Rebranding Justins Park in Gold Coast Australia, I have explored all its history and completed primary and secondary research.
I have decided using the Lorikeet bird, being a very strong character at the park, together with a pattern taken from the Norfolk trees, another strong element.
On my Expression book I show the use of the logo in different environments and products. The logo, font used and its elements represents the natural environment of the park with a friendly and hipster approach, connecting it with the local community and also tourists.
