Leveraging Ultra Mobile PCs with Embedded Wireless Technologies for Field Use
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Agenda
y Introduction y UMPC market overview y OQO product overview y Application and Usage areas y QA
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“How do I take my business applications and make them mobile?”
The OQO model 02: A full PC in a handheld form factor with embedded Verizon Wireless or Sprint Wireless EV-DO
top frustrations of mobile enterprise
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Smartphone frustrations: y lack of applications y too small screen size y lack of mobile security y Difficult admin & cost of IT support
laptop frustrations: y wireless coverage y too heavy y too big y short battery life
Source: Instat Converged Device Survey & other 3rd party data
voice of customers
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BENEFITS OF A UMPC y increased productivity with access to full PC applications – – –
Microsoft Office applications e.g. PowerPoint, excel, outlook web applications and services e.g. salesforce.com CRM/ERP database systems e.g. SAP, Oracle
y increased mobility with a pocket-sized computer y faster deployment and integration within existing enterprise workflow – –
no porting of software no synchronization
y easier and lower cost IT support with consolidation of devices y enterprise class security with full VPN client 2007: model 02 2004: model 01 2002: proof of concept
ultra mobile computing market drivers
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(% extremely/very appealing) access internet
84%
email, SMS, & IM
81%
view MS Office docs
71%
make voice calls
69%
create MS Office docs
68%
location based services watch videos
64% 56%
Source: Intel Quantitative User Study
CONNECTIVITY IS KEY MARKET DRIVER FOR UMPCs
ultra mobile computing market opportunity
thousand units
UMPC Shipment Forecasts 2005-2010
3,000 2,500
attach rate forecast
2,000 1,500 1,000 500 0 2005
2006
2007
2008
2009
2010
Source: Instat 4/06
WWAN ATTACH RATE FORECASTS > 60% IN 2007
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UMPC evolution
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y OQO first-to-market in ultra mobile computing (2004) Created new category of PC’s Certified as world record holder for smallest PC y Microsoft and Intel enter UMPC market with concepts (2005-06) Microsoft targeting consumer segment, positioning UMPC (Origami) for multimedia applications Intel targeting internet, entertainment, and verticals Sony, Samsung and others enter market with first generations products y OQO continues focus on professional segment with 2nd generation product, model 02, introduced at CES 2007 UMPC Pro = more productivity for the professional Customer base includes professionals, transportation, financial, manufacturing, and retail industry
UMPC pro target markets
sales force
mobile professionals
supply chain/ops management y y y y y y
Fortune 1000 high tech financial services telecommunications pharmaceuticals healthcare
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y y y y y y
field service/ technicians
public safety & government real estate travel & transportation manufacturing energy & utilities computer services field research
y y y y y y y
law enforcement emergency response intelligence services military safety & regulatory orgs airport security disaster relief
Case Study - Major US Transportation Co
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Objective: •Improve maintenance repair and reduce transport system downtime •Via a system that was in constant contact with HQ • Use existing applications and network and security infrastructure
Solution: •OQO, Windows XP •rugged case •Websphere, Oracle DB
Results: •12% reduction in transport system downtime •Corrected over 50 quality issues before previous solution timeline •Over $1.5MM in annual costs savings •Significant improvement in job satisfaction •elimination of night/weekend data entry
pioneer in ultra mobile computing
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y vision: – founded in 2000 – Mission: to transform computing as the cellphone transformed communications
y company: – – –
privately held San Francisco based design & engineering company Founders include product/industrial designers of Apple Titanium Powerbook engineering, operations, sales & marketing experts from Apple, IBM, Sony, Dell, HP, MIT, HBS, & Stanford – integrated product development process with focus on miniaturization, functionality, usability, and aesthetic design – deep IP portfolio with critical patents in ultra mobile computing space
y major milestones: – – – –
2002: demonstrated proof of concept at WinHEC 2004: debuted model 01 at CES (best of show winner) 2005: introduced model 01+ with tablet PC capability 2007: model 02 showcased in Bill Gates’ CES keynote address
introducing the OQO model 02
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5” Wide VGA LCD, weighs under 1.0 lb1, up to 6 hrs battery life2
full PC performance • 1.5GHz ULV CPU • chipset with integrated GPU • 60GB HDD, 1GB RAM • AES hardware encryption engine and TPM module
easy input & navigation • backlit thumb keyboard with SmartLock™ modifier keys • integrated track stick • capacitive TouchScrollersTM • digitized screen for pen input
1weight
may vary based on configuration using double capacity battery
2estimate
complete wireless connectivity • integrated mobile broadband3
• WiFi 802.11 a/b/g + diversity • Bluetooth 2.0 + headset
sleek and rugged design • OQO black with gunmetal, slate, and chrome trim • magnesium alloy chassis with high impact display • active drop detect technology
3requires 4visit
activation with wireless service provider www.microsoft.com/windowsvista for more details
computer ports
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battery release security slot power button
audio out/ line in/line out
USB 2.0 HDMI
docking connector air vent
microphone
ergonomic design
y illuminated thumb keyboard with 58 raised keys y dedicated left/right mouse keys and zoom in/zoom out keys y 4 SmartLockTM keys: SHIFT, CTL, ALT, and FN
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y 18 function keys incl. shortcuts to wireless dashboard, desktop, volume and display brightness controls y full number pad for easy number entry y integrated track stick for cursor control y frictionless scrolling with TouchScrollersTM
competitive comparisons CPU
OQO model 02
1.5 GHz
RAM
1GB
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HDD
WWAN
screen 5”
60GB
Verizon / Sprint EV-DO (3G)
Sony UX-280P
1.2 GHz
1GB
40GB
Cingular EDGE (2.5G)
Samsung Q1**
1.0 GHz
1GB
60GB
None
30GB
Sprint EV-DO
Vulcan FlipStart
1.1 GHz 512MB
*interpolated modes support 1000x600 and 1200x720 **specifications for Samsung Q2 not available
keyboard
800x480 + ergonomic interpolated raised keys modes*
4.5” 1024x600
7” 800x480
5.6” 1024x600
size
319 cu cm
flat, poor feel
545 cu cm
None
802 cu cm
large for thumbs, small for fingers
696 cu cm
versatile platform with sliding display
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THUMB KEYBOARD FOR EASY TYPING
TABLET MODE WITH ACTIVE DIGITIZER
military grade security
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y hardware cryptography engine for encrypted virtual drives; supports US government standard AES encryption y Trusted Platform Module version 1.2 (Atmel) for use with Microsoft’s Bitlocker y shock mounted hard drive with active drop detection technology y universal security slot for asset protection using Kensington compatible cable & lock DROP DETECT DEMO
extended wireless connectivity
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9 WIRELESS ANTENNAS FOR WWAN, WIFI, AND BLUETOOTH • retractable whip antenna for enhanced Wireless WAN reception (Novatel EV-DO rev. 0) y diversity antenna selection for 802.11abg WiFi (Atheros chipset) y in-display Bluetooth 2.0 antenna (Toshiba Bluetooth stack)
active thermal management MODEL 01+
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MODEL 02
>2X IMPROVEMENT IN COOLING EFFICIENCY OVER MODEL 01+ y copper heatpipe extracts and transfers heat from CPU to thermal fins near air vents y cooling fan blows hot air out of chassis through air vents
y fan speed dynamically adjusts based on internal temperature and can also be user defined through OQO settings panel
both computers in thermal equilibrium, running MP3 music for over over 1 hour
docking station gallery
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awards, reviews, & highlights
Laptop Magazine Best of CES
The Best of “Best of CES 2007”
Editor’s Choice
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CES Winner for Best Mobile Computer
Best of CES
Editor Review
Editor Rating
2007 Windows Vista PC Innovation Award
third party brands are property of their respective owners
model 02 configurations & pricing good
better
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best
1.2GHz CPU
1.5GHz CPU
1.5GHz CPU
Windows® XP Home
Windows® XP Pro
Windows® Vista Bus or XP Pro
hard drive
30GB 1.8” HDD
60GB 1.8” HDD
60GB 1.8” HDD
memory
512MB DDR2
512MB DDR2
1GB DDR2
wireless
WiFi 802.11abg + BT
WiFi 802.11abg + BT
WiFi 802.11abg + BT
base price
$1499
$1699
$1849
processor operating system
upgrades & additions: Windows Vista Business to Vista Ultimate Windows XP Pro to Tablet PC Edition 2005 Windows XP Home to Pro
+$100 +$100 +$100
Microsoft Office Small Business Edition 2007
+$350
Embedded Verizon Wireless or Sprint Wireless EV-DO
+$149
2-year extended express warranty 3-year extended express warranty
+$149 +$229
docking station with CD burner docking station with dual layer DVD burner
+$299 +$399
Randall Kiernan Director 1.727.687.9222