Opening Kickoff “Actions not Words” is a timeless mantra and is as important now as ever. It is easy to deliver captivating promises and declarations. Unfortunately, too often actions do not follow. Four years ago, we documented our Excellence Every Day values and principles. We used each letter in FIESTA as an acronym to remind us of what is important in our every day actions. Recently, we added “Actions not Words” as part of the ‘A,’ alongside accountable and appreciative. As a person, organization or brand, what you do, not what you say, defines who you are.
FIESTA BOWL ORGAN I Z AT I O N N E WS L E T T ER
We are proud that the Fiesta Bowl is an organization that leads by actions. In addition to hosting great college football games, we lead through charitable giving, service hours by our volunteers and staff, impactful events and a will-do mindset. The Fiesta Bowl has pushed forward to produce at higher levels year after year. The challenges faced by COVID-19 did not stop us and proved even further how we lead in challenging times. Our newest example is the first-ever Path to the Summit that we are staging in May. Knowing we still have a shortage of underrepresented groups in college athletics leadership positions, we have invited assistant football coaches and athletic administrators from underrepresented groups to partake in learning opportunities and networking with the leaders who attend our Spring Summit. This unique opportunity aims to increase interactions and hence, the hiring prospects for qualified candidates. Identifying areas of need and then applying actions toward meeting those needs, instead of just talking about it, is what’s expected from leaders. Thank you for joining and supporting us on this journey. Along the way, don’t forget to have fun. We are Fiesta!
Volume 19