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Your LinkedIn-Profil
Social media and platforms such as LinkedIn and Xing offer you the possibility to create your own profile, as well as to obtain information about companies or even to find job advertisements. Maintaining your own profile plays an important role, as this information is also looked at by employee recruiters. See our recommendations for designing your LinkedIn profile below. Photo: Make sure you use a professional photo in which both the lighting conditions and the proportions are right. The photo is always the first element to be viewed and is therefore of particular importance. Banner: In addition to your photo, you can use a banner that gives your presentation even more profile. Pay attention to the image’s aspect ratio. You can also add any text to the banner (integrated into the image you uploaded). Personalised URL: In LinkedIn, the URL to your profile can be personalised, making it easier to search and communicate. In addition, this URL can also be listed on your CV (or displayed with a QR code). Thoroughness: You should list all education and training, including professional experience. Your profile should show the same information that’s in your CV for applications. Profile slogan: Complete your profile with a concise slogan that makes it clear what you are looking for and what you have to offer. Info: In this section you can detail what you offer and what you are looking for. Even if it looks like a lot of text (max. 2,000 characters), this section will be viewed by prospective employers when you apply for a job. You can also make it more vibrant with emojis. Knowledge and skills: List knowledge and skills you have acquired during your studies and your professional career to date. Project experience: List student projects or your thesis, as well as the tasks you handled during these projects. Recommendations: You can ask LinkedIn contacts for a recommendation. They write a short text about how they experienced you in a project or in a previous job, for example. Settings: In LinkedIn you can select the settings so that your contacts do not receive a message when you update your profile. This is especially useful if you are planning major revisions. (Settings & Privacy > Visibility > Visibility of your LinkedIn activity > Share profile updates with your network > Off). Multilingual profile: If you're looking for international jobs, you can create complementary profiles in other languages, such as German or French. Be active on LinkedIn by posting yourself or commenting on other people's posts. This will get you noticed. In addition, you can often view job advertisements on LinkedIn and apply directly via the platform.