Source: Fi North America and SupplySide West 2019, Food ingredients Theater 1
While the snack sector continues to drive high protein claims, the trend has spread across just about every category; from dairy to beverages. Another interesting trend is the emergence of blended protein products, which can provide the taste and experience of an animal protein product with a healthier nutrition profile. While only 6% of the US adult population claims to be vegetarian, regardless of their dietary preference, Dornblaser stressed the importance of remaining aware of the fact that, for consumers, “taste always comes first.�1
Plant-based alternatives: a growing market With the demand for meat alternatives on the rise, especially among US Millennials,1 there is no denying that the industry can expect a heavier focus on plant-based substitutes in the coming years.
Source: Fi North America and SupplySide West 2019, Food ingredients Theater 1
Future protein sources: new opportunities in North America | 6
