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Rediscovering health: Consumers in India are concerned about a variety of health issues and want to take steps to address this
Consumers in India are becoming more health conscious and more aware of the health risks that they face. In addition, they also have greater levels of disposable income to spend on functional products than ever before. COVID-19 is something that will have impacted on consumer confidence towards the immune system, with a high proportion of consumers questioning their vulnerability to disease and illness.
However, even before the pandemic, consumers in the country were conscious about a variety of physical and cognitive health issues. This is because consumers recognize that all aspects of health can impact on each other and the immune system, including cognitive issues such as mental wellbeing and energy levels. This will result in consumers taking a more proactive approach to health maintenance than ever before, seeking out products that blur the boundaries between food and drink and medicine to optimize health.