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Rediscovering health: Consumers in India are concerned about a variety of health issues and want to take steps to address this

Consumers in India are becoming more health conscious and more aware of the health risks that they face. In addition, they also have greater levels of disposable income to spend on functional products than ever before. COVID-19 is something that will have impacted on consumer confidence towards the immune system, with a high proportion of consumers questioning their vulnerability to disease and illness.

However, even before the pandemic, consumers in the country were conscious about a variety of physical and cognitive health issues. This is because consumers recognize that all aspects of health can impact on each other and the immune system, including cognitive issues such as mental wellbeing and energy levels. This will result in consumers taking a more proactive approach to health maintenance than ever before, seeking out products that blur the boundaries between food and drink and medicine to optimize health.

55%

of consumers in India are interested in products that help improve sleep quality (2020)

48%

of consumers in India are interested in products that help reduce feelings of stress (2020)

68%

of consumers in India are interested in products that offer them a sustained energy boost (2020)

Proportion of consumers in India who say they are concerned about the following issues (2020)

Bone health

Heart health

Diabetes

Mental wellbeing

Age related muscle loss

Energy levels

Healthy blood sugar levels

Gut health 79%

78%

75%

71%

62%

61%

51%

48%

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