Supported by: InfoTrends and SignIndustry.com
Objectives & Methodology • Objectives – “Take temperature” of wide format digital market as far as recovery and business outlook far as recovery and business outlook – Test specific topics: economic recovery, interactive communications, sustainability, and digital signage Africa 3% Middle East 4%
• Methodology
South America 1%
– Electronic surveys with 432 users, dealers, and manufacturers d l d f t – FESPA association membership , SignIndustry.com Asia 15%
North America 38%
Europe 39%
S Supported by: db
Types of Respondents Are you engaged in wide format printing as a printer, equipment or supplies manufacturer, dealer/reseller, or other? Other 12%
Reseller 18% Printer 48%
N = 432
Manufacturer 22%
Supported by:
View on Economic Recovery Do you believe the signage and graphics industry has recovered from the economic downturn? (by Company Type) 100% 90%
23.2%
23.8% 30.3%
80%
43.1%
70% Not sure
24.3% 60%
28.4% 22.4%
50%
13.7%
No
40% Yes
30% 51.9%
47 4% 47.4%
48 4% 48.4%
Manufacturer
Reseller
20%
43.1%
10% 0% Printer
N = 210
76
95
Other
41
Supported by:
View on Economy Recovery Do you believe the signage and graphics industry has recovered from the economic Do you believe the signage and graphics industry has recovered from the economic downturn? (by Region) 100%
30.1%
31.8% 80%
15.5%
60%
Not sure No Yes 41.7%
40%
54.4% 20% 26.5%
0% North America
N = 132 N = 132
Europe
226
Supported by:
Demand for QR Codes and Variable Data Are you seeing any changes in demand from your customers for QR codes and variable data services? We are getting an increasing number of requests for QR code integration, not for variable data printing We are getting 6.2% increasing number of requests for variable d t nott for data, f QR code d integration 15.7%
Do you have variable data and QR code integration capabilities at your shop? Yes tto both Y b th 22%
No to both 48%
Yes to Variable data data, no to QR codes 22%
Yes we are seeing increased demand for both QR code integration and variable data printing 19.5%
N = 210 print service providers
No increased demand for either QR code integration or variable data printing 58.6%
Yes to QR codes, no to variable data 8%
Supported by:
Green Printing in Wide Format Have you seen any increase in the customer requests for “green” printing, or printing using more environmentally‐friendly practices? (by Region) 100%
2.5%
3.8%
90%
80% 40.0% Don’t know
70%
60%
70.9%
No our customers are not asking for it Yes, we’re getting more requests for it
50%
40%
30%
56.2%
20% 26.6% 10%
0% North America
N = 79
Europe
105
Supported by:
Green Printing in Wide Format In the past 12 months, have you re‐engineered your wide format print production practices to become more environmentally‐friendly? Don't know 4%
Yes 48% No 48%
N = 210 print service providers
Supported by:
Green Printing in Wide Format What types of changes have you made in your wide format print production practices to become more environmentally‐friendly? We’re using environmentallyfriendlier media
71%
We’ve reduced our solvent production in favor of UV, Aqueous, or “Latex” production
59%
We’ve implemented ways to reduce & eliminate material waste
59%
We’ve engaged in a more robust recycling program
47%
We’re buying our energy from a different source (such as solar)
12%
Other (please specify)
4%
0%
N = 210 print service providers
10%
20%
30%
40%
50%
60%
70%
80% Supported by:
Green Printing in Wide Format In the next 12 months, do you plan to re‐engineer your wide format print production practices to become more environmentally‐friendly in any way or at any level? Don't know 25%
Yes 46%
No 29%
N = 210 print service providers
Supported by:
Green Printing in Wide Format What types of changes do you plan to make? We’ll use more environmentally-friendly media
61.5%
We’ll implement ways to reduce & eliminate material waste
58.3%
We’ll reduce our solvent inkjet print production in favor of UV, Aqueous, or “Latex” production
50.0%
We’ll We ll engage a more robust recycling program
36.5%
We’ll start buying our energy from a different source (such as solar)
13.5%
Other (please specify)
2.1%
0%
20%
40%
60%
N = 96 print service providers planning to make changes to become more environmentally friendly
80%
Supported by:
Manufacturers & Dealers Addressing Green Wide Format Printing Green Wide Format Printing Have you developed/introduced any products to your portfolio that are engineered to enable more environmentally‐friendly wide format printing?
No 28%
Yes 72%
Supported by:
N = 171 dealers and equipment manufacturers
Manufacturers & Dealers Addressing Green Wide Format Printingg What types of products have you added?
More environmentally friendly inks
59.7%
More easily recyclable media
53.2%
Lighter weight substrates that will let customers save money on shipping costs
37.1%
Other
19.4%
0%
10%
20%
N = 171 dealers and equipment manufacturers
30%
40%
50%
60%
70%Supported by:
The Impact of Digital Signage Do you think that “digital signage” or digital displays have impacted, are impacting, or will impact wide format digital print applications?
No 24%
N = 210 print service providers
Yes 76%
Supported by:
The Impact of Digital Signage Do you think that Do you think that “digital digital signage signage” or digital displays have impacted, are impacting, or will or digital displays have impacted are impacting or will impact wide format digital print applications? (by Region) 100%
90%
15 2% 15.2% 34.3%
80%
70% %
60% No Yes
50%
40%
84.8% 65.7%
30%
20%
10%
Supported by:
0% North America
N = 79
Europe
105
The Impact of Digital Signage Which applications would you expect to be most impacted by “digital signage”?
Proofing g 1%
Other (please specify) 3% Floor graphics 4% Posters 6%
Backlit 24%
Presentation graphics 7%
Window Wi d graphics hi 7%
Vehicle graphics g 8%
Billboards 18%
Banners 9%
N = 210 print service providers
POP graphics 13%
Supported by:
Opinions on Technologies & Trends Would you indicate your level of agreement with the following statements? (totally disagree=1, totally agree=5) It is important to keep up to date with the latest signage and a d graphics g ap cs subst substrate ate a and d media ed a p products oducts
4.1
There are definitely some applications/markets that require white ink
3.9
There are definitely some applications/markets that require metallic ink
3.4
My company is investigating ways to participate in digital g signage g g advertising g
3.1
Dealing with agencies and print brokers is a significant challenge in the wide format business
3.1
Wide format digital inkjet is a mature technology, I don’t foresee a lot of improvement in speed and quality
2.6
Sustainability in wide format printing is a fad, it will pass. p
2.2
Supported by:
N = 210 print service providers
0
1
2
3
4
5
End of Year/Holiday Sales Outlook How do your holiday/end‐of‐year sales look?
Better than 2009 25%
Better than expected 19%
N = 432
Worse than expected 17%
As expected 39%
Supported by:
2011 Wide Format Business Outlook What are your expectations for your wide format business for 2011? Mean growth = 15.6%
Decline of 10 - 25% 0.7%
Decline of 25-50% 0.2% Growth of 50% or more 7.2%
Decline of 1-10% 1.4% Flat - No growth 12.0%
Growth of 25-50% 10.0%
Growth of 1-10% 1 10% 31.9% Growth of 10 - 25% 36.6%
Supported by:
N = 432
2011 Wide Format Business Outlook What are your expectations for your wide format business for 2011? Mean = 13.2% Mean = 14.9% 100%
90%
12.0%
13.7%
80%
70%
31 9% 31.9% 33.2%
60%
Decline of 25-50% Decline of 10 - 25% Decline of 1-10% Flat - No growth Growth of 1-10%
50%
Growth of 10 - 25% Growth of 25-50%
40%
Growth of 50% or more
36.6% 38.5%
30%
20%
10%
10.0% 7.5% 7.2%
0% North America
N = 132
4 0% 4.0% Europe
N = 226
Supported by:
Conclusions •
•
•
•
Nearly half of all respondents believe wide format market has Nearly half of all respondents believe wide format market has recovered, 86% expect growth in 2011, and more than half expect 10%+ growth in 2011 More than 40% report seeing an increase in demand for QR code and other variable data printing services – Nearly half have no QR code or variable data printing capabilities 45% report increased demand for “green” printing – Notably higher demand in Europe – Nearly half have re‐engineered their wide format production practices to become more environmentally‐friendly 76% 76% see or expect digital signage to impact wide format digital di i l i i id f di i l graphics Supported by:
Thank you
Supported by: