Fiera Bolzano presentation

FAIR BOLZANO PULSES FOR THE MARKET

FAIR BOLZANO IN THE HEART OF THE ALPS In the middle of the Alps lies the Bolzano/Bozen Exhibition Center, the most important platform for contacts between businesses in German-speaking areas and Italy. Bolzano has a long tradition as a commercial center. The annual markets that can be traced back as far as 1202 were given the right to have their own autonomous commercial and mercantile court in 1635. With transport and traffic increasing over the Brenner Pass, Bolzano’s significance as a site for the exchange of goods and services also continues to grow. The capital of South Tyrol has an area of penetration of some 4 million inhabitants from the economically vibrant north of Italy and the Alpine countries of Austria, Germany, and Switzerland. One of the densest networks of wholesale operations for import and export in all of Europe is located in Alto Adige/South Tyrol.

THE BOLZANO/BOZEN EXHIBITION CENTER IS BUILDING ON OVER SIXTY YEARS OF EXPERIENCE. ITS GOAL IS TO REPRESENT THE MARKETS OF TODAY AND TO BE A BAROMETER FOR TOMORROW’S INTERNATIONAL TRENDS. IT ACTS BOTH LOCALLY AND GLOBALLY.

COMPETENCE

ECONOMIC STRUCTURE

SERVICE

The tradeshows and conferences are concentrated on topics

The region of Trentino-South Tyrol is home to a total of 60,000

The team at the Bolzano/Bozen Exhibition Center is particu-

relating to the economies of Alpine countries. There is thus a

industrial and commercial companies, handicraft operations,

larly service-oriented, offering a swift, reliable, and individual

great focus on tradeshow subjects within the economic compe-

service providers, and hotel and dining structures. In

response to the needs and wishes of its clients. Exhibitors at

tence of South Tyrol and Trentino. The main focuses of dining

Bolzano’s immediate area of penetration in the area of the

the Bolzano/Bozen Exhibition Center appreciate the attractive

and leisure time, sports, agriculture, and specific Alpine indus-

Alps and Northern Italy, that figure grows to around 200,000.

cost-benefit relationship when participating in a tradeshow.

tries attract an annual total of over 2,000 exhibitors and some

That is confirmed by the large numbers of repeat exhibitors.

200,000 visitors from all over Europe.

The Bolzano/Bozen Exhibition Center provides comprehensive service support for its clients in their tradeshow activities. Targeted advertising and intensive work both with the press and in the social media ensure that the tradeshow is kept constantly in the limelight of a broad-reaching public.

KLIMAHOUSE

KLIMAENERGY

KLIMAINFISSO

International Trade Show for Energy-Efficient and Sustain-

International Trade Show for Renewable Energy for Commer-

International Trade Show for the Production Chain of Win-

able Construction | Buildings devour enormous amounts of

cial and Public Use | South Tyrol is the only region in Italy to

dows, Doors and Facades | The end products themselves

energy. Rising energy prices, the risks of dependence on

generate more than fifty percent of its own energy consump-

are not the subject of the tradeshow. Rather, it is directed

imported energy, and the threat of climate change require

tion from renewable sources. Klimaenergy is dedicated ex-

at builders of windows, doors, and facades; wholesalers and

immediate action. Klimahouse shows that there are a series

clusively to the use of renewable energy on the part of private

importers or exporters, retailers and construction material

of technical and economic alternatives to deal with energy in

companies and public agencies.

dealers, heating technicians, cabinetmakers, construction

www.klima-energy.it

companies and workshops, metal, glass, wood, and plastic

a thrifty manner.

www.klimahouse.it

processing companies; engineers and architects, and man-

KLIMAHOUSE Traveling Version The dissemination of a new culture of construction in the sense of

agers in the fields of research and development. The product palette ranges from mouldings for windows, doors, and

sustainability and energy efficiency is the basic idea of the Klima-

KLIMAMOBILITY

house tradeshow, which has been established as the leading

International Trade Show for Sustainable Mobility | In the

tion aids, ventilation systems, various construction materials

tradeshow in Italy. In addition to the edition in the home Exhibition

face of high fuel costs and the necessity to reduce CO2 emis-

such as glass, aluminum, steel, wood, and PVC; fittings, fas-

Center in January, there is some traveling version: Klimahouse

sions, neither companies nor public institutions can escape

tening technologies, and security technologies to machinery

Umbria is held in Bastia Umbra near Perugia, Klimahouse Pu-

the topic of environmentally-friendly mobility any longer. For

and equipment for processing, construction elements, and

glia in Bari, while Klimahouse Toscana takes place in Florence.

this reason, Klimaenergy in Bolzano is being accompanied by

finished elements.

www.klimahouse-umbria.it | www.klimahouse-puglia.it

Klimamobility, the Tradeshow for Sustainable Mobility.

www.klimahouse-toscana.it

www.klimamobility.it

facades to semi-finished products, materials and produc-

www.klimainfisso.it

WITH ITS TRADESHOWS FOR INDUSTRIAL EQUIPMENT, CONSUMER GOODS, AND NEW TECHNOLOGIES, THE BOLZANO/BOZEN EXHIBITION CENTER IS ONE OF THE LEADING VENUES IN THE ALPS.

PROWINTER

ALPITEC

ALPITEC CHINA

International Trade Show for Rentals and Services for

International Trade Show for Mountain and Winter Technol-

International Trade Show for Mountain and Winter Tech-

Winter Sports | In South Tyrol, winter sports are among the

ogies | With the main focus of its exhibition areas on ski lifts,

nologies | The ski and sporting goods industry is booming in

main tourist attractions and the most important industry. As

snowmaking systems, snow grooming, and winter services,

China, and the goal of the Bolzano/Bozen Exhibition Center and

Europe’s first tradeshow dedicated to this field, it is an ideal infor-

this event is targeted at trade visitors from all over the world.

Munich International Trade Fairs is to create a 360° winter

mation and commercial platform for experts in the winter sports

Italy is one of the leading markets in this field, and with its

sports competence center for the Chinese market with ISPO

sector, rental operations, ski slopes, skiing schools, and others.

location in the heart of the Alps, Bolzano is the ideal venue

BEIJING/Alpitec China.

for this tradeshow.

www.prowinter.it

www.alpitec.it

www.alpitec.cn

HOTEL

INTERPOMA

AGRIALP

International Trade Show for the Hotel and Hospitality Indus-

International Trade Show for the Cultivation, Storage, and

Alpine Agriculture Show | This tradeshow is to be viewed not

try | With 28 million overnight stays per year, South Tyrol is

Marketing of Apples | With its 18,000 hectares (44,000 acres) of

only as a comprehensive product show for farmers, but also as

one of the leading tourism regions in Italy. The Bolzano/Bozen

orchards, South Tyrol is the largest contiguous apple-growing

a discussion forum with the goal of offering new impetus for

Exhibition Center has accordingly created a dedicated trade-

area in all of Europe. And with its know-how and standards

the regional agriculture of the future.

show not only for the presentation of products and services, but

of technology, it is among the leading apple-producing regions

also as a clearing house for new ideas.

in the world. The capital of South Tyrol is consequently the

www.hotel.fierabolzano.it

ideal location for the world-renowned tradeshow on the apple.

Tradeshows are marketplaces, and Interpoma is a platform in the sector that is unique throughout the world as a place to get

AUTOCHTONA

to know market partners and their interests.

Forum for Indigenous Wines | The variety in Italy’s regions and cuisines is also matched by its wines. At the Forum for Indigenous Wines, the spotlight is on autochthonous Italian grape varieties. The core idea of the event is to counteract the trend towards homogeneity in the international wine industry. www.autochtona.it

www.interpoma.it

www.agrialp.com

CUSTOMER SATISFACTION IS OUR SUPREME GOAL. WE OFFER THE HIGHEST STANDARD OF SERVICE AND GUARANTEE OPTIMUM SUPPORT FOR OUR CUSTOMERS BEFORE, DURING, AND AFTER THE TRADESHOWS.

BIOLIFE

NUTRISAN

FIERA D’AUTUNNO/HERBSTMESSE

Trade Show for Regional Organic Excellence | The first

Trade Show for Food Intolerances and a Balanced Diet | For

Autumn Trade Show | The event with the longest history at the

tradeshow that is completely and entirely devoted to organic

a healthy and enjoyable nutritional future, what is necessary

Bolzano/Bozen Exhibition Center is a tradeshow devoted to in-

products. Visitors have the opportunity for direct contact with

is corresponding know-how on the part of food producers, the

dustrial and consumer goods. The main focus is on handicraft,

producers and farmers and to get to know the cultivation and

industry, dining establishments, and consumers. The goal of

artisan work, the home and household, health, and women.

processing methods of each product up close.

Nutrisan is to convey this know-how and to optimize nutritional competence as competence for life.

www.biolife.it

www.nutrisan.it

www.autunno.fierabolzano.it

ARREDO

TEMPO LIBERO/FREIZEIT

KREATIV

The World of Furnishing | Trends and innovations – from fur-

Exhibition for Sports, Hobbies, Vacationing, Gardening

Exhibition for Handiwork Creativity, Decoration, and the

nishings in every stylistic direction and for every area of the

and Mountains | Tempo Libero/Freizeit is far more than

Arts | This event deals with the creation and dissemination

home to lighting solutions to textiles and fabrics – are the

a tradeshow: for decades, this has been the meeting place

of knowledge and experience from the world of handiwork

subject of this tradeshow for visitors from the sector and the

for South Tyrolean and Trentino families, sports enthusi-

creativity. In a pleasant, inspiring environment, exhibitors

general public.

asts, and the young and young at heart.

present their wares and innovations, offering visitors new suggestions for the arrangement of their creations and for the development of their creativity.

www.arredo.fierabolzano.it

www.tempolibero.fierabolzano.it

www.kreativitalia.it

THE GOAL OF THE BOLZANO/BOZEN EXHIBITION CENTER IS TO CONCISELY UNITE SUPPLY AND DEMAND AND TO BRING THE TRADESHOWS TO WHERE THERE IS A SUITABLE MARKET.

CIVIL PROTECT

VIATEC

TrafficInfraTech

International Trade Show for Civil Defense, Fire Protection,

International Trade Show for Road Construction and Infra-

International Trade Show for Road Construction and Infra-

and Emergency Services | This innovative information plat-

structure Management | The Brenner Motorway as the most

structure Management (Mumbai, India) | The economy of India

form is directed towards all those who take care of affected

important north-south transit axis in Europe as well as the

will grow by at least nine percent annually over the next twenty-

citizens in cases of catastrophe and emergency situations with

countless mountain and pass roads determine a large part of

five years. The country has a road network of 3.3 million kilom-

competence and readiness for action. The catastrophe protec-

South Tyrol’s competence in this area. This tradeshow presents

eters (2 million miles). The expansion of the traffic infrastruc-

tion in the Autonomous Province of Bolzano acts as a model for

machinery, systems, construction materials, and services in

ture enjoys an absolute priority with the Indian government.

all of Italy. As far as know-how, organization, and equipment

the areas of road, bridge, and tunnel construction as well as

Virtual Info Systems Pvt Ltd in cooperation with Afidamp Servi-

are concerned, South Tyrol is a leader at the national level.

infrastructure management.

zi Milan and the Fiera Bolzano SpA/Messe Bozen AG organize TrafficInfraTech, the Tradeshow for Road Construction and Infrastructure Management in India.

www.civilprotec.it

www.viatec.it

www.trafficinfratechexpo.com

OVERVIEW OF BOLZANO/BOZEN EXHIBITION CENTER

C

A ___ Exhibition hall 2,527 sq.m.

F

PARKING Roof parking (800 spaces) | Basement parking (500 spaces)

B ___ Exhibition hall 4,795 sq.m.

G

D

C ___ Exhibition hall 6,060 sq.m.

E

NORTH ENTRANCE

A

E ___ Service center

WEST ENTRANCE

F ___ Four Points by Sheraton Hotel

a Vi

Piazza Fiera Via Marco Polo

Bu o

zz

i

B

D ___ Exhibition hall 7,435 sq.m.

G ___ Conference center H ___ Train Station Bolzano Sud

H

THE BOLZANO/BOZEN EXHIBITION CENTER LIES IN THE HEART OF THE ALPS. THE MEDITERRANEAN CLIMATE, UNIQUE ALPINE SCENERY, AND GREAT CULTURAL VARIETY ALL OFFER A VERY SPECIAL ATMOSPHERE.

CULTURE

SETTING

INFRASTRUCTURE

EXHIBITION CENTER’S HOTEL

The mixture of German and Italian cultures

South Tyrol is among the most popular

Space, flexibility, services. The Exhibition

Four Points by Sheraton. A total of 152 rooms

makes Bolzano unique. This multicultural city

vacation regions in the entire world. The

Center pavilion offers 25,000 sq. m. (269,000

with dark designer furniture or in the tradi-

offers its visitors an unbelievable variety of

province is characterized by a Mediterranean

sq. ft.) of exhibition space and can be divided

tional Tyrolean style, and thirty-seven spacious

traditions and cultural treasures. The cuisine

climate and an Alpine landscape. Whether

as needed into four exhibition halls of different

suites. A 600 sq. m (6,500 sq. ft.) wellness and

reflects the intertwining of the Mediterranean

guests are seeking rest and relaxation or ath-

sizes. Stand areas that can be individually ar-

fitness area with an indoor swimming pool,

and the Alps. This very particular charm can

letic challenges, Bolzano and vicinity offer a

ranged allow all exhibitors to have an effective

whirlpool, Turkish steam bath, and sauna. On

be optimally exploited by businesspeople for

unique setting.

presence. The Conference Center in the at-

the top of seven floors are restaurants and an

tached Four Points Sheraton exhibition center

American bar.

their customer meetings.

hotel has thirteen meeting rooms available with seating capacities ranging from twenty to 360 with top-quality multifunctional equipment: a simultaneous interpretation system for up to four languages, VIP meetings in suites, and product presentations in the glasscovered atrium. A total of 1,700 parking spaces guarantee a stress-free arrival.

lars.it

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Fiera Bolzano SpA | Piazza Fiera, 1 I-39100 Bolzano, Alto Adige www.fierabolzano.it

Tel. +39 0471 516 000 Fax +39 0471 516 111 info @fierabolzano.it