Branding - Justins Park

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Norfolk Park Norfolk Park Norfolk Park Brand Expression Book


BEHIND THE NAME

BURLEIGH HEADS GOLD COAST QLD Burleigh Heads is a suburb in the City of Gold Coast in Queensland, Australia.

Justins Store and Tea rooms, Burleigh Heads, 1922.

“Named after the Justins family who were local shopkeepers in the 1930s.

Formed millions of years ago by a volcanic eruption, the first inhabitants of the Burleigh area were the 5000 year old Gombemberri Tribe known as “The Salt Water People”.

JUSTINS PARK BURLEIGH HEADS Named after the Justins family who were local shopkeepers in the 1930s. The family also made a major contribution to the development of the Burleigh Heads area.

Norfolk Park | Brand Expression

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MAIN CHARACTERS

NORFOLK PINE trees (Araucaria heterophylla) Planted in 1934 by brothers Charles Justins and AE Justins, the trees represent the notable contribution the Justins family made to the development of the Burleigh Heads area. Norfolk Pines are well suited to coastal situations because of their high tolerance to salt and wind where, in Australia, they have become an iconic species.

RAINBOW LORIKEETS The rainbow lorikeet is a medium-sized parrot. Their natural range is Australia, Eastern Indinesia, Papua New Guniea, New Caledonia, Solomon Islands and Vanuatu. They spend most of their time in the outer foliage of tall trees.

Rainbow lorikeet is a medium-sized parrot.

Planted in 1934 by the Justin’s brothers Norfolk Park | Brand Expression

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CHARACTERISTCS

MINIMALIST VINTAGE WELCOMING INTERESTING MOTIVATING INVITING FRIENDLY COOL RELAXING Norfolk Park | Brand Expression

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LOGO

FONT:

BOLDONI 72 BOOK

LOGO OPTIONS :

Norfolk Park | Brand Expression

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ENVIRONMENTAL SIGNAGE

Entrance Signage

Norfolk Park | Brand Expression

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ENVIRONMENTAL SIGNAGE

Playground

Barbeque area

Norfolk Park | Brand Expression

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Vehicle Signage

Cold Drinks

Food truck

Norfolk Park | Brand Expression

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BRAND SUPPORT

Coffee cup front

Coffee cup back

Norfolk Park | Brand Expression

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BRAND SUPPORT

Shopping bag front

Shopping bag back

Norfolk Park | Brand Expression

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VIRTUAL TOUR GUIDE

Mobile App

App landing page

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PROMOTIONAL ADVERTISING

Event Posters

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WAY FINDING - MAP

PICTOGRAMS:

Parking

Bike

Toilet

Airport

Bus Train

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WAY FINDING AT THE PARK

Norfolk Park | Brand Expression

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UNIFORM

Male T-shirt

Female T-shirt


PANTONE

RGB 255 254 255 CMYK 0 0 0 0 #FFFEFF

RGB 0 0 0 CMYK 75 68 67 90 #000000

RGB 240 82 36 CMYK 0 83 98 0 #F05224

RGB30 90 167 CMYK 92 71 2 0 #1E5AA7

RGB 206 173 44 CMYK 21 28 100 0 #CEAD2C


TONE OF VOICE Inviting and communicating to tourists using multi-cultural words

Welcome The Lorikeets gives the logo a Friendly and Fun feeling The Boldoni 72 font used on the logo connects to the “hipster� and relaxing vibe of the park

to


TONE OF VOICE

International communication and fun icons to welcome tourists and also makes it fun for the community.

PARKING Pa rking

TOILET

Toilet

BIKES

Bike

AIRPORT

Airport

BUS Bus

TRAIN

Train


REFERENCES Main Characters, https://en.wikipedia.org/wiki/Rainbow_lorikeet, Web, 2nd May 1018 Environment Signage, http://www.goldcoastkids.com.au/things-to-do/parks-playgrounds/picnic-spots-and-playgrounds/pacific-pines-central-park.html, July 18, 2012. Web, March 2018. Vehicles, https://www.justforlovephotography.com/feature-friday-8-wheel-spoon-wedding-icecream/, Web , March 2018

Reflexion Burleigh Heads, Gold Coast QLD is an very well known outdoor area famous for the beach and great surf. Justins Park located in front of this beautiful beach is one of the main parks in Burleigh for your great location and also importance of the Justins family contribution for its growth and shops popularity. The park currently offers a good infrastructure for children, adults and also dogs. People come over for picnics, barbeque, enjoy the view of the beach working or just relaxing from the park, there are plenty of chairs, showers and a big shady area from the Norfolk Pine Trees, also broght from the Justins’ Family. The lorikeets are one very remarkable element of the park, specially in the beggining and end of the day when they come and go making a loud singing noise getting attention from everyone. The visual identity of the park was explored and rebranded to better attract the tourists but also create a better feel of community for locals. During the brand expression development I have created a bold and welcoming logo and support elements, connecting the park to a new concept but not losing its essence.

FERNANDA HORACIO CTY201A - TYPOGRAPHIC SYSTEMS - HANNAH CUTTS


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