Accommodation Guide

Local's Perspective

Kirsten Madsen

Island Lake Lodge

Back in Ontario, I was working in the private ski club industry and there was a strong focus on guest experience and forming a genuine connection with the families you see year after year. When I had the opportunity to move to BC and join the Island Lake team, much like their winter operation, the summer guests typically stay at the lodge year after year, for their anniversaries, family reunions or to just enjoy this very special place. I love seeing guests return and share stories of past visits and their fond memories at the lodge. It really compels me to ensure guests feel welcome and taken care of. We are very big on personal touches and elevated service.

As we ride the tail end of this pandemic, it has allowed me to observe a real shift in what guests are looking for when they go away. Staying at a unique destination (in my case a backcountry lodge) has renewed itself when it comes to experience. Guests really appreciate their surroundings; they take their time – they slow down and smell the roses. It’s been interesting to watch more and more guests opt to go for hikes or play board games together vs being on their phones or glued to an iPad. I think we will see travellers utilize amenities, facilities, and common spaces more than we ever have before, because through this pandemic, they’ve been so sequestered to their own spaces – they want to get back to having fun!

Personally, I think the future looks very bright. Trends project a huge spike in free independent travel, and I think we will see folks of all ages embracing how incredible it feels to go explore. And I know those of us in this industry are ready to welcome them.

Q. We live in the Elk Valley because…

A. The lifestyle you can have here is exceptional. Truly something for everyone. The moment you finish work, whatever season, there is a handful of your favourite activities just outside your door. Once you get a taste for this area, it’s hard to imagine ever living anywhere else. Not to mention the views…

Q. Summer in Fernie is so special because…

A. Our time spent outdoors is paramount. It stays sunny long into the evenings and really affords the opportunity to get in all kinds of outdoor activities with plenty of time to grab a table on a patio downtown or fire up the BBQ at home. I love winter, but personally, I think Fernie shines equally as bright in the summer.

Q. Something we make sure to do each summer in the valley (at least once!) is...

A. That would probably have to be a river float! Once the water level mellows out around August, floating the Elk River is the place to be.

Q. One Fernie secret we are willing to share is...

A. Like me, when you move to town, you can be so intimidated by Fernie’s ski terrain, bike/ hike trail networks and deep backcountry. The secret is, for every beginner or novice, there’s classes, workshops, groups, guides, clubs and friendly locals to help you along the way. And this town is also full of incredible shops with experts who can help get you the right equipment AND also tell you what gear you don’t need.

WHERE TO STAY

One of the first decisions when planning a vacation is where to stay. Does staying on the hill or in town better suit your needs? Is your group large enough that a house rental is the best option? Do you need to be within walking and biking distance from any specific areas or landmarks? Or perhaps a campground or RV park are the best fit.

Fortunately, in Fernie you’ll find a variety of options including hotels, motels, chalets, condos, camping and houses available, and if you’re short on time and are finding it difficult to make a decision, consider working with one of the companies specializing in this area.