FESPA EMEA Summit Programme

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Booking Information BOOK NOW to secure your place as tickets are limited; and to take advantage of the Early Bird Rate!

Date: 24 November 2010 Location: Istanbul, Turkey Venue: 5* Radisson Blu (formerly SAS), Istanbul, Turkey FESPA has secured a discounted room rate for participants at the Radisson Blu – details of how to take advantage of this are available on registration for the summit.

BOOK NOW at: fespa.com/emea-summit Early Bird Rate (Before 4th October, 2010): FESPA Members: €175 Non Members: €250 Thereafter (After 4th October, 2010): FESPA Members: €325 Non Members: €400 Contact: Duncan MacOwan, Conference & Events Manager duncan.macowan@fespa.com For more information and to book your place, visit: fespa.com/emea-summit

FESPA GLOBAL EVENTS

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FESPA EMEA Summit Bancroft Place, 10 Bancroft Road, Reigate, Surrey, RH2 7RP T: +44 (0) 1737 240 788 F: +44 (0) 1737 233 734 E: info@fespa.com www.fespa.com

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FESPA EMEA Summit 2010

FESPA EMEA Summit Programme

Our Vision

November 23rd-24th, 2010 Venue: 5* Radisson Blu Conference and Airport Hotel, Istanbul, Turkey

The FESPA EMEA Summit, 24 November 2010 in Istanbul, Turkey will deliver a series of high class, specific industry focused sessions, providing critical information on vital issues, to inspire delegates to innovate their businesses.

Nov 23rd 18.00-20.00 Welcome cocktail reception

The purpose of this event is to drive progress and encourage networking links across the EMEA region within and between the large format print and sign communities, the creative community and suppliers to these groups.

industry and opportunities that are as yet unexplored. The expert speakers will educate, encourage and stimulate delegates with a programme of business focused topics designed to foster connections between all attendees.

Nov 24th 08.30-09.30 Registration and coffee

Topics explored will be: Regional trends in a global context; The future of the print sector – challenges and opportunities; Sustainable business – planet-friendly is profit-friendly; Case Studies from regional leaders; and Keynote address from a multinational corporate buyer. Debates involving all stakeholders as to the future of communications and where the print market currently stands will feature strongly – including the Creative Connection session.

Our vision is to connect the leaders of the print and sign making sector throughout Europe, the Middle East and Africa especially the Gulf Region with the wider FESPA community.

THE FUTURE OF MARKETING AND COMMUNICATIONS

A host of leading industry professionals and intellectuals have been invited to share their ideas and expertise on current and future trends, the challenges confronting the

Who will attend?

More than 100 industry leaders from across the EMEA region, who are looking to stay ahead of the industry and equip themselves with critical information to enhance future business success through innovation. Delegates should be ready to actively participate and engage with the group.

The FESPA EMEA Summit will attract leaders (Owners, CEOs, MDs, Directors) from the following sectors: • Printers and Sign Makers • Agencies / Creatives • Brand Owners • Suppliers to Printers

Who is organising this event?

This event is organised by FESPA in partnership with our member association ARED – Outdoor Advertising Association for Turkey, who have reacted to the demand from the market to host a unique event to inspire, educate, inform and connect professionals from the EMEA region.

FESPA is the Global Federation of Screen and Digital Printers.

FESPA organises the largest global exhibitions for screen, digital and textile printers, which take place in alternate years in Europe, also with annual exhibitions in Mexico, Asia and USA.

ARED Established in 2000, ARED (Turkish Outdoor Advertising Association), is an association of outdoor advertising sector company representatives whose aims include protecting the interests of the industry and sharing best practice.

FESPA is the leading events organizer for the wide-format printing industry. FESPA’s expertise in running successful high quality summits for the imaging industry, teamed with insight from the industry professionals speaking at this unique event, means the EMEA Summit is set to be an imperative event for industry.

09.30-09.40 Welcome and Chairman’s Opening Remarks

Frazer Chesterman, Managing Director, FESPA

FESPA has inspired delegates around the world at past summits, and has prepared this high-quality summit which offers: • Access the latest exclusive sector trend research • Receive independent assessment on the latest technologies • Connect with, and learn from, the leaders in the EMEA print sector • Understand and connect with your potential customers • Establish valuable new business relationships throughout the EMEA region • See the future of our sector – opportunities and threats • Fine-tune your working processes through innovation, sustainability

09.20-10.00 The next big thing – making the connection

Connection, Innovation, leadership, sustainability, new

applications and more Marcus Timson, Sales and Marketing Director, FESPA

10.00-10.20 The big picture Trends in print – exploring the connection between the shifting markets, shifting behaviours and factors that are fuelling change in our markets and communities and linking this with wide format digital inkjet production and the community we inhabit Sophie Matthews-Paul, Associate Consultant, Infotrends

landscape, highlighting the importance of customer engagement in establishing and maintaining value-adding relationships, Pedro will outline the benefits of actively engaging with the creative community, while stressing the need to understand the position of printed elements within a wider campaign.

Pedro Jacques de Sousa, Owner, Impression Global, Portugal

10.50-11.20 WORKING COFFEE: SWOT Analysis In groups, delegates and speakers will discuss their views on the sector, and its future within the structure of a guided Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. Each group’s findings will be fed back to the group later in the day.

EMEA INNOVATION LEADERS: Real examples of print innovation 11.20-11.40 Innovative engagement

How innovation and collaboration with customers & other print businesses generates significant measurable business results!

Harnessing creativity, innovation and inspiration from Belgium’s leading retail POP provider & FESPA Board member – Christian’s story is one of success and commitment to a different approach that generates different results.

Christian Duyckaerts, Owner, Print and Display

11.40-12.00 Application Case Study

Delegate Fees Early Bird Rate (Before 4th October, 2010): FESPA Members: €175 Non Members: €250 Thereafter (After 4th October, 2010): FESPA Members: €325 Non Members: €400

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Contact: Duncan MacOwan, Conference & Events Manager duncan.macowan@fespa.com For More information and to book your place, visit: fespa.com/emea-summit

into the business models presented during the case study presentations Christian Duyckaerts; Yasar Guvenen, Owner, Alvisual; Francois Martin, HP; Ahmet Cem Turan; Sophie Matthews-Paul; and Mark Alexander, Xaar

13.10-14.00 LUNCH

10.20-10.50 K EYNOTE: The future challenges of communications – the importance of engagement

Exploring the role of print in the corporate communications

What is the value of participating at this event?

12.50-13.10 Case Study Panel our chance to engage with the speakers, and probe deeper Y

Exploring the myriad new markets which the flexibility of digital printing and the plethora of new substrates and inks have opened up to today’s printer.

Ahmet Cem Turan, Production Consultant, Penta Reklam

12.00-12.20 A new business model for signage?

A new model for applying web-to-print in the wide format and signage sector is delivering strong results in America. Hear firsthand how the model came about, the challenges in launching it and the reasons behind its success.

JR Kraft, Owner and President, BuildASign.com

12.20-12.40 Innovative solutions

Highlighting the flexibility of digital printing in allowing print

service providers to explore new market niches, and offer new, enhanced solutions within the existing markets they serve.

Francois Martin, EMEA Marketing Director, HP

12.40-12.50 Table Discussion Share your thoughts and insights from the preceding presentations with your fellow delegates, in preparation for the Panel Debate

SUSTAINABLE COMMUNICATIONS: Challenging the myths 14.00-14.25 Planet-friendly printing is profit-friendly Despite challenging economic conditions, the environment remains a priority for the world’s leading retailers, brands and the educated and demanding consumer is becoming less tolerant of products that don’t meet this planet friendly demand.

Mike’s story is one of unwavering commitment, risk and reward.

Printing for some of the most environmentally concerned brands in the world requires a passion for sustainability. Mike’s story proves that there is merit in being brave enough to meet the environmental challenge.

Mike Horsten, Owner, ZEMT Consulting, Netherlands

14.25-14.50 Leading lights An overview of available light technologies and their application and environmental impact. Covering LED, Neon, Electroluminescence, the mercury issue, and more Dogu Aydinak

14.50-15.10 Meeting Customer Expectations Complying with a customer’s wishes goes beyond simply doing the job well. Hear how to be shortlisted as supplier for major customers such as the multi-billion Euro Zer (part of KOC Holdings), there are many criteria to meet. These include sustainability, financial stability, certification to labour standards and more.

Volkan Bayraktar, Signage Products Manager at Zer Merkezi Hizmetler A.Ş.

15.10-15.40 WORKING COFFEE: SWOT feedback CREATIVE CONNECTION – Connecting the communication community 15.40-16.00 Print Innovation Exploring the use of print in the wider media mix with in-depth case study examples from recent campaigns and brand building activities. Highlighting the latest innovative uses of print in the areas of augmented reality, QR codes and more Roman Weishauepl, Head of Global Scouting, TrendOne

16.00-16.30 Agency Keynote: Print plus Where does large format print, particularly OOH and POS/POP sit in the wider media mix, today and in the future? Exploring integration between print/online/mobile. What does the agency look for in its print service provider?

Scott Seaborn, Head of Mobile, Ogilvy

16.30-16.40 Table Discussion: Future of communication

Your chance to have your say! Delegates and speakers alike join to explore their vision of print within the communications mix of the future, from variable data printing, to QR codes, augmented reality and more, where do the print opportunities lie in the changing communication landscape over the next ten years?

16.40-17.00 Creative exchange – what does the future hold?

A debate touching on the themes explored during the day, connecting corporate customers, agency figures and print service providers as they engage to define a shared vision of the future.

17.00-17.15 Chairman’s closing remarks 17.30-20.00 Drinks reception Nov 25th 09.30 Transfer to Sign Istanbul exhibition – courtesy of HP

N.B. This programme is correct as at 1st November 2010. FESPA reserves the right to amend the programme without notice.

For the latest programme details see: www.fespa.com/emeasummit