fairburn edser smith
TOURISM FOR INTERNATIONAL MARKETS Fairburn Edser Smith is an Anglo-Indian tourism consultancy offering sales and marketing advice, support and services in global travel markets. We can help attract new visitors, identify new markets, create opportunities, increase market share and generate new revenues. We will work alongside you to provide strategies, independent advice, tools and creative concepts to enable you to break into new territories and compete on a truly international basis. We have worked with a large cross-section of hotel groups, cruise companies, national tourist offices, venues, attractions, airlines and some of the largest international tour operators in North and South America, Africa, India and the Far East as well as across Europe and Scandinavia.
LOCAL KNOWLEDGE, WORLDWIDE EXPERIENCE Fairburn Edser Smith was originally founded in 2005 by Andy Fairburn and Mark Edser, bringing together a complimentary mix of skills and many years of international marketing management experience. Since our beginnings we have
expanded our business into India and now have a permanent presence there.
Today FES operates a networked business, working with highly experienced associates around the world. Our colleagues and associates are experts in their own local region and are situated in London, Mumbai, Boston, Oslo, Copenhagen, Helsinki, Johannesburg, Sydney and Paris. Our aim is to help tourism related businesses and organisations compete in an international environment.
Andy Fairburn is a graduate in International Economics with twenty years experience of sales, marketing and product development in many countries around the world. Working across Europe, Scandinavia, North America, Africa and India, Andy is highly experienced in cross-cultural sales, marketing and tourism. Andy has held senior Sales & Marketing positions for a number of multinational companies including British Airways, Interval International, Tumlare Corporation and Insight Vacations Pravin More is a graduate of Hotel management and has worked in the hotel, travel and hospitality industry both in India and in London. He has specific experience in hotel and restaurant management. Pravin is based in Mumbai.
INNOVATIVE IDEAS AND NEW APPROACHES Our aim is to help identify and develop new sales and marketing opportunities for your business. Our associates around the world can give you a unique access to new markets, new contacts and new sales. Our experience and influence in a number of originating markets can enable you to ‘hit the ground running’ – to deal with the right and relevant customers for your business immediately, saving you time and money. Our understanding of different markets means we can tailor your sales & marketing messages accordingly – making them highly relevant to the market and thereby highly cost effective. You are uniquely qualified to handle all aspects of your business but a small investment in our services can lead to savings and increased revenues in the long run.
LARGE AND SMALL, FAR AND WIDE Our experience has been gained from our work with many different companies and organisations of varying size and across a number of international markets. Silent Shores Resort (Ind) ■ Thomas Cook ■ TUI ■ LastMinute.com (UK) ■ TNK-BP (Rus) ■ Golden Bell Tourism (Ind) ■ Best Western Congress Hotel (Arm) ■ Sri Namagiri Travel (Ind) ■ Hotel Bani Park Palace (Ind) ■ Hotel Picasso (Ind) ■ Hotel Windsor Square (Ind) ■ Alojamiento Rural (Sp) ■ Millennium Hotels (UK) ■ Corinthia Hotels (Mal) ■ Air Malta (Mal) ■ Residence San Giorgio (IT) ■ CIE Tours Ireland (Ire)■ DeVere Resorts (UK) ■ Radisson Hotels (Nor) ■ Icelandair (USA) ■ Silja Line (Fin)■ Palma Nova Resorts (Sp) ■ Scanditour (Fr)■ Marriot Vacation Club (Sp)■ Kuoni (UK) ■ Nordern Tours (D) ■ Cox & Kings (Ind) ■ Collette Tours (USA) ■ Insight Vacations (USA) ■ Trafalgar Tours (USA) ■ Avanti Destinations (USA)■ Colpitts Group Travel (USA) ■ Certified Vacations (USA) ■ Monte Anfi (Sp) ■ Vantage Group (USA) ■ TopDeck (AUS) ■ Thompsons Natal (SA) ■ Travel Vision (SA) ■ Wilderness Safaris (SA) ■ Lapinniemi (Fin) ■ Queensberry Travel (Br) ■ Wearactive Travel (UK)
A MENU OF SERVICES TO CHOOSE FROM Fairburn Edser Smith offer a menu of management, sales & marketing services working on an ad hoc, contractual, project-based or retention basis.
Marketing Plans & Strategy Sales Representation and Support Marketing Campaigns Market Intelligence & Research Sales missions, road shows, seminars, workshops Introductions to new business partners Online Strategies, SEO and PPC Branding and identity for Western and Global Markets Staff training documents and presentations Public Relations Campaigns in many markets Sustainable Tourism advice, guidelines & workbooks
We provide a range of services so you can decide exactly which is right for you. What you would like to use us for and for how long, is entirely up to you.
WHERE TO NEXT? Just send us an email or give us a call. If you have a specific campaign or project you would like us to work with you on, please send us as detailed a brief as you can and we’ll prepare a proposal for you to consider. Alternatively, we would be delighted to suggest ways in which we might be able to help our prospective clients and we would happy to prepare suggestions for your consideration.
andy@fesmarketing.co.uk
TEL/TEXT
+44 79 67 72 66 06
fairburn edser smith Registered Office 33 Westville Road, Thames Ditton, Surrey, United Kingdom. Registered in England No 4818184