1 BIRDISLAND slaps
162931 268831 562631 964531
462 ROSEY TAUPE
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650 GREY GREEN
page page page page
2037,3 2136,2 2150,1 2164,1
PLANETARY top MASH short ATLANTICO slaps GAMELA BRACELET SET 3PCS. bracelet
440 MYSTIC BLue
401 SEASHELL
764231 page 2057,2 DESREE BCUP bandeau bikini
651 MAGIC MINT
652 FERN GREEN
260531 961731 562331 963231
page page page page
2039,1 2155,2 2149,1 2161,1
GINGER dress PAPILLIO straw bag BIRDISLAND slaps FINA SET 3PCS/CLR necklace
103 BASIC
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AMERICAN DESERT
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164831 269231 763531 562831 962331
page page page page page
2071,2 2137,3 2054,2 2150,3 2157,2
164431 661531 262831 562431
JOURNEY top CALLEY short PILAR BCUP bandeau bikini EDITION slaps LAELIA purse
440 MYSTIC BLue
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138 Pink Lilac
page page page page
2070,1 2063,3 2046,2 2149,2
425 Hot Shrimp
PATSEY singlet UNICORN parka VOLTAGE beachshort AFRICANMOON slaps
426 Radical Red
263431 page 2074,2 MOTEL long dress 962531 page 2158,1 AFRICA SET 3PCS/CLR hat
164 Earth Brown
261 Kelp
401 SEASHELL
164931 page 2072,2 TWINKLE tunic 763431 page 2054,1 LUSH BCUP halter bikini
103 BASIC
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ORIGAMI
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165331 page 2103,1 FLOAT t-shirt 461131 page 2133,2 SCULLY pants 561531 page 2146,2 FELICITE slaps
130 Blush Pink
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166331 269431 661031 562231
131 Plum
411 Smiley
page page page page
2106,2 2138,2 2031,1 2148,3
DIZZY spagettitop HOTTIE short CASSIDY softshelljacket FANTASTIC slaps
103 BASIC
651 MAGIC MINT
764431 page 2058,2 MORIA BCUP bandeau bikini 964131 page 2162,3 FINA BRACELET SET 3PCS. bracelet
911 Smoke
290 true black
490 Grey melee
166231 268831 962731 562131
page page page page
2106,1 2136,2 2158,3 2148,2
YUKA top MASH short DUNDEE SET 3PCS/CLR hat BAIRRO slaps
401 SEASHELL
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For this summer’s PVRE series for women we have a much bigger collection of luxury and elegance, from pleated halter neck bikinis to subtle tunics and dresses with gorgeous embroidered detail. It’s all about beautiful shapes and lightweight fabrics that quietly demand respect and admiration. Look out for the braided sandals and the balcony bikini - they’re a must. For ladies who like to be stylish this PVRE collection totally hits the spot.
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SIZING CHART
size:
XS | 34
S | 36
m | 38
l | 40
Xl | 42
XXl | 44
CHEST fits to:
78-81
82-85
86-89
90-93
94-97
98-101
WAIST FITS TO:
59-63
64-67
68-72
73-76
77-81
82-85
HIPS FIT TO:
90-92
93-95
96-98
99-101
102-104
105-107
1. chest:
measureD under armpits, over the fullest part of chest.
2. waist:
measureD around narrowest part of waist.
3. hips:
measureD around the fullest part of hips, with feet placed together.
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