•C onsumers need to be able to compensate for poor meal-time habits. Across the globe, mealtimes are being skipped on a regular basis, especially in the morning and afternoon. Often consumers can turn to products such as high protein cookies and high protein bars to compensate for missed meals and to seek out benefits such as a nutritional and energy boost. •P roducts must be free-from compromise. Consumers need to be able to incorporate products into their daily diets. This means it is important that high protein bakery products do not lack sensory appeal or create side effects.
What benefits do you associate with protein?
Source: Meat and Plant-Based Protein survey Q4 2018/Q3 2019
High protein bakery products need to compensate for skipped meals Across the globe, meal-time habits are becoming more fragmented, with consumers missing meals on a regular basis, especially when it comes to morning and afternoon occasions. Often this is something that is attributed to a lack of time as consumers cram as many activities into the day as possible. At the same time, consumers are recognizing that skipped meals are having a direct impact on health and wellbeing.
Proportion of consumers who say that they skip breakfast at least two times in the average week
Proportion of consumers who say that they skip lunch at least two times in the average week
Proportion of consumers who say that they skip dinner at least two times in the average week
Source: Snacking survey Q1 2019/ Q1 2020
Regional trends in the global bakery market | 13
