WELCOME TO field&flower
James Mansfield
James Flower
H E L LO
A N D T H A N K YO U FO R J O I N I N G U S
Here’s a little guide on all things field&flower. We’ve put together our recommendations so that you can get the most from your field&flower membership. You’ll also find a delicious recipe that Anna from the customer team created! We started field&flower after meeting at agricultural college. We bought a cow from James Flower’s family farm in Somerset and began to sell grass-fed beef to friends and family. Seven years and lots of awards later, we still pride ourselves on selling meat of exceptional quality, not only from our own farm but also from farmers raising animals which have led happy, free-range lives fed on high-quality diets. We guarantee complete traceability and the knowledge that our meat and sustainable fish will be of the best quality. Thank you for your support and enthusiasm for eating free-range, grass-fed meat.
Winner 2019
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OUR STORY We began field&flower on Home Farm in 2011 having met at agricultural college. From starting with a single cow to becoming The Observer Food Monthly Best Independent Retailer 2019, it’s been quite a journey! Here are some of our favourite moments along the way‌
our first cows Home Farm, 2011
2011
we founded field&flower Home Farm, 2011
we sold our beef at borough market London, 2011
2011
we took our event kitchen to v-festival and served richard branson V-festival 2011 (and got a picture to prove it)
victory! winners of online butchery business of the year 2018
launched our first ecommerce website
we expanded our range to include sustainably sourced (delicious) fish
2018
2015
2012
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2015
we started working with the wonderfully photogenic stu our free-range chicken farmer 2013
listed in the top 50 best food websites (yes, we framed it) The Independent, 2013
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we won the observer food monthly best independent retailer 2019 and were handed our award by Nigella Lawson and Jay Rayner!
All your orders are 100% tailored by you. So if an entire box of cheese is what you wish for, it’s what we will deliver!
10/10 IN THE TELEGRAPH “A cut above the rest” 4
THE BENEFITS OF A field&flower membership
We’re so glad you’ve joined us! By starting a flexible subscription with us you are ensuring complete traceability of all your food, from field to fridge. As farmers ourselves, transparency is incredibly important to us. Our farmers share our principles, farming with free-range systems to ensure environmental sustainability whilst maintaining the highest level of animal welfare. With a flexible subscription you will have exclusive access to discounts and gifts along your free-range journey. We think that’s something to shout about!
THE BENEFITS OF FIELD&FLOWER • Gifts along the way (look out for your gift in your third and 10th orders) • Regular recipes and downloadable cooking guides • Supporting our FareShare tackling food poverty and British farmers in hardship
• Seasonal product offers and early-bird access to Christmas turkeys! • Entry into our competition to win a stay on a Somerset farm
fr om W in a weeke nd break
TAILORING EACH ORDER
We source to order, having formed close relationships with our trusted West Country farmers and producers.
NOW YOU’RE PART OF the field&flower family... We really appreciate you opening a field&flower membership. Here’s a few things to look forward to along the way.
BEFORE YOUR SECOND ORDER We’ll check in to see how you’re doing!
ORDER 3 You can choose from one of six gifts in your 3rd order!
THAT’S RIGHT, FREE BACON
EVERY ORDER We’ll include a recipe and traceability details
THE GIFTS KEEP ON COMING!
You’ll receive another gift in your 10th order
EARLY-BIRD ACCESS AND OFFERS FOR CHRISTMAS TURKEYS AND GEESE
Our founders’ tips
ON HOW BEST TO USE YOUR ACCOUNT
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Use field&flower to plan meals, budget, and nutritionally balance your meat and fish consumption.
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You can plan three orders at a time and schedule orders on dates that work for you.
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Look out for the reminder email to amend your cuts and delivery date.
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Use the 3 for £12 promotion, as these usually include some very popular items.
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Once you’ve settled on your field&flower favourites, use the ‘update all future boxes’ to default this order as your favourite box.
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Use the search function as a quick way to locate cuts rather than browsing.
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If freezing any meat or fish, remember to take something out of the freezer before going to work, to avoid the after-work supermarket dash!
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Keep a lookout on social media for new product launches @fieldandflower.
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You can recommend friends in your account and, once they join us, you’ll get discounts off future orders.
Sebastian Candelon
Stuart Perkins
Master fishmonger
Poultry farmer
Our amazing farmers and producers
Andy Venn
James Flower
Charcuterie maker
Beef farmer
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OUR PHILOSOPHY
Eat less but better-quality meat...
We believe it’s essential to eat better-quality meat, even if it means eating it less often. Our free-range meat is raised sustainably and chosen on welfare standards maintained by co-founder James Flower and his sister Claire.
We have over 200 cuts of grass-fed meat and sustainable fish to try. Whether it’s sustainable coley or grass-fed rack of lamb, we hope you enjoy cooking up a storm in the kitchen!
If you need any help or inspiration with the cuts you’ve chosen, just head over to our recipe section: fieldandflower.co.uk/ recipes
“Having grown up on a farm myself and remembering the taste of really good meat, in recent years I had all but given up hope of ever finding that again… until I discovered field&flower. The meat is delicious and tender and I look forward to it being delivered every month.” - Diane
HAT ARE THE BENEFITS OF EATING W FREE-RANGE, GRASS-FED MEAT?
All our animals have led a happy and healthy outdoor life. High in omega-3 and essential vitamins.
Deep, rich, buttery flavours.
Grass-fed meat is lower in both overall fat and saturated fats.
Grass-fed livestock have a smaller environmental impact by utilising poorer-quality land that’s unfit for producing food crops.
HOW TO USE YOUR FIELD&FLOWER ACCOUNT
Now you’re set up you’ll find these sections in the menu in your account.
MY FAVOURITES
MY NEXT DELIVERY
MANAGE SUBSCRIPTION
Great for:
Save your favourites:
• View the cuts currently in your basket.
• Being organised. This section allows you to edit and schedule up to three orders.
• Add all your favourite cuts here safe in the knowledge they’ll arrive without you having to do anything. Tick ‘update all future boxes’ if you do want to make use of this function.
Here you can:
• See when your next delivery is due and the deadline for making changes. • Make changes on an order-by-order basis. Here, you can alter the delivery date and the order contents all in one place! • Tick the ‘update all future boxes’ every time you make changes if you would like your next box to have the cuts that you last had delivered. • Don’t forget to click the green ‘save changes’ button once you’re finished.
• Amending your delivery addresses for each order (if you want a specific order delivered to another location). • Changing your default delivery frequency (just make sure you alter all three individual order dates if you do this). • You cannot save an empty basket – if you need to cancel an order then simply move the delivery date of the order you don’t want or select Subscription Holiday.
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ACCOUNT DETAILS
Moving home?
• This is where you store and edit all your personal details, including your delivery addresses, email address and card details. • If you move and need to update your delivery address, remember to change your default address, additional address, and choose the correct address from the drop down in the Manage Subscription section.
ORDER AND DELIVERY REMINDERS We will always: • Send you a reminder email five days before your order is due for delivery. You then have until 9pm the following day to make changes to the date or contents. • Be available between 9am and 6pm, Monday to Sunday, if you need any help planning or managing your orders. • Send you a despatch email the day before your delivery so you know your delivery has been prepared and will be arriving shortly. Our customer team, led by Anna and Tom, are always on hand to help on 0203 735 8005 or at hello@fieldandflower.co.uk
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Each week we tackle
FOOD WASTE AND FOOD POVERTY
John
By shopping with field&flower you’re also supporting the charity FareShare South West each week. FareShare South West save quality surplus food from going to waste and redistribute it to those most vulnerable, delivering to homeless shelters, elderly people’s lunch clubs, schools and refugee charities. They transform the food into nutritious meals for the vulnerable people they support each week. At the end of the week I personally pack and send FareShare South West a selection of meat and fish – we love supporting them and ensuring nothing goes to waste!
Head of Operations
‘We are proud to partner with companies like field&flower! They make sure their surplus meat is used sustainably, meaning the less fortunate in our society have access to quality meat they would not normally be able to eat. Thank you field&flower’ - Phoebe, FareShare South West
JAMES FLOWER HAS BEEN TRIALLING BIODEGRADABLE PACKAGING TOO
James Co-founder
“If they prove to be successful, vacuum pouches and trays will eliminate 90% of all plastic packaging. We have also made the switch from polystyrene trays to cardboard trays for all chicken and fish cuts.”
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Recycling your packaging At field&flower, we are committed to reducing our packaging in general and are putting all our efforts into finding greener options. Currently, our cardboard box is made from FSC-certified sources and is composed of 75% recycled cardboard and can be recycled again. Our ice packs are clear plastic, which is widely recyclable, and they contain only purified water. Our silver liner isn’t widely recycled at the moment. However, we aim to combat this by reusing it where possible. We deliver 35% of orders ourselves, using our own driver who collects all outer packaging which can then be reused. We are not too far from offering a collection service for all customers!
Tom
Customer Service
WHAT SHOULD I DO WITH my field&flower box? • Once your ice packs have thawed, score them with a knife or some scissors and pour the purified water down your sink or on your plants. This plastic can go in your household recycling. Alternatively, refreeze for your barbecue cool bag.
Harriet
Customer Service
• Take out the foil liner and flatten it. This is not yet widely recycled, but can be disposed of with your household rubbish.
• Break down the brown cardboard box into smaller pieces and place in your household recycling.
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POACHED CHICKEN WITH SAFFRON RICE AND HERBED YOGHURT Ingredients
Method
For the chicken:
1.
1.5kg field&flower chicken (remove giblets) 3 celery sticks, chopped into pieces 2 carrots, chopped into pieces 2 onions, peeled & cut in half 1 bulb of garlic, cut in half horizontally
2. B ring to the boil and then simmer for one hour.
3. While the chicken is poaching you can
make your herbed yoghurt. Add all the ingredients to a food processor and blitz. Season to taste and put in the fridge until you are ready to serve.
2 cinnamon sticks 4 cloves 1 bay leaf Handful of coriander 2 tsp ground cumin
4. W hen the chicken is nearly ready,
cook the rice according to the packet instructions, adding the saffron to the water while it cooks.
1 tsp turmeric 1 tsp ground coriander Sea salt and freshly ground black pepper Sesame oil and pomegranate molasses
5. Remove the chicken from the pan after an hour or when the juices from the chicken run clear when you pierce the chicken at its thickest point.
For the rice: 375g rice 2 pinches of saffron
6. Strip the meat off the chicken and shred into a bowl. Drizzle with a little sesame oil and pomegranate molasses.
50g flaked almonds Sea salt, to taste
7. Serve straight away and enjoy. You could
also add hummus and sautĂŠed spinach to the dish.
For the yoghurt: 200ml natural yoghurt 1 tbsp lemon juice 1 garlic clove, peeled Small bunch of coriander Small bunch of mint
P lace the chicken, herbs, vegetables and spices in a large stock pot. Pour water over the contents of the pot until covered.
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SEE MORE OF OUR RECIPES ONLINE www.fieldandflower.co.uk/recipes
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Cooked by Charlotte and James Photographed by Georgie
LOOKING TO TRY THE best of field&flower?
We work alongside lots of farmers, fishermen, producers and makers. Here are some of our customers’ favourite items outside of our free-range meat range.
SALMON FILLETS
MACKEREL PATÉ
HAKE FILLETS
260g
150g
260g
2
£7.48
4
£4.48
2
£6.68
BARBER’S BLACK WAX
CORNISH CAMEMBERT
SALTED BUTTER
400g
165g
250g
£3.96
£3.88
£2.49
SPICY POKERS
CHARCUTERIE BOARD
WHOLE CHORIZO
125g
352g
170g
£7.63
16 4-5
£19.98
£7.38
FAQs
Delivery and recycling IS THE MEAT AND FISH DELIVERED FROZEN? No, all our meat and fish is delivered fresh (never frozen). This means you can freeze your meat and fish when it arrives. HOW IS MY FOOD PACKAGED, WILL MY DELIVERY STAY COLD AND FRESH? We deliver your order in temperature-controlled recyclable boxes with recyclable ice packs to keep your food chilled for a minimum of 36 hours. The ice packs may melt while your order is out for delivery, but this is completely normal. We regularly test our box temperatures to ensure the minimum chill time doesn’t change. WHAT DAYS DO YOU DELIVER ON? We deliver 7 days a week. You can’t choose a time slot at the moment but on the morning of your delivery DPD will notify you of your one-hour delivery window. We also have our own driver, Dave, who delivers in certain South London postcodes. DO I HAVE TO SIGN FOR MY DELIVERY? No, one of the best things about getting a field&flower order is that you don’t have to be home when we deliver. Our courier service (DPD) is able to leave your box in a safe place as specified by you under ‘Delivery instructions’ in your account. As we deliver perishable goods, we are unable to redirect a box once it is with our couriers.
Delivery driver Dave
WHAT DO I DO WITH MY EMPTY BOXES? CAN THEY BE RECYCLED? Once your ice packs have thawed, score them with a knife or some scissors and pour the purified water down your sink or on your plants. This plastic can go in your household recycling. Alternatively, refreeze for your barbecue cool bag. Take out the foil liner and flatten it. This is not yet widely recycled, but can be disposed of with your household rubbish. Break down the brown cardboard box into smaller pieces and place in your household recycling.
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FAQs
Animal welfare and sustainability HOW DO YOU ENSURE HIGH ANIMAL WELFARE? We have a dedicated team member who deals with the approval and monitoring of each supplier. Approval is based on high animal welfare, environmental care and sustainability. As we only have a small number of suppliers, we can contact and visit them regularly to monitor animal welfare. WHAT STANDARDS DO YOU WORK TO? Many of our producers are already members of the RSPCA Freedom Foods approval scheme and we also have our own exacting standards for the benefit of smaller farmers and producers not currently under high-welfare certification bodies. HOW DO YOU SUPPORT BRITISH FARMERS? We ensure that we source all our produce from British farmers and producers and, as much as possible, we source from the West Country regions of Somerset, Gloucestershire, Wiltshire, Dorset, Devon and Cornwall. IS THERE ANY FOOD WASTAGE? There is no food wastage as we source to order and only hold stock of the longerlife items such as bacon, hard cheeses and condiments. We’re proud to partner and support the charity FareShare South West who tackle food waste and food poverty. IS YOUR MEAT ORGANIC? No, our meat is not organic. However, we focus on farming with well-managed free-range systems that in turn work towards natural disease prevention within livestock. The use of antibiotics as feed additives has been legally prohibited since 1st January 2006, so any antibiotic used is for the prevention of animal suffering only. We work to a specified withdrawal period which prevents meat entering the food chain before it’s deemed safe. Suppliers are also approved on their environmental and sourcing procedures as we like to see a high level of care taken throughout the whole farming sector.
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WHAT ARE THE ANIMALS FED? All our farmed animals are reared traditionally on high-quality diets which complement their breed, lifestyle and development. They all have constant access to clean, fresh drinking water as well as the following. • Cattle – The animals are fed a predominantly forage-based diet consisting of no less than 70% grass and conserved forage. Conserved forage can include hay, grass silage, maize silage and wholecrop. • Sheep – Are fed a forage-based diet consisting of no less than 70% grass and conserved forage. Other sources of food may come from home-grown turnips or forage rye during the winter months, and the sheep will always have access to supplementary conserved forage to aid digestion. • Pigs – Are fed a home-mixed diet of home-grown cereals, vegetables and brassicas along with what they can root out (such as plant tubers, shrubs and the occasional grub). • Poultry – Chickens, ducks and turkeys are fed on a mix of home-grown or locally sourced cereals, herbage and vegetables, as well as the flowers and insects they can find in their habitats. • Wild game – Our wild game eat a natural and varied diet of grasses, shrubs, cereals, insects and berries.
REFER YOUR FRIENDS Share the gift of free-range meat 1. Help us get the word out there. 2. Log in to your account and on the left panel select ‘recommend a friend’. 3. Share with friends and family and get money off your next subscription order!
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‘We believe everyone should know exactly where their meat comes from. As farmers ourselves we’re aware of the differing standards of meat on sale in the UK, which is why we set out to provide ethically produced meat that tastes exceptional. Every month we deliver thousands of grass-fed, free-range meat boxes to households all over the UK through our flexible subscription service. Every cut, catch and slice of artisan cheese is 100% traceable from our fields to your fridge.’
– James Flower
Winner 2019
WANT TO BE SOCIAL? Follow us @fieldandflower
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